Public Awareness Campaign to A Target Audience Discussion

Now is the time to promote a product or create a public awareness campaign to a target audience. To prepare for your speech, outline your ideas and information by following a clear, coherent organizational pattern.

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Group 2
Professor Codd
SPC1024 INTRO COMM
March 27, 2020
Our public awareness campaign is called An Ounce of Prevention because chronic
diseases such as heart disease, cancer and diabetes, can be controlled or prevented. These
ailments are a long course of illness that that develop slowly overtime. These diseases rarely
heal by themselves or cannot be cured by drugs or vaccines. This campaign is important to those
who suffer from or are at risk of having these chronic diseases. Due to a lack of education on the
subject, some might not be aware of the risky behaviors they are participating in, or what the risk
factors are. For instance, low income communities tend to eat a lot of cheap, fried food. Those
who eat a lot of fried food could develop heart disease, diabetes, and obesity. These diseases are
linked to an unhealthy lifestyle combined with inherited tendencies to develop specific diseases.
We can’t control all our risks factors, but this campaign to help prevent and control chronic
illnesses will educate you on how to practice a healthy lifestyle. This campaign also provides
information on how to sign up with different participating agencies that place qualified
candidates in jobs with many entities across different states that are hiring. Our campaign will
provide you with the necessary resources and education so that you can prevent some of these
diseases that targets the minority.
Chronic diseases are the leading causes of death and disability. It is a fact that these
diseases affect the quality of life of millions of the minority communities all over the world. In
addition, we can reduce some of these risk by exercise and eat a healthy balanced diet. When
chronic disease becomes unbearable our lives can be very painful, so prevention is better than
cure.
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The target audience for this campaign is anyone 18 or older but age is a big factor in
chronic disease. Most people with these chronic illnesses are over 65 years old. Some research
states that about 80% of older adults have one chronic condition, and about 50% have at least
two. Taking a more general view, 60% of American’s adults have at least one chronic condition
and 42% have more than one.
The benefit of this campaign is numerous and can save many lives. This campaign is
intended to reach all at risk age group across the world. We could potentially help to lower the
instances of lung cancer, stroke, heart disease, and other chronic illnesses. We are here to make a
difference in your lives. We want you to choose between a comfortable age or a miserable one.
This campaign will teach you to prolong the enjoyment of good heath by helping you to live
longer. If you listen to us, these suggestions can change risky lifestyle and silence the bad genes
and awaken the good one.
Finally, to sum it all up, you can have good health and be free from chronic diseases.
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References
“Avoid Chronic Disease.” Combat Aging… Anti-Aging Strategies for Achieving Lifelong
Fitness and Health, www.combat-aging.com/chronic-disease.html.Buttorff, Christine.
“Chronic Conditions in America: Price and Prevalence.” RAND Corporation, 12 July
2017, www.rand.org/blog/rand-review/2017/07/chronic-conditions-in-america-price-andprevalence.html.Prasad, Sahdeo, et al.
“Age-Associated Chronic Diseases Require Age-Old Medicine: Role of Chronic
Inflammation.” Preventive Medicine, U.S. National Library of Medicine, May 2012,
www.ncbi.nlm.nih.gov/pmc/articles/PMC3340492/.
“Why Education Matters to Health: Exploring the Causes.” Center on Society and Health,
societyhealth.vcu.edu/work/the-projects/why-education-matters-to-health-exploring-thecauses.html.
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Prof. Llopis-SPC1024
Informative Speech
Title:
Soap for Fun
General Purpose:
To inform about recycling soap.
Specific Purpose:
At the end of my speech, my audience will be informed of the
process and benefits of recycling soap at home.
Thesis statement:
Soap for Fun is a public awareness campaign that teaches families
how to recycle soap. Recycling soap slivers can save hundreds of
dollars to a single American household while promoting family
fun-time.
I.
Introduction
A. Attention Getter: Did you shower this morning? I did. Many of us in this
room might take for granted soap readily available in our bathrooms and
public restrooms.
B. Motivation for listening: Just as some of us recycle bottles of water and
plastic shopping bags, we can recycle soap slivers instead of discarding it.
It is easy, and fun!
C. Thesis statement: This is why I want to talk to you about Soap for Fun.
Not only you will save money, you will be promoting a fun recycling
activity that would bring your family together.
D. Establishing credibility: My family enjoy spending time together and
what a better way than crafting our very own soap. We have been
recycling soap for over five years.
Prof. Llopis-SPC1024
Informative Speech
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E. Preview: Today, I will be promoting Soap for Fun by explaining some
world facts about soap, how American families can benefit, and finally I
will show you some basic processes of recycling used soap at home.
Transition: Let’s begin by sharing some facts.
II.
Body
a. We live in a country were we need not to worry about access to hygiene
products. Most of us understand the benefits of washing our hands
regularly and showering daily. Yet, that is not the case for dozens of
communities around the world. Thankfully, organizations such as Clean
the World and Global Soap are working to improving global health by
distributing soap to those communities that need it most.
b. The Global Soap organization estimates that “1/3 of world’s soap is used
by the Unites States” (2011, para 2). More importantly, the organization’s
web site reports that, “Children under 5 who wash with soap can reduce
their risk of pneumonia by 46% (2011, para. 3)”
Transition: I have shared with you some facts about soap. Now let me tell you why you
should pay attention to Soap for Fun.
a. Soap for Fun is targeted to all families around the Unites States (U.S.) and
the world. We want families to come together and have fun while
promoting good hygiene. Furthermore, families with tight budgets could
save some dollars along the way.
b. In 2017, The Internal Revenue Service (IRS) estimated that an American
family of four will spend around $77 a month on personal care products,
Prof. Llopis-SPC1024
Informative Speech
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including soap. This means that the average American family spends over
$900 on care products annually.
Transition: Now that you know how much money can be saved, let me explain the fun
part.
c. We can search the Internet and find several YouTube tutorials and web
sites that show how to make soap. Yet, what sets Soap for Fun a part is
our emphasis on family fun-time.
d. The Unites States Department for Health and Human Services reported
that, “Children now spend more than seven and a half hours a day in front
of a screen (e.g., TV, videogames, computer)” (2017, para. 6).
e. So lets turn off the TV and cell phones, gather the kids in the living room,
and set up the family’s soap workshop.
f. I have picked two easy and fun ideas from Good House Keeping (2017)
online magazine. The first project is to create decorative soap balls. Ask
the children to pick out soap pieces, grate them up and add some warm
water to make the shavings malleable enough to shape into balls. Make
sure to store them in an area where they can completely dry out and
harden, which could take a couple of weeks.
g. The second project is homemade loofahs. Take a trip to your local dollar
store and buy a pack of mesh bags, then place the leftover pieces of soap
inside and tie up. The combination of soap and mesh makes the perfect
loofah to exfoliate your skin.
Transition: There are dozens of soap making ideas available online.
Prof. Llopis-SPC1024
Informative Speech
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III. Conclusion
A. To sum up, I have shared with you Soap for Fun, which encourages
families to recycle soap slivers and save money. I hope that Soap for Fun
becomes a family tradition here in the U.S. and around the world.
B. Throwback: Next time you shower, remember to keep soap slivers instead
of throwing them in the garbage. Recycling soap is fun!
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Prof. Llopis-SPC1024
Informative Speech
References
Clean the World. (2017). About. Retrieved from https://cleantheworld.org/
Department of Health & Human Services. (2017). President’s council on fitness, sports &
nutrition. Retrieved from https://www.hhs.gov/fitness/resource-center/facts-andstatistics/index.html
Internal Revenue Services. (2017). National standards: food, clothing and other items.
Retrieved from https://www.irs.gov/businesses/small-businesses-selfemployed/national-standards-food-clothing-and-other-items
Global Soap. (2011). Soap facts. Retrieved from http://www.globalsoap.org/ourwork/soap-facts/
Goodhousekeeping.com. (2017). 10 simple ways to recycle soap slivers into something
useful. Retrieved from http://www.goodhousekeeping.com/beauty/antiaging/tips/a18342/recycle-soap/