Project Three

CompetenciesIn this project, you will demonstrate your mastery of the following competencies:
• Utilize information from industry and scholarly sources to inform problem solving and
decision making
• Analyze quantitative and qualitative data to solve problems and make decisions that
impact organizations and their
stakeholders
• Communicate professionally to diverse internal and external audiences
Scenario
Your presentation to the leadership panel of your company was well received. Now you must
create a presentation for a wider audience—stakeholders from inside and outside the company—
and include your decisions and recommendations, which were approved by the leadership panel.
Remember that your presentation must convey professionalism and be visually appealing as well
as informative.
Directions
Create a presentation of your research and data findings from Project Two including your
decision and rationale.
1. Construct a professional business presentation for internal and external
stakeholders.
a. Identify your key message to both internal and external stakeholders.
b. Illustrate your key points using visualizations.
c. Tell your story.
Specifically include the following in your presentation:
2. Communicate your decision about diversification based on your analysis of the data
and research.
a. Use visualizations to tell the story of the (quantitative and qualitative) data.
b. Determine the likelihood of success based on the data and research collected.
c. Discuss the impact that moving to the new industry will have on the
organization and its internal and external stakeholders.
3. Detail your recommendations for moving forward.
a. Summarize findings of the research performed.
b. Include research conclusions and reasoning.
c. Describe the rationale behind your recommendations.
Diversification to the Telecommunication
Industry
Introduction
 The company seeks to diversify into the telecommunication industry.
 The diversification will assist in mitigating risks linked to market fluctuation in
the automotive industry.
 Analyzing the current trends in the automotive industry will give insights into
the dynamics shaping the two industries.
 Data visualization and analysis will assist in making informed decisions that
benefit the company and the stakeholders.
The Current State of the U.S. Automotive
Manufacturing Industry
 Gasoline vehicles are the leading in the market
with 60%.
 There is a significant presence of hybrid vehicles
by 25%.
 Electric cars are at 15%, a growing presence
(Jung, 2020).
 Even though gasoline prices are still high, they
are decreasing at an increasing rate.
Current Automotive Industry Trends-Motor Types
 There has been a major shift from gasoline
engines to electric and hybrid motors.
 Every year, there is a decline in the number of
gasoline vehicles sold.
 There is a significant increase in the number of
hybrid and electric vehicles sold.
 The shift is due to changes in consumer
preferences.
Current Automotive Industry Trends-Customer
Demands
 The customers’ demands are in the form of
advanced features, technology integration, and
aesthetic appeal.
 Cars with advanced safety features is 40%.
 35% of cars have technology integrations (Avikal et
al., 2020).
 Cars with an aesthetic appeal, such as high-quality
interiors, are 25%.
Current Automotive Industry- Body Types
 Customers currently prefer trucks and SUVs to
sedans.
 The two body types are preferred for their
spacious interiors and safety features.
 SUVs are suitable for family use and have a
high driving position.
 In 2023, SUVs had the highest demand at 45
percent, followed by trucks and sedans.
Trends in Telecommunication Industry- Expected
Growth Areas
 It has high growth potential due to increased
demand for reliable and faster communication.
 The 5G network is one of the areas expected to
grow.
 There is fiber optics due to the demand for high
loading speed in organizations.
 Fiber optics supports high-bandwidth
applications such as online gaming.
Trends in the Telecommunication Industry-Types of
services offered
 The 5G services are the most trending services,
with an approximation of 50%.
 Fiber optics comes second with 30%
 The Internet of Things has a 20%
 These are the services in high demand in the
telecommunication industry
Trends in the Telecommunication IndustryCustomer Demand
 Customers are demanding high Internet
speed, mobile services, and integrated digital
solutions.
 There is an upward trend for high-speed and
reliable connectivity.
 Increase use of smart devices in personal and
business communication increases the
demand.
 Customers want seamless connectivity across
different platforms.
Summary of the Collective Data for the Two
Industries
 There are significant changes in the two industries, due to shifts in
consumer preferences, regulatory changes, and technological advances.
 The automotive industry is working to meet the needs for sustainability and
advanced technology.
 Telecommunication focuses on offering seamless experiences in terms of
high-speed connectivity.
 Understanding these trends will help in strategic decision-making for the
engine manufacturing company
What Data Is Not Saying About the
Telecommunication Industry?
 The data does not provide information on regulatory challenges such as
licensing requirements.
 There is no information about the infrastructure limitations, such as
network coverage gaps.
 There is no information on cyber security risks now that it relies on digital
technologies.
 It lacks information on market disruptions, maybe from disruptive business
models and shifts in consumer behavior.
Decision Making Models
 The Rational model is a step-by-step approach to decision-making, (Chi,
2023).
 Intuitive Model- the model depend in gut feelings, past experiences and
instincts to guide decision making (Decision Innovation, 2024).
 Recognition-Primed Model- It focuses on recognizing patterns in familiar
situations to derive an effective solution.
 Among the three, the Recognition-Primed Model is the best for
diversification into the telecommunication industry.
The Choice of Decision-Making Model
 The decision of diversification is complex and in uncertain environment.
 The decision is time-sensitive and requires prompt action to capitalize on
emerging opportunities.
 The model allows expertise to guide decision-making based on past
experiences.
 The model allows for flexibility, considering that the telecommunication
industry continues to change due to technological advances.
References
Avikal, S., Singh, R., & Rashmi, R. (2020). QFD and Fuzzy Kano model-based approach for classification of
aesthetic attributes of SUV car profile. Journal of Intelligent Manufacturing, 31(2), 271-284.
https://doi.org/10.1007/s10845-018-1444-5
Chi, C. (2023). Rational Decision Making: The 7-step process for making logical decisions.
https://blog.hubspot.com/marketing/rational-decision-making
Decision Innovation, (2024). Intuitive Decision-making. https://www.decision-makingsolutions.com/intuitive_decision_making.html
Free Management books, (2023). The Recognition-Primed Decision Model.
https://web.archive.org/web/20220926215218/http:/www.free-management-ebooks.com/news/recognitionprimed-decision-model/
Jung, H. (2020). Fuel economy of plug-in hybrid and hybrid electric vehicles: Effects of vehicle weight,
hybridization ratio, and ambient temperature. World Electric Vehicle Journal, 11(2), 31.
https://doi.org/10.3390/wevj11020031,
References
Klier, T., & Rubenstein, J. (2020). Overview of the U.S. Automobile Industry. New Frontiers of the Automobile
Industry: Exploring Geographies, Technology, and InstitutionalChallenges, 41-66. https://doi.org/10.1007/9783-030-18881-8_2.
Taylor, P. (2023). Telecom in the United Stated-Statistics and Facts. Statista.Com.
https://www.statista.com/topics/11603/telecoms-in-the-us/#topicOverview
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