Case study on a company

make sure to review and understand what the assignment is you need to follow all instructions and analyze the financials add in ratios and put together a nice analysis and answer all questions

Case Study Instructions
Brand X sells crackers on its website (DTC), on Amazon and in grocery stores.
Please review their financials on the “Case Financials” sheet in this excel.
1. Calculate relevant metrics (including, but not limited to, Margins, EBITDA and working capital metrics) to analyze Brand X’s financials.
2. Please provide a 2-3 sentence summary of Brand X’s projections.
3. Using only the information provided (e.g., ignoring taxes), please evaluate and discuss Brand X’s cash need.
Please include your work for these questions on the “Case Financials” sheet.
2020
Actuals
2021
Budget
2022
2023
Projected
2024
2025
Financial Summary
DTC Revenue
Amazon Revenue
Wholesale Revenue
Gross Revenue
$3,587,952
$2,857,580
$3,312,329
$9,757,861
$5,405,425
$4,566,910
$6,837,515
$16,809,850
$7,221,014
$6,459,762
$12,262,905
$25,943,681
$8,881,250
$8,153,279
$20,284,526
$37,319,056
$10,344,363
$9,899,444
$30,151,539
$50,395,347
$11,615,568
$11,108,394
$44,274,656
$66,998,619
Gross-to-Net
Net Revenue
$2,087,362
$7,670,499
$3,576,479
$13,233,371
$5,561,698
$20,381,983
$7,942,907
$29,376,149
$10,756,186
$39,639,160
$14,340,241
$52,658,378
COGS
Gross Profit
$3,797,240
$3,873,259
$6,600,833
$6,632,538
$10,255,120
$10,126,863
$14,733,791
$14,642,359
$19,719,787
$19,919,374
$26,093,576
$26,564,802
Wholesale Freight & Warehousing
DTC/AMZN Fulfillment
Marketing
Payroll
G&A
$176,054
$1,990,266
$1,190,261
$974,241
$754,937
$343,195
$3,116,269
$1,999,863
$1,669,646
$1,216,725
$605,351
$4,248,322
$2,992,765
$2,559,274
$1,723,197
$999,098
$5,018,253
$4,197,122
$3,659,288
$2,115,841
$1,480,933
$5,630,400
$5,487,652
$4,786,594
$2,523,419
$2,152,382
$5,879,193
$6,831,055
$6,377,782
$2,828,306
$366,790
$787,893
$1,259,731
$2,027,649
$3,155,072
$4,223,669
$477,125
$343,530
$1,039,794
$1,860,450
$807,745
$581,576
$1,786,127
$3,175,449
$1,209,286
$870,686
$2,641,141
$4,721,112
$1,643,737
$1,183,491
$3,610,969
$6,438,197
$2,109,362
$1,518,741
$4,873,247
$8,501,350
$2,810,979
$2,052,305
$6,396,642
$11,259,927
$400,118
$676,738
$1,022,714
$1,428,921
$1,887,641
$2,391,354
B/S
A/R
Ingredients Inventory
Packaging Inventory
Finished Goods Inventory
Total Inventory
A/P
Case Study Instructions
Brand X sells crackers on its website (DTC), on Amazon and in grocery stores.
Please review their financials on the “Case Financials” sheet in this excel.
1. Calculate relevant metrics (including, but not limited to, Margins, EBITDA and working capital metrics) to analyze Brand X’s financials.
2. Please provide a 2-3 sentence summary of Brand X’s projections.
3. Using only the information provided (e.g., ignoring taxes), please evaluate and discuss Brand X’s cash need.
Please include your work for these questions on the “Case Financials” sheet.
2020
Actuals
2021
Budget
2022
2023
Projected
2024
2025
Financial Summary
DTC Revenue
Amazon Revenue
Wholesale Revenue
Gross Revenue
$3,587,952
$2,857,580
$3,312,329
$9,757,861
$5,405,425
$4,566,910
$6,837,515
$16,809,850
$7,221,014
$6,459,762
$12,262,905
$25,943,681
$8,881,250
$8,153,279
$20,284,526
$37,319,056
$10,344,363
$9,899,444
$30,151,539
$50,395,347
$11,615,568
$11,108,394
$44,274,656
$66,998,619
Gross-to-Net
Net Revenue
$2,087,362
$7,670,499
$3,576,479
$13,233,371
$5,561,698
$20,381,983
$7,942,907
$29,376,149
$10,756,186
$39,639,160
$14,340,241
$52,658,378
COGS
Gross Profit
$3,797,240
$3,873,259
$6,600,833
$6,632,538
$10,255,120
$10,126,863
$14,733,791
$14,642,359
$19,719,787
$19,919,374
$26,093,576
$26,564,802
Wholesale Freight & Warehousing
DTC/AMZN Fulfillment
Marketing
Payroll
G&A
$176,054
$1,990,266
$1,190,261
$974,241
$754,937
$343,195
$3,116,269
$1,999,863
$1,669,646
$1,216,725
$605,351
$4,248,322
$2,992,765
$2,559,274
$1,723,197
$999,098
$5,018,253
$4,197,122
$3,659,288
$2,115,841
$1,480,933
$5,630,400
$5,487,652
$4,786,594
$2,523,419
$2,152,382
$5,879,193
$6,831,055
$6,377,782
$2,828,306
$366,790
$787,893
$1,259,731
$2,027,649
$3,155,072
$4,223,669
$477,125
$343,530
$1,039,794
$1,860,450
$807,745
$581,576
$1,786,127
$3,175,449
$1,209,286
$870,686
$2,641,141
$4,721,112
$1,643,737
$1,183,491
$3,610,969
$6,438,197
$2,109,362
$1,518,741
$4,873,247
$8,501,350
$2,810,979
$2,052,305
$6,396,642
$11,259,927
$400,118
$676,738
$1,022,714
$1,428,921
$1,887,641
$2,391,354
B/S
A/R
Ingredients Inventory
Packaging Inventory
Finished Goods Inventory
Total Inventory
A/P