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Faculty of Faculty of Business StudiesBUS110
Introduction to Business
Short TMA (STMA)
2019-2020/Spring
28-4-2020
Number of Exam Pages: 2
(including this cover sheet)
Time Allowed:
7 Days
Instructions:
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This STMA consists of Four questions, answer ALL questions
The marks for each part of the question are next to the question.
The STMA is worth 20% of total course assessment
Please use the accompanied PT3 form in your submitted answer.
The format of the submitted answer document must be a Word doc format.
BUS110 –STMA
Page 1 of 2
Spring 2019-2020
Answer ALL four following questions:
Question One (25 Marks) (Word count 200 words)
A. Naomi, a human resource executive with Enigma Corp., bought a pair of sunglasses
online during her office hours. In this scenario, discuss the kind of misconduct that
Naomi engaged in and other kinds of misconduct that belong to the same category
as per the National Business Ethics Survey.
B. Discuss why it is important for companies to have codes of ethics.
Question Two (25 Marks) (Word count 100 words)
Merrythought is a business that makes teddy bears, located in Ironbridge, Shropshire, in the
United Kingdom. The business was founded years ago by Gordon Holmes. It is a private
limited company, still owned by the Holmes family and is currently run by Gordon Holmes’s
great-granddaughter Sarah Holmes.
The business has approximately 25 employees and does all its manufacturing in England. It
makes a large number of different styles of teddy bears, ranging from “traditional British
bears, to special occasion bears and various “ novelty’ bears.
A. Identify and define the type of business the Holmes family is conducting. Justify
your answer
B. List its advantages and disadvantages.
Question Three (25 Marks) (Word count 200 words)
A. In the context of the various forms of business ownership, discuss the two basic
types of partnerships.
B. Briefly discuss domestic, foreign, alien, private, and public corporations.
Question Four (25 Marks) (Word count 250 words)
Steve Jobs and his friend Steve Wozniak were self-taught engineers who created one of the
most popular, revolutionary, technology brand, “Apple”. Steve Jobs was not the first person
to have an idea to create a user-friendly computer, and he was not the first person to come
up with an idea about music players or smartphones, but he was the first person to
implement them. He covered potential ideas and then implemented them in ways that no
one had ever dreamed of before.
Apple products, whether they be a computer, laptop, iPod, iPhone, iTunes, or otherwise, are
featured everywhere. Not only Apple products are of high quality technological items, but
the company also has superior branding and a strong company image making them, one of
the most popular and easily recognizable brands in the world.
A. Why do some people choose to be an “entrepreneur” instead of being an employee? Write
three reasons to support your opinion.
B. From this example, identify and explain any four traits/characteristics of Steve Jobs that
helped him to be successful in his business.
C. In your opinion what are the factors that can limit the opportunity for entrepreneurship.
END of STMA
BUS110 –STMA
Page 2 of 2
Spring 2019-2020
