Capstone Project

Assume that you are about to start a new business. What type of business would it be?  Be specific and explain your product or service offerings. (1-2 paragraphs; minimum of 3 sentences per paragraph)

How would you organize your business structure (sole proprietorship, partnership, corporation, franchise)? Explain. (1 paragraph; minimum of 3 sentences per paragraph )

Discuss each of the 5 functions of business as they relate to your company. Specifically how would you address each of these? (1 page)

What specific resources would be necessary (capital, human, material, informational) in order to start and run your business? Discuss fully (2-4 paragraphs; minimum of 3 sentences per paragraph ).

Discuss 3 external forces that would impact your business. How would you address these challenges? (3 paragraphs; minimum of 3 sentences per paragraph )

Identify and discuss your target market.  How would you market your business? (2 paragraphs; minimum of 3 sentences per paragraph )

How could you use social media to promote your business? (1 paragraph; minimum of 3 sentences per paragraph )

Conduct a SWOT analysis on the possibility of starting your new business.  Provide at least 2 items in each category.

SWAT Analysis StrengthsWeaknessesOpportunitiesThreats

How could you use your strengths to take advantage of opportunities and ward off threats? (1 paragraph; minimum of 3 sentences per paragraph )

How can you shore up your weaknesses? (1 paragraph;  minimum of 3 sentences per paragraph )

Complete your assignment in .doc or .rtf format and select the link above to submit your assignments. When the assignment is properly attached, a green ! (exclamation) mark appears in your My Grades section. After the assignment is graded, you will see a grade and any feedback in My Grades. You must submit the work IN ORDER.