ECOM 421 Saudi Electronic University Customer Segmentation for Upcoming Business Report

Saudi Electronic UniversityCollege of Administrative and Financial Sciences
ECOM421 – E-Business Strategies & Business Models
Assignment 2 Part One (Group Project Assignment)
14 Marks
Submission deadline: 20th March 2021 (End of Week-9)
Question
You are about to graduate from SEU. You are unemployed, and not interested in joining a
traditional 8 am -5pm job. You think that you are an inquisitive person that is willing to take things
into your own hands and start your own business. Starting your own business will help you make
money, explore your creativity, and innovation. Considering the following mentioned eight project
requirements, prepare a Group Project Report and submit. Please note that in each group, there
will be up to three members (Not more than three members in a group) and you are suggested
to follow the general instructions mentioned in the end of this assignment.
1- What is the business you are interested in? (i.e., Restaurant, Supermarket, Pet store,
Barbershop, E-Commerce firm, Gym, Auto Service Center, Sports Outlet etc.).
Give a suitable name to your upcoming business and give a brief description about your
business type, where it will be located, and why you chose this business? -2 mark
2- How will you do the Customer segmentation for your upcoming business? Which type of
customers will be among your target segments? -2 marks
3- What is unique about your business value propositions and why does these customers
prefer your offerings to their current alternatives? -1 mark
4- How does your business earn revenue? Which revenue stream will you opt and why? -2
marks
5- How does the customer interact with your business through the sales process and product
lifecycle? -1 mark
6- How will you build good relationship with your customers?-1 mark
7- How will you raise awareness about your business’s products and services over Social
Networking Sites? Discuss your business strategy for promoting your business. -2 marks
8- Design a Business Canvas Model for your upcoming business.-1 mark
9- I am an investor who is ready to invest money in your upcoming business. Write a Sales
Pitch in up to 100 words to attract me for doing investment in your upcoming business.-2
marks
Assignment Guidelines (use this as a checklist before your submission)
S. No.
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General Instructions
Plagiarism is a serious offence. Any kind of plagiarism will result in a mark of 0.
Say No to Plagiarism. There should be no any plagiarism. Do not copy your answers
neither from other students’ answer nor from internet. Please remember,
“Plagiarism is Injurious to Good Grades.”
Include the cover page with all information required.
The use of In-text citations in case of using others’ work. Ensure that you follow the
APA style in your project and references.
Your project report length should be between 1500 to 2000 words in total.
Proofread your work for spelling, grammar and punctuation.
Your file should be saved as Word doc (No submission in PDF format)
Example: Your Group Number_ECOM421_Assignment Number .doc
Formatting style elements
Use 1.5 line spacing with adjusting to all paragraphs (alignment).
Use the footer function to insert the page number.
Use black color for your answers.
As per the marking policy available on your blackboard, a deduction of 20% will be
applied if the structure of the assignment is poor, if the word count is not correct, or if
the assignment has multiple spelling, grammar, or punctuation issues.
“Good Luck”
Saudi Electronic University
College of Administrative and Financial Sciences
ECOM421 – E-Business Strategies & Business Models
Assignment 2 Part Two (Group Presentation)
06 Marks
Submission deadline: 31st March 2021 (End of Week-11)
Question
Make a power-point presentation of your Group Project Assignment mentioning all the contents
and present in a group. There must be a minimum of 10 slides in your presentation with a good
background design, readable font size, and style having appropriate color. The presentation must
have the following format:
First slide: Group members name and Student Id
Second slide: Brief descriptions of Your Upcoming Business
Third slide: Customer segmentation for your upcoming business
Fourth slide: About your business Value propositions
Fifth slide: Your Business Revenue stream
Sixth slide: Customers interaction with your business
Seventh slide: Ways to build good relationship with your customers
Eighth slide: Your business strategy
Ninth slide: Business Canvas Model
Tenth slide: Sales pitch to attract Investor for doing investment in your upcoming business.
Rubric for Grading Presentation
Slides
organization
and clarity
Developing (1)
Standard (2)
Exemplary (3)
Bad font choice and
colors (unclear).
Too much text in
slides
Nervous, monotone
voice. Not clear
Good choice of
colors. Enough text
in slides
Good choice of colors. Sufficient
text in slides
/1
Demonstrate quick
recovery from
minor mistakes.
Voice projection is
satisfactory varied
in volume and
inflection
Hurriedly finished
on time
Relaxed, self-confident. Show
natural body movements that
develop enthusiasm and affects
audience positivity. Voice
projection fluctuates in volume
and inflection and sustains
interest.
Finishes within the prescribed
time
/1
Delivery
Time
management
Total
Did not finish on
time
Score
/1
/3
Note: Your Group Presentation will start from 4th April 2021 (Start of Week 12) as per group
order. Please note that there are 06 marks for this assignment 3 marks for submission of ppt. over
Blackboard and 3 marks for Online Group presentation. If any group member is absent during
presentation, the whole group will lose 1 mark.