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This is a continuation of the paper: Pawsitively Perfect Pet Care
Introduction
“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, and then check to see whether your idea, as originally conceived, needs to be modified, refocused, or changed dramatically. (Or perhaps even scrapped altogether.)” (1).
Overview
With this assignment, you will be addressing the fundamental question: Does this business have profit potential?
Instructions
Refer to the same business you described in the first assignment, Creating a Small Business (Pawsitively Perfect Pet Care ) and write a 3–4 page paper in which you:
Conduct a feasibility analysis by researching and analyzing each of the following topics and indicate how your business occupies that specific space:
Industry and market feasibility.
Financial feasibility.
Conduct a feasibility analysis to determine whether a business plan is plausible.
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Pawsitively Perfect Pet Care
Rebecca Demosthenes
Strayer University
BUS 420 Small Business Management
Instructor: Adrienne Garabedian
April 29th 2024
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Pawsitively Perfect Pet Care: A Small Dog Sitting Business Venture
Introduction
My idea for a prospective small business is in a dog sitting industry. Currently, the dogsitting industry is experiencing a very fast pace of growth due to the increasing need of pet
owners for reliable and caring services for their pets. The name I chose for the small business is
“Pawsitively Perfect Pet Care,” which explains the aim of the business perfectly since the
company intends to fill a gap that is growing every day. The company is built on trust, concern,
and genuine compassion, allowing owners to place their pets in the hands of those who genuinely
care. “Pawsitively Perfect Pet Care” will be an enterprise that concentrates on giving close
consideration and customized services and ensuring that the health and pleasure of every little
dog that is handed to us for care is assured.
“Pawsitively Perfect Pet Care” was the name given to the service idea, which was to have
it embody the service and entirely a philosophy and ethos. The name establishes from the root
what we are all about perfection of care for little dogs, satisfactory performance, and a
culmination of whole health for dogs. “Pawsitively” combines two elements: the paws of our
animal clients and the positive vibe we bring to our work. This term is a pun on the word
“positively,” which brings in the concept of our animals’ fur and our work’s optimism. It
embodies our desire to bring fun and happiness to all we do about our pets and their owners. The
slogan “Perfect Pet Care” captures the essence of our endeavor to offer astounding service in
every aspect. It firmly states our obsession to offer anything less than the best to the lovely little
ones put into our care. We take care of their comfort, safety, and happiness, always ensuring we
deliver the highest of service to them in the privacy, comfort, and relaxation of all our small pets.
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Key Competitors Analysis In our local area
“Pawsitively Perfect Pet Care” has several competitors, such as Oslen Family Kennels,
Luxury Dog Sitting, and Happy Tails Dog Sitting Services, which are their major competitors.
Tails Dog Sitting Services is unique among its competitors because it has a solid background, a
loyal customer base, and well-trained professionals. One of the company’s strengths is its
constant customer loyalty, which is a testimony to the impenetrable trust and faithfulness they
have made over time, which is an evident expression of its superior quality of services. In
addition, a team of experienced staff is responsible for ensuring that the house pet gets the best
medical attention and caters to different needs with excellence and professionalism (Bouma et
al.,2020). Not only do Happy Tails offer various services, from dog walking to grooming and
training, but they are an example of the company’s dedication to providing all-around services to
the customers and keeping them as a formidable competitor in the industry.
Happy Tails encompasses impressive strengths that allow it to triumph over other
businesses, but it also contains inherent weaknesses that make a highly advantageous position for
this latter name. The shortcomings of their online presence are that they have a weak impact on
the chances of the business engaging potential customers in the digital realm. Hence, they might
miss out on a potentially substantial consumer population. In addition, they may be branded as
expensive compared to other brands, and this might not sit well with price-conscious pet owners,
who may move to cheaper alternatives in this case. Happy Tails Services can utilize these
weaknesses to price its services competitively and promote its online presence to cover a wider
customer base, making the company a preferred choice in the dog-sitting industry.
Mission Statement
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At “Pawsitively Perfect Pet Care,” our mission originates from a strong belief and desire
to provide comforting and reliable pet care services specially created to meet the requirements of
puppies and small dogs. Our goal is to provide safe and healthy homes for our canine clients, not
only for their bodies but also for their minds and feelings. By providing individualized care and
attention, we intend to build a community where our small dogs prosper and are treated as if their
respective family loved them. Additionally, we fully understand the criticality of reassuring pet
lovers that their pets are in the hands of experienced hands and will be treated like family
members.
Ownership Form
When considering the legal structure options for the “Pawsitively Perfect Pet Care
business,” LLC is the number one choice, as it has various valuable features for our business
needs. First of all, LLCs are taxed on a pass-through basis, which is a very useful detail in the
context of small businesses. This kind of tax allows a business to be subjected to taxation on
their profits and losses, which are reflected on the owners’ personal tax returns (Foraita et
al.,2021). This simple tax regulation leads to efficiency and reduces bureaucratic costs, which is
particularly important at the early stages of business operations.
Subsequently, the second aspect is that the limited personal liability protection given by
an LLC protects its owners from being responsible for the debts and obligations of the business.
The separation between business and personal assets also means that in case there is any
unfeasible event, such as the filing of a lawsuit or bankruptcy, the owner’s personal assets are
invulnerable. This support enables entrepreneurs to gain confidence and peace of mind while
navigating the competitive terrain of pet care services.
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In addition to that, the form of a limited liability company permits joint management
among its members and gives them the flexibility to share their decision-making power and
operational control. This collaborative method, in turn, develops a sense of ownership and
involvement amongst the stakeholders, contributing to a coherent organizational culture that is
dynamic (Marakova et al., 2021). Furthermore, LLC formation costs are relatively cheap,
making them a good choice for new business owners looking to establish their businesses with
minimum financial burden. This cost-effectiveness enables the organization to redeploy
resources towards core business activities and growth initiatives, eventually driving the longterm success and sustainability of “Pawsitively Perfect Pet Care.”
Conclusion
In conclusion, “Pawsitively Perfect Pet Care” will be forged in the crucible of the
demanding industry and hence as the beacon of excellence and reliability. Utilizing a customerfocused approach based on empathy, trustworthiness, and individualistic concern, we ensure the
safety, happiness, and welfare of all pawed clients who have put their trust in us. Moreover, the
fact that our business is incorporated as a Limited Liability Company (LLC) reflects our
readiness for long and lasting success and sustainability. Selecting this ownership structure also
guarantees financial stability, operational flexibility, and limited liability protection for our major
shareholders and all parties involved in the business.
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References
Bouma, E. M., Vink, L. M., & Dijkstra, A. (2020). Expectations versus reality: Long-term
research on the dog–owner relationship. Animals, 10(5), 772.
Foraita, M., Howell, T., & Bennett, P. (2021). Environmental influences on the development of
executive functions in dogs. Animal Cognition, 24(4), 655-675.
Marakova, V., Wolak-Tuzimek, A., & Tučková, Z. (2021). Corporate social responsibility as a
source of competitive advantage in large enterprises. Journal of Competitiveness.
