Health Care Marketing Plan Outline

Very important and interesting topic.

Health Care Marketing Plan Outline

Create an outline based on your Health Care Marketing Plan Presentation due in Week Six.

Include the following:

•Background information

◦What is the name of the hypothetical organization or program?

◦What is the geographic location?

◦What is the organizational mission?

•Industry background: Describe the historical background of the industry.

•Situational SWOT analysis: Assess the environment of the organization. Address why your marketing plan is necessary. Include the following:

◦Strengths (internal)

◦Weaknesses (internal)

◦Opportunities (external)

◦Threats (external)

•Market research

◦Why must market research be conducted?

◦What kind of data will you use: primary, secondary, or both? Why?

•Marketing objectives: List your quantifiable marketing objectives.

◦Explain what you want to achieve.

◦Define estimated dates by which you want to achieve those goals.

•Marketing strategies: Describe the general approach or best way to meet your objectives.

(I think we should choose a specialty hospital such as a rehabilitation hospital. This will allow our marketing plan to include a specialized facility that is not offered at all hospitals or in all cities. What are your thoughts? In a marketing plan, if it includes a service that you can not acquire in all facilities, it makes the marketing plan more successful.)