Overview: You will evaluate the methods by which Nike managed change within the organization as a means of implementing its new CSR policy.  Much of your analysis will focus on communication strategies. In order for a company to change its culture, all members of the organization must understand the vision, believe in it, and adapt behaviors to create a positive working environment.  

Analyze the strategies Nike employed to create change—focusing on specific examples that were effective as a means of adopting new policies.  

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Guidelines for Submission: Must be 8 to 10 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins.  

 Specifically, the following critical elements must be addressed in the paper and answered using the outlined format below:

1. Description of Nike’s New Approach to CSR  

  • Describe all of the key elements related to Nike’s new approach to CSR.  
  • Explain how the new approach effected the various departments within the organization.  

2. Description of the Culture Nike Was Trying to Create  

  • List key elements related to Nike’s desired culture.  
  • Explain the relationship between the desired culture and the new CSR policy.  

3. Communication Strategies to Create “Buy-In” Throughout the Organization  

  • Identify key communication and messaging strategies used by Nike to create “buy-in.”  
  • Explain the strengths and weaknesses of Nike’s communication strategies.  

4. Scenario Planning and Proactive Measures  

  • Outline the ways in which Nike used scenario planning in order to facilitate change.  
  • Explain why scenario planning is important as a means of creating change within any company. 

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