Business Question

Enterprise Application Software and Value Chain Management

The purpose of this assignment is to demonstrate a graduate level understanding of the use of Enterprise Application Software (EAS) applications in the management of a firm’s value chain.

Directions

Use the already APA formatted template in Course Documents titled “Unit 8 Assignment Template Enterprise Application Software” as your starting point for this assignment. Download the template and save it as your own document, for example, YourNameUnit8GB570.docx.

Write your paper using third person perspective.

Write a 4–6-page paper, exclusive of the title and References pages, making a compelling argument as to how the use of Enterprise Application Software can be used successfully in the management of an enterprise’s value chain to achieve competitive advantage and customer value. Include the following in the paper:

Identify and examine at least three types and uses of Enterprise Application Software (EAS) in the management of a firm’s value chain, and their use in achieving competitive advantage and superior customer satisfaction.

Select a specific enterprise software application and discuss its use in an enterprise.

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Unit 8 Assignment: Enterprise Application Software and Value Chain Management
Student Name
School of Business, Purdue University Global
GB570: Managing the Value Chain
Professor Name
Month Day, Year
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Unit 8 Assignment: Enterprise Application Software and Value Chain Management
This first section is a one or two paragraph(s) introduction to your paper. APA
formatting does not use a section header named “Introduction,” instead the first section
after the main header assumes the content is introductory information and sets the tone
for the subsequent content. It is important the paper’s content includes introductory
information. This first introductory area is good place to set the tone for the subsequent
content. It is important the paper’s content demonstrates original thought and exhibits
appropriate judgments, conclusions, and assessment based on evaluation and
synthesis of information. The main points of the paper should be developed clearly.
Supportive arguments should be logical. Content should be appropriate to the
assignment, interesting, accurate, and concise. Any item listed on the References page
must also be applied and cited within the paper. All papers in this class require APA 7
formatting.
This Unit 8 Assignment requires a minimum of 4-full pages in length paper, plus
title and references page. The purpose of the Unit 8 Assignment is for you to
demonstrate a graduate level understanding of the use of Enterprise Application
Software (EAS) applications in the management of a firm’s value chain.
Write your paper using the third person perspective (do not use first or second
person pronouns; (e.g. do not use “I,” “me,” “you,” “we”).
This template is already APA 7 formatted: 1” margins, ½” new paragraph indents,
12 pt. Arial font, title page, page numbers, double line spaced and a separate
references page. When you use references in your paper to support your content, be
sure to apply the APA 7 in-text reference citation format. Any item listed on the
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References page must also be applied and cited within the paper. If you use verbatim
quotes, place the words within quotation marks, cite the reference and include a page
number. If the quote ends a sentence, place the period after (and not before) the in-text
reference citation parentheses.
When you use section headers after the main section header above, center and
bold them. Note that this paper’s header (page headers are limited to no more than four
words per APA), the title of the paper on the title page, and the main header above use
the same words.
Apply and cite at least three supportive, relevant, and respected resources from
the Library and the textbook within your paper using APA in-text citation formatting and
list those cited on the References page using APA 7 formatting. Apart from the selected
company website(s), the internet is not to be used in this assignment. The only internet
resource(s) allowed to be used as references for this assignment are websites directly
related to the chosen Enterprise Application Software. Apply and cite no more than one
referenced sentence per paragraph (to assure originality requirements are achieved).
Evaluation
Compelling Argument
Make a compelling argument as to how the use of Enterprise Application
Software can be used successfully in the management of an enterprise’s value chain to
achieve competitive advantage and customer value.
Three Types of Enterprise Application Software
Identify and examine at least three types and uses of Enterprise Application
Software (EAS) in the management of a firm’s value chain, and their use in achieving
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competitive advantage and superior customer satisfaction. Some examples of types of
Enterprise Application Software include Customer Relationship Management, Business
Intelligence, Enterprise Resource Planning, Supply Chain Management, and Financial
Reporting.
Select a specific enterprise software application and discuss its use in an
enterprise (one example is Salesforce, which support Customer Relationship
Management).
Examples of use of Enterprise Application Software
Describe and explain examples of one Fortune 500 company that has been
successful using Enterprise Application Software in the management of the value chain,
and at least one Fortune 500 company that has not been successful. Include at least
one full paragraph describing each example.
Conclusion
In this section, summarize the paper’s content without introducing any new
information. This is the last section of the paper. There is a subsequent page break
included so the next page appears as a new page listing the applied and cited
references.
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References
Presutti, Jr., W.D., & Mawhinney, J. R. (2013). Understanding the dynamics of the value
chain. Business Expert Press, LLC.
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Note: At least three separate applied and cited references are required for this Unit 5
Assignment. Accepted sources are Library articles and the textbook; the only
Internet resource(s) allowed to be used as references for this assignment are
websites directly related to the chosen Enterprise Application Software.
Note: References should be listed in alphabetical order.
Note: When you include more than one reference, do not add an extra line space
between the references.
Note: The formatting for margins on this page indents the word wrap ½ inch.
Note: All APA line spacing for all content of all papers must be set as follows:
Go to Page Layout
Go to “Spacing”
See the settings area:
Before = 0
After = 0
Check the box “Don’t add space between paragraphs of the same style”
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Delete all of the red font and the directions included within this template before
you submit your own paper into the dropbox. Be sure to run spell check,
grammar check, and proofread your paper.