MBA 540 – Milestone Two

Overview

Congratulations! You are off to a good start. You successfully completed an analysis of the company’s internal business environment.

To quickly recap, as the director of strategic planning, you are creating a new strategic planning proposal to help the company explore at least one new growth opportunity and increase its revenue or market share in the industry.

As you continue creating your proposal, in this assignment you will analyze your company’s external business environment and explain its influence on revenue or market share.

Prompt

Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant sources to help complete this presentation. You can also use the resources in the

MBA Library Research Guide

to conduct further research about your company.

Create a Microsoft PowerPoint presentation to show the results of your analysis. Use both on-slide text and narration or speaker notes in your PowerPoint slides to convey your information effectively. If narration is not possible, precise and extensive speaker notes should be used, while addressing all of the rubric elements in the presentation. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slides, and include more detailed explanations in your narration or speaker notes.

Specifically, you must address the following rubric criteria:

Competitors (slide 1): Identify at least two of your company’s top competitors and explain how they compete with your company.

Competitive advantages (slides 2–7): Evaluate your company’s competitive advantages.

Summarize the unique skill sets, products, location, and values of your company.

Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.

Area of opportunity (slides 8–9): Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.

Toyota
Motor
Corp
COURTNEY ROBERTS
MBA 540 – MILESTONE ONE
Overview
❑
Leading producer of trucks, SUVs,
and cars.
❑
Global presence, diverse customer
base.
❑
Emphasis on value and durability.
❑
Challenges: recent safety test
irregularities.
Existing
partnerships/mergers/Acquisition
❑
Partnership with JPMorgan Chase for financial services.
❑
Collaboration with Toyota Industries for diesel engines.
❑
Acquisition of Subaru Corporation for technology and market
expansion.
❑
Joint venture with Panasonic Corporation for battery technology
development.
Partnership Contribution to
Revenue or Market Share
❑
JPMorgan Chase: Provides flexible financing, boosting sales and
market share.
❑
Collaboration with Toyota Industries: Ensures reliable engines,
enhancing competitiveness and revenue.
❑
Acquisition of Subaru Corporation: Expands technology and market
reach, fostering growth.
❑
Joint venture with Panasonic Corporation: Drives EV innovation,
attracting eco-conscious consumers and bolstering market position.
Five-Year Goals
❑
Expand market share in emerging
economies.
❑
Innovate in electric vehicle
technology.
❑
Enhance sustainability initiatives and
practices.
❑
Strengthen brand reputation and
consumer trust.
References
Carlier, M. (2024, January 10). Toyota Motor Corporation – Statistics and
Facts. Statista.
https://www.statista.com/topics/1893/toyota/#topicOverview
Flierl, D. (2020). Subaru officially joins Toyota Group, what it means for
the new Outback and Forester Models, Torque News. Available at:
https://www.torquenews.com/1084/subaru-officially-joins-toyotagroup-what-it-means-new-outback-and-forester-models
References..
Mukunde, D. (2024). ‘Analysis of Toyota Motor Corporation’s strategic
partnerships and impact on stakeholders’, SSRN Electronic Journal
[Preprint]. doi:10.2139/ssrn.4749778.
Toh, M. (2024, January 30). Toyota remains World No. 1, but its list of
problems is growing | CNN business. CNN.
https://www.cnn.com/2024/01/30/business/japan-toyota-worldtop-selling-automaker-2023-intl-hnk/index.html
MBA 540 Milestone One Rubric
Activity: 3-1 Milestone One: Internal Environment Analysis
Course: MBA-540-Q4722 Org Strategy in Global Env 24TW4
Name: Courtney Roberts
Criteria
Overview
Exemplary
Proficient
Needs
Improvement
Not Evident
Criterion Score
25 points
22.5 points
17.5 points
0 points
22.5 / 25
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
Provides a
brief overview
of the
company’s
products,
services, and
customer base
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
providing
adequate
details about
the company’s
products or
services, or
correctly
identifying the
customer base
Does not
attempt
criterion
Criterion Feedback
Here are a few thoughts here to help meet the “exemplary” criteria in the rubric items.
Toyota Motor is an automobile manufacturer. Co. and is primarily engaged in the design,
manufacture, and sale of sedans, minivans, compact cars, sport-utility vehicles, trucks and
related parts and accessories throughout the world (Mergent Online).
Co.’s financial services business consists primarily of providing financing to dealers and their
customers (Mergent Online).
Toyota became the largest automobile manufacturer in the world for the first time in 2008,
surpassing General Motors (Britannica).
Criteria
Exemplary
Proficient
Needs
Improvement
Not Evident
Criterion Score
Its Headquarters are in Toyota City, an industrial city east of Nagoya, Japan (Britannica).
Toyota is the largest automobile manufacturer in the world followed by Volkswagen, based on
2020 unit sales (Britannica).
Toyota primarily serve business dealers as their customer base (Mergent Online).
Toyota was the world’s first automobile manufacturer to produce more than 10 million vehicles
per year (Britannica).
In 2017, Toyota’s corporate structure consisted of 364,445 employees worldwide (Mergent
Online).
Existing
Entities
30 points
27 points
21 points
0 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
Identifies two
existing
partnerships,
mergers, or
acquisitions;
explains how
these entities
contribute to
Shows
progress
toward
proficiency,
but with errors
or omissions;
Does not
attempt
criterion
sophisticated,
or creative
manner
the company’s
revenue or
market share
27 / 30
areas for
improvement
may include
identifying at
least two
existing
entities
correctly or
explaining how
they contribute
correctly and
clearly
Criterion Feedback
During the 1960s and ’70s the company expanded at a rapid rate.
Toyota acquired such companies as Hino Motors, Ltd (Britannica).
The company took its present name in 1982, when Toyota Motor Company was merged with
Toyota Motor Sales Company, Ltd (Britannica).
Two years later Toyota partnered with General Motors Corporation in the creation of New
United Motor Manufacturing, Inc., a dual-brand manufacturing plant in California, where Toyota
began U.S. production in 1986 (Britannica)
In 1999 Toyota was listed on both the London Stock Exchange and the New York Stock
Criteria
Exemplary
Proficient
Needs
Improvement
Not Evident
Criterion Score
Exchange (Britannica).
Acquisition, Mar 28, 2013
Toyota Motor Corporation acquired Cascade Corporation for $760,000,000.
( www.cascorp.com).
In 2001 Toyota Motor Corporation acquired a majority ownership of Hino Motors, Ltd(
Company Profile & Funding).
Five-Year
Goals
30 points
27 points
21 points
0 points
Exceeds
proficiency in
an
exceptionally
Speculates on
what the
Shows
progress
toward
proficiency,
Does not
attempt
criterion
clear,
insightful,
sophisticated,
or creative
manner
company
wants to
achieve in the
next five years
by considering
its mission
statement, its
values and
goals, and
relevant
sections of its
sustainability
report
27 / 30
but with errors
or omissions;
areas for
improvement
may include
providing
reasonable
speculation
about the
company’s
goals, or giving
adequate
consideration
to the mission
statement, its
values and
goals, and
relevant
sections of its
sustainability
report
Criterion Feedback
Building New Engines- By the conclusion of 2021, Toyota plans to have new engines,
transmissions, and drivetrains on 60 percent of its vehicles in major markets. (Ardmore Toyota).
Focusing on Hybrid and All-Electric Vehicles- As consumers and regulators demand greener
Criteria
Exemplary
Proficient
Needs
Improvement
Not Evident
Criterion Score
vehicles, Toyota is responding with a dual focus. (Ardmore Toyota).
Improving Consistency Across the Lineup-As Toyota rolls out its new engines and transmissions,
it plans to scale back its engine offerings. (Ardmore Toyota).
Previewing the New Engines- At a press conference in late 2016, Toyota showcased a 2.5-liter
four-cylinder engine that runs on gasoline(Ardmore Toyota).
How Customers Benefit-The forthcoming changes have meaning for customers. For starters,
most buyers want more bang for their buck. (Ardmore Toyota).
6th Action Plan (FY2017 – FY2021)- Toyota Industries formulated the Sixth Environmental
Action Plan, a five-year action plan from FY2017 to FY2021 (from April 1, 2016 to March 31,
2021). (Ardmore Toyota).
Articulation
10 points
9 points
7 points
0 points
of Response
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
Clearly
conveys
Shows
progress
Submission has
critical errors
meaning with
correct
toward
proficiency,
in grammar,
sentence
manner
grammar,
sentence
structure, and
spelling,
demonstrating
an
understanding
of audience
and purpose
but with errors
in grammar,
sentence
structure, and
spelling,
negatively
impacting
readability
structure, and
spelling,
preventing
understanding
of ideas
5 points
4.5 points
3.5 points
0 points
Uses citations
for ideas
requiring
attribution,
with few or no
minor errors
Uses citations
for ideas
requiring
attribution,
with consistent
minor errors
Uses citations
for ideas
requiring
attribution,
with major
errors
Does not use
citations for
ideas requiring
attribution
sophisticated,
or creative
Citations and
Attributions
Total
10 / 10
5/5
91.5 / 100
Overall Score
Exemplary
Proficient
Needs Improvement
Not Evident