“Ad contrast” essay

 

Hi there I’m looking for “Ad contrast” essay. The subject for that is the essay focusing to choose two ads one of them new (no longer than 2 years) other old (more than 20 years) with same product.

 

 word count 800.

 

Thank you

 

*The full essay is due on Thursday 10/09/2012

 

****It was late by someone and I need that immediately .

 

Running head:

1971 and 2013 mustangs advertisements contrast

1971 and 2013 mustangs advertisements contrast

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1971 and 2013 mustangs advertisements contrast

Homework essay assignment

NAme

College

1971 and 2013 mustangs advertisements contrast

College student sport and attractive car is the common sentence for mustang. Nowadays, brain new mustangs owners start to be in every road instead of rarely they were in the 1970s. Indeed, mustangs in the 1970s were sport car models not everyone has because they were not showing of what 1971 mustangs had back in their days as they are advertising 2013 GT mustangs. From 1970s Through 2013 the target market has been changed as well, so the ads provided totally different features and information about the car based on what the target group want. Updating colors and body styles effectively changed people attitudes toward the car. In other words, ads makers should manipulate cars fitting people’s expectation. Therefore, people pay more attention to what they want the ads focus on. There are three significant, particular points of contrast which are settings, document design and characters between 1971 mustang’s ads and 2013 GT mustang’s ads.

1971 mustang advisement analyzes to certain points. First of all, the ad took place outdoors which is located in the upper side of the ad. It is in the rural place at which the green meadow lies. There is a small stream with a mountain in the back of it. Back in 1971, people just want to go out and enjoying the day, but adults were the people who likes to go out. The cloudy weather on the late afternoon which makes the whole colors on the ad mixed perfectly overall with the car’s color seem totally fascinating. Moreover, the car is cleaned up, parked, and facing the audience with low beams on. Secondly, in the middle of the ad, there is a small text it says, “mustang it’s a personal thing.” in a white bold font, which is the slogan. On the other hand, there is a very long description of different types and features of each type. The description was written on white color with a black background, and there is the mustang over it as a sample. In fact, the information that is provided about the car makes people stop to read it and compare the features with other cars because there is almost all the information that people need to be aware of. However, language is the most important thing in any text. For example, connotation language is what people want to see as it was in 1971 mustang’s ad. Characters also play sensitive role in this ad. Two main characters which are a young man with a beautiful, sexy girl. They seem having a great time, and they are good looking people. Using a beautiful female makes the ad more attractive especially to young guys. In sum, the ad makers made it very incisively to the what people wanted by focusing on certain points on the ad back on the 1970s.

2013 GT mustang ad has charming spots to have young people’s attention. To begin, the ad has two different images. The bottom image took place outdoors in urban landscape which looks like testing the car’s power. In addition, the thing which gets more people to look at the ad is the mustang is running hardly on the road. That huge smoke is the proof of what the youth always consider the horse power of the car. After that, upper image took from inside the car while the young man is driving. Moreover, it shows the new feature which is the navigation system with updated front design. It is also a proof about the ad is showing the car in reality from the driver window with the smoke coming from the rear tires. Secondly, there are two main sentences in the middle of the ad wrote on puns language, but youth can easily figure the meaning of the two sentences by looking to the images. At the bottom of the ad, there is a small text which related to the new technology in details. At the same time, it is considered as a short copy. Finally, there is one character in this ad, but that young man enjoying the feeling of power is what makes the ad appealing. a regular man wearing fancy clothes with luxury and sport styles clock. That makes young people want to feel the same way because they feel they are like him. To sum up, sensitive spots of appeal are what the advertisers want to have the young people’s attention.

In conclusion, settings, document design and characters are the most apparent points of contrast that shows how the attitudes and target market have been changed from 1971 to 2013. It is clearly to see how the target market has been changed over time by the setting and document design. Young people are not looking for information, they are looking for proof of the car. The car position comes first to achieve the youth instead of where the car can go for the adults. Moreover, Characters are important to the adults, but it is not that effective to the youth. However, no matter what year of mustangs, they invented and designed to be a sport cars.

References

Stangbaners http://www.stangbangers.com/Mustang_Ads.htm