Assignment

   

Advertising Trends

Unit 1’s Reading discussed the history of advertising and identified various trends occurring over time. Trends are ever-changing in the world of advertising and marketing, and are usually identified by journals, periodicals, and organizations (such as the American Marketing Association) which/who are focused on advertising and marketing endeavors. The purpose of this Assignment is to understand the relationship between trends (past, present and future) and advertising strategies and campaigns.

Assignment Requirements:

1. Use the already APA formatted template in Doc Sharing titled Unit1AssignmentTemplateAdvertisingTrends x as your starting point for this Assignment. Download the template and save it as your own document, for example, YourNameUnit1GB531 x.

2. Write a 3-5 page paper (not including title and reference pages).

3. Write your paper using first person (“I”, “me”, “my”) perspective.

4. Additional directions related to this Unit 1 Assignment are included in the Doc Sharing template. The paper will summarize past trends, review current trends, and speculate on future trends. These trends in advertising will relate to strategy, content and delivery channels, and will include consideration towards the characteristics of target market audiences.

5. Use no more than one referenced sentence per paragraph and use one reference no more than three times. Apply and cite relevant information, using APA formatting for both in-text citations and entries on the reference page, 1) from our textbook, 2) from at least one article acquired from searching the Kaplan library, and 3) from at least one respectable advertising-related internet resource (no dictionaries, encyclopedias, Wikipedia, Investopedia, or blogs are acceptable).

6. Include a conclusion summarizing the paper’s content without introducing any new information.

7. Proofread your paper, confirm correct APA formatting, run spell check and grammar check, and proofread again.

8. Submit your completed paper into the Unit 1 Assignment Dropbox.

1
  

GB531 | Advertising

Unit 1 Assignment: 75 possible points

The purpose of this Assignment: to demonstrate a graduate level understanding of the relationship between trends (past, present and future) and advertising strategies and campaigns.