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A Strategic Report : 4500 words
Taking the role of a strategy consultant, hired to help a given organization achieve sustainable
competitive advantage, produce a succinct and compelling report for the attention of the CEO.
of the organization.
Using appropriate models and frameworks analyse the company’s external
environment.
This includes understanding the company’s industry, competitors, and macroeconomic
environment.
that give the company a sustainable competitive advantage.
to achieve sustainable competitive advantage.
the company should pursue.
recommendations should be logical and feasible, and they should be supported by the
evidence.
Strategic plan for ThamesEV
SG7001
MANAGING STRATEGY, OPERATIONS
AND PARTNERSHIPS
03
A WORD FROM
THE CEO
04
COMPANY
OVERVIEW
06
UNDERSTANDING THE EXTERNAL
ENVIRONMENT
11
RECENT PROBLEMS AND ISSUES
16
CALL TO STRATEGY
CONSULTANTS
I extend a warm welcome as you embark on a critical
journey with ThamesEV. Our company, deeply
committed to advancing the electric vehicle landscape,
is currently navigating a challenging and dynamic
terrain. We believe that your expertise and insights can
play a pivotal role in charting a course towards a
brighter future for ThamesEV.
Your mission is clear: craft a comprehensive strategic
plan that will not only guide us through the complexities
of today’s electric vehicle market but also position
ThamesEV for long-term success. We are facing a
multifaceted landscape, with evolving technological
advancements, supply chain intricacies, and increased
competitive pressures demanding strategic agility.
In addition to addressing the challenges, we recognize
the importance of strengthening our charging
infrastructure, optimizing supply chain resilience, and
advancing our electric vehicle technologies to remain at
the forefront of innovation in the industry.
Your strategic plan will serve as our guiding star,
illuminating the path to sustained growth and prosperity
in the dynamic electric vehicle market. We eagerly
anticipate your innovative solutions and actionable
strategies.
Welcome aboard, and let’s embark on this
transformative journey together to secure ThamesEV’s
position as a leader in the electric vehicle industry.
Warm regards,
Emily Carter
EMILY CARTER
CEO
BRIEF FOR THE CONSULTANTS
PAGE 03
COMPANY
OVERVIEW
Mission: ThamesEV, established in 2020,
is at the forefront of revolutionising
sustainable transportation in the United
Kingdom. Led by CEO Emily Carter, a
seasoned entrepreneur with a background
in technology and environmental science,
the company is dedicated to crafting a
future where eco-friendly mobility meets
British ingenuity.
Key Features: ThamesEV vehicles reflect
a commitment to excellence, featuring
state-of-the-art battery technology,
cutting-edge design, and intelligent
connectivity. The electric vehicle lineup
caters to diverse preferences and
lifestyles, from urban commuters to robust
SUVs.
Sustainability Focus: Sustainability is a
fundamental principle at ThamesEV.
Manufacturing processes prioritise ecofriendly materials, and partnerships with
renewable energy providers ensure the
entire supply chain aligns with a
commitment to a low-carbon footprint.
Community Engagement: ThamesEV
actively engages with local communities,
supporting initiatives that promote
environmental awareness, education, and
the adoption of electric vehicles. The
company views itself not just as a car
manufacturer but as a movement toward a
cleaner, more sustainable future.
BRIEF FOR THE CONSULTANTS
Present Status (2024): As of 2024,
ThamesEV has positioned itself as a
prominent player in the UK electric vehicle
market. With a manufacturing plant
equipped with sustainable practices near
London, the company adopts a dual sales
approach, combining traditional dealership
models with a robust online presence.
Financial Situation: Despite its youth,
ThamesEV exhibits a healthy financial
standing. Strategic partnerships, a solid
customer base, and government incentives
contribute to the company’s positive
financial trajectory. Investment in research
and development fuels sustainable growth,
expanding product lines and market reach.
Investment Percentage (2023-2024):
Secured a 20% increase in investment
for research and development.
Revenue Growth (2022-2024):
Achieved a remarkable 35% increase in
revenue, reaching £50 million in 2024.
Founding Year: 2020
Headquarters: London, UK
CEO: Emily Carter
PAGE 04
COMPANY
OVERVIEW
Vision: ThamesEV aspires to shape a future
where sustainable mobility seamlessly
intertwines with everyday life. Our vision is to
spearhead the electric vehicle revolution in the
UK, championing a cleaner and greener world
through the provision of innovative, stylish, and
eco-conscious transportation solutions.
Mission: At ThamesEV, our mission is to
conceive and deliver cutting-edge electric
vehicles that surpass conventional
expectations. We are unwaveringly committed
to pioneering sustainable practices,
championing environmental responsibility, and
ensuring an unparalleled driving experience for
our customers.
Values: ThamesEV is anchored by a set of
fundamental values: sustainability, innovation,
integrity, and customer-centricity. We are
dedicated to creating vehicles that redefine the
driving experience while making a positive
impact on the environment. Integrity is the
cornerstone of our operations, ensuring
transparency and accountability across all
In conclusion, ThamesEV, under the
facets of our business.
leadership of CEO Emily Carter, stands as a
Objectives: ThamesEV’s primary objectives
beacon of sustainable innovation in the UK
encompass advancing electric vehicle
electric vehicle market. The company’s
technology, expanding our product portfolio,
commitment to excellence, community
and cultivating a robust presence in both
engagement, and environmental
traditional dealerships and online platforms. Our
responsibility positions it for a bright and
aim is to make substantial contributions to the
influential future.
reduction of carbon emissions and actively
engage with communities to promote
our mission is to conceive
environmental awareness.
Future Plans: ThamesEV envisions a
future where electric vehicles symbolise
progress and environmental responsibility.
Future plans include introducing new
models, advancing battery technology, and
expanding the charging infrastructure
network. The company aims to play a
pivotal role in the broader adoption of
electric vehicles, both in the UK and
globally.
Strategic Challenges: Success
notwithstanding, ThamesEV faces
strategic challenges. Navigating evolving
government regulations, ensuring a
reliable and extensive charging
infrastructure, and staying competitive in
the electric vehicle market are key
priorities. Challenges related to
international expansion and continuous
advancements in electric vehicle
technology are actively addressed to
balance growth with sustainability.
and deliver cutting-edge
electric vehicles that surpass
conventional expectations.
BRIEF FOR THE CONSULTANTS
PAGE 05
UNDERSTANDING
THE EXTERNAL
ENVIRONMENT
The electric vehicle (EV) industry is
intricately woven into a dynamic external
environment, shaped by tangible factors
that wield considerable influence over its
current dynamics and future trajectory.
Government Policies: Government
policies, a linchpin for the EV industry, hold
substantial sway. The UK, echoing global
trends, enforces stringent emission
standards and extends incentives, such as
subsidies and tax credits. Infrastructure
investments further fortify the ecosystem,
stimulating consumer interest and steering
industry growth. Anticipated policies may
ratchet up emission targets and augment
backing for green technology research and
development.
Economic Situation: The economic milieu
exerts a pivotal impact on the electric
vehicle market. Anticipated cost
reductions, as EV technology advances
and scales in production, position electric
vehicles for broader affordability.
Economic conditions wield influence over
consumer purchasing power, accentuating
the role of governmental incentives and
subsidies in rendering EVs economically
feasible for a wider market.
Cost Projection (2023-2025): With
advancing technology, a 15% reduction in
EV production costs is projected, fostering
increased affordability for consumers.
Social Conditions: Changing societal
norms favouring environmental
consciousness and an inclination towards
eco-friendly lifestyles act as catalysts for
the electric vehicle industry. Evolving
consumer preferences, driven by a growing
societal awareness, necessitate a shift in
manufacturers’ marketing strategies.
Environmental Concerns: Environmental
considerations, a principal impetus for EV
adoption, resonate strongly. Intensifying
concerns over climate change propel
consumers towards zero-emission
transportation. Government regulations and
societal expectations underscore the
imperative for sustainable alternatives,
positioning EVs as instrumental in reducing
carbon footprints and combating air
pollution.
Consumer Preference Survey (2023): 78% of
surveyed consumers expressed a willingness
to choose electric vehicles over traditional
vehicles due to environmental concerns.
Technological Growth: The electric vehicle
landscape undergoes a paradigm shift
through rapid advancements in battery
technology, charging infrastructure, and
autonomous driving capabilities. Ongoing
innovation becomes instrumental in
enhancing range, diminishing charging
times, and elevating overall performance.
This evolution positions electric vehicles as
increasingly competitive with traditional
counterparts, steering widespread adoption.
Battery Technology Advancement (20222024): A 20% increase in battery efficiency is
forecasted, augmenting the appeal of
electric vehicles in terms of range and
performance.
Legal Terrain: The legal landscape,
encompassing emissions regulations, safety
standards, and manufacturing practices,
exerts profound influence on the electric
vehicle industry. Stringent regulations pose
challenges but concurrently spur innovation.
Adherence to evolving legal standards is
imperative, necessitating adept navigation
within complex frameworks for sustained
operational success.
INDUSTRY FORCES
ANALYSIS: ELECTRIC
VEHICLE INDUSTRY
The electric vehicle (EV) industry is
3. Supplier Power:
intricately shaped by various forces, and a
Strength: Suppliers of critical
comprehensive analysis using Michael
components, such as batteries and
Porter’s Five Forces framework unveils the
advanced technology, exert substantial
dynamics that define its competitive
power due to limited alternatives and
landscape. Utilizing data and real-world
high demand.
insights offers a pragmatic view for
Weakness: Dependency on specific
businesses to formulate effective strategies.
suppliers introduces risks concerning
1. Competitive Rivalry:
pricing, quality, and potential disruptions
Strength: Intense competition
in the supply chain.
prevails among key players, with
4. Threat of New Entrants:
industry leaders like Tesla and Nissan,
Strength: The threat of new entrants is
alongside traditional automakers
moderated by high capital requirements
venturing into the EV space. This
for research, development, and
rivalry fuels innovation and compels
infrastructure. Existing brand recognition
companies to elevate their offerings.
and economies of scale act as formidable
Weakness: The heightened
barriers.
competition, however, risks triggering
Weakness: Emerging companies with
price wars and squeezing profit
innovative technologies may pose a
margins, impacting the financial
disruptive force, challenging established
stability of companies.
players.
2. Buyer Power:
Strength: Buyers wield significant
power, driven by abundant choices
and a rising demand for eco-friendly
vehicles. Their influence extends to
pricing dynamics, demanding highquality products.
Weakness: Elevated buyer
expectations for features and
performance necessitate constant
innovation, potentially leading to
increased production costs.
PAGE 07
SUBSTITUTES AND
COMPETITORS
5. Threat of Substitutes:
Strength: The threat of substitutes remains relatively low as EVs offer a unique
solution to reduce carbon emissions and dependence on traditional fuels. Hydrogen
cars could be a future threat for the electric cars, depending on innovation.
Weakness: Potential future threats could arise from advancements in alternative
transportation technologies, such as hydrogen fuel cells or improvements in
combustion engines.
COMPETITOR STRENGTHS AND WEAKNESSES
Competitor
Strengths
Weaknesses
Tesla
1.Pioneering EV technology.
2. Strong brand and global
market presence.
1. Production capacity
limitations.
2. Overdependence on a
single product line.
1.Established global
automotive brand.
2. Robust supply chain and
production capabilities.
1. Limited EV model
range compared to
competitors.
2. May face challenges in
keeping up with rapid
innovations.
Nissan
Traditional OEMs
1. Extensive manufacturing
capabilities.
2. Existing dealer networks
and customer base.
1. Transitioning from
internal combustion
engines is costly.
2. Potential resistance to
rapid technological
changes.
COMPETITOR STRATEGIES
Tesla:
Market Leader Strategy: Tesla’s focus on technological leadership results in
consistent introductions of cutting-edge features, contributing to a 15% increase in
market share.
Vertical Integration: Vertical integration, with in-house production of key
components, enhances control and efficiency, leading to a 25% reduction in
production costs.
Nissan:
Global Expansion: Nissan’s global strategy leads to a 20% increase in international
market share through leveraging existing automotive infrastructure.
Affordability: Emphasizing affordable EVs results in a 30% expansion of consumer
base, strengthening market positioning.
Jaguar Land Rover:
Premium Electric Portfolio: Focusing on premium EVs like the Jaguar I-PACE
contributes to a 25% increase in average vehicle price and profit margins.
Innovation in Design: Strong emphasis on innovative design leads to a 15%
improvement in perceived value, enhancing brand appeal.
Traditional OEMs (e.g., BMW):
Hybrid Approach: Adopting a hybrid approach results in a diverse product offering,
capturing a 20% share in the hybrid vehicle market.
Investment in Electric Platforms: Heavy investment in electric platforms leads to a
10% annual increase in EV sales, facilitating a gradual transition of the entire
vehicle lineup.
SURVIVAL AND SUCCESS FACTORS IN THE ELECTRIC VEHICLE
INDUSTRY
1 . Innovation and Technology Leadership:
Survival Factor: Continuous innovation is imperative for survival in the dynamic
electric vehicle (EV) industry.
Success Factor: Companies investing in research and development (R&D) witness a
competitive edge, with a 20% increase in R&D expenditure correlating to improved
technological advancements.
2 . Charging Infrastructure Development:
Survival Factor: A reliable and extensive charging infrastructure is pivotal for
widespread EV adoption.
Success Factor: Successful companies actively invest in charging networks, reducing
“range anxiety” by achieving a 25% increase in charging stations, contributing to
increased consumer confidence.
3 . Government Support and Incentives:
Survival Factor: Government policies and incentives significantly impact industry
survival.
Success Factor: Companies strategically aligning with government initiatives
witness a 15% reduction in entry barriers for consumers through leveraging
available incentives.
50%
New car registrations in battery driven
electric cars in the UK.
20%
20% surge in customer complaints
pertaining to charging station
accessibility and prolonged wait times
during 2024
15%
Geopolitical tensions resulted in a
notable production slowdown,
manifesting as a 15% decrease in
vehicle output throughout 2023. .
BRIEF FOR THE CONSULTANTS
PAGE 08
IThamesEV has navigated a series of challenges, Resource and Capabilities:
reflecting the intricacies of the evolving electric
ThamesEV is fortified by a suite of resources
vehicle landscape.
and capabilities, underpinning its position in the
1. Supply Chain Disruptions (2023):
dynamic electric vehicle (EV) industry.
Geopolitical tensions precipitated a supply
Advanced Battery Technology: ThamesEV’s
chain disruption, impacting critical component advanced battery technology results in an
availability. This disturbance resulted in a
average 25% increase in electric vehicle range
notable production slowdown, manifesting as a compared to industry competitors.
15% decrease in vehicle output throughout
Strategic Partnerships: ThamesEV’s strategic
partnerships contribute to a 20% reduction in
2023.
supply chain disruptions, affirming the efficacy
2. Charging Infrastructure Challenges
of these collaborations.
(2024):
Brand Reputation: ThamesEV has meticulously
ThamesEV grappled with challenges in
built a positive brand reputation associated with
expanding its charging infrastructure at the
eco-friendly and stylish electric vehicles.
projected pace. This translated into a
ThamesEV’s strong brand reputation correlates
discernible 20% surge in customer complaints with a 15% increase in customer loyalty,
pertaining to charging station accessibility and reflecting positively on market positioning.
prolonged wait times during 2024.
Innovative Design Team: The design team’s
capability contributes to ThamesEV’s
3. Intense Competitive Pressure (2022competitiveness by ensuring vehicles possess a
2024):
unique aesthetic appeal. Customer surveys
The electric vehicle landscape witnessed
heightened competition, both from new entrants indicate a 30% higher satisfaction rate with
and established players, culminating in a market ThamesEV’s vehicle design compared to
share dip for ThamesEV. From 8% in 2022, the industry benchmarks.
Financial Resilience: ThamesEV’s financial
company’s market share receded to 6% in 2024.
resilience is evident in a sustained 10% annual
increase in research and development
Internal Problems: Internally, ThamesEV
expenditure, reflecting a commitment to
grappled with operational challenges that
innovation.
demanded strategic attention and resolution.
These quantifiable aspects underscore
Manufacturing capacity reached 80%
ThamesEV’s strengths and capabilities within
utilization, revealing an operational constraint
that impeded the fulfillment of customer orders, the competitive electric vehicle industry,
substantiating its position and potential for
spotlighting the need for capacity
sustained growth.
enhancements. 15% deficiency in battery
technology-related skills within the workforce Customer surveys indicate a 30%
in 2023, emphasizing the necessity for targeted
higher satisfaction rate with
skill development initiatives. The net profit
ThamesEV’s vehicle design
margin contracted from 8% in 2023 to 5% in
2024, underlining the financial constraints.
compared to industry benchmarks.
BRIEF FOR THE CONSULTANTS
PAGE 09
FUTURE
CHALLENGES
Despite early success, the company faces a
complex web of strategic challenges
threatening its long-term viability in the
increasingly competitive EV market.
Supply Chain Maelstrom: Global chip
shortages and logistical bottlenecks
continue to disrupt ThamesEV’s production
lines. Delays in obtaining critical components
have resulted in missed production targets
and frustrated customers facing extended
wait times. In 2023, the company reported a
15% decrease in vehicle deliveries compared
to the previous year, significantly impacting
its market share.
Charging Infrastructure Conundrum: The
nascent UK charging infrastructure remains
a significant hurdle for EV adoption. Range
anxiety continues to deter potential buyers,
with ThamesEV customers often struggling
to find convenient and reliable charging
options, especially outside major cities. A
recent study revealed that 42% of ThamesEV
owners cited charging infrastructure
concerns as a major barrier to long-distance
travel.
Competitive Squeeze: The UK EV market is
witnessing an influx of new players, both
domestic and international. Established
automakers are aggressively entering the
fray with sophisticated offerings, while
nimble startups disrupt the scene with
innovative technologies. This intensifies
competition, putting pressure on
ThamesEV’s market share and profitability.
In 2023, the company saw its market share
dip from 18% to 14%, facing stiff competition
from Tesla and Nissan.
BRIEF FOR THE CONSULTANTS
FUTURE
OPTIONS
To weather these challenges and secure its
future, ThamesEV urgently needs a
comprehensive strategic overhaul. This
multifaceted approach should encompass:
Diversifying supply chains: Mitigating
reliance on single-source suppliers and
exploring alternative sourcing options to
ensure production stability. A more
resilient and agile supply chain, reducing
the impact of geopolitical tensions and
other disruptions, leading to a 10%
increase in production efficiency.
Investing in charging infrastructure:
Collaborating with government agencies
and private partners to expand and
improve the UK’s charging network,
addressing range anxiety concerns.
Improved charging station accessibility,
reducing customer complaints by 30%,
and fostering a 15% growth in electric
vehicle sales.
Enhancing product differentiation:
Focusing on innovation and unique
selling propositions to stand out from the
competition and attract new customer
segments.
Strategic Alliances for Technology
Advancements:
Developing a flexible and responsive
corporate culture to navigate the
dynamic and ever-evolving EV landscape.
By addressing these critical issues head-on,
ThamesEV can navigate the turbulent waters
of the UK EV market and emerge as a
stronger, more resilient leader in the clean
transportation revolution.
PAGE 10
NECESSITY OF INNOVATION AS
A STRATEGY FOR THAMESEV:
Innovation stands as the linchpin for
ThamesEV’s continued competitiveness and
enduring success in the swiftly transforming
electric vehicle (EV) market. A seamless
connection to the previously provided
information underscores the significance of
innovation in navigating the industry’s
challenges and unlocking avenues for
sustained growth.
Technological Advancements:
Continuous innovation in battery technology,
charging infrastructure, and intelligent
connectivity features aligns with
ThamesEV’s commitment to remaining at the
forefront of technological advancements.
Market Differentiation: Unique features,
enhanced performance, and novel design
elements have been key focus areas, setting
ThamesEV apart in a competitive market.
Regulatory Landscape: ThamesEV’s
commitment to innovation not only ensures
regulatory compliance but positions the
company to take advantage of incentives
and subsidies, contributing to market
leadership.
Customer Expectations: ThamesEV’s
dedication to continuous innovation addresses
rapidly evolving consumer expectations in
range, charging speed, and autonomous
capabilities. ThamesEV’s electric vehicles
consistently outperform industry benchmarks,
with a 30% higher rating in customer
satisfaction for performance features.
Environmental Responsibility:
Innovation is not just a strategy; it’s a
commitment to reducing the company’s carbon
footprint and contributing to global efforts for a
greener future.
BRIEF FOR THE CONSULTANTS
COMPETING WITH
TRADITIONAL AND HYDROGENFUELLED CARS
The strategic options for ThamesEV to
compete with traditional oil cars and
potential hydrogen-fuelled cars further build
upon the need for innovation and align
seamlessly with the company’s ongoing
initiatives.
Technological Advancements:
ThamesEV’s commitment to continuous
innovation extends to making EVs more
appealing to a broader consumer base
through advancements in technology.
Charging Infrastructure: A robust
network of charging stations, both fast
and standard, enhances the convenience
of owning an electric vehicle and is
integral to ThamesEV’s commitment to
customer satisfaction.
Cost Competitiveness: The strategic
necessity for cost competitiveness aligns
with ThamesEV’s ongoing efforts to
reduce manufacturing costs.
Strategic Alliances for Technology
Advancements: Developing a flexible and
responsive corporate culture to navigate
the dynamic and ever-evolving EV
landscape.
Electric Vehicles vs. Hydrogen Fuel Cell
Vehicles:
This segment acknowledges the uncertainty
surrounding the future of hydrogen fuel cell
vehicles, offering a nuanced perspective. It
underscores ThamesEV’s commitment to
staying agile and continuing to invest in
innovation to navigate potential shifts in the
market landscape.
The final emphasis on innovation as the key
for ThamesEV to stay ahead in the electric
vehicle market brings the entire narrative full
circle.
PAGE 10
OPERATIONS AND QUALITY
Production Facilities: ThamesEV operates a
cutting-edge production facility located in
the outskirts of London. The facility, with an
investment of £200 million, is equipped with
state-of-the-art manufacturing lines
dedicated to the production of electric
vehicles. With a focus on sustainability, the
plant incorporates eco-friendly materials,
resulting in a 30% reduction in carbon
emissions compared to conventional
manufacturing, and adheres to stringent
environmental standards.
Vehicle Models and Innovation: ThamesEV
boasts a diverse lineup of electric vehicles,
ranging from compact urban models to
robust SUVs. The company places a strong
emphasis on innovation, investing £50
million annually in research and
development. This commitment incorporates
advanced battery technology, resulting in a
25% improvement in electric vehicle range
over the last three years, intelligent
connectivity features, and sleek design
elements into their vehicles. Each model is
crafted with a commitment to delivering a
superior driving experience while prioritizing
environmental responsibility.
Quality Assurance: Quality is at the core of
ThamesEV’s operations. The company
invests £10 million in quality control
measures throughout the manufacturing
process to ensure that every vehicle meets
the highest standards. With a focus on
reliability, safety, and performance,
ThamesEV vehicles undergo thorough
testing and inspection before reaching
customers, contributing to a less than 1%
vehicle defect rate.
Charging Infrastructure: ThamesEV is
actively engaged in building a robust
charging infrastructure network.
Recognizing the importance of convenient
and accessible charging stations, the
company is strategically placing stations in
urban centers and along major highways.
With an investment of £30 million, this
commitment aims to alleviate range anxiety
and support the widespread adoption of
electric vehicles. Currently, ThamesEV
operates 500 charging stations across the
UK, with plans to increase this number by
20% in the next year.
Customer-Centric Approach: ThamesEV
adopts a customer-centric approach,
investing £5 million annually in
comprehensive support services and
warranty packages. The company prioritizes
customer feedback, using it to drive
continuous improvement in both product
design and after-sales services. With a 95%
customer satisfaction rate, ThamesEV
ensures a seamless customer experience
from purchase to ownership.
Organisational Culture: ThamesEV’s culture
epitomizes innovation, sustainability, and a
commitment to excellence. Employees are
encouraged to think creatively, fostering a
culture of continuous improvement and
adaptability to technological advancements.
With an investment of £5 million in employee
training programs, the company ensures a
skilled workforce. The strong emphasis on
environmental responsibility permeates
throughout its operations, contributing to a
culture of excellence.
£50M £5M
The company places a strong
emphasis on innovation, investing
£50 million annually in research and
development.
With an investment of £5 million in
employee training programs, the
company ensures a skilled
workforce.
£200M
95%
With a 95% customer satisfaction
rate, ThamesEV ensures a seamless
customer experience from purchase
to ownership.
ThamesEV operates a cutting-edge
production facility started with an
investment of £200 millions.
FINANCIAL STATEMENT (IN £ MILLIONS)
2021
2022
2023
Total Current Assets
190
180
170
Total Non-Current Assets
360
295
230
Total Assets
550
475
400
Total Current Liabilities
100
80
60
Total Non-current Liabilities
170
135
100
Total Liabilities
270
215
160
Total Equity
280
260
240
Total Liabilities and Equity
550
475
400
Statement of Comprehensive Income
2021
2022
2023
Revenue
520
680
600
Cost of Goods Sold
(300)
(400)
(360)
Gross Profit
220
280
240
Operating Expenses
(180)
(220)
(240)
Operating Income
40
60
0
Finance Income/(Expense)
(5)
(10)
(15)
Profit Before Tax
35
50
-15
Tax Expense
(10)
(15)
(0)
Profit After Tax
25
35
-15
Assets
Liabilities and Equity
CONCLUSION
ThamesEV’s commitment to innovation,
Call to Strategy Consultants: In light of the dynamic
quality, and environmental responsibility is shifts in the electric vehicle industry, ThamesEV extends
underscored by strategic partnerships
an invitation to esteemed strategy consultants. The
and a customer-centric approach. The
objective is to initiate a meticulous analysis of ThamesEV’s
financial statement reflects a robust
data, pinpointing the core strategic challenges that impact
financial position, with increased
the company’s overall performance. This detailed
investments in sustainable practices and examination should explore the intricate interconnections
infrastructure development. ThamesEV is among supply chain management, infrastructure
well-positioned to navigate challenges
development, market positioning, workforce capabilities,
and capitalize on growth opportunities in and financial resilience.
the dynamic electric vehicle market. The Furthermore, we earnestly request strategy consultants to
company’s commitment to a forwardcraft an extensive and forward-thinking strategic plan,
thinking strategy aligns with its mission
outlining a roadmap for the next decade. This plan must
and vision, laying a foundation for
not only address immediate challenges but also
sustained success.
strategically position ThamesEV for sustained growth and
long-term sustainability. A nuanced approach is expected,
Now, it’s your turn to apply these insights focusing on key elements such as technological
to craft a comprehensive strategic plan
advancements, prevailing market trends, anticipated
for Bharat Retail that will guide the
regulatory changes, and potential disruptive forces within
company’s journey over the next decade. the electric vehicle industry.
The strategic plan should offer actionable steps, delineate
Consider how the company can leverage measurable goals, and present a well-defined timeline.
its resources and capabilities, navigate
Consultants are encouraged to provide insightful
market dynamics, and maintain a
recommendations encompassing innovation strategies,
competitive edge while responding to
avenues for market expansion, potential partnerships, and
evolving customer preferences and
adept financial management. Aligning these
technological advancements. Your
recommendations with ThamesEV’s mission and vision is
strategic plan will be the key to unlocking imperative, fostering a holistic and future-oriented
Bharat Retail’s potential for sustained
approach that propels ThamesEV towards becoming an
success in the ever-evolving Indian retail industry leader in the rapidly evolving electric vehicle
landscape.
market.
