Week, TCOs, and TopicsReadings and Class PreparationActivities and AssignmentsWeek 1 TCOs 1 and 2Why plan? And How to Screen Business IdeasChapter 1 – Why Plan?Chapter 2 – Developing and Screening Business IdeasAssignment – Screening AnalysisGraded Discussion QuestionsWeek 2 TCOs 2 and 3Industry Analysis, Competition, and Feasibility of Business IdeaChapter 3 – Feasibility AnalysisChapter 4 – Introductory Material: Executive Summary and description of the BusinessChapter 5 – Industry AnalysisAssignments – Full Feasibility Analysis and Script for a 60 Second Elevator PitchGraded Discussion QuestionsWeek 3 TCO 4Market Analysis, Market Segmentation, and The Marketing PlanChapter 6 – Market AnalysisChapter 7 – Marketing PlanAssignment – Marketing and Sales PlanGraded Discussion QuestionsWeek 4 TCO 5Legal Status of Business, Management Team, and Organizational StructureChapter 8 – Management Team and Company StructureAssignment – Management StructureCourse Project – Draft of Plan to DateGraded Discussion QuestionsWeek 5 TCO 6Operations Plan and Product and Service Development PlanChapter 9 – Operations Plan and Product (or Service) Design and Development PlanAssignment – Business Operations PlanGraded Discussion QuestionsWeek 6 TCOs 7 and 8Financial and Accounting Statements and ProjectionsChapter 10 – Financial and Accounting Statements and ProjectionsAssignment – Cash Flow Analysis and Exit StrategyGraded Discussion QuestionsWeek 7 All TCOsPutting it all TogetherChapter 11 – Presenting the Plan With ConfidenceCourse Project – Completed Business PlanGraded Discussion QuestionsWeek 8 All TCOsFinal Assignment15 Minute PowerPoint Script and Slides