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Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant sources to help complete this presentation. You can also use the resources in the
MBA Library Research Guide
to conduct further research about your company.
Create a Microsoft PowerPoint presentation to show the results of your analysis. Use both on-slide text and narration or speaker notes in your PowerPoint slides to convey your information effectively. If narration is not possible, precise and extensive speaker notes should be used, while addressing all of the rubric elements in the presentation. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slides, and include more detailed explanations in your narration or speaker notes.
Specifically, you must address the following rubric criteria:
Competitors (slide 1): Identify at least two of your company’s top competitors and explain how they compete with your company.
Competitive advantages (slides 2–7): Evaluate your company’s competitive advantages.
Summarize the unique skill sets, products, location, and values of your company.
Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
Airbus Strategic Plan
LAKISHA R. HARRIS
3-1 MILESTONE ONE
MAY 29, 2024
• Airbus is an international leader in the
aviation industry.
• The company specializes in the manufacture
and distribution of commercial aeroplanes,
helicopters, and space and defense products.
Company
Overview
• Airbus’s product portfolio includes A320,
A330, A350, and A380 aircraft.
• Additionally, the firm facilitates services such
as maintenance, repair, overhauling, and
training personnel (Weerasekera, 2020).
• The corporation’s customer base includes
airlines, defence agencies, governments, and
private entities.
Partnerships, Mergers and Acquisitions
• Airbus fostered strategic partnerships, mergers, and acquisitions with different companies to ensure its stability in the
competitive market.
• Partnership with Boeing is one of the most strategic moves in the development and manufacture of aircraft components
through the Transatlantic Joint Venture (Verduyn n.d).
• Additionally, Airbus acquired Bombardier’s C Series aircraft program.
• Additionally, Airbus’s partnership with Roll-Royce, a prominent manufacturer of aircraft engines created an opportunity for
the company to leverage their expertise in the development of engines.
• The partnership will help Airbus manufacture competitive propulsion systems for the Airbus aircraft and improve its
performance.
• Strategic mergers with IT companies specialized in satellite communications, artificial intelligence, and cyber security enable
Airbus to leverage advanced technology
• Partnering with Boeing provided an
opportunity to leverage expertise and
resources.
Contributions
of the
Partnership
and
Acquisition
• By acquiring Bombardier’s C Series, Airbus
increased its market share in the single-aisle
aircraft segment (Timmis, 2020).
• The acquisition provided Airbus with
enhanced technology that improved its
manufacturing operations.
• Additionally, Airbus got the opportunity to
increase its product portfolio and
competitiveness in the commercial aviation
industry.
Vision for the next 5 years
• The company aims to enhance innovation and technology application.
• Airbus seeks to expand its market presence (Kazeminia, 2023).
• Due to the effects associated with global warming, Airbus intends to lower
carbon emissions.
• Moreover, the company aims to increase the use of sustainable materials.
Future growth and innovation for Airbus
• The company will have expanded its operations to developing areas in Asia
and Africa (Anad et al., 2023).
• Partnerships and collaborations with other organisations will improve.
• Airbus will have embraced electric and hybrid propulsion.
• Advanced materials and manufacturing techniques will be implemented to
enhance improved innovation.
Conclusion
• Airbus was established as an Economic Interest Group or GIE and has since spread
to be one of the leading companies in the aeronautical industry (Kazeminia, 2021).
• Headquartered in the Netherlands, it has implemented many initiatives that have
helped it to have a large customer base.
• Despite the challenges it has encountered, such as the COVID-19 pandemic and the
Ukraine-Russia war, Airbus has continued to design high-quality products that have
helped it grow.
• Expansion to emerging markets and partnerships with other companies will guide
Airbus to aim to be a leader in the industry in the next 5 years.
References
• Anand, S. S., & Kini, S. (2023). A Systematic Review on Products and Services of IBS Software Private
Limited. International Journal of Applied Engineering and Management Letters (IJAEML), 7(4), 267-277.
• Kazeminia, A. (2021). Unfolding the airbus’ strategic growth: A successful case. Scandinavian Journal of
Management, 37(1), 101137.
• Timmis, A. (2020). Aircraft manufacturing and technology. In Air Transport Management (pp. 271-286).
Routledge.
• Verduyn, M. Boeing vs Airbus: a fair match? A textbook Duopoly revisited: Strategic interactions in the
aerospace industry.
• Weerasekera, S. (2020). Introduction to Maintenance, Repair and Overhaul of Aircraft, Engines and Components. SAE
International.
