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Part 1 Section (Question 1 & 2 are mandatory) : One page each question.
This section requires more extended response compared to the other ones
Part 2 Section (Answer any four questions) a paragraph or two (more is fine)
Total of 6 questions
Bullet points may be used to enumerate steps or supporting points as long its sufficient context
Do NOT retype the question, just number it (Question 1, Question 2, etc)
When supporting answer use Apple Inc as the company example and Technology as the industry example
No reference page is needed since not much outside sources will be used (if need to use outside sources please do in text citation with a reference page)
Use in text citation when using course sources
HBR – How to Gain a Competitive Advantage on Customer Insights.pdf
HBR – Using AI to Track How Customers Feel — In Real Time.pdf
HBR – The Five Competitive Forces That Shape Strategy.pdf
HBR – An Emotional Connection Matters More than Customer Satisfaction.pdf
HBR – Marketing in the Age of Alexa.pdf
HBR – What You Need to Know About Segmentation.pdf
HBR – Know Your Customers -Jobs to Be Done (JTBD).pdf
HBR – How to Build a Digital Brand That Lasts .pdf
Best-Global-Brands-2023-Report.pdf
The Power of Designing Products for Customers You Don’t Have Yet.pdf
The Elusive Green Consumer.pdf
Business strategy and the management of digital marketing.pdf
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing.pdf
Marketing Creativity and Generative AI (April 2023 Forbes article)
HBR – 5 Ways to Foster a Global Mindset in Your Company.pdf
HBR – The New Sales Imperative.pdf
HBR – Is Your Marketing Organization Ready for What’s Next.pdf
Forbes – How AI Is Revolutionizing Marketing In 2024: Top 5 Trends
Forbes – Embracing The Future: How AI Is Revolutionizing Marketing And Sales
