SCS 100 Module Four Activity Template
Replace the bracketed text below with your responses. Support your responses with specific details and
examples from your advertisements. You do not need to conduct outside research, but if you use
sources, cite them using APA style.
Describe the underlying meanings or socially significant messages each of your advertisements
communicates.
• [Insert title of advertisement 1.]
o [Insert text.]
• [Insert title of advertisement 2.]
o [Insert text.]
• [Insert title of advertisement 3.]
o [Insert text.]
• [Insert title of advertisement 4.]
o [Insert text.]
Write a research question based on a social science perspective and related to at least one of your
advertisements.
• [Insert text.]
Describe how you used a social science perspective to create your research question.
• [Insert text.]
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SCS 100 Module Three Activity
Replace the bracketed text below with your responses. Support your responses with specific details and
examples from your advertisements. You do not need to conduct outside research, but if you use sources,
cite them using APA style.
Describe how groups and/or cultures are presented in all your advertisements.
1. Nike – Just Do It Ads
•
Nike’s contribution to its image advancement, since the 1980s, is deciphered in a type of publicizing
which expects to draw in the buyer by utilizing a narrating that demands the issue of conquering
social, and racial, distinctions in sexual orientation by the mean of sports. The social exertion of
the organization is expected to build an upper hand by re-composing the Pursuit of happiness so
that it could readdress the “new Americans”: settlers, individuals having a place with sub-social
groups/cultures, and individuals with a social or physical handicaps. The presence of this promoting
approach started in the last part of the 1980s.
2. Nivea – Nighttime Products Campaign
•
It covers the long-term range of groups and cultures. The target is to a great extent comprised of
understudies or graduates who need reasonable items, which Nivea offers. Customer bunches in
view of orientation (men/ladies) and age (people born after WW2/twenty to thirty-year-olds) have
been portioned by the organization to offer items customized to their life stage. The item is
pitched in light of the fact that it is accessible to all ladies. Subsequently, the advantages and
upsides of the Nivea item should be imparted through the renowned vocalist to the objective
market. The ad is centered around convincing ladies about the significance of the item since
everyone needs sound and sparkling skin. Terrible skin is portrayed in this business as the most
awful foe to the opportunity of ladies.
3. Heinz Ketchup – No one develops Ketchup like Heinz Campaign
•
Ad describes the group of students who just love to eat, showing the culture of food lovers. The
idea highlights mouth-watering food and how individuals are so immersed in eating Heinz
ketchup that they overlook all the other things. At the point when Heinz Ketchup tried to spread
its image message of “The Taste that Snatches You”, the brand needed to do as such in a special
way that catches the watcher’s eye.
4. Coca-Cola Hey Kid Catch:
•
Coca-Cola created the popular Mean Joe Greene business, which debuted in 1979. “Actually imply”
Joe Greene was one of the most brutal football players at that point. He was tall and scared, and he
turned out to be an African-American male. In the essence of the promotion, a little kid follows
Greene down the passage off the field and offers him his Coke. Greene bluntly ignores it from the
get-go, yet at last, acknowledges the Coke, channels it, lets out a gigantic smirk, and as the
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youngster strolls dejectedly up the passage back to the battleground, throws him this pullover with
the well-known trademark, “Hello kid, get.” It caught the creative mind of the football-watching
public and has been cast a ballot as one of the main 10 Major Game promotions ever.
D
escribe the representation of stereotypes in all your advertisements.
1. Nike – Just Do It Ads
•
Nike plugs keep on regarding sports as a prevalently manly domain in which male competitors
contend, thusly underestimating competitors who are female or who don’t show customary manly
characteristics. I likewise track down that the majority of competitors depicted by Nike are those
that stick to orientation generalizations, demonstrating that Nike decides to support authoritative
manly standards as opposed to being really comprehensive and moderate as to orientation.
2. Nivea – Nighttime Products Campaign
• The advertisement appeals to beauty and youthfulness as part of the feminine subjectivity.
Nivea’s advertising, and the controversies that surround it, can be situated in a larger cultural
politics of defending white, heterosexual, etc. kinds of stereotypes.
3. Heinz Ketchup – No one develops Ketchup like Heinz Campaign
•
This advertisement clearly targets women and displays the typical social stereotype that women
were faced with in the fifties.
4. Coca-Cola Hey Kid Catch:
•
Ad is stereotyped in promoting incorporating making personifications in view of an apparent idea
of a specific gathering. The restricted measure of time given for a business notice prompts
improved the character who might utilize model qualities. Crowds use generalizations to fill in
openings in a general person’s history.
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your
advertisements.
The advertising beliefs and attitudes are crucial because these measures are shown to affect brand
attitudes and purchase intentions. Advertising also impacts values. While it reflects society to a
certain degree, it also has the effect of ‘normalizing’ behaviors. For promoting to be successful
publicists should know about the message that might be met by clients available. To make this
simpler, scholastics and experts has having extensive stretch attempted to concoct hypotheses and
models that can show how clients answer the promotion being presented. By understanding the
unique conduct levels that clients go through, the promoter can make a message that will meet all
necessities and in this manner be successful. The main goal of advertising companies is to make a
profit. However, advertisements need to capture the attention of the audience and be persuasive
and emotionally intriguing.
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Citations:
https://en.wikipedia.org/wiki/Hey_Kid,_Catch!
https://www.nivea.com.au/products/face/care/night-creams
https://www.marketingweek.com/top-ten-nike-just-do-it-ads/
https://www.marketing91.com/advertising-examples/
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SCS 100 Module Four Activity Template
Replace the bracketed text below with your responses. Support your responses with specific details and
examples from your advertisements. You do not need to conduct outside research, but if you use
sources, cite them using APA style.
Describe the underlying meanings or socially significant messages each of your advertisements
communicates.
• [Insert title of advertisement 1.]
o [Insert text.]
• [Insert title of advertisement 2.]
o [Insert text.]
• [Insert title of advertisement 3.]
o [Insert text.]
• [Insert title of advertisement 4.]
o [Insert text.]
Write a research question based on a social science perspective and related to at least one of your
advertisements.
• [Insert text.]
Describe how you used a social science perspective to create your research question.
• [Insert text.]
1