Stakeholder Summary Report

Assignment Overview

Business reports often analyze how a scenario or aspect of a business relates to a strategic goal or need. These types of reports might address the status of the organization, stakeholder summaries, market trends, or financial statements.

The main goal of business reports is to help leaders develop strategies and decide on or suggest ways to improve their business. These reports may also analyze potential worst-case scenarios, offer solutions to current challenges, or review best practices and similar situations in other organizations. This assignment will give you an opportunity to analyze a business report

Module Six Assignment Scenario

You are a business manager who is in the planning phase of building a stakeholder summary report. You need to analyze examples of similar reports from competitors to figure out what content and structure your report should have. To get ideas for your report, you decide to analyze the 2020 Year in Review report from Estée Lauder Companies.

https://media.elcompanies.com/files/e/estee-lauder…

Describe how the Estée Lauder report uses data and other information. What data is
used in the report? How does it use specific terms and figures? Your response should
be 100–200 words.
What data visualizations are provided in the report? How do the data visualizations help convey
information that is both useful and easy to understand? Your response should be 100–200 words.
Explain how the report is organized. Does it start with a general introductory paragraph?
Does it pull the reader in with a surprising bit of news? How is the report divided up?
What ideas about structure might you adopt for your report? Your response should be
50–100 words.
Explain how the report makes use of images that are unrelated to data. Do the images
illustrate points effectively, or are they merely decorative? Why do you think the report
does or does not use images effectively? What ideas about using images might you
borrow for your own report? Your response should be 50–100 words.
Assess the effectiveness of the report. How does the overall presentation appeal to
readers? How does the report meet (or not meet) its objective? What do you think are
the report’s best qualities, and what aspects might you improve on in your own
stakeholder report? Your response should be 100–200 words.