STR/581: Strategic Planning & Implementation

Part 1:

Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text.

Identify what the plan does well, in addition to areas for improvement.

Discuss whether the plan:

Clearly states where the organization is going and how it will get there

Evaluates the organization’s external and internal environments

Includes a people plan and addresses achievement of a diverse workforce

Includes corporate social responsibility and environmental sustainability

Part 2:

Assignment Content

Read “Case 12: Twitter, Inc. in 2020” in your Connect textbook.

Write a response that addresses the following questions:What factors contributed to the loss of confidence in X (formerly Twitter)?Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?Consider X’s competitors. How does the internal environment compare to the internal environment of one of X’s competitors? Based on this analysis, what is the probability that the strategic moves implemented by X would lead to a sustainable competitive advantage? Explain.Based on the information presented in this case study, what kind of business strategy would you suggest to help X achieve a competitive advantage?