Business Question

Chosen company to use:  

https://erewhon.com

Based on cases, slides, and lectures, develop a strategy for the company to choose, enter, compete, and grow in new markets. (The company must not already be in the country(ies) you choose.). Explain your recommended: a) strategy (for its choice of country(ies), entry approach, how to compete, and how to grow) and b) global configuration and coordination, including the location and coordination of global value chain activities and the company’s organizational structure and global talent development (You may not replicate a case study from our course readings.). Write a report of no more than 1,500 words, include a variable matrix and map showing your proposed global configuration,  Also, AI use has been rampant. The policy in our class is that plagiarism and use of AI will result in zero credit for the final report. Please use the following outline and single space and citations throughout.