assignment

During when you write your Business plan. Should Determine

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· Product

· Source country

· Target country

· Supplier

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· Competitor

· Unique

Your report (Business plan ) should write about these points and

1. Concept / Executive Summary

2. Corporate Profile and Nature of Business

3. Management and Human Resources

4. Target market and Environmental Scan

5. Market Entry / Marketing Strategy (2 marks for HS Code)

6. Operations

7.

Financial Section (incl spreadsheets)

8. Risk management strategy

9. Conclusion /Recommendation

10. Overall Business Plan Evaluation

11. Grammar, Spelling, Sentence Structure

12. Readable document, flows, structured, easy to follow

Financial Statement

Find a public company that might be in competition with your ,or could be a potential supplier or customer . Make copies of their balance sheet and their income statement ,and provide with 2 page typed , double – space analysis . This analysis could include :

·

Why you selected this company

· Do they have sound financing, an why?

· What other interesting financial information did you discover that is not the balance sheet or income statement?

· How is your company similar to this one?

· How does your company differ from this one?

· What did you apply from your previous finance or accounting courses?

Your analysis is not limited to these suggestions, nor is it necessary for you to touch each one of these points.

During when you write your Business plan. Should Determine

· Product

· Source country

· Target country

· Supplier

· Competitor

· Unique

Your report (Business plan ) should write about these points and

1. Concept / Executive Summary:

The concept is one of the most important sections of the business plan as it is the one that determines the attitude of the reader to the rest of the business plan. It should be no more than one page long and include the following:

· a brief description of the company and what attributes it has to bring the opportunity being profiled to a successful conclusion;

· a brief description of the product or service being offered and why it will be successful in the chosen marketplace;

· a brief description of the target market chosen and why it is an appropriate market for both the company and the product or service being profiled;

· a quantitative, not qualitative, evaluation of the opportunity and how it meets the evaluation criteria of the reader;

· a recommendation on future actions to be taken where appropriate.

2. Corporate Profile and Nature of Business :

The corporate profile details the company’s history and capabilities and will include at a minimum the following information:

· the date and place of the company’s formation;

· the style of the corporation; is it a federal or provincial incorporation, a partnership, a proprietorship, a 
joint venture, or some other form of business structure;

· a description of what the business does and how it does it. The section should answer the following questions:

–  What does the company sell?

–  Is it a manufacturer, an assembler, a marketing company, a service company, or some other style of business?

–  Does it sell direct or through agents or distributors or some other means?

–  What branches, divisions, business relationships, joint ventures, or other networks does the 
company have?

key milestones in the company’s development. These can be both good and bad experiences as lenders 
in particular like to see businesses that have survived adversity as it speaks to their ability to survive crises. These milestones may consist of expansions undertaken, markets entered, sales levels met, type of contracts won, key personnel recruited, or any other key event in the life of the business;

· the reason the company is qualified to pursue the opportunity being profiled;

· previous international experience

3. Management and Human Resources :

This section assesses management competencies of the company in relation to its ability to operate the business within an international context and how it compensates for the areas in which it is weak. It also addresses the human resource requirements needed once the business goes international. These requirements could be in marketing, accounting, production personnel, after-sales service, shipping, etc. At a minimum, the following should be covered:

· an organizational chart showing how the company is structured with particular emphasis on the areas that interact with international transactions;

· a description of the key positions within the company and brief biographies of the people filling them with particular emphasis on the particular skill sets that apply to international trade;

· a description of the human resource requirements of the company once the company starts exporting; what type of people are needed, what qualifications do they require, are they available, etc.;

· an identification of the outside resources used by the company such as freight forwarders, international lawyers, international bankers, international advertising agencies, translators, etc.

4. Target market and Environmental Scan ;

This section describes the target market, which can be an industrial sector or a specific country. It addresses the factors within that country that will have an impact on the company’s ability to do business there. It will also describe the target customer and forecast the potential sales that this segment of the market represents. This section will address some or all of the following at a minimum depending upon their applicability to the opportunity being pursued:

· political stability and business climate;

· geographical issues (climate, location, topography, etc.);

· regional cultural variations;

· legal system as it applies both to doing business in the country and protection of intellectual property;

· business customs and practices;

· religion and culture;

· languages;

· economic information;

· communications systems;

· attitude to foreign investment and repatriation of funds;

· tax system.

· Target market.

· a description of target clients (demographic or psychographic)

· a distribution of target clients;

· the quantification of target clients by number and potential revenue;

· an explanation of why they are a good fit for the company’s product or service

5. Market Entry / Marketing Strategy (2 marks for HS Code):

· Market entry strategy :

This section describes the strategy to be used by the business to enter the chosen market. It may choose to sell directly, use an agent, etc. At a minimum, it will cover the following:

· the entry method chosen;

· the rationale behind the method chosen;

· if an agent or distributor, how the company will find them;

· if it proposes a greenfield approach, how it intends to find a site, builder, get planning permission, etc.;

· how the company’s strategy differs from that of the competition.

· Marketing strategy :

This section describes the clientele being targeted by the company and the marketing strategy to be used to enter the chosen market. It describes the opportunity in terms of product, price, place, promotion, people and after-sales service.


Product

The product should be described using both its physical properties and the benefits perceived by the buyer. Both can vary greatly from country to country. At a minimum, the following should be covered:

· physical description of the product or service;

· benefits of the product or service as perceived by the buyer;

· modifications, if any, required to the product or service to meet the requirements of the target market;

· how the product or service is differentiated from the competition.

· 
Price 
The pricing strategy should be described and justified in terms of its applicability to the target market. The following should be addressed at a minimum:

· Is it a penetration strategy, skimming strategy, static pricing, flexible pricing, value added pricing or some other variation?

· How does the company’s price compare to that of the competition?

· If value pricing is used, what is the value statement supporting this?

· What pricing method was used in determining the price: domestic pricing plus mark-up, full cost pricing 
or marginal cost pricing?


Place 
 addresses the shipping issues surrounding the shipment of goods or services and looks at issues such as the type of transportation to be used, etc. It also addresses the physical requirements of the product or service such as office or warehouse space in the target country. At a minimum, some or all of the following should be addressed:

· shipping strategy (rail, road, ship, air, etc.);

· shipping terms used;

· transit points;

· packaging and labelling required;

· outside resources used (freight forwarders, customs brokers, etc.);

· warehousing required;

· distribution systems;

· physical locations;

· Internet service, etc.;

· comparison with the methods being used by the competition. 


· Promotion 
 addresses the media to be used in promoting the product or service in the target country. At a minimum, it should contain the following:

· media to be used and its justification;

· name, contact details, and pricing for chosen media source;

· requirements of the chosen media source (ad ready copy, in house production, use of an agency, etc.);

· requirements of the chosen media source (ad ready copy, in house production, use of an agency, etc.);

· use of professionals (domestic vs. overseas);

· timing of promotions;

· skew of the chosen media source, etc. 


· People (customers/clients) 
This section identifies the customer profile and describes where the customers are located and quantifies them. It also describes the in-house personnel required to accomplish the sales. At a minimum, the following should be included:

· customer profile;

· location and quantity of the customers;

· purchasing criteria used by the customer;

· purchasing methods used by customers;

· timing of purchases (Is there any seasonality involved?);

· sales staff required and the training, if any, that they require.

· 
After-sales service 
• This section addresses how the company will handle after-sales service. At a minimum, it will describe: • the nature of the after-sales service to be provided;

· pricing of the after-sales service;

· delivery mechanism of the after-sales service to be provided;

· length of time service will be offered;

· guarantees or warranties offered.

6. Operations :

This section describes the production processes used by the business and discusses any certifications that the company carries such as ISO 9000, etc. It also describes any equipment or facilities that the company needs to purchase to make the project come to fruition. At a minimum, it includes the following:

· a description of the production processes (How the product is made and how it flows through the factory);

· a description of the equipment used;

· a description of the administration processes: it helps to present a schematic of how an order flows 
through the process from order to delivery, showing the various departments or people who are involved 
in the process;

· a description of any additional equipment or supplies that will be needed to bring the project to fruition 
(include suppliers and price);

· a description of the inventory control procedures used and any changes that may be required;

· details of suppliers and any changes required.

7. Financial Section (incl spreadsheets) :

This section describes the financial situation of the business. It includes an analysis of the present situation together with a capital budget and an operating budget. At a minimum, it includes the following:

· 3 years financial statements if available;

· a capital budget of equipment required;

· details of how the capital purchases will be financed;

· a detailed 12 month operating budget with justification of the individual items;

· 3 to 5 years of operating budgets with less detail than the 12 month forecast;

· 5 year cash flow forecast;

· details of payment methods to be used together with any associated costs.

8. Risk management strategy :

This section highlights the risks associated with the venture and how they will be covered off. At a minimum, it includes the following:

· details of the risks associated with the venture;

· details of how the risks will be mitigated.

9. Conclusion /Recommendation\ summary : This section summarizes the business plan and outlines the conclusions reached. The conclusions should be rooted in numeric data and not supposition.

10. Bibliography: This section lists all the sources used in the preparation of the business plan.

11. Appendices: These are used to provide outside justification for the information contained in the body of the report. They should be detailed in the appendix. Dumps from the Internet should be avoided.

12.Overall Business Plan Evaluation

13.Grammar, Spelling, Sentence Structure

14. Readable document, flows, structured, easy to follow

How To Shrink your Sales Forecast to Fit on One Page

You need to fit the customer name, 12 months of unit and currency forecasts, and a total on one page.

I know that you already know how to do this, but in case one of your classmates has forgotten, here are some suggestions:

1. Use Landscape, not Portrait

2. Drop the decimals

3. Narrow the column widths

4. Use thousands or millions or ‘

0

00 or ‘000,000

5. If necessary, drop the currency symbol from every cell,

and nake sure that the currency is noted in the page title.

6.

Dec

rease some of your font sizes (ie, customer name or titles) 7. Use the “fit” option under Print Preview

8. Reduce the side or top margins

Door Sales to Portugal (in units) 1 unit = 1 door

0

0

0

0

0

30

30

30

30

30

0

0

0

0

0

0

0

0

0

25

25

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

30

30

30

55

55

Customer

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Lisbon Lou’s

0

30

180

Algarve Hardware

25

75

Fatima Fix-It

Others

TOTAL

55

255

Year

20

1X

Year 201Y

Customer

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Lisbon Lou’s

30

30

50

50

50

50

75

75

75

75

75

Algarve Hardware

25

25

25

25

25

25

25

25

25

25

25

25

Fatima Fix-It

0

0

10

10

10

10

10

10

10

10

10

Others

0

0

0

0

0

0

0

0

0

0

0

0

0

TOTAL

55

55

85

85

85

85

110

110

110

110

50

6

85

300

10

100

85

110

1085

Year 201Z

Customer

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Lisbon Lou’s

75

75

75

75

75

75

75

75

75

90

90

Algarve Hardware

25

25

25

25

50

50

50

50

50

50

50

50

Fatima Fix-It

10

25

25

25

25

25

25

25

25

25

25

25

Others

0

0

0

0

20

20

20

20

20

30

TOTAL

110

125

125

170

170

170

170

90

945

500

285

20

40

190

125

170

185

195

205

1920

I need cash budget and Income statement for my product.

Cash Budget 3 years monthly

Cash Budget

Jan Feb Mar April may Jun July Aug Sep Oct Nov Dec

Initial cash

+ Cash in

Revenue

– Cash out

Expenses

Ending cash

Income Statement 3 years not by months

David’s Doors

Door Sales to Portugal (in Canadian dollars) $1.00 CAD = 1.35€

Year 201X

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s -$ -$ -$ -$ -$ -$ 1,620$ 1,620$ 1,620$ 1,620$ 1,620$ 1,620$ 9,720$

Algarve Hardware -$ -$ -$ -$ -$ -$ -$ -$ -$ 1,350$ 1,350$ 1,350$ 4,050$

Fatima Fix-It -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

Others -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

TOTAL -$ -$ -$ -$ -$ -$ 1,620$ 1,620$ 1,620$ 2,970$ 2,970$ 2,970$ 13,770$

Year 201Y

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s 1,701$ 1,701$ 2,835$ 2,835$ 2,835$ 2,835$ 2,835$ 4,253$ 4,253$ 4,253$ 4,253$ 4,253$ 38,840$

Algarve Hardware 1,418$ 1,418$ 1,418$ 1,418$ 1,418$ 1,418$ 1,418$ 1,418$ 1,418$ 1,418$ 1,418$ 1,418$ 17,010$

Fatima Fix-It -$ -$ 567$ 567$ 567$ 567$ 567$ 567$ 567$ 567$ 567$ 567$ 5,670$

Others -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

TOTAL 3,119$ 3,119$ 4,820$ 4,820$ 4,820$ 4,820$ 4,820$ 6,237$ 6,237$ 6,237$ 6,237$ 6,237$ 61,520$

Year 201Z

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s 4,556$ 4,556$ 4,556$ 4,556$ 4,556$ 4,556$ 4,556$ 4,556$ 4,556$ 5,468$ 5,468$ 5,468$ 57,409$

Algarve Hardware 1,519$ 1,519$ 1,519$ 1,519$ 3,038$ 3,038$ 3,038$ 3,038$ 3,038$ 3,038$ 3,038$ 3,038$ 30,375$

Fatima Fix-It 608$ 1,519$ 1,519$ 1,519$ 1,519$ 1,519$ 1,519$ 1,519$ 1,519$ 1,519$ 1,519$ 1,519$ 17,314$

Others -$ -$ -$ -$ 1,215$ 1,215$ 1,215$ 1,215$ 1,215$ 1,215$ 1,823$ 2,430$ 11,543$

TOTAL 6,683$ 7,594$ 7,594$ 7,594$ 10,328$ 10,328$ 10,328$ 10,328$ 10,328$ 11,239$ 11,846$ 12,454$ 116,640$

David’s Doors

Door Sales to Portugal (in euros)

Year 201X

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s -€ -€ -€ -€ -€ -€ 1,200€ 1,200€ 1,200€ 1,200€ 1,200€ 1,200€ 7,200€

Algarve Hardware -€ -€ -€ -€ -€ -€ -€ -€ -€ 1,000€ 1,000€ 1,000€ 3,000€

Fatima Fix-It -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€

Others -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€

TOTAL -€ -€ -€ -€ -€ -€ 1,200€ 1,200€ 1,200€ 2,200€ 2,200€ 2,200€ 10,200€

201X Average Selling Price = 40€ per unit

Year 201Y

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s 1,260€ 1,260€ 2,100€ 2,100€ 2,100€ 2,100€ 2,100€ 3,150€ 3,150€ 3,150€ 3,150€ 3,150€ 28,770€

Algarve Hardware 1,050€ 1,050€ 1,050€ 1,050€ 1,050€ 1,050€ 1,050€ 1,050€ 1,050€ 1,050€ 1,050€ 1,050€ 12,600€

Fatima Fix-It -€ -€ 420€ 420€ 420€ 420€ 420€ 420€ 420€ 420€ 420€ 420€ 4,200€

Others -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€ -€

TOTAL 2,310€ 2,310€ 3,570€ 3,570€ 3,570€ 3,570€ 3,570€ 4,620€ 4,620€ 4,620€ 4,620€ 4,620€ 45,570€

201Y Average Selling Price = 42€ per unit

Year 201Z

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s 3,375€ 3,375€ 3,375€ 3,375€ 3,375€ 3,375€ 3,375€ 3,375€ 3,375€ 4,050€ 4,050€ 4,050€ 42,525€

Algarve Hardware 1,125€ 1,125€ 1,125€ 1,125€ 2,250€ 2,250€ 2,250€ 2,250€ 2,250€ 2,250€ 2,250€ 2,250€ 22,500€

Fatima Fix-It 450€ 1,125€ 1,125€ 1,125€ 1,125€ 1,125€ 1,125€ 1,125€ 1,125€ 1,125€ 1,125€ 1,125€ 12,825€

Others -€ -€ -€ -€ 900€ 900€ 900€ 900€ 900€ 900€ 1,350€ 1,800€ 8,550€

TOTAL 4,950€ 5,625€ 5,625€ 5,625€ 7,650€ 7,650€ 7,650€ 7,650€ 7,650€ 8,325€ 8,775€ 9,225€ 86,400€

201Z Average Selling Price = 45€ per unit

David’s Doors

Door Sales to Portugal (in units) 1 unit = 1 door

Year 201X

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s 0 0 0 0 0 0 30 30 30 30 30 30 180

Algarve Hardware 0 0 0 0 0 0 0 0 0 25 25 25 75

Fatima Fix-It 0 0 0 0 0 0 0 0 0 0 0 0 0

Others 0 0 0 0 0 0 0 0 0 0 0 0 0

TOTAL 0 0 0 0 0 0 30 30 30 55 55 55 255

Year 201Y

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s 30 30 50 50 50 50 50 75 75 75 75 75 685

Algarve Hardware 25 25 25 25 25 25 25 25 25 25 25 25 300

Fatima Fix-It 0 0 10 10 10 10 10 10 10 10 10 10 100

Others 0 0 0 0 0 0 0 0 0 0 0 0 0

TOTAL 55 55 85 85 85 85 85 110 110 110 110 110 1085

Year 201Z

Customer Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Lisbon Lou’s 75 75 75 75 75 75 75 75 75 90 90 90 945

Algarve Hardware 25 25 25 25 50 50 50 50 50 50 50 50 500

Fatima Fix-It 10 25 25 25 25 25 25 25 25 25 25 25 285

Others 0 0 0 0 20 20 20 20 20 20 30 40 190

TOTAL 110 125 125 125 170 170 170 170 170 185 195 205 1920

Unit

0 0 0

10

15

25

25 25

0 0

8 10 10

20

20 20

0 0 0 8 10 10 10 15 15 20 15 15

Total 0 0 0

35

60 77 60 60

Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks 10 10 14

17 17 25 27 27 30

33

Tim Hortan 10 10 15 15 17 20 20

25 27 27 27

Costa   8 8 10 10

13

16 20 20 20 20

Total 28 28

77

80

Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks 18 18 23 23 23 23 27 27 33

50 50

Tim Hortan 15 15 17 20 20 25 25 28 33 35

40

Costa   13 13 15 15 17 20

23 30 35 35 35

Total 46 46

60

125

Year 2

0 14
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Starbucks 10 15 25 27 1

77
Tim Hortan 8 20 30 1

46
Costa   1

18
26 28 35 60 441
Year

2015
17 33 260
23 236
13 16 174
39 42 47 50 61 66 72 80 670
Year

2016
37 352
40 313
24 275
55 58 68 76 78 96 107 125 940

Price Canada

Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks

– 0 – 0

1,200

1,800

3,000

3,000 3,000

Tim Hortan – 0 – 0 – 0

960 1,200 1,200

2,400

2,400 2,400

Costa   – 0 – 0 – 0 960 1,200 1,200 1,200 1,800 1,800 2,400 1,800 1,800

Total – 0 – 0 – 0

4,200

7,200

7,200 7,200

Year 2015
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks 1,200 1,200

2,040 2,040 3,000 3,240 3,240 3,600

3,960

Tim Hortan 1,200 1,200 1,800 1,800 2,040 2,400 2,400

3,000 3,240 3,240 3,240

Costa   960 960 1,200 1,200

1,560

1,920 2,400 2,400 2,400 2,400

Total 3,360 3,360

9,240

9,600

Year 2016
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks

2,160 2,760 2,760 2,760 2,760 3,240 3,240 3,960

6,000 6,000

Tim Hortan 1,800 1,800 2,040 2,400 2,400 3,000 3,000 3,360 3,960 4,200

4,800

Costa   1,560 1,560 1,800 1,800 2,040 2,400

2,760 3,600 4,200 4,200 4,200

Total

5,520

7,200

15,000

Unit Price 120
Year

2014
– 0 1,200 1,800 3,000 3,240 21,240
960 2,400 3,600 17,520
14,160
3,120 3,360 4,200 7,200 9,240 52,920
1,680 2,040 3,960 31,200
2,760 28,320
1,560 1,920 20,880
4,680 5,040 5,640 6,000 7,320 7,920 8,640 9,600 80,400
2,160 4,440 42,240
4,800 37,560
2,880 33,000
5,520 6,600 6,960 8,160 9,120 9,360 11,520 12,840 15,000 112,800

Price Brazilin Real

Year 2014
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks – 0 – 0 – 0

3,180

4,770

7,950

7,950 7,950

Tim Hortan – 0 – 0 – 0

2,544 3,180 3,180

6,360

6,360 6,360

Costa   – 0 – 0 – 0 2,544 3,180 3,180 3,180 4,770 4,770 6,360 4,770 4,770

Total – 0 – 0 – 0

11,130

19,080

19,080 19,080

Year 2015
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks 3,180 3,180

5,406 5,406 7,950 8,586 8,586 9,540

10,494

Tim Hortan 3,180 3,180 4,770 4,770 5,406 6,360 6,360

7,950 8,586 8,586 8,586

Costa   2,544 2,544 3,180 3,180

4,134

5,088 6,360 6,360 6,360 6,360

Total 8,904 8,904

24,486

25,440

Year 2016
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks

5,724 7,314 7,314 7,314 7,314 8,586 8,586 10,494

15,900 15,900

Tim Hortan 4,770 4,770 5,406 6,360 6,360 7,950 7,950 8,904 10,494 11,130

12,720

Costa   4,134 4,134 4,770 4,770 5,406 6,360

7,314 9,540 11,130 11,130 11,130

Total

14,628

19,080

39,750

1CAD 2.65 BRL
3,180 4,770 7,950 8,586 56,286
2,544 6,360 9,540 46,428
37,524
8,268 8,904 11,130 19,080 24,486 280,476
4,452 5,406 10,494 82,680
7,314 75,048
4,134 5,088 55,332
12,402 13,356 14,946 15,

900 19,398 20,988 22,896 25,440 426,120
5,724 11,766 111,936
12,720 99,534
7,632 87,450
14,628 17,490 18,444 21,624 24,168 24,804 30,528 34,026 39,750 597,840

Cash budget

2014
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

– 0

– 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0

– 0 – 0 – 0 8,268 8,904 11,130 11,130 19,080 19,080 24,486 19,080 19,080

65,000 58,100 51,200

– 0 – 0 – 0

6,029

10,335

10,335 10,335

3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200

1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200

1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500

1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

6,900 6,900

12,929

17,235

17,235 17,235

58,100 51,200 44,300 41,190 38,371 36,572 34,773 36,618 38,463 42,786 44,631

2015

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Initial Cash 46,476

Bank Note – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0
Incoming Cash revenue 8,904 8,904 12,402 13,356 14,946 15,900 19,398 20,988 22,896 24,486 25,440 25,440

Total Cash Availiable

expenses

COGS 4,823 4,823

7,235

12,402 13,263

13,780

Salaries

3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500

Utilities 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200
Taxes

Rent

1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400

Transportation 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Total Cash Out

11,923

20,880 20,880

Ending Cash 43,457 40,438 39,022 38,044 37,794 37,981 39,772 42,292 45,686 49,808 54,368

2016

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Initial Cash 58,928

Bank Note – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0

Incoming Cash revenue 14,628 14,628 17,490 18,444 19,080 21,624 24,168 24,804 30,528 34,026 39,750 39,750

Total Cash Availiable

expenses

COGS

9,143

19,080

24,844

Salaries

3,700 3,700 3,700 3,700 3,700 3,700 3,700 3,700 3,700 3,700 3,700

Utilities 900 900 900 900 900 900 900 900 900 900 900 900

Taxes
Rent 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Transportation 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Total Cash Out

16,243

31,944

Ending Cash 57,314 55,699 55,158 54,975 55,030 56,039 58,002 60,203 64,551 70,211 78,017

Initial Cash 58,100 51,200 44,300 41,190 38,371 36,572 34,773 36,618 38,463 42,786 44,631
Bank Note 65,000
Incoming Cash revenue 140,238
Total Cash Availiable 52,568 50,094 49,501 47,702 53,853 55,698 62,949 61,866 63,711
expenses
COGS 4,479 4,823 6,029 10,335 13,263 75,962
Salaries 3,200
Utilities
Taxes
Rent 1,500
Transportation 1,000
Total Cash Out 6,900 11,379 11,723 12,929 1

7,235 20,163 158,762
Ending Cash 46,476
43,457 40,438 39,022 38,044 37,794 37,981 39,772 42,292 45,686 49,808 54,368
213,060
55,380 52,361 52,840 52,378 52,990 53,694 57,379 60,760 65,188 70,172 75,248 79,808
6,718 8,096 8,613 10,507 11,369 13,780 115,408
3,500
1,400
11,923 13,818 14,335 15,196 15,713 17,607 18,469 19,502 20,363 200,608
58,928
57,314 55,699 55,158 54,975 55,030 56,039 58,002 60,203 64,551 70,211 78,017
298,920
73,556 71,942 73,189 73,602 74,055 76,654 80,207 82,806 90,731 98,577 109,961 117,767
9,143 10,931 11,528 11,925 13,515 15,105 15,503 21,266 24,844 186,825
3,700
16,243 18,031 18,628 19,025 20,615 22,205 22,603 26,180 28,366 31,944 272,025
85,823

income statement

2014 2015 2016

140,238 213,060 298,920

COGS 75,962 115,408 186,825

85,200

sales
Gross Margin 64,276 97,653 112,095
SG&A cost 82,800 85,200
EBITDA (18,524) 12,453 26,895
Interest Expenses
Icome tax (25%) (4,631) 3,113 6,724
Net Icome/Loss (13,893) 9,339 20,171

Unit

14

0 0 0

10

25

35

6

0 0 8 8

13 20 20 25 30 30

0 0 0 8 10 10 10 18 18 20

27

Total 0 0 0

41

63

92

Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks

12

17 20 25 25

33

45

4

Tim Hortan 12 12 15 15 18 25 25 27 30 35 40 40

4

Costa   8 8 13 13 17 20

25 27 30 35 35

Total 32 32 45 45

120

Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks 20 20 25 25 30 30 35 35 45 45 55 55

Tim Hortan 18 18

22 27 27 32 32 40 40 45 45

Costa   15 15 20 20 23 23 27 27 29 29

37

Total

53 67 67

80

94

114

137

Year 2

0
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Starbucks 10 1

8 18 25 30 35 20
Tim Hortan 13 1

67
Costa   27 148
26 28 41 63 75 92 521
Year 20

15
12 17 33 40 45 32
29
23 254
55 70 73 85 90 105 120 872
Year

2016
420
22 368
37 302
53 80 94 114 137 1090

Price Canada

120

Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks

– 0 – 0

1,200

2,160

3,000

4,200

Tim Hortan – 0 – 0 – 0

960

1,560

2,400 3,000 3,600 3,600

Costa   – 0 – 0 – 0 960 1,200 1,200 1,200 2,160 2,160 2,400

3,240

Total – 0 – 0 – 0

4,920

7,560

11,040

Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks

1,440

2,040 2,400 3,000 3,000

3,960

5,400

Tim Hortan 1,440 1,440

1,800 2,160 3,000 3,000 3,240 3,600 4,200 4,800 4,800

Costa   960 960 1,560 1,560 2,040 2,400

3,000 3,240 3,600 4,200 4,200

Total

3,840 5,400 5,400

14,400

Year 2016
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks 2,400 2,400 3,000 3,000 3,600 3,600 4,200 4,200 5,400 5,400 6,600 6,600

Tim Hortan 2,160 2,160

2,640 3,240 3,240 3,840 3,840 4,800 4,800 5,400 5,400

Costa   1,800 1,800 2,400 2,400 2,760 2,760 3,240 3,240

3,480

4,440

Total

6,360

8,040

9,600

11,280

13,680

16,440

Unit Price
Year

2014
– 0 1,200 2,160 3,000 3,600 4,200 24,720
960 1,560 2,400 20,040
3,240 17,760
3,120 3,360 4,920 7,560 9,000 11,040 62,520
Year

2015
1,440 2,040 3,960 4,800 5,400 38,880
1,800 35,280
2,760 30,480
3,840 6,600 8,400 8,760 10,200 10,800 12,600 14,400 104,640
50,400
2,640 44,160
3,480 4,440 36,240
6,360 8,040 9,600 11,280 13,680 16,440 130,800

Price Brazilin Real

Year 2014
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks – 0 – 0 – 0

3,180

5,724

7,950

11,130

Tim Hortan – 0 – 0 – 0

2,544

4,134 6,360 6,360 7,950 9,540 9,540

Costa   – 0 – 0 – 0 2,544 3,180 3,180 3,180 5,724 5,724 6,360

8,586

Total – 0 – 0 – 0

13,038

20,034

29,256

Year 2015
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks

3,816

5,406 6,360 7,950 7,950

10,494

14,310

Tim Hortan 3,816 3,816

4,770 5,724 7,950 7,950 8,586 9,540 11,130 12,720 12,720

Costa   2,544 2,544 4,134 4,134 5,406 6,360

7,950 8,586 9,540 11,130 11,130

Total

10,176 14,310 14,310

38,160

Year 2016
Customers Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Starbucks 6,360 6,360 7,950 7,950 9,540 9,540 11,130 11,130 14,310 14,310 17,490 17,490

Tim Hortan 5,724 5,724

6,996 8,586 8,586 10,176 10,176 12,720 12,720 14,310 14,310

Costa   4,770 4,770 6,360 6,360 7,314 7,314 8,586 8,586

9,222

11,766

Total

16,854

21,306

25,440

29,892

36,252

43,566

1CAD 2.65 BRL
3,180 5,724 7,950 9,540 11,130 65,508
2,544 4,134 53,106
8,586 47,064
8,268 8,904 13,038 20,034 23,850 29,256 331,356
3,816 5,406 10,494 12,720 14,310 103,032
4,770 93,492
7,314 80,772
10,176 17,490 22,260 23,214 27,030 28,620 33,390 38,160 554,592
133,560
6,996 117,024
9,222 11,766 96,036
16,854 21,306 25,440 29,892 36,252 43,566 693,240

Cash budget

2014
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

– 0

– 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0

– 0 – 0 – 0 8,268 8,904 13,038 13,038 20,034 20,034 23,850 29,256 29,256

65,000 58,100 51,200

– 0 – 0 – 0

7,062

10,852

15,847

3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200

1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200

1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500

1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

6,900 6,900

13,962

17,752

22,747

58,100 51,200 44,300 41,190 38,371 37,446 36,522 38,804 41,087 45,118 51,627

2015

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Initial Cash 58,136

Bank Note – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0
Incoming Cash revenue 10,176 10,176 14,310 14,310 17,490 22,260 23,214 27,030 28,620 33,390 38,160 38,160

Total Cash Availiable

expenses

COGS

5,512

7,751

20,670

Salaries

3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500

Utilities 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200
Taxes

Rent

1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400

Transportation 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Total Cash Out

12,612

14,851

27,770

Ending Cash 55,700 53,264 52,723 52,181 53,098 56,200 59,740 65,029 71,046 79,250 89,640

2016

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Initial Cash 100,030

Bank Note – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0 – 0

Incoming Cash revenue 16,854 16,854 21,306 21,306 25,440 25,440 29,892 29,892 36,252 36,252 43,566 43,566

Total Cash Availiable

expenses

COGS

10,534

13,316

15,900

18,683

22,658

27,229

Salaries

3,700 3,700 3,700 3,700 3,700 3,700 3,700 3,700 3,700 3,700 3,700

Utilities 900 900 900 900 900 900 900 900 900 900 900 900

Taxes
Rent 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Transportation 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Total Cash Out

17,634

20,416

23,000

25,783

29,758

34,329

Ending Cash 99,250 98,470 99,360 100,250 102,690 105,130 109,239 113,349 119,843 126,338 135,575

Initial Cash 58,100 51,200 44,300 41,190 38,371 37,446 36,522 38,804 41,087 45,118 51,627
Bank Note 65,000
Incoming Cash revenue 165,678
Total Cash Availiable 52,568 50,094 51,409 50,484 56,556 58,838 64,937 74,374 80,883
expenses
COGS 4,479 4,823 7,062 10,852 12,919 15,847 89,742
Salaries 3,200
Utilities
Taxes
Rent 1,500
Transportation 1,000
Total Cash Out 6,

900 11,379 11,723 13,962 17,752 19,819 22,747 172,542
Ending Cash 58,136
55,700 53,264 52,723 52,181 53,098 56,200 59,740 65,029 71,046 79,250 89,640
277,296
68,312 65,876 67,574 67,033 69,671 75,358 79,414 86,770 93,649 104,436 117,410 127,800
5,512 7,751 9,474 12,058 12,574 14,641 15,503 18,086 20,670 150,202
3,500
1,400
12,612 14,851 16,574 19,158 19,674 21,741 22,603 25,186 27,770 235,402
100,030
99,250 98,470 99,360 100,250 102,690 105,130 109,239 113,349 119,843 126,338 135,575
346,620
116,884 116,104 119,776 120,666 125,690 128,130 135,022 139,131 149,601 156,095 169,904 179,141
10,534 13,316 15,900 18,683 22,658 27,229 216,638
3,700
17,634 20,416 23,000 25,783 29,758 34,329 301,838
144,812

income statement

2014 2015 2016

165,678 277,296 346,620

COGS 89,742 150,202 216,638

85,200

22,967 22,967

sales
Gross Margin 75,936 127,094 129,983
SG&A cost 82,800 85,200
EBITDA (6,864) 41,894 44,783
Interest Expenses 22,967
Icome tax (25%) (1,716) 10,474 11,196
Net Icome/Loss (28,115) 8,454 10,620

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