The ABC Company is screening three new product ideas. Only one idea must be selected. The following estimates have been…

The ABC Company is screening three new product ideas. Only one idea must be selected. The following estimates have been made for the performance criteria that management feels are most important, along with the weight of each in decision making. What are the best and worst alternatives?

Estimated Rating

Performance criterion
Weight
A
B
C

1
Demand uncertainty
0.1
0.3
0.9
0.2

2
Similarity to present products
0.15
0.7
0.8
0.6

3
Expected return on investment
0.35
1
0.4
0.7

4
Compatibility with current process
0.25
0.4
0.7
0.6

5
Competitive advantage
0.15
0.4
0.6
0.5