Directions:
Write a paper in which you discuss the differentiation of intellectual property in trademarks, copyrights, and patents, and address the management of trademarks, copyrights, and patents. Include the following in your paper:
A discussion of the defining characteristics of trademarks, copyrights, and patents. Why do trademarks, copyrights, and patents exist? Why has the value of trademarks, copyrights, and patents increased throughout the evolution of modern business?
A discussion of how business leaders can best manage trademarks, copyrights, and patents. Why do trademarks, copyrights, and patents exist? How might the management of trademarks, copyrights, and patents influence the sustainability of a business?