post response m11 510

1st post (1)The competitive advantage of Manchester Club is achieved from its financial strength;
the club is owned by an Abu Dhabi company that has been financially providing streamlines for
many years. The entire Manchester club is supported in terms of the best equipment, ground
conditions, and incorporation of technology for data-driven analysis. Renovation and structural
maintenance of the entire club is easy due to the financial funding. Such prospects give
Manchester Football Club a better chance to stand out from other regional clubs as well. The
competitive advantage of Manchester club is also derived from their fan following the
appreciation that is being displayed during matches (Grant, 2019).
Some key players are acquired by Manchester Football Club that have their own fan
following and have a reputation in the market against professional footballers. It is important to
take into account the most important aspect of football club association as well. For instance, the
reputation of Manchester Club is derived from the winnings that they have achieved at regional
and international levels. Publication and center of stage for football communities also give a
competitive advantage to the Manchester club. There are several other competitive advantages
for Manchester Club present in the market that make them highly appreciated and have a high
fan following (Guzmán et al., 2021).
The diversity of Manchester club is derived from their recruitment process, which is not
limited to a single country or nationality. At first, the players of Manchester Club are from
various ethnic backgrounds and are hired by the club based on their performance and efforts.
Plus, the staff of the entire club is also multilingual and have specialties in their own domain,
such as injury doctors, maintenance team, club support team, and many others on board who are
working to ensure the entire operation of the club during the season, and off-season is effective.
Plus, the diversification provides Manchester Club with commercial face-saving as well
(Guzmán et al., 2021).
Team coordination and team management can be a problem due to diversification; from
one player’s perspective, it is difficult to manage the entire football team. However, the important
prospect to take into account in diversification is that challenges in the market can take the
staggering position of the club away from them. The management is based out of the Middle
East, and the club is present in the United Kingdom, which can cause conflict between ways of
running the entire club. Unseen circumstances and sensitivity of the matter can also compromise
on the people’s perspective that have died hearts following the club in Manchester (Torchia,
2019).
The issue of resources is not present for the Manchester Football Club because financial
streamlining is present due to the capital funding from the Abu Dhabi company. It allows the
club to install state-of-the-art facilities and technology at the same time to make sure they
provide for every player and supporting staff. At the same time, the capabilities of Manchester
Club are derived from diversity, which provides data analytics capabilities and assists in running
a smooth academy for extracting talent. The same resources are also applicable to having strong
brand and marketing services for the club, which places the club at a highly competitive
advantage (Torchia, 2019).
References
Grant, R. M. (2019). Contemporary strategy analysis : text and cases (10th ed.). John Wiley &
Sons Inc.
Guzmán, E. M., Zhang, Z., & Ahmed, W. (2021). Towards understanding a football club’s social
media network: an exploratory case study of Manchester United. Information Discovery
and Delivery, 49(1), 71–83. https://doi.org/10.1108/idd-08-2020-0106
Torchia, D. (2019). Creating and managing community in a community football club. Managing
Sport and Leisure, 25(1-2), 1–20. https://doi.org/10.1080/23750472.2019.1684837
Respond of 1st post :
2nd post ( 2 )
MCFC’s Competitive Advantage
MCFC’s rise to prominence was largely catalyzed by the 2008 acquisition by Sheikh Mansour bin
Zayed Al Nahyan. Key elements fueling their competitive advantage include:













Financial Resources: Mansour’s substantial wealth allowed massive investment in player
acquisition, infrastructure development, and top-tier coaching staff. This created an immediate
advantage in attracting and developing talent.
Strategic Vision: Mansour’s vision extended beyond simply winning; he aimed to transform MCFC
into a global football powerhouse with both sporting and commercial success.
Brand Development: Focused marketing and outreach efforts elevated MCFC’s brand recognition far
beyond its traditional Manchester fanbase. This paved the way for increased revenue and global
expansion.
Diversification Creating Value
MCFC’s diversification under City Football Group (CFG) created value in several ways:
Global Footprint: Acquiring stakes in clubs across continents (e.g., New York City FC, Melbourne
City FC) broadened MCFC’s reach. This provided a wider talent pool, new markets for merchandise,
and increased brand visibility.
Knowledge Sharing: CFG established systems for sharing coaching expertise, scouting networks,
and training methodologies across its network of clubs. This enhanced talent development and
created competitive advantages for individual teams.
Economies of Scope: The centralized management of CFG likely led to cost savings across
administrative functions like marketing, legal services, and player development infrastructure.
Diversification Challenges
Not all diversification efforts yielded equal success:
Varying Market Success: Some CFG clubs have thrived more than others, likely due to differences
in the local football landscape, fan culture, and competitive intensity across continents.
Limits of Centralization: While knowledge sharing is beneficial, local adaptability is crucial in the
football world. A balance between CFG-wide standardization and market-specific tailoring is likely
necessary.
Potential Brand Dilution: There’s a risk that the MCFC brand could become less distinctive if heavily
associated with numerous smaller clubs, potentially hindering its premium appeal.
Resources, Capabilities, and Diversification
MCFC’s core resources and capabilities influenced their diversification strategy in these key ways:
Financial Strength: Backing from Mansour meant MCFC could pursue ambitious expansion plans
with relative financial security.
Football Expertise: MCFC’s existing capabilities in player development, scouting, and coaching
formed the foundation for replicating success with their network of clubs.
Management Systems: CFG’s ability to create a centralized management structure was vital to
coordinate resources and knowledge across their global network.
Key Concepts from Grant
Related vs. Unrelated Diversification: MCFC’s primary diversification is related
(sports/entertainment), but with significant geographic diversification.




Economies of Scope: A key driver behind MCFC’s strategy—sharing expertise, talent, and
resources for increased efficiency.
Parenting Advantage: CFG aims to be an effective “parent,” providing resources and capabilities its
member clubs couldn’t access alone.
Corporate Governance: The challenge of managing multiple clubs, maintaining quality control, and
aligning the interests of stakeholders across the network is a complex governance issue.
Citations
Grant, R. M. (2016). Contemporary strategy analysis (11th ed.). John Wiley & Sons.
Respond of 2nd post:
1st post (1)
The competitive advantage of Manchester Club is achieved from its financial strength;
the club is owned by an Abu Dhabi company that has been financially providing streamlines for
many years. The entire Manchester club is supported in terms of the best equipment, ground
conditions, and incorporation of technology for data-driven analysis. Renovation and structural
maintenance of the entire club is easy due to the financial funding. Such prospects give
Manchester Football Club a better chance to stand out from other regional clubs as well. The
competitive advantage of Manchester club is also derived from their fan following the
appreciation that is being displayed during matches (Grant, 2019).
Some key players are acquired by Manchester Football Club that have their own fan
following and have a reputation in the market against professional footballers. It is important to
take into account the most important aspect of football club association as well. For instance, the
reputation of Manchester Club is derived from the winnings that they have achieved at regional
and international levels. Publication and center of stage for football communities also give a
competitive advantage to the Manchester club. There are several other competitive advantages
for Manchester Club present in the market that make them highly appreciated and have a high
fan following (Guzmán et al., 2021).
The diversity of Manchester club is derived from their recruitment process, which is not
limited to a single country or nationality. At first, the players of Manchester Club are from
various ethnic backgrounds and are hired by the club based on their performance and efforts.
Plus, the staff of the entire club is also multilingual and have specialties in their own domain,
such as injury doctors, maintenance team, club support team, and many others on board who are
working to ensure the entire operation of the club during the season, and off-season is effective.
Plus, the diversification provides Manchester Club with commercial face-saving as well
(Guzmán et al., 2021).
Team coordination and team management can be a problem due to diversification; from
one player’s perspective, it is difficult to manage the entire football team. However, the important
prospect to take into account in diversification is that challenges in the market can take the
staggering position of the club away from them. The management is based out of the Middle
East, and the club is present in the United Kingdom, which can cause conflict between ways of
running the entire club. Unseen circumstances and sensitivity of the matter can also compromise
on the people’s perspective that have died hearts following the club in Manchester (Torchia,
2019).
The issue of resources is not present for the Manchester Football Club because financial
streamlining is present due to the capital funding from the Abu Dhabi company. It allows the
club to install state-of-the-art facilities and technology at the same time to make sure they
provide for every player and supporting staff. At the same time, the capabilities of Manchester
Club are derived from diversity, which provides data analytics capabilities and assists in running
a smooth academy for extracting talent. The same resources are also applicable to having strong
brand and marketing services for the club, which places the club at a highly competitive
advantage (Torchia, 2019).
References
Grant, R. M. (2019). Contemporary strategy analysis : text and cases (10th ed.). John Wiley &
Sons Inc.
Guzmán, E. M., Zhang, Z., & Ahmed, W. (2021). Towards understanding a football club’s social
media network: an exploratory case study of Manchester United. Information Discovery
and Delivery, 49(1), 71–83. https://doi.org/10.1108/idd-08-2020-0106
Torchia, D. (2019). Creating and managing community in a community football club. Managing
Sport and Leisure, 25(1-2), 1–20. https://doi.org/10.1080/23750472.2019.1684837
Respond of 1st post :
2nd post ( 2 )
MCFC’s Competitive Advantage
MCFC’s rise to prominence was largely catalyzed by the 2008 acquisition by Sheikh Mansour bin
Zayed Al Nahyan. Key elements fueling their competitive advantage include:













Financial Resources: Mansour’s substantial wealth allowed massive investment in player
acquisition, infrastructure development, and top-tier coaching staff. This created an immediate
advantage in attracting and developing talent.
Strategic Vision: Mansour’s vision extended beyond simply winning; he aimed to transform MCFC
into a global football powerhouse with both sporting and commercial success.
Brand Development: Focused marketing and outreach efforts elevated MCFC’s brand recognition far
beyond its traditional Manchester fanbase. This paved the way for increased revenue and global
expansion.
Diversification Creating Value
MCFC’s diversification under City Football Group (CFG) created value in several ways:
Global Footprint: Acquiring stakes in clubs across continents (e.g., New York City FC, Melbourne
City FC) broadened MCFC’s reach. This provided a wider talent pool, new markets for merchandise,
and increased brand visibility.
Knowledge Sharing: CFG established systems for sharing coaching expertise, scouting networks,
and training methodologies across its network of clubs. This enhanced talent development and
created competitive advantages for individual teams.
Economies of Scope: The centralized management of CFG likely led to cost savings across
administrative functions like marketing, legal services, and player development infrastructure.
Diversification Challenges
Not all diversification efforts yielded equal success:
Varying Market Success: Some CFG clubs have thrived more than others, likely due to differences
in the local football landscape, fan culture, and competitive intensity across continents.
Limits of Centralization: While knowledge sharing is beneficial, local adaptability is crucial in the
football world. A balance between CFG-wide standardization and market-specific tailoring is likely
necessary.
Potential Brand Dilution: There’s a risk that the MCFC brand could become less distinctive if heavily
associated with numerous smaller clubs, potentially hindering its premium appeal.
Resources, Capabilities, and Diversification
MCFC’s core resources and capabilities influenced their diversification strategy in these key ways:
Financial Strength: Backing from Mansour meant MCFC could pursue ambitious expansion plans
with relative financial security.
Football Expertise: MCFC’s existing capabilities in player development, scouting, and coaching
formed the foundation for replicating success with their network of clubs.
Management Systems: CFG’s ability to create a centralized management structure was vital to
coordinate resources and knowledge across their global network.
Key Concepts from Grant
Related vs. Unrelated Diversification: MCFC’s primary diversification is related
(sports/entertainment), but with significant geographic diversification.




Economies of Scope: A key driver behind MCFC’s strategy—sharing expertise, talent, and
resources for increased efficiency.
Parenting Advantage: CFG aims to be an effective “parent,” providing resources and capabilities its
member clubs couldn’t access alone.
Corporate Governance: The challenge of managing multiple clubs, maintaining quality control, and
aligning the interests of stakeholders across the network is a complex governance issue.
Citations
Grant, R. M. (2016). Contemporary strategy analysis (11th ed.). John Wiley & Sons.
Respond of 2nd post:

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