Accounting Question

SLO 1: identify and appraise the psychological and social

influences on consumer behaviour and their implications for

the development of marketing strategies across a range of

organisational contexts

 SLO 2: demonstrate knowledge and synthesis of consumer

behaviour theories, apply this knowledge to a given market

situation and make realistic recommendations

Aligned

professional

standards/

competencies

(1) Demonstrate essential knowledge and innovative thinking

necessary for a careers in ever changing business and not-for-

profit environments

(4) Critically evaluate, interpret and communicate information,

data & resources in academic literature and digital contexts

(9) Evaluate and apply ethical, sustainable and social

responsibility in professional practice and decision making