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Question:

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Explain the law of demand to a recent purchase that you have made. Analyze a recent price change of a product that you have experienced and determine whether it was a supply or demand factor that impacted the price change. Explain your reasoning

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It is vital that you explore both the Tylenol and Penn State scenarios and understand fully what happened, where successes and failures occurred, and what could have been done differently to change a failure to a success or how a simple misstep could have resulted in failure rather than the success actually experienced. This weekly project will make use of all of the knowledge you gain in this research.Returning to the real world examples of communicating with customers, internal departments, and external constituents. Tylenol:

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https://www.pbs.org/newshour/health/tylenol-murders-1982

Penn State:

http://bleacherreport.com/articles/938602-penn-state-scandal-a-lesson-in-crisis-management

http://www.cnbc.com/id/45206255

At the time of posting, all of the links opened and were correct. If you have any issues opening any of the links, please let me know so I can take a look, but to complete this assignment, you can also enter the topics in your search engine and will find sufficient information to complete it.

Paper Requirements:Your assignment is to create a summary of each example that includes what happened and an explanation of each milestone and how both Penn State and Tylenol handled each of them. Additionally, you are to provide an alternative manner for handling any failures that would have resulted in successful management and communication of the specific situation. Finally, you need to develop and explain a list of “lessons learned”. These lessons should include key advice that any business or firm can use to avoid making mistakes when handling a crisis. Most importantly, be sure to focus on how proper communication eliminates or reduces any crisis.The paper needs to be a minimum of 5 double spaced pages utilizing 12 point times new roman font with 1 inch margins. In additional to the 5 pages, be sure to include a bibliography citing all sources used. Be sure to use a formal style such as APA or Chicago. For questions on proper citations check out Purdue OWL: http://owl.english.purdue.edu/owl/.  Of course, you are welcome to use any reputable research that you find on each case, just be sure to give credit to those sources.

As always, spelling, grammar, and punctuation are extremely important. I can not express enough how important this part is. If the paper has more than 10 spelling or grammar errors, you will automatically be deducted a letter grade.

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