BookkeeperAccounting Careers
this presentation needs to be 4-5 minutes long. You will need to make the presentation, following the bottom template, and answering the following question, under careers.
ACCTG 390W
Presentations & Interviews
College of Business Administration
Learning Objectives
1. Highlight the importance of presentations in your
business career and explain the three-step
presentation-writing process
2. Describe the tasks involved in developing a
presentation after completing the planning step
3. Discuss interviews as a form of presentation
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 2
Learning Objectives
4. Describe the six major design and writing tasks
required to enhance your presentation with
effective visuals
5. Outline four major tasks involved in completing
a presentation
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 3
Building Your Career with Oral Presentations
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 4
Three Step Presentation-Writing Process
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 5
Planning a Presentation
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 6
Analyzing the Situation
Audience
Organizing Presentation
Size and composition
Probable reaction
Background
Anticipate objections
Subject knowledge
Expectations
Narrow main idea
Convince management that
reorganizing the technical
support department will
improve customer service and
reduce employee turnover.
Limit scope
Prepare outline
Organize message
Foundation for speech
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 7
Tips
• Focus on the audience
• Minimize text content
on slides
• Keep it simple
• Rehearse
• Get technology issues
out of the way
• Appearance matters
• Be yourself
• Stand still (but not
stiff)
• Engage in conversation
(tell a story)
• Be enthusiastic
College of Business Administration
Preparing Your Outline
➢
State purpose and main idea
➢
Organize major points and sub-points
➢
Identify major points for each section
➢
Identify transitions
➢
Prepare bibliography of sources
➢
Choose a compelling title
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 9
Developing a Speaking Outline
Follow Planning Outline
Presentation
Cues
Select Key Words
Add Delivery Cues
Presentation
Reminders
Arrange Your Notes
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 10
Adapting to Your Audience
Small Groups
Large Groups
Casual Style
Formal Style
Promote Participation
Control Participation
Simple Visuals
Multimedia
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 11
Steve Jobs
• Set the theme or headline
and use throughout
• Open and close sections
with transitions
• Be enthusiastic (avoid
“presentation mode”)
• Make numbers and stats
meaningful – use context
• Minimal on text and few
visuals per slide
• Identify the memorable
moment
• Rehearse
College of Business Administration
Composing Your Presentation
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 13
Composing Your Presentation
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 14
Enhancing Presentations
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 15
Choosing Slide Style
Structured
Slides
Free-Form
Slides
Elements of Design
Amount of Content
Number of Slides
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 16
Structured Versus Free-Form Slides
Process
Memorable
Project Updates
Routine Information
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 17
Designing Effective Slides
➢Design around a key visual
➢Write readable content
➢Create charts and tables for slides
➢Select design elements
➢Add animation and multimedia
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 18
Writing Readable Content
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 19
Think about the visuals of presentations:
https://www.youtube.com/watch?v=_
ZBKX-6Gz6A
College of Business Administration
Completing Your Presentation
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 21
Finalizing Your Slides
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 22
Finalizing Your Slides
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 23
Creating Effective Handouts
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 24
Choosing Your Presentation Method
Memorizing
Reading
Impromptu
Speaking
Speaking
From Notes
Subject Matter
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 25
Purpose
Audience
Speaking Occasion
Practicing Your Delivery
➢Practice without slides
➢Present naturally
➢Track your time
➢Check equipment
➢Speak clearly
➢Anticipate questions
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 26
Overcoming Anxiety
➢ Practice for success
➢ Do not panic
➢ Know your subject
➢ Be comfortable
➢ Avoid perfection focus
➢ Focus on the message
➢ Visualize success
➢ Focus on the audience
➢ Remember to breathe
➢ Maintain eye contact
➢ Take 3-second break
➢ Keep on going
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 27
Responding to Questions
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 28
Presenting Online
College of Business Administration
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall
Chapter 14 – 29
How to Present Like a Pro-Part 1
1.
2.
3.
Stay close to the screen
Black out the screen when you
want to make an important point
Use a whiteboard if appropriate
a)
b)
c)
d)
4.
Print large enough
Maintain logical org
Do not talk while writing
Keep it brief
Use effective gestures
a)
b)
c)
d)
e)
Emphatic
Descriptive
Emotions
Appropriately sized for audience
Exude passion
5.
6.
Stand up
Relax
a)
Arms down, hands barely toughing
thighs, legs uncrossed, arms uncrossed
7.
Maintain eye contact – do NOT
read the screen, use the weather
person approach (point but look
ahead)
8. Stand outside of the screen image
9. Use facial expressions
10. Start with a smile
College of Business Administration
How to Present Like a Pro-Part 2
1.
2.
3.
4.
5.
Mini conversations –pick a person
and talk to them for a second or
two
Adapt your enthusiasm to your
audience and continue to read
their enthusiasm during the
presentation
Ask questions – get feedback.
Interact!
Use a clear, strong, sincere,
natural and expressive speaking
voice – passion and enthusiasm
will help
Change your pitch as appropriate
6.
7.
8.
Volume = confidence, but use
variety
Be clear and distinct
Avoid slurring – no, not
drunkenness
a)
b)
c)
d)
e)
Give me not gimme
Going to not gonna
Got to not gotta
Training not trainin
Who do you not hoodja
9. Use pauses
10. Use natural, conversational pace
(160 wpm)
College of Business Administration
10 things to avoid when presenting
1. Crossing arms/legs
2. Turning your back on the audience
3. Not making eye contact
4. Staring at a single spot in the audience
5. Standing in the same position the entire time
6. Talking too fast
7. Repeating gestures over and over
8. Fidgeting
9. Forgetting to smile
10. Speaking too fast, too slow, or too low
College of Business Administration
INTERVIEWS
College of Business Administration
Interviews
Steps to take:
1.
2.
Do your homework – study the company you are going to work for
Prepare a list of likely questions
1.
3.
4.
5.
6.
Prepare your own questions as well
Identify what the organization wants – start with the job description.
Ask yourself – why am I a good fit for this job?
Practice and plan – don’t memorize responses – have a general
strategy. Think about how you have dealt with difficult situations.
Be positive – even about a prior boss or job
Get comfortable – relaxed and confidant (see #4 above)
College of Business Administration
Interviews
5 common questions
1. Tell me about yourself – discuss what your interests are relating to
the job and why your background makes you a good candidate BUT
not too dry.
2. Strengths and weaknesses – Discuss a weakness you’ve turned
around
3. Where do you see yourself 5 years from now? Is really “Is this
job close to your presumed career path?” – Hope to develop and take
on more
4. Describe a time when you had a problem with….Pick one you
were able to overcome
5. Why should I hire you? – Focus on why your background makes
you an ideal candidate – be enthusiastic about the opportunity.
College of Business Administration
Interviews – 5 “Reveals” to Avoid
1. This is not my long-term goal
2. I’m not working over 40 hours per week
3. I’m a cat/dog/fish person
4. I’m sarcastically funny!
5. I hated my last job/boss/etc.
College of Business Administration
Interviews
More tips
•
Be professional – show you are serious about the profession – plans
to pass CPA exam, interest in learning more, examples of initiative,
time-management, solid work ethic
•
Do Your Homework – be prepared for “Tell me what you know about
the firm.”
•
Be authentic BUT not too authentic “Once, me and my buddy were
drunk and lost our car keys…dude where’s my car…”
•
Everyone you run into is “interviewing” you – denote your circle
of good behavior before you leave for the interview
College of Business Administration
Virtual Interviews
•
•
•
•
Still need to prepare!
Show up early
Dress up
Be aware of your surroundings
• Background as well
• Pay attention
• To your body language as well
College of Business Administration
Virtual Interviews Continued
• Calm nerves
• Speak slowly and enunciate!
•
•
•
•
Take notes
Have resume handy
Be yourself
Send a thank you note
College of Business Administration
Interviews
• General assumptions to be made about the
hiring process
•
•
•
•
Hiring is an uncertain endeavor — employers make predictions
about the future performance of job candidates based on
incomplete information.
Decisions are made under conditions of limited time, technology,
and resources.
Recruiters devise time and cost-saving metrics that they believe are
adequate indicators of applicant competence.
However, the measures chosen — whether based on human
capital, status signals, social group membership, social capital,
and/or geography — are imperfect proxies.
College of Business Administration
Interviews
• Recruitment Procedures
•
At each campus, students submit their resume to a
variety of firms typically through their campus career
service office.
•
After an initial resume and cover letter screen, firms
choose a sub-group of applicants for first-round, oncampus interviews, where applicants meet with either
one or two professionals (most commonly, one at a
time) for a period of twenty to forty-five minutes.
College of Business Administration
Interviews
• Recruitment Procedures.
•
The persons conducting interviews are typically professionals (not
from HR) with whom the candidate could potentially work with or
under, if hired.
•
The professionals conducting interviews:
• Balance recruitment commitments with full-time client work,
• may one day work closely with the candidates they evaluate,
• are given minimal training on effective and/or illegal assessment
techniques, and
• face minimal oversight from HR officials.
College of Business Administration
Interviews
• Interviews take place under:
• Conditions of increased time pressure,
• Higher cognitive load with increased flexibility
(unexpected twists & turns), and
• A heightened sense of personal investment by
the professional than if conducted by a
dedicated and more detached human
resource specialist.
College of Business Administration
Interviews – Resume Screening
“My first crack looking at resumes is simply bucketing them
into three piles: “must,” “nice to,” and “don’t.” And then I
go through the “musts” because they passed the
threshold… By then I usually have more than I need so I
don’t even bother looking at the “nice to have” kind of
bucket.”
• Moreover, evaluators tended to do so very rapidly, typically
bypassing cover letters (only about fifteen percent reported
even looking at these letters) and transcripts and reported
spending between ten seconds to four minutes per resume.
College of Business Administration
Interviews – Resume Screening
•
Because most firms did
not have a standard
resume scoring rubric
that they used to make
interview decisions,
evaluators reported
“going down the page”
from top to bottom,
focusing on the pieces
of resume data they
personally believed
were the most
important “signals” of
candidate quality.
College of Business Administration
Interviews
•
After educational prestige, extracurricular activities were the second
most common signal used by evaluators in resume review.
•
Participants tended to use extracurricular activities as proxies of more
tacit “soft” skills, namely sociability, time-management, and work
ethic.
•
Extracurricular activities’ use as a signal in resume screens is common
in the accounting profession.
College of Business Administration
Next Class
• Week 3
•
Resumes Lecture
•
•
Quiz
ICW #2 – Resume Swap
•
Will need 3 printed copies of your resume
• Week 4
•
Individual Presentation #1
College of Business Administration
Questions?
College of Business Administration
ACCTG 390W Fall 2024
Presentation #1
You will choose a topic to prepare a 4 to 5 minute PowerPoint presentation on. Topic
choice/presentation order will be random and assigned in class. There is no requirement for
number of slides, your focus should be to not land significantly under or over the time
requirement above.
For the Careers Groups:
Your presentation should be informative and interesting and is directed toward your fellow
390W students. You should explain what the career is about and anything else that you think a
student would find interesting. Be sure and cover any certifications that are typical in your
group’s career track. Be sure to explain how your career might differ depending on whether
you work for the Big-4, a midsize firm or in the corporate career group (if applicable).
For the Skills Groups:
Your presentation should include, but not necessarily be limited to, information related to: (1)
defining what your skill/characteristic really is (for example, we frequently hear that
communications skills are important for succeeding in accounting – what ARE good
communication skills?) (2) Describe how that characteristic/skill is expected to affect your role
as an accountant; (3) and consider and provide examples of what SDSU accounting students can
do to improve their abilities in the key characteristic/skill.
For the CPA Certification Group:
Your job is to analyze the latest rules for becoming eligible to sit for the CPA exam and become
a CPA in the state of California (the 150-hour rule). Since everyone in the class is currently
enrolled as an accounting major, you may treat your audience as such and focus on the items
most critical for a SDSU undergraduate or possibly a BMacc student to focus on to sit for the
CPA exam and become licensed.