assignment

Due date : June 18,2013

PROJECT SUBJECT:

Final Project

International Market Research:

The evaluation of your competency in International Market Research is done through your project submission for this course, i.e. an International Research Plan.
Your task is:

1.You are supposed to complete an “international research process” based on the flow chart that we discussed in class for the business of a company in a country of your choice.
Pick a country which the name starts with the letter A

2. Pick a company in that country. A company for me could be big company the country that you pick.

3.The business in question can be:

· A real business (for which you may or may not be employed or contracted or the owner)

· A business that does not yet exist, but that you propose to setup

· A fictitious business of your choice

· 4.The title (Cover) page of your project report must be self-explanatory, and shall contain minimum:

The name of the company

The product or service

· 5. The main body of your project report shall not exceed 15 pages. Reports exceeding 15 pages would receive lower marks. All attachments, graphs, charts (if any) would be counted extra.

· 6. Please pay rigorous attention to do a PROPER CITATION in writing your report. Your instructor is obliged to check the validity of your referencing and origin of the material.

The research process:

* Many research projects will involve

· Secondary and primary research

· Collection of quantitative and qualitative data

*Information –Design Research

Type of Information	Research
# of units sold in a new market during the last 5 years (Quantitative, available)	Secondary research, a market research report or an online collected trade report
# of customers in a new target market who are not satisfied with a service which company wants to replace (Quantitative, not available)	Primary research, survey asking a sample selection of customers their satisfaction level
The features of a car that are most appealing to consumers in a new market (Qualitative, might be available)	Secondary research, characteristics of best-selling cars, then primary research on consumer preferences
Regulations for selling pharmaceutical products in a new market (Descriptive data, maybe available)	Secondary research, government online websites

* Preparing the research report:

· Title page

· Table of contents

· Executive summary

· Introduction

· Identification of research objectives and methodology

· Identification of strategic and tactical issues

· Findings

· Recommendation and action plan

· Appendices

· Bibliography