Sales Pitch – 3-4 page single spaced.

Instructions in attached file. 

This paper should be on pitching a new multipurpose Canon copier to a 35-person office. Requesting the rental option with the maintenance plan of 45,000 sheets (this includes maintenance and toner.)

1) Each person currently has an individual printer (HP Office Jet Pro 6978 All-in-one Wireless Printer) on their desk that they print to. Ink used is: HP902

2) There is also 3 fax machines in the office. Make/Model #: Brother IntelliFax 4100e business class laser : Toner TN430, Drum DR400

3) Each printer/fax machine requires ink at least 1x a month.

4) Here is one (of the 3) web pages that you can reference for the copier interested in.

https://mn.gov/buyit/app/mfd_product.html?id=114-114P116-93S

When the new multi purpose copier is approved. We can sell the individual printers with the ink on each desk to make some money.

Purpose:

A memorandum (memo) is a form of business communication similar to the email format. The Purdue Online Writing Lab (OWL) identifies the purposes of memos to highlight problems and offer solutions.  A memo typically is used for internal communication.

Your Situation And Task

You will assume the role of a businessperson given the responsibility to recommend the purchase or lease of a product (not a service) for your own company or organization.   You will conduct and discuss the research into this problem and the alternatives being considered. The memo should be addressed to your instructor, who will assume the role of your supervisor or decision maker for the purchase of the product you recommend.

The memo must contain the following sections and heading names for those sections:

· Problem – Description why product is needed.  (One or two paragraphs)

· Potential solutions – List of makes and models of alternatives to address the problem. (Minimum of three potential solutions.)  Section should consist of an introductory sentence and a bulleted list of the potential solutions.

· Criteria – List of characteristics you need and/or want in a product that you will use to choose the best solution. Need to quantify each by telling us how large or how much of something you need, or by describing technical details and specifications. (Minimum of three criteria, one of which must be cost.)  Section should consist of an introductory sentence and a bulleted list of the criteria and what you require for each.

· Evaluation of the alternatives – Discussion of how well each alternative meets the criteria. Should include a table, chart or other graphic element that summarizes or explains your discussion.  This should be largest section in report.

· Recommendation – Your recommendation of the product that best meets the criteria, based on your analysis.  (One or two paragraphs, at the most.)

IMPORTANT: More detail on the content of each of the above sections is contained in the narrated presentation posted with this assignment, so make sure you do not skip this presentation.  

Assignment Notes:

· A feasibility report should NOT contain a discussion of pros and cons of a situation or products.  

· All information presented from research, including product information in paragraphs, must be documented with citations, including the information in a table or graphic.

· You must evaluate real products, not invented ones, and provide makes and model numbers.  In addition, remember that you are recommending a product, not the companies that makes those products, so your focus should be on the product itself, not the manufacturer or seller. 

· Research for this assignment is critical, so it should not all come from the same source.  In addition, you may NOT use your textbook or any other textbook as a research source for this assignment. 

· Lists are good, but your report should primarily consist of paragraphs, with lists used only when appropriate.  (Some of you may have learned an all-bullet format for reports that is not appropriate for this assignment.)

· If citing a company website, you must cite the specific page where you obtained information for your report.  That means you must list the page title of that specific page and the URL for that specific page in your reference for that source.   If you used two pages, you need two references! Also, you must use the actual date on page of company websites.  Cannot use retrieval dates.  Check for date in small print at bottom of page. If no date is listed, use “n.d.”  

Format:

The memo should adhere to the following format:

SIZE	12-point; left justified
FONT	Calibri, Arial, or Times New Roman
SPACING	Single; Block style.  Remove extra “After” line spacing that Word uses as a default.  Note that even though rest of report needs to be single-spaced, the references must be double-spaced using proper APA formatting.
MARGINS	1 Inch on all sides
MEMO FORMAT EXAMPLE	See p. 201 in BCOM9. Include an adequately descriptive subject line. (Include who or what, when, and where in your subject line, at a minimum.)
ORGANIZATIONAL PATTERN	Indirect order.  Must follow the organizational pattern described below and in the narrated PowerPoint posted on this assignment.
HEADINGS	Headings (subheadings if necessary) must be used for sections and formatted per the Purdue OWL resource posted.
RESEARCH	You must include at least three high-quality sources that must be cited within the memo, in addition to being listed on the reference page. One of the sources must be an objective evaluation of the products proposed as solutions.
LENGTH	Three to four pages, including a reference page; paragraphs should be a minimum of three sentences.
GRAPHICS	Include at least one original, effective, and professionally formatted table, chart, or other graphic element to compare alternatives.