Your response posts should seek to expand the discussion and not simplyfocus on how much you “like” or “agree” with the post. And do not use the post
words.
No resources needed
post 1: What is the importance of a business-level strategy? (100 words needed)
Business level strategy is important because a company needs to know what part of the market they want to be in
and what their strategy will be. Without first coming up with a strategy, the company won’t know how to allocate
resources or use its value chain to create a competitive advantage. This is why it’s important to decide whether or
not you are going to take a broad strategy or a narrow strategy and focus on once specific segment of the market.
If you know it will be specific you can use your resources to create more value and uniqueness in order to give
your customers what they want, and if you have a broader strategy you can use this to come up with ways to
lower costs and create a more generic but lower cost product.
Post 2 What is the importance of a business-level strategy? (100 words needed)
Business-level strategy is vitally important to an organization because it can help it to identify and
achieve a competitive advantage within an industry. Whether a company is selling a product or
service its strengths and weaknesses can be identified to promote direction and specific capabilities
within segments or departments within the organization. It helps the organization in exploiting its
core competencies to provide value to its customers. There are two different types of competitive
advantages for organizations. The first is cost leadership and the second is differentiation. Cost
leadership ensures a business offers customers the best price or value for their product or service.
Differentiation ensures a product or service is different or set apart from competitors.
Post 3 What is the importance of a business-level strategy? (100 words needed)
A business level strategy is important to companies for various reasons. A strategy in business allows a
firm to determine actual challenges presented in the market. By recognizing said challenges a company
can then tackle them head on. Strategy also allows for a firm to reduce operational costs. By
understanding overhead and operational costs, an operations manager can then reduce expenses and
control them, allowing a firm to remain financially sound. Strategy allows for a company to acknowledge
competitors and utilize internal and external analysis to remain competitive in the marketplace. All of this
allows a firm to better manage all of the operating parts of their business.