Business Question

For your Mod 2 project outline assignment,you need to decide on a consumer segment for your Blue Ocean product or service. Research your market opportunities and dig deep into the financial demands of your concept and company. The project outline assignment calls for you to further your knowledge of corporate financials. So now that you’ve chosen a company, drill down on its 10K, investor reports, financial statements, and all docs that lead to fiscal knowledge. Live and breathe your company!

The product is a newly designed Eco-Fly Performance Running Shoe. The upper part of the shoe
is made of Flyknit technology using recycled polyester. The midsole is made of recycled athletic
footwear and manufacturing scrap. The shoe is designed with disassembly in mind, allowing for
easier recycling at the end of their lifecycle while still retaining its performance features such as
breathability and temperature regulation. The blue ocean strategy here lies in creating a unique
market space that combines high-performance athletic wear with uncompromising sustainability.
The company will attract environmentally conscious consumers and set new industry standards
by being the leader in this niche, setting itself apart from competitors that might only concentrate
on performance or sustainability. The Eco-Fly Performance Running Shoe will be a market
leader in eco-friendly sportswear and distinguishes itself from rivals with its creative use of
recycled materials and high-performance design components, forging a new market niche that
values both environmental responsibility and athletic prowess. In addition to meeting the rising
consumer demand for eco-friendly goods, Nike’s blue ocean strategy maintains the company’s
reputation as a leader in the eco-friendly sportswear sector.
Overview
Leaders need input, especially from stakeholders, to move ideas along. Having a unique,
insightful product or service is just one step. Project outlines that include careful consideration of
a company’s mission, opportunities, and risks can help ideas gain momentum and snowball in
significance.
Scenario
Now that you have written a blog post identifying critical elements needed to support the
rationale of your project, outlining specifics is key! These specifics will be used in an upcoming
elevator pitch you will submit to senior management in Milestone One. Before management will
approve exploring the idea for new opportunities and funding, they have key performance
indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline
that strongly, yet carefully, presents an argument to move your concept forward.
Prompt
Using MarketLine, Yahoo Finance, and the company’s investor relations webpage, continue your
investigation of the company you selected. Specifically, look at the company’s profile,
financials, and SWOT analysis.
Log in info to Market Line: Username: andre.harris3@snhu.edu Password: Bluemoon#2024
(NOTE FROM TEACHER: Hi all, the interface to MarketLine has changed recently. As a
result, the Mod 1 tutorial that walks you through MarketLine is no longer relevant. That said, the
tutorial on Yahoo Finance still works and company financials can be found in your 10k. When
you visit MarketLine, click the GlobalData icon to get to companies.)
Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to
a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor
retention rate, social media engagement, or email open rate.
Draft a project outline that presents a prospective timeline and targeted customer segment of
your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you
need to consider and address in your outline are:
• The intended customer: Describe the intended customer or customer profile for the new
product or service.
• Opportunities in the market: Explain the opportunities in the market based on your
research.
• The financial opportunity: Assess the financial opportunity that the project presents for
increasing cash flow and topline revenue.
o
Can it be cash flow positive and profitable? For example, Zappos donates a
pair of shoes for every pair of shoes sold. This leads to profit in the long run
due to good CSR and company image, but is not immediately profitable.
Your contribution will be evaluated based on the quality of the input.
PROJECT OUTLINE for [PRODUCT or SERVICE NAME]
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[Note: To complete this template, replace the bracketed text with your own content. Remove this
note before you submit your outline.]
Project Outline: [Name of Your Product/Service] for [Name of the Company]
[Your Name]
University
PROJECT OUTLINE for [PRODUCT or SERVICE NAME]
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About [Product or Service Name]
[Include in this section a brief overview of your new business idea, product, or service for
your selected company.]
Goals
[Outline the goals and objectives of your project.]
Target Customer
[This section should center on the intended customer segment for your proposed product
or service. Describe the customer profile or market segment including their need for this product
or service.]
Market Opportunity
[Describe the current and potential market opportunities for your product or service.]
Financial Opportunity
[Describe the financial outcomes, such as an increase in cash flow and top-line revenue,
that the project presents for the company. Explain whether the project will be cash flow positive
and profitable or whether it will be profitable in a different way.]
Timeline
[Provide a brief timeline of how you think your product or service should be developed
and launched.]
PROJECT OUTLINE for [PRODUCT or SERVICE NAME]
References
[Include references cited in your paper in full APA format. Don’t forget to include in-text
citations as well.]
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