USA: +1(669)289-8683 
Sign in
Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform, and any attempt to understand the rules for success on that new platform.”– Tim O’ Reilly.
As stated in the
1.1 Weekly Overview,
the concept behind Web 2.0 refers to changes in the ways websites are designed and used by the users from static to dynamic. Web 2.0 examples include video sharing sites, wikis, blogs, social networking, podcasting, and many more.
Read the following article to assist you in completing this week’s assignment:
- How Companies Are Benefiting From Web 2.0Links to an external site.
Instructions
Your assignment this week is to select a business and conduct research on how they use Web 2.0 tools. You cannot use Social Media Platforms for this assignment.
Your report should open with an introduction, cover the listed points below, and include your conclusion. Your report should use APA style and should be approximately two pages in length. Your report should include a cover page and a references page in addition to the two pages of content and should use two references.
Your paper should include the following points:
Web 2.0What Web 2.0 tools are being used by the business?How do the tools help the business?
Your project for this course will be to develop a presentation About an Existing Company’s Website
You will be using Microsoft PowerPoint to complete your project.
Week 1: Home Page
What makes a good home page for a business? What are those key features that catch the attention of potential customers and keep them clicking on an organization’s page?
When someone lands on an organization’s website from a search engine, organizations want customers to continue to click. If you start to look around at your favorite companies, you might notice that the home pages have a similar element. A website’s home page is essential to the site’s success. Here are the top 5 elements that Hughes (2019) state make a successful home page:
- Logo and Branding Images: Logos usually are on the top left side of a home page. Why? Because that is where a user’s eyes are drawn to or at the center of the navigation bar. Images usually take up a portion of most websites’ designs, including home pages.
- The Hero: A ‘hero’ section including the organization’s mission statement or tag line. A hero section is usually made up of a large image or slideshow, and it comes right below the navigation bar. The idea for the hero section is to quickly give visitors an idea of what to expect from the rest of a website.
- Call to Action: Every website has a goal = customers. The easiest way to get customers to do something is by asking them or a Call to Action. The Call to Action can be a simple phrase or a button.
- Navigation: Customers want to easily find what they are looking for. Great home pages have easy menus and navigation
- Contact Information: A contact form is a must for a great home page. Customers can usually find contact forms at the end of the home page.
References
Hughes, J. (2019, June 27). 10 Elements of a Successful Website Homepage. . . ThemeIsle Blog.
https://themeisle.com/blog/website-homepage-design…
Instructions
This week, you will choose a home page of an organization and create a presentation about why the organization’s home page is well designed.
- Start by choosing a company from the list provided. Topic to write about :Chipotle For any technology company, you will need to select the corporation’s website, not its tools (social media platform, search engine, etc)
- Read some recent research-based articles about effective business websites.
- Create a presentation about the organization you chose home page highlighting the top 5 elements that Hughes (2019) state make a successful home page.
