Business Question

With your team, please complete the following exercise for ONE Industry from the listbelow.
One submission per team
Pick ONE Industry only:
1. Airlines:American, SkyWest, United-Continental, Delta-Northwest, Alaska Air
Group, Southwest, USAirways, JetBlue
2. Banking:Bank of America, Citibank (Citigroup), Wachovia Bank, Compass Bank,
Wells Fargo, Regions Financial, Synovus Financial
3. News/Multimedia:News Corp, Walt Disney, Viacom, Time-Warner, CBS,
Comcast
4. Property/Casualty Insurance: American International Group (AIG),
Nationwide Insurance, Chubb, Allstate, Progressive, Loews
5. Computer:Dell, Acer, Apple, Hewlett Packard, IBM, Sun
6. Pharmaceutical:Bristol-Meyers Squibb, Eli Lilly, Johnson & Johnson, Merck,
Wyeth, Pfizer
7. Telecommunications: Verizon, Sprint, SBC Communications, Qwest
Communications, Cox Communications, Cablevision Systems, Comcast
8. Hospitality:Marriott International, Hilton Hotels, Starwood Hotels and
Resorts, Wyndham International, Harrah’s Entertainment, Cendant
Corporation, MGM Mirage
9. Real Estate: Commercial / Residential
Chapter 2 Exercises: Porter’s 5 Forces
Team: ____ Names: ______________________________________________________________
For the Industry you have been assigned, evaluate the strength of each of Porter’s 5 Forces. Also provide complementors and substitutes for your
industry.
Force
Strength of Force
High Medium Low
Why?
Threat of New Entrants
Power of Buyers
Power of Suppliers
Power of Substitutes
Rivalry Among
Competitors
Name complementors for your industry ___________________________________________________________
Name substitutes for your industry _______________________________________________________________