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COMAPNIES TO COMPARE ATTACHED
Financial Ratios and Valuations
APA
6 REFERENCES
2000+ WORDS
5 HOURS ONLY
Background
Being able to analyse and articulate company financial statements is an invaluable skill that ensures managers have a strong grasp on all facets of the business. Specifically, financial literacy ensures managers, particularly the Chief Financial Officer (CFO) and Treasurer are equipped with relevant up-to-date knowledge to make crucial decisions in order to maximise the wealth of the organisation-a fundamental principle of financial management. Furthermore, financial managers must have a deep understanding of domestic and international capital markets for issuing capital instruments such as bonds (debt) and/or shares (stocks). This ensures a corporation can effectively raise long-term capital to acquire profitable assets to maximise wealth for its shareholders.
Ratio analysis and securities valuation
1. Choose two publicly listed non-financial companies from the same industry and obtain their latest financial statements from the IBISWorld or Marketline database (available via the library link in the student portal). Perform a complete ratio analysis on each company. Break your analysis into an evaluation of the firm’s liquidity, profitability, capital structure and market ratios.
Select the following ratio from each category for your analysis.
· Liquidity – Current ratio
· Profitability – Return on Equity ratio
· Capital Structure Ratio – Debt (Gearing) ratio
· Market Ratio – Price-Earnings ratio
(Please note that calculations of ratios are not required as calculated ratios are available on
IBISWorld
and Marketline.)
In addition to this, you are required to analyse and interpret the ratios along with any other relevant data with reference to the theoretical concepts introduced in this subject to evaluate the company’s operations and performance. How well does your selected company compare with the industry peer? Which component of your company’s ROE is superior, and which are inferior?
2. Suppose your selected company (choose one of the two) just paid a dividend of $2.20 per share. The dividends are expected to grow at a constant rate of 4% per year, indefinitely. You employ the Capital Asset Pricing Model (CAPM) to calculate the share’s expected return. You observe that the risk-free rate of return on US treasuries is 2% p.a; the market risk premium is 7% and the company’s equity has a current beta of 1.285.What is the market value of the company’s shares? Compare the actual closing price of your selected company’s share on the balance sheet date. Why might the actual share price differ from the calculated price? Explain.
3. Assume a mining company PHP LTD. is assigned a AA credit rating by Standard and Poors. The company is looking to expand its operations into an already discovered iron ore deposit 600 km’s north of Adelaide in outback South Australia. PHP is looking to finance the $20 billion expansion with multiple sources of capital including raising $5 billion in $AUD senior debt into the US private placement bond market (reg 144a). PHP’s lead capital funding managers (underwriters) will offer a 10-year; fixed semi-annual coupon of 5.75% p.a. with a face value of AUD $1,000. The all-up market yield will be benchmarked at 230 basis points above the current Australian Government Bond 10-year of 2.35% p.a.. Calculate the price at which the bonds will trade at in the market?
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Series 1 Category 1 Category 2 Category 3 Category 4 4.3 2.5 3.5 4.5 Series 2 Category 1 Category 2 Category 3 Category 4 2.4 4.4000000000000004 1.8 2.8 Series 3 Category 1 Category 2 Category 3 Category 4 2 2 3 5 1
COMPANY PROFILE
Apple Inc
REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C
PUBLICATION DATE: 04 Jan 2018
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Apple Inc
TABLE OF CONTENTS
Apple Inc
© MarketLine
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TABLE OF CONTENTS
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Business Segment……………………………………………………………………………………………. 6
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Apple Inc
Company Overview
Apple Inc
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Company Overview
COMPANY OVERVIEW
Apple Inc. (Apple) designs, manufactures, and markets mobile communication and media devices,
personal computers (PCs), and portable digital music players, and sells a variety of related software,
services, accessories, networking solutions, and third-party digital content and applications. Apple’s
product portfolio includes iPhone, iPad, Mac, iPod, Apple Watch, Apple TV. Its portfolio of consumer and
professional software applications include iOS, macOS, watchOS and tvOS operating systems, iCloud,
Apple Pay and a variety of accessory, service and support offerings. Apple sells and delivers digital
content and applications through the iTunes Store, App Store, Mac App Store, TV App Store, iBooks
Store and Apple Music. The company operates globally across the US, Europe and Asia Pacific. Apple is
headquartered in Cupertino, California, the US.
The company reported revenues of (US Dollars) US$229,234 million for the fiscal year ended September
2017 (FY2017), an increase of 6.3% over FY2016. In FY2017, the company’s operating margin was
26.8%, compared to an operating margin of 27.8% in FY2016. In FY2017, the company recorded a net
margin of 21.1%, compared to a net margin of 21.2% in FY2016.
Key Facts
KEY FACTS
Head Office Apple Inc
1 Infinite Loop
Cupertino
California
Cupertino
California
USA
Phone 1 4089961010
Fax
Web Address www.apple.com
Revenue / turnover (USD Mn) 229,234.0
Financial Year End September
Employees 123,000
NASDAQ Ticker
AAPL
Apple Inc
Company Overview
Apple Inc
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Tickers
TICKERS
AAPL
Apple Inc
Company Overview
Apple Inc
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Business Description
BUSINESS DESCRIPTION
Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices and
personal computers, and sells a variety of related software, services, accessories, networking solutions
and third-party digital content and applications. The company’s products and services include iPhone,
iPad, Mac, Apple Watch, Apple TV. It also offers consumer and professional software applications
including iOS, macOS, watchOS and tvOS operating systems, iCloud, and Apple Pay. The company sells
and delivers digital content and applications through the iTunes Store, App Store, Mac App Store, TV App
Store, iBooks Store and Apple Music. The company sells its products worldwide through its retail stores,
online stores and direct sales force, as well as through third-party cellular network carriers, wholesalers,
retailers and value-added resellers. It also sells a variety of third-party Apple-compatible products,
including application software and various accessories through its retail and online stores. The company
sells to consumers, small and mid-sized businesses and education, enterprise and government
customers.
The company operates through five reportable product lines, iPhone, iPad, Mac, Services, and Other
Products, which generated revenue of US$141,319 million, US$19,222 million, US$25,850 million,
US$29,980 million, and US$12,863 million, respectively, in FY2017.
As of September 2017, the company owned facilities and land for corporate functions, R&D and data
centers at various locations throughout the world.
Apple Inc
Company Overview
Apple Inc
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Business Segment
BUSINESS SEGMENT
iPhone
SegmentType: Overview
is a line of smartphones based on its iOS operating system. Provides Siri, a voice-activated intelligent
assistant, and Apple Pay and Touch ID on qualifying devices.
Major products and brands include iPhone X, iPhone 8, 8 plus, iPhone 7, 7 Plus, 6s, 6s Plus and SE
models.
iPhone
SegmentType: Performance
Reported revenue of US$141,319 million for FY2017, which grew 3% YoY (2017 vs 2016) and recorded a
CAGR of 11.4% between 2014 and 2017. iPhone segment accounted for 62% of the company’s revenue
in FY2017.
Revenue growth was primarily due to higher iPhone unit sales and a different mix of iPhones with higher
average selling prices.
iPad
SegmentType: Overview
Is a line of multi-purpose tablets based on its iOS operating system. Works with the iTunes Store, App
Store, iBooks Store and Apple Music for purchasing, organizing and playing digital content and apps.
Major products and brands include iPad Pro, iPad and iPad mini. iPad includes Siri, Apple Pay and Touch
ID.
iPad
SegmentType: Performance
Reported revenue of US$19,222 million for FY2017, which declined 7% YoY (2017 vs 2016) and
recorded negative growth of 14% during 2014-17. iPad segment accounted for 8% of the company’s total
revenue in FY2017.
Revenue declined due to lower iPad unit sales and a different mix of iPads with lower average selling
prices.
Apple Inc
Company Overview
Apple Inc
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Mac
SegmentType: Overview
Is a line of desktop and portable personal computers based on its macOS operating system. Includes Siri
and Apple Pay and also includes Touch ID on qualifying devices.
Major products and brands include iMac, 21.5” iMac with Retina 4K display, 27” iMac with Retina 5K
display, Mac Pro and Mac mini.
Mac
SegmentType: Performance
Reported revenue of US$25,850 million for FY2017, which grew 13% YoY (2017 vs 2016) and recorded
CAGR of 124.4% during 2014-17. Mac segment accounted for 11% of the company’s total revenue in
FY2017.
Revenue growth was primarily due to different mix of Macs with higher average selling prices and higher
Mac unit sales.
Services
SegmentType: Overview
Provides digital content and services, iCloud, AppleCare, and Apple Pay.
Major services offered by iCloud include iCloud Drive, iCloud Photo Library, Family Sharing, Find My
iPhone, iPad or Mac, Find My Friends, Notes, iCloud Keychain and iCloud Backup for iOS devices.
Services
SegmentType: Performance
Reported revenue of US$29,980 million for FY2017, which grew 23% YoY (2017 vs 2016) and recorded
CAGR of 22.7% during 2015-17. Services segment accounted for 13% of the company’s total revenue in
FY2017.
Revenue growth was primarily due to increases in App Store and licensing sales.
Other Products
SegmentType: Overview
Apple Inc
Company Overview
Apple Inc
© MarketLine
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Provides accessories and solutions including Apple TV, Apple Watch and iPod Watch.
Other Products
SegmentType: Performance
Reported revenue of US$12,863 million for FY2017, which grew 16% YoY (2017 vs 2016) and recorded
CAGR of 13% during 2015-17. Other Products segment accounted for 5.6% of the company’s total
revenue in FY2017.
Americas
SegmentType: Target Markets
Entire US
Americas
SegmentType: Performance
Reported revenue of US$96,600 million for FY2017, which grew 12% YoY (2017 vs 2016), and the
segment recorded a CAGR of 10.9% in revenue during 2012-17. Americas region accounted for 42% of
the company’s revenue in FY2017.
Revenue growth was due to higher net sales of iPhone and Services.
Europe
SegmentType: Target Markets
Denmark, France, Germany, Hungary, Ireland, Italy, Poland, Portugal, Russia, Spain, Sweden, Turkey,
the UK
Europe
SegmentType: Performance
Reported revenue of US$54,938 million for FY2017, which grew 10% YoY (2017 vs 2016), and recorded
CAGR of 8.6% in revenue during 2012-17. Europe region accounted for 24% of the company’s total
revenue in FY2017.
Revenue growth was due to higher net sales of iPhone and Services.
Greater China
Apple Inc
Company Overview
Apple Inc
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SegmentType: Target Markets
China
Greater China
SegmentType: Performance
Reported revenue of US$44,764 million for FY2017, which decreased 8% YoY (2017 vs 2016), Greater
China region accounted for 20% of the company’s total revenue in FY2017.
Revenue decreased was due to lower net sales of iPhone.
Japan
SegmentType: Target Markets
Japan
Japan
SegmentType: Performance
Reported revenue of US$17,733 million for FY2017, which grew 5% YoY (2017 vs 2016), and recorded
CAGR of 10.9% in revenue during 2012-17. Japan region accounted for 8% of the company’s total
revenue in FY2017.
Revenue growth was due to higher net sales of Services.
Rest of Asia Pacific
SegmentType: Target Markets
Australia, India, Indonesia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand.
Rest of Asia Pacific
SegmentType: Performance
Reported revenue of US$15,199 million for FY2017, which grew 11% YoY (2017 vs 2016). Rest of Asia
Pacific region accounted for 7% of the company’s total revenue in FY2017.
Revenue growth was due to higher net sales of iPhone, Services and Mac.
Apple Inc
Company Overview
Apple Inc
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History
HISTORY
Acquisitions/Mergers/Takeovers
Year: 2018
In January, the company acquired Doe Pics Hit (Buddybuild) to develop amazing developer tools for the
entire iOS community.
Contracts/Agreements
Year: 2017
In November, BioTelemetry, Inc signed an agreement to provide Cardiac monitoring for Apple’s Heart
study.
New Products/Services
Year: 2017
In November, Apple launched iPhone X in 13 more countries.
Corporate Changes/Expansions
Year: 2017
In November, Apple launched its first redesigned Apple store in Australia.
Corporate Changes/Expansions
Year: 2017
In November, Apple opened its new store at Domain Northside in Austin.
New Products/Services
Year: 2017
In October, T-Mobile announced to offer iPhone X smartphone to its customers.
Contracts/Agreements
Apple Inc
Company Overview
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Year: 2017
In October, Apple and GE partnered on software solution to help track power plants.
New Products/Services
Year: 2017
In October, Apple and GE paired up to bring the Industrial Internet to the iPhone and iOS.
Contracts/Agreements
Year: 2017
In October, Apple and GE partnered to bring Predix industrial apps to iPhone and iPad.
New Products/Services
Year: 2017
In December, the company introduced watchOS 4.2.2 beta for Apple Watch.
New Products/Services
Year: 2017
In October, the company launched iOS 11.0.3 update for iPhone, iPad, and iPod.
New Products/Services
Year: 2017
In May, Apple Pay service available to Mondadori Store customers.
New Products/Services
Year: 2017
In September, the company launched its iPhone 8 in Singapore.
New Products/Services
Year: 2017
In September, TELUS announced the availability of new generation iPhone 8 and iPhone 8 Plus, and
Apple Inc
Company Overview
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Apple Watch Series 3.
New Products/Services
Year: 2017
In September, the company launched its new smartphone iPhone X.
New Products/Services
Year: 2017
In September, Logitech announced the Circle 2 Wired home security cameras and mounts now work with
Apple HomeKit.
New Products/Services
Year: 2017
In December, the company launched new iPhones with bigger display and better battery life.
Contracts/Agreements
Year: 2017
In December, the company awarded finisar US$390 million from its Advanced Manufacturing Fund.
Contracts/Agreements
Year: 2017
In July, the company entered into an agreement with with medical device maker, Dexcom.
New Products/Services
Year: 2017
In December, the company announced to launch three new iPhones with bigger display and better battery
life.
Contracts/Agreements
Year: 2017
In October, the company to provide secure mobile payments through apple pay inbuilt with a EMV
Apple Inc
Company Overview
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tokenization software and assisted by Rambus in partnership with eftpos.
Acquisitions/Mergers/Takeovers
Year: 2017
In November, the company acquired virtual/augmented reality startup, Vrvana.
Acquisitions/Mergers/Takeovers
Year: 2017
In October, the company acquired PowerbyProxi, a company specializing in wireless charging
technologies based on the Qi wireless standard from New Zealand.
Acquisitions/Mergers/Takeovers
Year: 2017
In October, the company announced the acquisition of camera sensor firm, InVisage Technologies.
Acquisitions/Mergers/Takeovers
Year: 2017
In September, the company announced the acquisition of Regaind, a French artificial intelligence startup.
Contracts/Agreements
Year: 2017
In August, the company and Accenture collaborated to assist businesses transform how their people
engage with customers through innovative business solutions for iOS.
New Products/Services
Year: 2017
In August, the company to launch a 4K HDR streaming Apple TV.
Corporate Changes/Expansions
Year: 2017
In August, the company planned to construct a new data center in Waukee, Iowa, a midwestern U.S.
Apple Inc
Company Overview
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state.
Corporate Changes/Expansions
Year: 2017
In August, Apple released a new version for iPhone 6 in India.
Plans/Strategy
Year: 2017
In August, Apple plans to launch a new store in Kyoto, Japan.
New Products/Services
Year: 2017
In August, Apple introduced a new beta, Beta 5 for iOS 11 Developer.
Contracts/Agreements
Year: 2017
In July, District of Columbia signed a deal to establish an Apple store to the historic Carnegie Library in
Mount Vernon Square, Washington, D.C., the US.
Corporate Changes/Expansions
Year: 2017
In July, the company eliminated nano and shuffle stand alone digital music players from its portfolio.
Contracts/Agreements
Year: 2017
In July, the company partnered with Cochlear for the launch of the first made for iPhone Cochlear implant.
Corporate Changes/Expansions
Year: 2017
In July, the company opened up a GPU Design Center Near Imagination Technologies Headquarters.
Apple Inc
Company Overview
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Contracts/Agreements
Year: 2017
In June, the company partnered with Microsoft to build Skype for iOS users.
Contracts/Agreements
Year: 2017
In July, the company and PayPal partnered for the payment options.
Corporate Changes/Expansions
Year: 2017
In July, the company to open its first data center in China to speed up services.
Plans/Strategy
Year: 2017
In June, the company planned for second European datacentre in Denmark.
Plans/Strategy
Year: 2017
In June, the company to launch three OLED iPhones in 2018.
Contracts/Agreements
Year: 2017
In June, the company teamed up Hertz for a small fleet of Lexus RX 450h SUVs for its autonomous
driving technology.
Contracts/Agreements
Year: 2017
In June, the company and Tele2, an alternative mobile operator, partnered to develop telecom services.
Contracts/Agreements
Apple Inc
Company Overview
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Year: 2017
In June, the company and Cisco partnered for new opportunities for service providers.
New Products/Services
Year: 2017
In June, the company launched new 10.5-inch and 12.9-inch iPad Pro models in market.
Contracts/Agreements
Year: 2017
In June, the company and IKEA partnered to provide augmented reality mobile app, which provide
consumers a try-before-you-buy furniture shopping experience.
Corporate Changes/Expansions
Year: 2017
In June, the company to open its first store in Taiwan.
New Products/Services
Year: 2017
In June, the company introduced new accessories including wireless Magic Keyboard with numeric
keypad.
New Products/Services
Year: 2017
In June, the company introduced iOS 11 to support Pay Cash, a peer-to-peer payments feature.
New Products/Services
Year: 2017
In June, the company launched Swift Playgrounds, its educational coding app for iPad, to provide to
educate code using robots, drones and musical instruments.
Plans/Strategy
Apple Inc
Company Overview
Apple Inc
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Year: 2017
In June, the company to launch Siri Speaker product to counter its rival Amzon’s Echo.
Corporate Changes/Expansions
Year: 2017
In May, the company opened up a store in Singapore.
Acquisitions/Mergers/Takeovers
Year: 2017
In June, the company acquired SensoMotoric Instruments, a provider of eye tracking systems.
Plans/Strategy
Year: 2017
In June, the company plans to launch chat platform, Business Chat for businesses to connect with the
customers directly.
New Products/Services
Year: 2017
Apple unveiled the all-new App Store, designed to make discovering apps and games easier than ever
before.
Others
Year: 2017
Nokia and Apple settled all litigation related to their intellectual property dispute and agreed a multi-year
patent license.
Contracts/Agreements
Year: 2017
The company and Nokia signed a partnership agreement to provide network infrastructure products and
services to Apple.
New Products/Services
Apple Inc
Company Overview
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Year: 2017
The company introduced the new AI Chips and Ditch Intel and Qualcomm.
Others
Year: 2017
The company invested US$200 million in Corning’s Harrodsburg, Kentucky glass-making facility.
New Products/Services
Year: 2017
The company introduced a new app development curriculum for students.
Plans/Strategy
Year: 2017
The company planned for expansion of its production capacity in Bengaluru, Karnataka, India.
Plans/Strategy
Year: 2017
The company planned to start production of iPhone in Bengaluru, Karnataka, India.
Plans/Strategy
Year: 2017
The company planned to release three new iPhones.
Corporate Changes/Expansions
Year: 2017
The company opened its retail store in Singapore.
Plans/Strategy
Year: 2017
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Company Overview
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The company planned to buy half city block for new facility in Reno.
Plans/Strategy
Year: 2017
The company planned to open its new flagship retail store in Mexico City.
Plans/Strategy
Year: 2017
The company planned to establish its retail store at The Dubai Mall.
Contracts/Agreements
Year: 2017
Apple Indian entered into an agreement with Karnataka government, to establish a manufacturing facility
to assemble iPhones in India.
Plans/Strategy
Year: 2017
The company planned to establish two more research and development centers in China.
Corporate Changes/Expansions
Year: 2017
The company relocated St. Johns Town Center store in Jacksonville, Florida.
Plans/Strategy
Year: 2017
The company planned to introduce Apple Pay in Belgium.
Corporate Changes/Expansions
Year: 2017
The company opened its retail store in Cologne, Germany.
Apple Inc
Company Overview
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Corporate Changes/Expansions
Year: 2017
Apple Self Storage opened a new facility in Kitchener, Ontario, Canada.
Plans/Strategy
Year: 2017
The company planned for expansion of its data center operations in Reno, Nevada , the US.
Corporate Awards
Year: 2017
The company received Louis Braille award to provide accessibility functions in devices such as iPhone,
iPad, Apple Watch, and Mac.
Plans/Strategy
Year: 2017
The company planned to introduce its third generation Apple Watch.
New Products/Services
Year: 2017
The company announced to launch three new iPads in spring 2017.
Commercial Operation
Year: 2017
The company announced that it’s new headquarters called as spaceship will open in 2017.
Commercial Operation
Year: 2017
The company opened its first R&D center in the city of Tangerang, Indonesia to retail its iPhone 7 and 7
Plus products.
Commercial Operation
Apple Inc
Company Overview
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Year: 2017
The company announced to open its first official Apple store in Buenos Aires, the Argentina in 2018.
New Products/Services
Year: 2017
The company announced to launch the annual release of their next iPhone X in excess of US$ 1000.
New Products/Services
Year: 2017
The company partnered with Carl Zeiss to launch AR optics in 2018.
Financing Agreements
Year: 2017
Didi Chuxing secured US$6 billion in funding from Apple and other investors.
Contracts/Agreements
Year: 2017
Apple entered into partnership with Carl Zeiss, to introduce AR Glasses.
Contracts/Agreements
Year: 2017
Apple entered into an agreement with Iberdrola, to purchase electricity from wind farm in Oregon, the US.
Plans/Strategy
Year: 2017
The company planned to introduce redesigned iPad Pro and Siri Speaker at WWDC.
Plans/Strategy
Year: 2017
Apple Inc
Company Overview
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The company planned to introduce peer-to-peer Apple Pay service.
Plans/Strategy
Year: 2017
The company planned for expansion of data center in Nevada, to meet the demand of iCloud Storage.
New Products/Services
Year: 2017
The company and Nike launched Apple Watch Nike+.
Plans/Strategy
Year: 2017
The company planned to release three new laptops.
Acquisitions/Mergers/Takeovers
Year: 2017
The company acquired Beddit, a sleep tracking company.
Corporate Changes/Expansions
Year: 2017
The company introduced its new store in Dubai.
Acquisitions/Mergers/Takeovers
Year: 2017
The company acquired Lattice Data for US$200 million.
Corporate Changes/Expansions
Year: 2017
The company inaugurated its first retail store in Taiwan in the Taipei 101 mall.
Contracts/Agreements
Apple Inc
Company Overview
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Year: 2017
The company’s Apple pay partnered with Santander MasterCard credit and debit cards to provide access
to make payments.
Commercial Operation
Year: 2017
The company’s Apple Pay service launched for the users in Taiwan.
New Products/Services
Year: 2017
The company launched new 9.7-inch iPad, with retina display, in India.
Contracts/Agreements
Year: 2017
Apple entered into an agreement with Montague Wind Power Project for purchasing power.
Corporate Changes/Expansions
Year: 2017
The company opened its new stores in Nanjing, Cologne and Miami.
Acquisitions/Mergers/Takeovers
Year: 2017
In March, the company acquired DeskConnect, the maker of Workflow automation application.
Corporate Changes/Expansions
Year: 2017
The company announced that Apple Park, the company’s new 175-acre campus, will be ready for
employees to begin occupying in April 2017.
New Products/Services
Apple Inc
Company Overview
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Year: 2017
The company launched its new iPhone 7 and iPhone 7 Plus RED special edition.
New Products/Services
Year: 2017
Apple launched a new app, Clips, for creating expressive videos on iPhone and iPad.
New Products/Services
Year: 2017
The company launched contactless payment service in Ireland.
Contracts/Agreements
Year: 2017
Sionic Mobile launched ION Rewards for Apple Watch, with a three-digit checkout process, in San
Francisco.
New Products/Services
Year: 2017
The company released kernel vulnerabilities CVE-2017-2370 and CVE-2017-2360 for iOS 10.2.1 and
macOS Sierra 10.12.3.
Contracts/Agreements
Year: 2017
The company entered into an agreement with NV Energy, to build 200 megawatts of additional solar
energy in Nevada.
Plans/Strategy
Year: 2017
The company announced plans to open a new flagship location in Milan, Italy.
Plans/Strategy
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Company Overview
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Year: 2017
The company announced its plans to relocate its Fifth Avenue New York City, the US.
Plans/Strategy
Year: 2017
The company announced plans to open a larger store at Crabtree Valley Mall in Raleigh, North Carolina,
the US.
Acquisitions/Mergers/Takeovers
Year: 2017
The company acquired iCloud Network Solution (iCloud.NET).
Acquisitions/Mergers/Takeovers
Year: 2017
The company announced the acquisition of Israel-based start-up, RealFace.
Corporate Changes/Expansions
Year: 2017
The company announced the opening of first store in Korea.
Plans/Strategy
Year: 2017
Apple plans to launch a 15-inch MacBook with desktop class and Kaby Lake internals.
Plans/Strategy
Year: 2016
The company planned to introduce 5 inch iPhone with vertical dual camera system.
Plans/Strategy
Year: 2016
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Company Overview
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The company planned to release iPhone 8 alongside iPhone 7s and iPhone 7s Plus.
Corporate Changes/Expansions
Year: 2016
The company entered augmented reality based wearable digital glass segment.
Plans/Strategy
Year: 2016
The company planned to release iPad Mini 5.
Plans/Strategy
Year: 2016
The company planned to introduce three new MacBook devices.
Plans/Strategy
Year: 2016
The company planned to open retail store and events center in Washington, DC, the US.
Plans/Strategy
Year: 2016
The company planned to introduce iPhone 7, Apple Watch 2, iOS 10 and New MacBook Pro.
Commercial Operation
Year: 2016
The company plans to open a dedicated distribution center in India to increase the availability of Apple i
Phones.
Plans/Strategy
Year: 2016
The company planned to introduce new iPhone feature for Japan to allow users for paying mass-transit
rides through smartphones.
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New Products/Services
Year: 2016
The company plans to launch FeliCa-enabled technology iPhone that supports tap-to-pay solutions for
Japan’s trains.
Plans/Strategy
Year: 2016
The company planned to introduce headphone jack-less iPhone 7.
Plans/Strategy
Year: 2016
The company planned to introduce Watch 2 without cellular support to avoid battery life worries.
Plans/Strategy
Year: 2016
The company planned to open its store in Vienna, Austria.
New Products/Services
Year: 2016
The company announced to launch Felica-enabled iPhone, which uses contactless technology invented
by Sony.
Plans/Strategy
Year: 2016
The company planned to establish its research and development centre in China.
Plans/Strategy
Year: 2016
The company planned to release 10.5-inch iPad Pro model in next year.
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Others
Year: 2016
The company invested in augmented reality.
Plans/Strategy
Year: 2016
The company planned to introduce its store in Williamsburg, Brooklyn.
Contracts/Agreements
Year: 2016
The company partnered with Foxconn, in which Apple focused to expand its market in Southeast Asia by
constructing two R&D centers in Indonesia, and China.
Corporate Changes/Expansions
Year: 2016
The company introduced Apple Pay in Hong kong.
Contracts/Agreements
Year: 2016
Apple and University of Naples Federico introduced iOS Developer Academy in San Giovanni a
Teduccio, Naples, Italy.
Contracts/Agreements
Year: 2016
Samsung and Apple planned to introduce flagship smartphones.
Contracts/Agreements
Year: 2016
Apple entered into an agreement with Foxconn, to expand in Southeast Asia.
Contracts/Agreements
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Year: 2016
Samsung and Apple planned to introduce payment system in Russia.
Contracts/Agreements
Year: 2016
Farfetch entered into partnership with Apple, to introduce a new music channel.
Plans/Strategy
Year: 2016
The company planned to establish imaging research lab in Grenoble, France.
Plans/Strategy
Year: 2016
The company planned to establish an app developer school in Italy.
Plans/Strategy
Year: 2016
The company planned to open its first store in Taiwan.
Plans/Strategy
Year: 2016
The company set to introduce three new iPhone models.
Plans/Strategy
Year: 2016
The company planned to open its fifth store in Hong Kong.
Contracts/Agreements
Year: 2016
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Visa and American Express planned to introduce Apple Pay in Hong Kong.
Plans/Strategy
Year: 2016
The company planned to introduce Apple Watch 2 alongside iPhone 7.
Plans/Strategy
Year: 2016
The company set to introduce IPhone SE at iConnect Store Lekki and SPAR Hypermarket VI Lagos.
Corporate Changes/Expansions
Year: 2016
The company announced opening of its first Apple Store in Macau Special Administrative Region, China.
Plans/Strategy
Year: 2016
The company to introduce a redesigned Apple Music app in fall.
Plans/Strategy
Year: 2016
The company planned to introduce iMessage on Android.
Litigation
Year: 2016
The company filed an application with FERC for selling electricity and other power services.
Plans/Strategy
Year: 2016
The company to introduce new MacBook Air with minor refresh.
Plans/Strategy
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Year: 2016
The company planned to release iPhone 7 with 256GB storage capacity and fast charging.
Plans/Strategy
Year: 2016
The company planned to introduce 5K monitor with built-in graphics card.
Plans/Strategy
Year: 2016
The company planned for expansion of its Apple Pay services in Asia and Europe.
Plans/Strategy
Year: 2016
The company to introduce thinner and lighter MacBook Pro models with Touch ID.
Financing Agreements
Year: 2016
The company invested in research and development centre in Beijing’s Zhongguancun technology hub
with US$45 million.
Plans/Strategy
Year: 2016
The company planned for expansion of its operations in United Arab Emirates.
Plans/Strategy
Year: 2016
The company planned to establish Apple stores for selling used iPhones in India.
Commercial Operation
Year: 2016
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The company commenced iPhone 7 production with three new models arriving.
Plans/Strategy
Year: 2016
The company set to open new Union Square store in San Francisco.
Plans/Strategy
Year: 2016
The company to introduce iPhone SE in Brazil.
Plans/Strategy
Year: 2016
The company planned to establish three of its own retail stores in India.
Plans/Strategy
Year: 2016
The company planned to introduce All Glass iPhones with an AMOLED display.
Contracts/Agreements
Year: 2016
Apple entered into partnership with WWF, to introduce 24 Apps for Earth in its app store.
Plans/Strategy
Year: 2016
The company planned to introduce Apple watch 2.
Plans/Strategy
Year: 2016
The company to introduce Apple iPhone SE in Netherlands.
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Plans/Strategy
Year: 2016
Apple planned to introduce iPhone SE in India.
Plans/Strategy
Year: 2016
The company planned to release new 13 inch and 15 inch MacBook models.
Plans/Strategy
Year: 2016
Apple planned to introduce iPhone SE in Australia.
Corporate Changes/Expansions
Year: 2016
The company expanded its presence in China with introducing new store.
Plans/Strategy
Year: 2016
The company planned to release smaller screen iPhone and iPad.
Plans/Strategy
Year: 2016
The company planned to introduce 5.8-inch iPhone.
Plans/Strategy
Year: 2016
The company planned to open new office in San Francisco.
Plans/Strategy
Year: 2016
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The company planned to open Brickell City Centre in Florida.
Plans/Strategy
Year: 2016
The company planned to introduce a new iPhone and an iPad with A9 and A9X processor.
Plans/Strategy
Year: 2016
The company planned to introduce its first technology development centre in Hyderabad, India.
Plans/Strategy
Year: 2016
The company planned to introduce more apps to mobile platform.
Contracts/Agreements
Year: 2016
The company planned for opening its third retail store in Turkey.
Plans/Strategy
Year: 2016
The company planned to open store in Galeria Polnocna.
Plans/Strategy
Year: 2016
The company planned to open its first store in Shandong Province, China.
Corporate Changes/Expansions
Year: 2016
The company opened its 33rd Apple store in Qingdao, China.
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Plans/Strategy
Year: 2016
The company planned to introduce iPhone 5se with 4 inch display and new Watch accessories at March
event.
Plans/Strategy
Year: 2016
The company planned to open center for developing iOS apps in Naples.
Plans/Strategy
Year: 2016
The company planned to open its office in Kanata.
Plans/Strategy
Year: 2016
Apple and Beats Electronics to release wireless earphones with iPhone 7.
Plans/Strategy
Year: 2016
The company planned to open stores in India.
Plans/Strategy
Year: 2016
The company to introduce two more Apple stores in China.
Plans/Strategy
Year: 2016
The company planned for opening its 30th retail outlet store in Xiamen, China.
Plans/Strategy
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Year: 2016
The company planned to expand its retail store in Latin America.
Plans/Strategy
Year: 2016
The company planned to introduce Apple car in next three years.
Plans/Strategy
Year: 2016
The company planned for opening its 25th retail store in China.
Contracts/Agreements
Year: 2016
The company and Deloitte partnered for the transformation of the business through iPhone and iPad.
New Products/Services
Year: 2016
The company introduced an update for its video editing app, Final Cut Pro X.
New Products/Services
Year: 2016
The company introduced the thinnest and lightest MacBook Pro.
Plans/Strategy
Year: 2016
The company plans to launch Apple AirPods.
New Products/Services
Year: 2016
The company introduced TV app for iPhone, iPad, and Apple TV in the US.
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Plans/Strategy
Year: 2016
The company plans to introduce a new 10.5-inch tablet, for the education sector and enterprises in the
US.
Plans/Strategy
Year: 2016
The company plans to launch its research and development centers in Jakarta, Indonesia.
Corporate Changes/Expansions
Year: 2016
The company announced the reopening of its flagship Regent Street retail location in London, England.
New Products/Services
Year: 2016
The company launched its Apple Pay software in Russia.
Plans/Strategy
Year: 2016
The company planned to acquire stake in Nanyang Runtang New Energy, Zibo Runchuan New Energy,
Shuozhou Pinglu Sineng Wind Power, and Qiaojia Tianqiao Wind Power.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of its first store in Mexico, the US.
Corporate Changes/Expansions
Year: 2016
The company opened a retail store in in Arrowhead Towne Center, the US.
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Corporate Changes/Expansions
Year: 2016
The company opened a new store in Kwun Tong District, in Hong Kong.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of new stores in Washington D.C. and Scottsdale, Arizona, the US.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of second Chinese research lab, in the southern Chinese city of
Shenzhen, China.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of its brand new retail store at Vanke Mall in Qibao, in Shanghai,
China.
Plans/Strategy
Year: 2016
The company announced plans to open a new store in Melbourne, Australia.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of AI-Focused research and development center in Yokohama,
Tokyo.
Corporate Changes/Expansions
Year: 2016
The company announced the opening of its third Parisian store, Paris.
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Corporate Changes/Expansions
Year: 2016
The company launched its mobile payment service, Apple Pay, in Spain.
Corporate Changes/Expansions
Year: 2016
The company opened a production unit in Bengaluru, India.
Plans/Strategy
Year: 2016
Mastercard plans to offer Apple Pay to provide its Spanish customers and cardholders, to transform
mobile payments in easy, secure and private way.
Contracts/Agreements
Year: 2016
NBCUniversal partnered with Apple, to act as its exclusive U.S. seller for advertising Apple’s News app
inventory and for the development of new advertising products.
Corporate Changes/Expansions
Year: 2016
The company announced to establish an iOS App design and development accelerator in Bengaluru,
India to support engineering talent and accelerate growth in India’s iOS developer community.
Corporate Changes/Expansions
Year: 2016
The company announced the relocation of it’s Liverpool ONE store.
Plans/Strategy
Year: 2016
Apple announced plans to open an iOS app development center in Italy, to provide students with practical
skills and training on developing iOS apps for the app ecosystem.
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New Products/Services
Year: 2016
The company introduced iPhone 5SE with a four inch display. Apple introduced iPad Pro with a 9.7 inch
display.
Contracts/Agreements
Year: 2016
Apple and SAP entered into a partnership to deliver a new iOS software development kit (SDK) and
training academy for developers, partners and customers to build native iOS apps as per their business
needs.
Plans/Strategy
Year: 2015
In December, the company planned to release multiple Beats radio stations.
Plans/Strategy
Year: 2015
In December, the company planned to release iPad Air 3.
Plans/Strategy
Year: 2015
In December, the company planned to introduce second-generation Apple Watch at March 2016 event.
Plans/Strategy
Year: 2015
In December, the company planned to introduce MacBook Pro 2016 and MacBook Air.
Plans/Strategy
Year: 2015
In November, the company to introduce 4-inch iPhone 6c in next year.
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Plans/Strategy
Year: 2015
In December, the company set to open its 28th store in Nanning, Guangxi, China.
Plans/Strategy
Year: 2015
In December, the company planned to introduce iPad Air 3 tablet.
Plans/Strategy
Year: 2015
In November, the company planned to introduce its Apple Pay service in China.
Corporate Changes/Expansions
Year: 2015
In November, the company announced opening of its 26th Apple Store in Chengdu, China.
Plans/Strategy
Year: 2015
In November, the company planned to introduce a new person-to-person mobile payments service.
Plans/Strategy
Year: 2015
In November, the company planned to launch 4-inch iPhone.
Contracts/Agreements
Year: 2015
In October, BBC to introduce iPlayer app for new Apple TV streaming device.
Plans/Strategy
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Year: 2015
In October, the company planned to introduce its Apple Pay service in Spain, Singapore and Hong Kong.
Corporate Changes/Expansions
Year: 2015
In October, the company introduced its Apple Pay services in Australia via American Express.
Plans/Strategy
Year: 2015
In October, the company planned to open its first store in Singapore.
Contracts/Agreements
Year: 2015
In October, Apple partnered with Croma to open first brick-and-mortar Apple store in India.
Corporate Changes/Expansions
Year: 2015
In October, the company introduced iPhone 6s in South Korea.
Corporate Changes/Expansions
Year: 2015
In October, the company introduced Apple watch in Saudi Arabia and United Arab Emirates.
Plans/Strategy
Year: 2015
In September, the company planned to introduce giant iPad alongside new iPhone.
Corporate Changes/Expansions
Year: 2015
In September, the company expanded its operations in Elk Grove, California.
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Plans/Strategy
Year: 2015
In September, the company planned to introduce Apple TV specially for games.
Contracts/Agreements
Year: 2015
In August, Apple selected FPT Shop and The gioi di dong as its two main retailers for directly import of its
hi-tech products from Apple Singapore.
Corporate Changes/Expansions
Year: 2015
In August, the company opened its first Middle Eastern store in Dubai.
New Products/Services
Year: 2015
In August, the company introduced Siri-powered voice mail service.
Plans/Strategy
Year: 2015
In August, the company planned to introduce its own carrier service.
Plans/Strategy
Year: 2015
In July, the company planned for expansion of its retail presence in India with new retail store.
Plans/Strategy
Year: 2015
In July, the company planned to introduce Apple Watch in New Zealand, Russia and Turkey.
Plans/Strategy
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Year: 2015
In July, the company planned to introduce gold and rose gold colored versions of Apple Watch Sport, and
a new iPad mini and iMacs.
Plans/Strategy
Year: 2015
In July, the company set to introduce iOS 9, a latest version of platform that drives the iPhone, iPad and
iPad touch.
Plans/Strategy
Year: 2015
In June, the company planned to introduced Apple Pay in the UK.
New Products/Services
Year: 2015
In June, the company introduced Flipboard-style news app.
Plans/Strategy
Year: 2015
In June, the company planned to introduce Spotify-like streaming service.
Plans/Strategy
Year: 2015
In May, the company planned to open Apple Store in Xiamen.
Plans/Strategy
Year: 2015
In April, the company planned for opening its second store in Hangzhou, China.
Plans/Strategy
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Year: 2015
In April, the company planned to expand Oregon Data Center.
Contracts/Agreements
Year: 2015
IBM and Apple partnered to deliver iPads with IBM-developed apps and analytics to connect millions of
seniors with services, healthcare, community and their families.
Contracts/Agreements
Year: 2015
Apple and China UnionPay entered into a partnership to bring Apple Pay to China, enabling China
UnionPay cardholders to add their bank cards to Apple Pay on iPhone, Apple Watch and iPad.
New Products/Services
Year: 2015
Apple released Final Cut Pro 10.2, an updated version of Final Cut Pro X, Motion and Compressor with
enhancements to accelerate video editing, packaging and delivery. The company launched ResearchKit,
a software framework for medical and health research, available to researchers and developers.
New Products/Services
Year: 2015
The company unveiled Apple Music, an app for live radio and streaming music.
Contracts/Agreements
Year: 2015
Apple and Cisco entered into a partnership for iOS business users by optimising Cisco networks for iOS
devices and apps, and integrating iPhone with Cisco enterprise environments.
New Products/Services
Year: 2015
Apple and Hermes introduced Apple Watch Hermes, a new collection of Apple Watch. In the same year,
the company also introduced watchOS 2, Apple Pencil, iPhone 6s and iPhone 6s Plus.
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New Products/Services
Year: 2015
The company introduced Swift programming language as an open source, enabling developers,
educational institutions, and enterprises to contribute to new Swift features and optimizations and bring
Swift to new computing platforms.
Plans/Strategy
Year: 2014
Apple’s App Store planned to be closed for developers in the last week of December and give its app
reviewers a week off during the holidays.
New Products/Services
Year: 2014
The company updated MacBook Pro with Retina display, faster processors and double memory in both
entry-level configurations. The company also launched a new, lower starting price for the 15-inch
notebook. During the year, Apple announced iOS 8 for the iPhone, iPad, and iPod touch users as a free
software update. iOS 8 delivers a simpler, faster, and more intuitive user experience with new messages
and photos features, predictive typing for Apple’s QuickType keyboard, and Family Sharing. iOS 8 also
includes the new Health app, a health and fitness data app and iCloud Drive, a cloud storage solution.
Apple announced Apple Pay, a new mobile payment service that will allow users to pay with mobiles. The
Apple Pay works with iPhone 6 and iPhone 6 Plus through a near field communication (NFC) antenna
design, a dedicated chip called the Secure Element, and the security and convenience of Touch ID. The
company launched iPhone 6 and iPhone 6 Plus models with 4.7-inch and 5.5-inch Retina HD displays,
respectively. The company also unveiled Apple Watch, a new wearable device which enables users to
communicate from the wrist and will include comprehensive health and fitness apps. Apple released
iPhone 6 and iPhone 6 Plus in 36 additional countries and territories across Europe, Asia, the Middle
East, Latin America and Africa. Apple launched 27-inch iMac with Retina 5K display, running on OS X
Yosemite. At the end of the year, Apple launched iPad Air2, powered by the new Apple-designed A8X
chip, and with improved Retina display.
New Products/Services
Year: 2014
The company launched updates for MacBook Air featuring faster processors at the same time lowering
prices. The company’s updates and pricing are expected to further drive the penetration of its notebook
PCs. NTT Docomo and Apple announced the availability of iPad Air and iPad mini with Retina display on
Docomo network. Apple announced OS X Yosemite, an enhanced version of OS X with enhanced
features and new apps. Apple released iOS 8 software development kit (SDK), with 4,000 application
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programming interfaces (APIs) for the developers. Apple launched iOS 8 with new features such as
iCloud Photo Library, a new messages app, the QuickType keyboard and a new Health app. Apple
introduced a 21.5-inch iMac, enhancing its product lineup of entry-level Mac desktop. Apple launched the
iTunes Radio in Australia. Subsequently, iPad Air and iPad mini with long term evolution (LTE)
performance were made available in China.
Corporate Changes/Expansions
Year: 2014
Apple’s iBooks Textbooks and iTunes U Course Manager expanded into new markets across Asia, Latin
America and Europe, among others. With this, the company expanded worldwide access to educational
content.
Contracts/Agreements
Year: 2014
Apple and IBM entered into a strategic partnership to transform enterprise mobility through new class of
business apps, by introducing IBM’s big data and analytics capabilities to iPhone and iPad.
Contracts/Agreements
Year: 2014
Apple agreed to acquire Beats Music and Beats Electronics. This acquisition is expected to enhance the
company’s music lineup.
Acquisitions/Mergers/Takeovers
Year: 2014
The company completed its previously announced acquisition of Beat Music and Beat Electronics.
New Products/Services
Year: 2013
The company launched the wireless fidelity (Wi-Fi) + Cellular versions of iPad mini and the new fourth
generation iPad with Retina display, in China. Apple also launched the iBookstore in Japan featuring titles
from independent publishers, including a selection of books from Kodansha, KADOKAWA, Bungeishunju,
Gakken and Gentosha.Subsequently, the company launched iTunes Radio, a free internet radio service
featuring over 200 stations and a catalog of music from the iTunes Store. During the year, Apple
launched Logic Pro X which offers advanced tools and new interface designed to streamline the process
of creating professional quality music. Apple launched the iPhone 5S and iPhone 5C smartphone models
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in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and
the UK. Apple and NTT Docomo teamed up to offer the iPhone 5S and iPhone 5C in Japan. The
company introduced the iOS 7, featuring a redesigned new user interface. This was made available to
iPhone, iPad and iPod touch users as a free software update. The company launched the iPad Air,
featuring 9.7-inch Retina display in a thinner and lighter design. This new version of iPad was another
step ahead for Apple in its strategy to enhance the computing power of its tablet PC products.
Subsequently, Apple introduced the iPhone 5S and iPhone 5C in Italy, Russia, Spain and more than 25
additional countries. At the end of the year, Apple launched the iPad mini with Retina display.
Contracts/Agreements
Year: 2013
Apple received a $30 million commitment from the US’ second largest public school district, the Los
Angeles School Board of Education’s. As part of this phase which is the first phase of the larger roll out,
the company began offering iPad to students across the school district.
Acquisitions/Mergers/Takeovers
Year: 2012
The company acquired Color Labs.
New Products/Services
Year: 2012
Apple launched its new third generation iPad in China in 2012. In the same year, the company introduced
the new lineup of iPod touch and iPod nano. Subsequently, Apple introduced iPhone 5 smartphone.
During the same year, the company introduced a version of its MacBook Pro featuring Retina display and
flash storage in a new compact design. Apple introduced iPad mini, a smaller version of the iPad with 7.9-
inch display.Subsequently, Apple launched the iTunes Store in Russia, Turkey, India, South Africa and 52
additional countries.
New Products/Services
Year: 2012
In 2012, the company launched its new iPhone 4S in China and 21 additional countries. To strengthen its
presence in the education market, Apple launched iTunes U app, which provides educators and students
access to teaching and taking entire courses on their iPad, iPhone and iPod touch. Subsequently, the
company launched iBooks 2 for iPad, featuring iBooks textbooks. During the same year, the company
launched its third generation of iPad. Apple previewed iOS 6, introducing over 200 new features to the
mobile operating system, and released a beta version to iOS Developer Program members. The company
updated MacBook Air with the latest Intel Core processors. Subsequently, Apple unveiled new 15-inch
MacBook Pro featuring a Retina display. The company launched the iTunes Store in Hong Kong,
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Singapore, Taiwan and nine additional countries in Asia, in the same year.
Contracts/Agreements
Year: 2012
HTC and Apple reached a global settlement for the dismissal of all current lawsuits and a 10-year license
agreement. The license extends to current and future patents held by both parties.
New Products/Services
Year: 2011
Apple launched the Mac App Store with more than 1,000 free and paid applications. Subsequently, Apple
updated its MacBook Pro family with next generation processors and graphics, high-speed Thunderbolt
I/O technology and a new FaceTime HD camera. During the same year, the company made iWork
available for iPhone and iPod touch users. Apple launched iCloud, a set of free cloud services that work
with applications on iPhone, iPad, iPod touch and Mac to automatically and wirelessly store content in
iCloud and automatically and wirelessly push it to all devices. Further in 2011, the company unveiled the
Apple Thunderbolt display, a display with Thunderbolt I/O technology for Mac notebook. The company
launched its 4G iPhone and 5G iOS, in 2011. Apple launched iTunes Store in Brazil and in 15 other
countries in Latin America during the same year.
New Products/Services
Year: 2010
Apple announced iPad, a high-resolution, multi-touch display device for browsing the web, reading,
sending email, and viewing entertainment content. During the same year, the company previewed its
iPhone OS 4 software and released a beta version of the software to iPhone Developer Program
members. Apple introduced the new iPhone 4 featuring FaceTime, which allows video calling, and
Apple’s new Retina display which enhances the text, images and video. Subsequently, Apple released
Safari 5.0.1 with extensions that supports allowing developers to create extensions with HTML5, CSS3
and JavaScript web standards. Also, Apple updated its all-in-one iMac line, with the Intel Core i3, Core i5
and Core i7 processors and new graphics.
New Products/Services
Year: 2010
Apple introduced iTunes 10 with Ping, a new music-oriented social network. The company announced the
new Apple TV which allows viewers to watch high-definition (HD) movies and television (TV) shows.
Apple introduced the Apple Store in China (apple.com.cn) which allows Chinese customers to shop online
for Apple products. The company unveiled a new MacBook Air, in 2010. In the same year, iPad was
made available at over 2,000 Verizon Wireless Stores in the US.
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Litigation
Year: 2010
Apple filed a lawsuit against HTC for infringing 20 of Apple’s patents related to the iPhone’s user
interface, underlying architecture and hardware.
Corporate Changes/Expansions
Year: 2010
The company’s iPad, was made available in the US, Australia, Canada, France, Germany, Italy, Japan,
Spain, Switzerland and the UK, and sold 300,000 units on the first day of its launch in the US.
Contracts/Agreements
Year: 2010
Apple and the Dentsu Group formed a partnership to expand Apple’s iAd mobile advertising network to
Japan. As part of the agreement, Dentsu will be responsible for the sales and creative execution of iAds
in Japan, and Apple will host, target and deliver the iAds to its iPhone and iPod touch users.
New Products/Services
Year: 2009
Apple introduced iWork ’09, a new version of Apple’s office productivity suite, and iLife ’09, which features
major upgrades to iPhoto, iMovie and GarageBand, and included iDVD and an updated version of iWeb.
Subsequently, the company introduced the iPhone 3GS, Apple’s third-generation smartphone with new
features such as, longer battery life, high-quality three megapixel autofocus camera, easy to use video
recording and hands free voice control. Later in the year, Apple launched its iTunes Store in Mexico with
a selection of Mexican and international music from all the major labels and independent labels. The
company updated its MacBook with light emitting diode (LED)-backlit display, Apple Multi-Touch track pad
and built-in seven-hour battery, and subsequently, introduced its wireless Magic Mouse, the world’s first
mouse to use Apple’s Multi-Touch technology.
New Products/Services
Year: 2008
The company introduced Mac Pro with eight processor cores, and MacBook Air, a thin notebook, which
measures a maximum height of 0.76-inch. In the same year, Apple introduced Xsan 2, the first major
upgrade to its enterprise class storage area network (SAN) file system for Mac OS X. Subsequently, the
company introduced MobileMe, a new internet service that offers push email, push contacts and push
calendars to native applications on iPhone, iPod touch, Macs and PCs. Also in 2008, Apple launched
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iPod touch.
New Products/Services
Year: 2007
The company introduced its new iPod touch.
New Products/Services
Year: 2007
Apple launched its revolutionary product, iPhone, a smartphone device, and also launched iPod nano,
featuring two inch display.
Corporate Changes/Expansions
Year: 2007
The company changed its name from Apple Computer, Inc to Apple Inc., representing its expanding
product portfolio and increased focus on consumer electronics market.
Contracts/Agreements
Year: 2007
Apple resolved its ‘iPhone’ trademark issue with Cisco Systems by entering into an agreement. According
to the agreement, both the companies acknowledged the ownership rights and will use the trademark in
their products.
Corporate Changes/Expansions
Year: 2006
Chrysler, in association with Apple, integrated iPod option in the audio systems in its 2006 models. In
2005,
Apple sold its student information systems (SIS) division, PowerSchool, to Pearson.
Contracts/Agreements
Year: 2006
Apple teamed up with Air France, Continental, Delta, Emirates, KLM and United Airlines to integrate iPod
with in-flight entertainment systems.
Divestiture
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Year: 2005
Apple sold its student information systems (SIS) division, PowerSchool, to Pearson.
Contracts/Agreements
Year: 2005
The company made an agreement to use Intel microprocessors in its Mac PCs. Later in the year, the
company collaborated with Acura, Audi, Honda and Volkswagen to deliver iPod with their car stereos for
2006 model lines, and also introduced mobile phone with iTunes in collaboration with Motorola and
Cingular Wireless.
Contracts/Agreements
Year: 2005
Ford, General Motors and Mazda teamed up with Apple to integrate iPod across their brand and models.
New Products/Services
Year: 2004
Apple introduced its fourth generation (4G) iPod portable digital music player.
Contracts/Agreements
Year: 2004
The company signed licensing agreements with three of the largest European independent music labels,
Beggars Group, Sanctuary Records Group and V2, adding additional independent tracks from leading
artists to the iTunes music store in the UK, France and Germany.
New Products/Services
Year: 2003
Apple launched its iTunes music store, an online store for downloading music tracks and albums.
Acquisitions/Mergers/Takeovers
Year: 2002
Apple pursued a number of acquisitions during 2002. The company acquired Prismo Graphics, Silicon
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Grail, certain assets of Zayante, and also acquired the German based specialist music software
manufacturer, Emagic. Additionally, the company acquired certain assets of Nothing Real, a privately-
held company engaged in the development of high performance tools designed for the digital image
creation market.
Contracts/Agreements
Year: 2001
Soon after Mr. Jobs returned, the company entered into an agreement with Microsoft which was
subsequently followed with the appearance of MS Office on Mac PCs.
Acquisitions/Mergers/Takeovers
Year: 2001
The company acquired PowerSchool, one of the providers of web-based student information systems for
K-12 schools and school districts, and Spruce Technologies, a privately-held company involved in
developing and marketing digital versatile disk (DVD) authoring products.
Corporate Changes/Expansions
Year: 1999
By 1999, all IT related services for ICICI Bank and certain of its subsidiaries were consolidated under
ICICI Infotech.
Others
Year: 1997
Apple had incurred huge losses running into millions of dollars.
Divestiture
Year: 1997
The company divested its unsuccessful businesses as spin-offs. Among the spin-offs was Newton, its
personal digital assistant (PDA) line of products.
Corporate Changes/Expansions
Year: 1997
Mr. Jobs, the co-founder returned as the interim Chief Executive Officer. Under his leadership, Apple
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reorganized to concentrate on its more profitable competencies.
Acquisitions/Mergers/Takeovers
Year: 1996
Apple acquired NeXT, and by virtue of which, its operating system (OS), Rhapsody, became Apple’s next-
generation OS.
New Products/Services
Year: 1990
By 1990, the market was flooded with cheap PC clones and Microsoft had launched Windows 3.0 and
these factors further intensified competition. In 1994, the company launched the PowerPC chip based
PowerMac, which allowed Mac to compete with the speed of Intel’s PC processors. Apple still had
problems though and in 1995, the company had a $1 billion order backlog. These problems were
compounded by the launch of Windows 95. The company’s performance nosedived during 1995-96 when
it lost $68 million.
New Products/Services
Year: 1984
Apple introduced its first mouse driven PC, the Macintosh (Mac).
Contracts/Agreements
Year: 1984
Apple, Ericsson and Sun Microsystems formed an alliance to create a standard format for delivering
multimedia content to wireless devices, such as smartphones and PDAs. The alliance combined Apple’s
QuickTime video creation software, Sun’s content distribution software and hardware, and Ericsson’s
mobile infrastructure and services expertise.
Corporate Changes/Expansions
Year: 1983
By 1983, Apple faced stiff competition with the entry of International Business Machines Corporation
(IBM) into the PC market, and the failure of its Apple III version computer.
Stock Listings/IPO
Year: 1980
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The company offered its initial public offering (IPO).
Management Changes
Year: 1980
In early 1980, competition from the personal computer (PC) market and internal difficulties led to critical
management changes.
Incorporation/Establishment
Year: 1977
Apple Inc. (Apple or “the company”) was incorporated.
New Products/Services
Year: 1976
The company was co-founded by Steven Wozniak and Steven P. Jobs. They introduced the first Apple I
computer.
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Key Employees
KEY EMPLOYEES
Name Job Title Board Compensation
Arthur D. Levinson Chairman Executive Board 556362 USD
Brent Johnston Managing Director-Apple
Canada
Senior Management
Jonathan Ive Chief Design Officer Senior Management 130000000
Tim Cook Chief Executive Officer, Director Executive Board 10300000 USD
Isabel Ge Mahe Managing Director-Greater
China, Vice President-Wireless
Technologies
Senior Management
Deirdre O’Brien Head-HR , Vice President-
People
Senior Management
Luca Maestri Chief Financial Officer, Senior
Vice President
Senior Management 25300000 USD
Jeff Williams Chief Operating Officer Senior Management 68700000 USD
Matt Cherniss Head-Development – Worldwide
Video Unit
Senior Management
James A. Bell Director Non Executive Board 70700000 USD
Jay Hunt Creative Director, Europe Senior Management
Albert Gore Jr. Director Non Executive Board USD
Michel Coulomb Head of sales for its operations
in India
Operational Management
Robert A. Iger
Director Non Executive Board USD
Katherine Adams General Counsel, Senior Vice
President
Senior Management
Andrea Jung Director Non Executive Board USD
Ronald D. Sugar Director Non Executive Board USD
Susan L. Wagner Director Non Executive Board USD
Dan Riccio Senior Vice President-Hardware
Engineering
Senior Management USD
Johny Srouji Senior Vice President-Hardware
Technologies
Senior Management
Eddy Cue Senior Vice President-Internet
Software and Services
Senior Management USD
Angela Ahrendts Senior Vice President-Retail Senior Management USD
Craig Federighi Senior Vice President-Software
Engineering
Senior Management
Philip W. Schiller Senior Vice President-Wholesale
Marketing
Senior Management
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Steve Dowling Vice President-Communications Senior Management
Lisa Jackson Vice President-Environment,
Policy and Social Initiatives
Senior Management
Tor Myhren Vice President-Marketing
Communications
Senior Management
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Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
Arthur D. Levinson
Board:Executive Board
Job Title:Chairman
Since:2011
Age:67
Arthur D. Levinson has been the Chairman of Apple since 2011. Mr. Levinson has been a Director at the
company since 2000. He has been the Chief Executive Officer at Calico since 2013. Mr. Levinson
previously served as the Chairman, and Chief Executive Officer at Genentech. He served as the
Chairman and Chief Executive Officer at large international public company, along with financial expertise
and brand marketing experience.
Jonathan Ive
Board:Senior Management
Job Title:Chief Design Officer
Since:2017
Jonathan Ive currently serves as the Chief Design Officer at Apple. Mr. Ive joined the company in 1996
and led the company’s design team. He holds over 5,000 patents.
Tim Cook
Board:Executive Board
Job Title:Chief Executive Officer, Director
Since:2011
Age:57
Tim Cook has been the Chief Executive Officer and Director of Apple since 2011. Mr. Cook was the Chief
Operating Officer at the company from 2005 to 2011. He joined the company in 1998 and served as the
Executive Vice President, Worldwide Sales and Operations from 2002 to 2005. From 2000 to 2002, Mr.
Cook served as the Senior Vice President, Worldwide Operations, Sales, Service and Support. From
1998 to 2000, he served as the Senior Vice President, Worldwide Operations. Prior to joining the
company, Mr. Cook was the Vice President, Corporate Materials at Compaq. Prior to his work at Compaq,
he was the Chief Operating Officer of the Reseller Division at Intelligent Electronics. Mr. Cook also spent
12 years at IBM, most recently as the Director of North American Fulfillment.
Luca Maestri
Board:Senior Management
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Job Title:Chief Financial Officer, Senior Vice President
Since:2014
Age:54
Luca Maestri has been the Senior Vice President and Chief Financial Officer at Apple since 2014. Mr.
Maestri joined the company in 2013 as the Vice President of Finance and Corporate Controller. Prior to
joining Apple, he served as the Chief Financial Officer at Xerox and Nokia Networks. Mr. Maestri began
his career at General Motors and served for 20 years in finance and operating roles in the Americas, Asia
Pacific and Europe. He also served as the Chief Financial Officer for Operations in Europe at GM.
Jeff Williams
Board:Senior Management
Job Title:Chief Operating Officer
Since:2015
Age:54
Jeff Williams has been the Chief Operating Officer at Apple since 2015. Mr. Williams joined the company
in 1998 as the Head of Worldwide Procurement and in 2004 became the Vice President of Operations.
Prior to joining Apple, he worked at IBM from 1985 to 1998 in various operations and engineering roles.
James A. Bell
Board:Non Executive Board
Job Title:Director
Since:2015
Age:69
James A. Bell has been a Director at Apple since 2015. Previously, Mr. Bell served as the Senior Vice
President and Executive Vice President of Finance; the Corporate President; the Chief Financial Officer;
and the Corporate Controller at the Boeing Company. He also has been a Director at The Dow Chemical
Company, JPMorgan Chase, and CDW Corporation.
Albert Gore Jr.
Board:Non Executive Board
Job Title:Director
Since:2003
Age:69
Albert Gore Jr. has been a Director at Apple since 2003. Mr. Gore served as the Vice President of the US.
He has been the Chairman at Generation Investment Management since 2004, and serves as a Partner
at Kleiner Perkins Caufield & Byers since 2007. Mr. Gore is also the Chairman at the Climate Reality
Project, a non-profit organization devoted to solving the climate crisis.
Robert A. Iger
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Board:Non Executive Board
Job Title:Director
Since:2011
Age:67
Robert A. Iger has been a Director at Apple since 2011. Mr. Iger has been the Chairman and Chief
Executive Officer at Walt Disney since 2012. Prior to that, he served as the President and Chief Executive
Officer; and the President and Chief Operating Officer at Walt Disney. Mr. Iger served as the President at
Walt Disney International and the Chairman at ABC from 1999 to 2000. From 1974 until 1998, he held a
series of increasingly responsible positions at ABC and its predecessor, Capital Cities/ABC.
Andrea Jung
Board:Non Executive Board
Job Title:Director
Since:2008
Age:59
Andrea Jung has been a Director at Apple since 2008. Ms. Jung was the Chairman of the Board and
Chief Executive Officer at Avon Products from 2001 to 2012. She has been a Director at General Electric
since 1998 and a Member of the Supervisory Board at Daimler since 2013. She has been the President
and Chief Executive Officer at Grameen America since 2014.
Ronald D. Sugar
Board:Non Executive Board
Job Title:Director
Since:2010
Age:69
Ronald D. Sugar has been a Director at Apple since 2010. Dr. Sugar is the retired Chairman of the Board
and Chief Executive Officer at Northrop Grumman. Prior to Northrop Grumman, he served as the Chief
Financial Officer at TRW. Dr. Sugar is a Senior Advisor to various businesses and organizations,
including Ares Management, Bain & Company, Temasek Americas Advisory Panel, the G100 Network,
and the World 50. He also serves as a Director at Air Lease, Amgen and Chevron.
Susan L. Wagner
Board:Non Executive Board
Job Title:Director
Since:2014
Age:56
Susan L. Wagner has been a Director at Apple since 2014. Ms. Wagner co-Founded BlackRock and held
a range of leadership positions including as the Vice Chairman until 2012. She currently serves on the
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Boards at BlackRock and Swiss Re.
Dan Riccio
Board:Senior Management
Job Title:Senior Vice President-Hardware Engineering
Since:2012
Age:55
Dan Riccio has been the Senior Vice President of Hardware Engineering at Apple since 2012. Mr. Riccio
joined the company in 1998 as the Vice President of Product Design and in 2010 became the Vice
President of iPad Hardware Engineering. Prior to Apple, he worked at Compaq Computer as the Senior
Manager of Mechanical Engineering. Mr. Riccio holds a Bachelor’s degree in Mechanical Engineering
from the University of Massachusetts Amherst.
Johny Srouji
Board:Senior Management
Job Title:Senior Vice President-Hardware Technologies
Since:2015
Age:53
Johny Srouji has been the Senior Vice President of Hardware Technologies at Apple since 2015. Mr.
Srouji joined the company in 2008. He served as the Vice President of Hardware Technologies, and Vice
President, VLSI (Very Large Scale Integration) at the company. Prior to joining Apple, Mr. Srouji worked
in various engineering roles at IBM and Intel.
Eddy Cue
Board:Senior Management
Job Title:Senior Vice President-Internet Software and Services
Since:2011
Age:53
Eddy Cue has been the Senior Vice President of Internet Software and Services at Apple since 2011. Mr.
Cue joined the company in 1989. Mr. Cue held various positions at Apple, including as the Vice President
of Internet Services and the Senior Director of iTunes Operations. He served as a Director at Ferrari.
Angela Ahrendts
Board:Senior Management
Job Title:Senior Vice President-Retail
Since:2014
Age:57
Angela Ahrendts has been the Senior Vice President of Retail at Apple since 2014. Ms. Ahrendts joined
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Apple from Burberry, where she served as the Chief Executive Officer. Prior to Burberry, she was an
Executive Vice President at Liz Claiborne, and the President at Donna Karan International. She was also
a member of the UK’s Prime Minister’s Business Advisory Council from 2010 to 2015.
Craig Federighi
Board:Senior Management
Job Title:Senior Vice President-Software Engineering
Since:2012
Age:48
Craig Federighi has been the Senior Vice President of Software Engineering at Apple since 2012. Mr.
Federighi held several positions at Ariba, including the Chief Technology Officer and the Vice President of
Internet Services. Before Ariba, he worked at NeXT and at Apple upon the acquisition of NeXT. Mr.
Federighi also served as the Vice President of Mac OS Engineering and as the Director of Engineering at
the company.
Philip W. Schiller
Board:Senior Management
Job Title:Senior Vice President-Wholesale Marketing
Since:2002
Age:57
Philip W. Schiller has been the Senior Vice President of Wholesale Marketing at Apple since 2002. Mr.
Schiller was the Vice President of Product Marketing at Macromedia from 1995 to 1997 and the Director
of Product Marketing at FirePower Systems from 1993 to 1995. Prior to that, he spent six years at Apple
in various marketing positions. Mr. Schiller has also served as a Director at Illumina since 2016.
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Major Products & Services
MAJOR PRODUCTS & SERVICES
Apple Inc. (Apple) designs, manufactures, and markets mobile communication and media devices,
personal computers (PCs), and portable digital music players, and sells a variety of related software,
services, accessories, networking solutions, and third-party digital content and applications. The
company’s major products and brands include the following:
Products:
Mobile Communication and Media Devices
Personal Computing Products
Portable Digital Music Players
Televisions
Peripheral Products
Networking Solutions
Third-party Hardware and Software Products
Mobile Operating Systems
Desktop Operating Systems
Server and Application Software
Brands:
iPhone
iPad
Mac
iMac
iPod
iTunes
Mac App Store
iCloud
iOS
OS X
iLife
iWork
Apple TV
Apple Watch
Apple Pay
Beats
GarageBand
Logic Pro
Touch Bar
MacBook Pro
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SWOT Analysis
SWOT ANALYSIS
Apple Inc. (Apple) designs, manufactures, and markets mobile communication and media devices, and
personal computers (PCs). Strong horizontal and vertical integration, research and development
activities, and extensive distribution channels are the company’s main strengths, whereas Dependence
on iPhone and iPad product lines, and legal proceedings remains as major areas of concern. In the
future, intense competition, premium pricing could limit growth in emerging markets, and complex and
challenging environment could impact market position could affect its business operations. However,
growing North American smartphone market, smart wearable devices market, focus on artificial
intelligence, and growing Apple Pay market are likely to provide growth opportunities to the company.
Strength
Formidable Competitive Advantages through
Horizontal and Vertical Integration
Strong Research and Development Capabilities
Robust and Extensive Distribution Channels
Weakness
High Dependence on iPhone and iPad Product Lines
Legal Proceedings
Opportunity
North American Smartphone Market
Smart Wearable Devices Market Offers Robust Growth
Opportunities
Focus of Artificial Intelligence
Apple Pay Provides Robust Growth Opportunity
Threat
Premium Pricing Could Limit Growth in Emerging
Markets
Operating in Complex and Challenging Environment
Could Impact Market Position
Competitive Pressures
Strength
Formidable Competitive Advantages through Horizontal and Vertical Integration
Apple has over the years followed integration both horizontally and vertically and as a result emerged as
a formidable competitor. The company’s multiple devices provide horizontal integration. Apple has
presence across main digital media devices of computing and mobile communications. Through PCs,
tablets, smartphones and other devices, Apple aimed at offering a whole range of associate products and
devices. Apple through vertical integration connected the user experience across the devices. The
company offers hardware, software, content, services and also retails its products creating vertical
integration. In addition, the company built strong software and content business which equipped Apple
with several competitive advantages. The company’s operating system spans across multiple devices and
includes content and application. Consequently, switching to a competitor becomes difficult due to the
dependence on iOS. Another key integration aspect that has enabled Apple to gain competitive
advantage is the content offering. The company’s iTunes Store, App Store, iBooks Store and Apple Music
enables users to purchase, organize and share digital content and apps. In addition to the above, the
company has a strong retail presence. This helps Apple to have control over successfully positioning its
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products to the end user.
Apple has followed a vertical integration strategy to build a formidable competitive advantage. The
company’s business strategy leverages its unique ability to design and develop its own operating
systems, hardware, application software, and services. The vertical integration provides control over the
entire user experience or process from hardware to software which facilitates higher customer loyalty and
provides lock-in. The vertical integration that Apple achieved is difficult to replicate as evidenced in recent
times. None of the company’s competitors were able to replicate this model with resonating success as
Apple. This provides Apple with significant competitive advantages. Apple’s customized in-house chip
design, well integrated hardware, software, applications and service equips the company with an ability to
create high quality products that are unmatched in the industry. Apple’s vertical integration strategy
enabled it to create products which are providing the customers with what it calls a good product
experience.
Apple enjoys a favorable competitive environment provided by the user dependence on iOS which
enables it to earn incremental earnings by offering all associated devices. In the era of convergence this
is a sustainable competitive advantage. Apple’s sustainability of market share stems from the fact that it
was able to successfully connect its devices with each other and one generation of devices with the next.
Through these integration models, Apple built sustainable competitive advantages that are hard to
replicate.
Strong Research and Development Capabilities
The company has strong research and development (R&D) capabilities. Apple has been consistently
spending on the R&D functions. It devotes significant resources and attention to develop consumer-
preferred products. The company’s ability to compete successfully depends heavily upon its ability to
ensure a continual and timely flow of competitive products, services and technologies to the marketplace.
Apple continues to develop new technologies to enhance existing products and to expand the range of its
product offerings through R&D, licensing of intellectual property and acquisition of third-party businesses
and technology. The company spent $11.6 billion, $10 billion, and $8.1 billion on R&D in FY2017,
FY2016, and FY2015, respectively on R&D. The strong R&D capabilities allowed the company to
introduce new products. For instance, in November 2017, the company launched iPhone X, a smartphone
with offers including wireless charging, face ID, a new method using advanced technologies to scan the
user’s face to unlock the device. In March 2017, Apple launched contactless payment service, which
helps to pay for items in-store, online or through apps. Strong R&D capabilities provide a competitive
advantage to the company by enabling it to launch new products that effectively enhance revenues and
market share.
Robust and Extensive Distribution Channels
The company has robust and extensive distribution channels. It uses both direct and indirect distribution
channels to effectively reach its customers primarily in the consumer, small and mid-sized business,
education, enterprise, and government markets. The company sells its products and resells third-party
products in most of its major markets directly to consumers and small and mid-sized businesses through
its retail and online stores and its direct sales force. The company has been continuously improving its
distribution capabilities by expanding the number of its own retail stores worldwide. The company’s retail
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stores are typically located at high-traffic locations in quality shopping malls and urban shopping districts.
By operating its own stores and locating them in desirable high-traffic locations the company is better
positioned to ensure a high quality customer buying experience and attract new customers. The stores
are designed to simplify and enhance the presentation and marketing of the company’s products and
related solutions. Few of its rivals have their own physical retail stores and none have such a vast
network of them. Apple also employs a variety of indirect distribution channels, such as third-party cellular
network carriers, wholesalers, retailers and value-added resellers. Apple has invested extensively in
programs to enhance reseller sales by placing quality Apple fixtures, merchandising materials and other
resources within selected third-party reseller locations. Through the Apple Premium Reseller Program,
certain third-party resellers focus on the Apple platform by providing a high level of product expertise,
integration and support services. The company also supports mobile learning and real-time distribution of,
and access to, education related materials through iTunes U, a platform that allows students and
teachers to share and distribute educational media online. The company also sells its hardware and
software products to enterprise and government customers in each of its reportable operating segments.
Thus, the robust and extensive distribution capabilities of Apple enhance its customer reach and provide
incremental growth opportunities.
Weakness
High Dependence on iPhone and iPad Product Lines
The company’s revenues and growth rates are largely dependent on iPhone and iPad product lines. The
iPhone and iPad product lines together accounted for 70% of the total revenues in FY2017. Although,
these product lines have been the growth drivers for the company, any future decline in the growth rates
could impact the company’s performance. Dependence on few product lines increases the business risk,
especially in an industry characterized by fast paced technological changes. The market share losses of
key products could have a material adverse impact on the company’s growth prospects.
Legal Proceedings
The company is a defendant in several lawsuits. In December 2017, Apple faced a lawsuit, which alleges
that the company did not disclose that its there is a slow down in its software updates in older-model
phones, which resulted in shortage of battery life. In the same month, fraud lawsuits were filed against
Apple. The lawsuit alleges that the company made a fraud promise through concealment and unfair
business practices. In October 2017, Emonster, a Japanese company filed a lawsuit against Apple. The
lawsuit alleges that the company used Animoji, which is a trademark of Emonster, to its iPhone X feature.
The company has to continuously follow through these litigations and it also increases operational costs.
Lawsuits could result in penalties and fines, which increase in its operating costs.
Opportunity
North American Smartphone Market
The deployment of high speed 4G technology, increase in the usage of over-the-top content (OTT) and
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social media services are expected to drive smartphone adoption across North America. According to in-
house research, smartphone sales in North America are expected to increase from 168.8 million in 2015
to 194.2 million in 2021, at a CAGR of 3% during 2016-2021. Smartphones are estimated to account for
93.3% of the total mobile handset sales during the forecast period. In terms of revenue, smartphones
could account for 98.7% of the total mobile handset revenue. Apple’s portfolio includes iPhone, iPad,
Mac, Apple Watch, Apple TV. It also offers consumer and professional software applications including
iOS, macOS, watchOS and tvOS operating systems, iCloud, and Apple Pay. In FY2017, Apple sold
approximately 216.7 million iPhones. Robust outlook for the smartphone market will increase the
company’s sales in the coming years.
Smart Wearable Devices Market Offers Robust Growth Opportunities
The market for wearable devices has been growing strongly over the past few years. According to in-
house research, the wearable devices market size is expected to reach a value of $15 billion by 2026
growing at a CAGR of over 23% during 2016-23 periods. Apple is keen to benefit from the growth
opportunities offered by these end markets. The company launched Apple Watch in 2014. Apple Watch is
a personal electronic device that combines a watch technology with an iOS-based user interface created
specifically for a smaller device. Apple Watch features Digital Crown, a navigation tool that allows users to
scroll, zoom and navigate. It enables customers to communicate in new ways from their wrist and
features Force Touch, a technology that senses the difference between a tap and a press and allows
users to access controls within apps. The company has been enhancing its Watch devices over the
years. For instance, in 2017, Apple and Nike launched Apple Watch Nike+. Apple is well positioned to tap
the growing markets and enable revenue growth in the future.
Focus of Artificial Intelligence
The company could benefit from its services and initiatives to strengthen its artificial intelligence portfolio.
Apple took several initiatives to strengthen its portfolio. In September 2017, the company acquired
Regaind, a French artificial intelligence startup. This acquisition helps Apple to add intelligent search to
the Photos app on iPhone. In March 2017, the company acquired DeskConnect, a tool that lets the
customers to hook together apps and functions within apps in strings of commands to automate tasks.
This initiative helps Apple to strengthen its application portfolio. Increasing focus on artificial intelligence
portfolio could enable the company to strengthen its market position and improve its financial
performance.
Apple Pay Provides Robust Growth Opportunity
Apple Pay is expected to provide incremental growth opportunities for the company. Apple Pay, the
company’s mobile payment services works with iPhone, Apple Watch, iPad or Mac through a Near Field
Communications (NFC) antenna design, a dedicated chip called the secure element, and the Touch ID.
Apple Pay does not require Apple Pay-specific contactless payment terminals, and can work with existing
contactless terminals. Apple Pay allows users to add their credit or debit card on file from their iTunes
Store account. Apple Pay also works with the Apple Watch. It was initially launched in the US and the UK.
Currently Apple Pay is available in 15 countries, including the US, UK, China, Australia, Canada,
Singapore, France, Russia, Japan, among others. The Apple Pay is expected to provide new growth
opportunities for the company in the medium to long term. According to in-house report, the mobile pay
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market was valued at approximately $90 billion in 2017. Apple Pay is an extension of the company’s iOS
ecosystem, which makes it a disruptive player in the fast growing mobile payments industry. In the review
year, the company’s Apple pay partnered with Santander MasterCard credit and debit cards to provide
access to make payments. In October, the company plans to provide secure mobile payments through
apple pay inbuilt with EMV tokenization software and assisted by Rambus in partnership with eftpos. The
strong outlook for the end market coupled with Apple’s robust smartphone market share and iTunes
accounts provides incremental growth opportunities to enhance revenues and market share.
Threat
Premium Pricing Could Limit Growth in Emerging Markets
Price can be one of the key competitive disadvantages of Apple that the competitors can effectively use
to gain market share. This will prove to be a challenge while addressing the emerging markets, which
become important as the advanced economies’ smartphone markets attain maturity. The emerging
markets lack carrier subsidies and the customer base in these markets is highly price sensitive and
therefore competing with lower priced Android products could be a challenge. The revenues from
emerging market for Apple products will come from a higher mix of older models. This indicates that as
the smartphone markets move towards emerging countries, the average prices will start to fall, impacting
the margins. The company has been facing marginal declines in average price per product. Apple has not
been able to effectively gain market share in emerging markets where historically, lower priced phones
are popular. Apple’s premium pricing strategy will prove to be challenging and could have a negative
impact on the company’s gross margins.
Operating in Complex and Challenging Environment Could Impact Market Position
The markets for the company’s products and services are highly competitive and complex, and Apple is
confronted by aggressive competition and challenges in all areas of its business. These markets are
characterized by frequent product introductions and rapid technological advances that have substantially
increased the capabilities and use of mobile communication and media devices, PCs, and other digital
electronic devices. Apple faces intense competition from well-funded and experienced peers such as
Microsoft, Google and Samsung, among others. Google’s Android platform is one of the largest mobile
operating systems and the Windows is also estimated to capture increased market shares. In addition to
Microsoft and Google, the company competes intensively with Samsung, which has approximately twice
the market share of Apple. The company’s other competitor Lenovo offers a strong line of ThinkPad
tablets and IdeaPad Yoga. Lenovo is well positioned to dent the market share of Apple in China. In
addition, freely available music and videos and easier-to-use subscription service such as Spotify or
Netflix could also dent the company’s market share, as Apple sells this content through iTunes. Apple is
also facing challenges in its overseas markets. In China, the government has announced plans to build its
own Linux-based processor to reduce reliance on Apple’s computers. In India, which is one of the largest
addressable consumer markets in the world, Apple has been facing trouble to establish its stores
because of stringent local market laws. Operating in such complex and challenging environment could
have a negative impact on the market shares and growth rates at Apple.
Competitive Pressures
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The company’s products and services compete in highly competitive global markets characterized by
aggressive price cutting and resulting downward pressure on gross margins, continual improvement in
product price/performance characteristics, frequent introduction of new products, evolving industry
standards, rapid adoption of technological and product advancements by competitors, short product life
cycles and price sensitivity of consumers. Apple continuously and timely introduces innovative new
products and technologies including the operating system, hardware, numerous software applications and
related services, whereas many of its competitors seek to compete primarily through aggressive pricing
and very low cost structures. Apple’s ability to maintain a competitive advantage could be adversely
affected if it is unable to develop and sell innovative new products with attractive margins. The company
also faces substantial competition in the operating system market from companies that have significant
technical, marketing, distribution, established hardware, software and digital content supplier
relationships. This market has been dominated by computer makers using competing operating systems,
primarily Windows. The competitors selling Windows-based personal computers cut prices and lowered
product margins. The company’s financial condition and operating results also depend on its ability to
continually improve the Mac platform to maintain its functional and design advantages.
Apple Inc
Company Overview
Apple Inc
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Page 70
Top Competitors
TOP COMPETITORS
The following companies are the major competitors of Apple Inc
Acer Incorporated
Alphabet Inc
BlackBerry Ltd
Dell Inc.
Fujitsu Limited
HP Inc.
International Business Machines Corporation
LG Electronics, Inc.
Microsoft Corporation
Samsung Electronics Co., Ltd.
Sony Corporation
Toshiba Corporation
Apple Inc
Company Overview
Apple Inc
© MarketLine
Page 71
Company View
COMPANY VIEW
An excerpt from the ‘Management’s Discussion and Analysis of Financial Condition and Results of
Operations’ section is given below. The statement has been taken from the company’s 10-K filing for
FY2017.
Overview and Highlights
The Company designs, manufactures and markets mobile communication and media devices and
personal computers, and sells a variety of related software, services, accessories, networking solutions
and third-party digital content and applications. The Company’s products and services include iPhone,
iPad, Mac, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iOS,
macOS, watchOS and tvOS operating systems, iCloud, Apple Pay and a variety of accessory, service
and support offerings. The Company sells and delivers digital content and applications through the iTunes
Store, App Store, Mac App Store, TV App Store, iBooks Store and Apple Music (collectively “Digital
Content and Services”). The Company sells its products worldwide through its retail stores, online stores
and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers and
value-added resellers. In addition, the Company sells a variety of third-party Apple-compatible products,
including application software and various accessories through its retail and online stores. The Company
sells to consumers, small and mid-sized businesses and education, enterprise and government
customers.
Fiscal 2017 Highlights
Net sales increased 6% or $13.6 billion during 2017 compared to 2016, primarily driven by growth in
Services, iPhone and Mac. The year-over-year increase in net sales reflected growth in each of the
geographic operating segments, with the exception of Greater China. The weakness in foreign currencies
relative to the U.S. dollar had an unfavorable impact on net sales during 2017 compared to 2016. In May
2017, the Company announced an increase to its capital return program by raising the expected total size
of the program from $250 billion to $300 billion through March 2019. This included increasing its share
repurchase authorization from $175 billion to $210 billion and raising its quarterly dividend from $0.57 to
$0.63 per share beginning in May 2017. During 2017, the Company spent $33.0 billion to repurchase
shares of its common stock and paid dividends and dividend equivalents of $12.8 billion. Additionally, the
Company issued $24.0 billion of U.S. dollar-denominated term debt, €2.5 billion of euro-denominated
term debt and C$2.5 billion of Canadian dollar-denominated term debt during 2017.
Fiscal 2016 Highlights
Net sales declined 8% or $18.1 billion during 2016 compared to 2015, primarily driven by a year-over-
year decrease in iPhone net sales and the effect of weakness in most foreign currencies relative to the
U.S. dollar, partially offset by an increase in Services. In April 2016, the Company announced an increase
to its capital return program by raising the expected total size of the program from $200 billion to $250
billion through March 2018. This included increasing its share repurchase authorization from $140 billion
to $175 billion and raising its quarterly dividend from $0.52 to $0.57 per share beginning in May 2016.
During 2016, the Company spent $29.0 billion to repurchase shares of its common stock and paid
Apple Inc
Company Overview
Apple Inc
© MarketLine
Page 72
dividends and dividend equivalents of $12.2 billion. Additionally, the Company issued $23.9 billion of U.S.
dollar-denominated term debt and A$1.4 billion of Australian dollar-denominated term debt during 2016.
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Company Overview
Apple Inc
© MarketLine
Page 73
Locations And Subsidaries
LOCATIONS AND SUBSIDARIES
Head Office
Apple Inc
1 Infinite Loop
Cupertino
California
Cupertino
California
USA
Phone:1 4089961010
www.apple.com
Other Locations and Subsidiaries
Apple Sydney
Sydney South
New South Wales 1235
133-622
AUS
Apple Asia Ltd
2401 Tower One
Times Square
Causeway Bay
HKG
Phone:852 25068888
Apple Canada Inc.
120 Bremner Boulevard
Suite 1600
Ontario M5J 0A8
CAN
Phone:1 647 943 4400
Apple Distribution International
Hollyhill Industrial Estate
Hollyhill
Cork
IRL
Apple Inc
Birmingham
Alabama
Birmingham
Alabama
USA
Apple Inc
Burlingame
California
Burlingame
California
USA
Apple Inc
Calgary
Alberta
Calgary
Alberta
CAN
Apple Inc
Galerie Augsburg
Galerie Augsburg
DEU
Apple Inc
Gilbert
Arizona
Apple Inc
Huntsville
Alabama
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Company Overview
Apple Inc
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Page 74
Gilbert
Arizona
USA
Huntsville
Alabama
USA
Apple Inc
Schaumburg
Illinois
Schaumburg
Illinois
USA
Apple India Private Limited
19 Floor
Concorde Tower C
UB City No 24
Vittal Mallya Road
Bangalore 560-001
IND
Apple Operations Europe
Hollyhill Industrial Estate
Hollyhill
Cork
Munster
Cork
Munster
IRL
Apple Operations International
Hollyhill Industrial Estate
Cork
Munster
Cork
Munster
IRL
Apple Sales International
Hollyhill Industrial Estate
Hollyhill
Cork
Munster
Cork
Munster
IRL
Apple South Asia Pte Ltd
7 Ang Mo Kio Street 64
Singapore 569086
SGP
Phone:65 64815511
Apple UK Ltd
Stockley Park East
Uxbridge
Middlesex
Uxbridge
Middlesex
GBR
www.apple.com/uk
Beddit.com Oy
ALA
Braeburn Capital, Inc.
Reno
Nevada
Reno
Nevada
USA
DeskConnect, Inc. (Workflow)
USA
PowerbyProxi Limited
111 Franklin Road
Freemans Bay
Auckland
Auckland
SensoMotoric Instruments GmbH
Warthestrasse. 21
Teltow
Teltow
DEU
Apple Inc
Company Overview
Apple Inc
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Page 75
Auckland
Auckland
NZL
Phone:64 9 914 8311
Fax:64 9 914 8315
www.powerbyproxi.com
Phone:49 3328 3955 10
Fax:49 3328 3955 99
www.smivision.com
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Company Overview
Apple Inc
© MarketLine
Page 76
Financial Overview
FINANCIAL OVERVIEW
Summarized Statement
*Note: Eliminations not included, all figures in Million except per share data.
Parameters Currency 2013 2014 2015 2016 2017
Income Statements
Total Revenue USD 170,910.00 182,795.00 233,715.00 215,639.00 229,234.00
Gross Profit USD 64,304.00 70,537.00 93,626.00 84,263.00 88,186.00
Operating Income USD 48,999.00 52,503.00 71,230.00 60,024.00 61,344.00
Net Income
USD 37,037.00 39,510.00 53,394.00 45,687.00 48,351.00
Diluted Normalized EPS
USD 5.68 6.45 9.22 8.31 9.21
Balance Sheet
Total Current Assets USD 73,286.00 68,531.00 89,378.00 106,869.00 128,645.00
Total Assets
USD 207,000.00 231,839.00 290,345.00 321,686.00 375,319.00
Total Current Liabilities USD 43,658.00 63,448.00 80,610.00 79,006.00 100,814.00
Total Liabilities USD 83,451.00 120,292.00 170,990.00 193,437.00 241,272.00
Total Equity USD 123,549.00 111,547.00 119,355.00 128,249.00 134,047.00
Total Common Shares
Outstanding
USD 6,294.37 5,866.16 5,578.75 5,336.17 5,126.20
Cash Flow
Cash from Operating
Activities
USD 53,666.00 59,713.00 81,266.00 65,824.00 63,598.00
Cash from Investing
Activities
USD -33,774.00 -22,579.00 -56,274.00 -45,977.00 -46,446.00
Cash from Financing
Activities
USD -16,379.00 -37,549.00 -17,716.00 -20,483.00 -17,347.00
Net Change in Cash USD 3,513.00 -415.00 7,276.00 -636.00 -195.00
Detailed Statement
*Note: Eliminations not included, all figures in Million except per share data.
Parameters Currency 2013 2014 2015 2016 2017
Income Statements
Revenue USD 170,910.00 182,795.00 233,715.00 215,639.00 229,234.00
Total Revenue USD 170,910.00 182,795.00 233,715.00 215,639.00 229,234.00
Cost of Revenue, Total USD 106,606.00 112,258.00 140,089.00 131,376.00 141,048.00
Gross Profit USD 64,304.00 70,537.00 93,626.00 84,263.00 88,186.00
Selling/ General/ Admin. USD 10,830.00 11,993.00 14,329.00 14,194.00 15,261.00
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Company Overview
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Page 77
Expenses, Total
Research & Development USD 4,475.00 6,041.00 8,067.00 10,045.00 11,581.00
Total Operating Expense USD 121,911.00 130,292.00 162,485.00 155,615.00 167,89
0.00
Operating Income USD 48,999.00 52,503.00 71,230.00 60,024.00 61,344.00
Other, Net USD -24.00 -311.00 -903.00 -1,195.00 -133.00
Net Income Before Taxes USD 50,155.00 53,483.00 72,515.00 61,372.00 64,089.00
Provision for Income Taxes USD 13,118.00 13,973.00 19,121.00 15,685.00 15,738.00
Net Income After Taxes USD 37,037.00 39,510.00 53,394.00 45,687.00 48,351.00
Net Income Before Extra.
Items
USD 37,037.00 39,510.00 53,394.00 45,687.00 48,351.00
Net Income USD 37,037.00 39,510.00 53,394.00 45,687.00 48,351.00
Income Available to Com
Excl ExtraOrd
USD 37,037.00 39,510.00 53,394.00 45,687.00 48,351.00
Income Available to Com Incl
ExtraOrd
USD 37,037.00 39,510.00 53,394.00 45,687.00 48,351.00
Dilution Adjustment USD 0.00 0.00 0.00 0.00 0.00
Diluted Net Income USD 37,037.00 39,510.00 53,394.00 45,687.00 48,351.00
Diluted Weighted Average
Shares
USD 6,521.50 6,122.66 5,793.07 5,500.28 5,251.69
Diluted EPS Excluding
ExtraOrd Items
USD 5.68 6.45 9.22 8.31 9.21
Diluted Normalized EPS USD 5.68 6.45 9.22 8.31 9.21
DPS – Common Stock
Primary Issue
USD 1.63 1.81 1.98 2.18 2.40
Balance Sheet
Cash USD 8,705.00 10,232.00 11,389.00 8,601.00 7,982.00
Cash & Equivalents USD 0.00 0.00 0.00 3,666.00 6,534.00
Short Term Investments USD 31,841.00 14,845.00 30,212.00 54,888.00 59,665.00
Cash and Short Term
Investments
USD 40,546.00 25,077.00 41,601.00 67,155.00 74,181.00
Accounts Receivable –
Trade, Net
USD 13,102.00 17,460.00 16,849.00 15,754.00 17,874.00
Total Receivables, Net USD 20,641.00 27,219.00 30,343.00 29,299.00 35,673.00
Total Inventory USD 1,764.00 2,111.00 2,349.00 2,132.00 4,855.00
Other Current Assets, Total USD 10,335.00 14,124.00 15,085.00 8,283.00 13,936.00
Total Current Assets USD 73,286.00 68,531.00 89,378.00 106,869.00 128,645.00
Property/ Plant/ Equipment,
Total – Gross
USD 28,519.00 39,015.00 49,257.00 61,245.00 75,076.00
Accumulated Depreciation,
Total
USD -11,922.00 -18,391.00 -26,786.00 -34,235.00 -41,293.00
Property/ Plant/ Equipment, USD 16,597.00 20,624.00 22,471.00 27,010.00 33,783.00
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Company Overview
Apple Inc
© MarketLine
Page 78
Total – Net
Goodwill, Net USD 1,577.00 4,616.00 5,116.00 5,414.00 5,717.00
Intangibles, Net USD 4,179.00 4,142.00 3,893.00 3,206.00 2,298.00
Long Term Investments USD 106,215.00 130,162.00 164,065.00 170,430.00 194,714.00
Other Long Term Assets,
Total
USD 5,146.00 3,764.00 5,422.00 8,757.00 10,162.00
Total Assets USD 207,000.00 231,839.00 290,345.00 321,686.00 375,319.00
Accounts Payable USD 22,367.00 30,196.00 35,490.00 37,294.00 49,049.00
Accrued Expenses USD 4,782.00 7,689.00 24,169.00 20,951.00 25,744.00
Notes Payable/ Short Term
Debt
USD 0.00 6,308.00 8,499.00 8,105.00 11,977.00
Current Port. of LT Debt/
Capital Leases
USD 0.00 0.00 2,500.00 3,500.00 6,496.00
Other Current liabilities, Total USD 16,509.00 19,255.00 9,952.00 9,156.00 7,548.00
Total Current Liabilities USD 43,658.00 63,448.00 80,610.00 79,006.00 100,814.00
Long Term Debt USD 16,960.00 28,987.00 53,329.00 75,427.00 97,207.00
Total Long Term Debt USD 16,960.00 28,987.00 53,329.00 75,427.00 97,207.00
Total Debt USD 16,960.00 35,295.00 64,328.00 87,032.00 115,680.00
Deferred Income Tax USD 16,489.00 20,259.00 24,062.00 26,019.00 31,504.00
Other Liabilities, Total USD 6,344.00 7,598.00 12,989.00 12,985.00 11,747.00
Total Liabilities USD 83,451.00 120,292.00 170,990.00 193,437.00 241,272.00
Common Stock, Total USD 19,764.00 23,313.00 27,416.00 31,251.00 35,867.00
Retained Earnings
(Accumulated Deficit)
USD 104,256.00 87,152.00 92,284.00 96,364.00 98,330.00
Unrealized Gain (Loss) USD -175.00 1,364.00 772.00 38.00 -124.00
Other Equity, Total USD -296.00 -282.00 -1,117.00 596.00 -26.00
Total Equity USD 123,549.00 111,547.00 119,355.00 128,249.00 134,047.00
Total Liabilities &
Shareholders’ Equity
USD 207,000.00 231,839.00 290,345.00 321,686.00 375,319.00
Total Common Shares
Outstanding
USD 6,294.37 5,866.16 5,578.75 5,336.17 5,126.20
Cash Flow
Net Income/ Starting Line USD 37,037.00 39,510.00 53,394.00 45,687.00 48,351.00
Depreciation/ Depletion USD 6,757.00 7,946.00 11,257.00 10,505.00 10,157.00
Deferred Taxes USD 1,141.00 2,347.00 1,382.00 4,938.00 5,966.00
Non-Cash Items USD 2,253.00 2,863.00 3,586.00 4,210.00 4,674.00
Changes in Working Capital USD 6,478.00 7,047.00 11,647.00 484.00 -5,550.00
Cash from Operating
Activities
USD 53,666.00 59,713.00 81,266.00 65,824.00 63,598.00
Capital Expenditures USD -9,076.00 -9,813.00 -11,488.00 -13,548.00 -12,795.00
Other Investing Cash Flow USD -24,698.00 -12,766.00 -44,786.00 -32,429.00 -33,651.00
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Company Overview
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Items, Total
Cash from Investing
Activities
USD -33,774.00 -22,579.00 -56,274.00 -45,977.00 -46,446.00
Financing Cash Flow Items USD -381.00 -419.00 -750.00 -1,163.00 -1,247.00
Total Cash Dividends Paid USD -10,564.00 -11,126.00 -11,561.00 -12,150.00 -12,769.00
Issuance (Retirement) of
Stock, Net
USD -22,330.00 -44,270.00 -34,710.00 -29,227.00 -32,345.00
Issuance (Retirement) of
Debt, Net
USD 16,896.00 18,266.00 29,305.00 22,057.00 29,014.00
Cash from Financing
Activities
USD -16,379.00 -37,549.00 -17,716.00 -20,483.00 -17,347.00
Net Change in Cash USD 3,513.00 -415.00 7,276.00 -636.00 -195.00
Cash Interest Paid USD 0.00 339.00 514.00 1,316.00 2,092.00
Cash Taxes Paid USD 9,128.00 10,026.00 13,252.00 10,444.00 11,591.00
Summarized Interim Statement
Income Statements Currency Dec-2016 (14
Weeks)
Apr-2017 (13
Weeks)
Jul-2017 (13
Weeks)
Sep-2017 (13
Weeks)
Total Revenue USD 78,351.00 52,896.00 45,408.00 52,579.00
Gross Profit USD 30,176.00 20,591.00 17,488.00 19,931.00
Operating Income USD 23,359.00 14,097.00 10,768.00 13,120.00
Net Income
USD 17,891.00 11,029.00 8,717.00 10,714.00
Diluted Normalized EPS
USD 3.36 2.10 1.67 2.07
Balance Sheet Currency Dec-2016 Apr-2017 Jul-2017 Sep-2017
Total Current Assets USD 103,332.00 101,990.00 112,875.00 128,645.00
Total Assets
USD 331,141.00 334,532.00 345,173.00 375,319.00
Total Current Liabilities USD 84,130.00 73,342.00 81,302.00 100,814.00
Total Liabilities USD 198,751.00 200,450.00 212,748.00 241,272.00
Total Equity USD 132,390.00 134,082.00 132,425.00 134,047.00
Total Common Shares
Outstanding
USD 5,255.42 5,205.81 5,169.78 5,126.20
Cash Flow Currency Dec-2016 (14
Weeks)
Apr-2017 (27
Weeks)
Jul-2017 (40
Weeks)
Sep-2017 (53
Weeks)
Cash from Operating Activities USD 27,056.00 39,579.00 47,942.00 63,598.00
Cash from Investing Activities USD -19,122.00 -33,324.00 -36,504.00 -46,446.00
Cash from Financing Activities USD -12,047.00 -11,582.00 -13,351.00 -17,347.00
Net Change in Cash USD -4,113.00 -5,327.00 -1,913.00 -195.00
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Company Overview
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Detailed Interim Statement
Income Statements Currency Dec-2016 (14
Weeks)
Apr-2017 (13
Weeks)
Jul-2017 (13
Weeks)
Sep-2017 (13
Weeks)
Total Revenue USD 78,351.00 52,896.00 45,408.00 52,579.00
Cost of Revenue, Total USD 48,175.00 32,305.00 27,920.00 32,648.00
Gross Profit USD 30,176.00 20,591.00 17,488.00 19,931.00
Total Operating Expense USD 54,992.00 38,799.00 34,640.00 39,459.00
Operating Income USD 23,359.00 14,097.00 10,768.00 13,120.00
Net Income USD 17,891.00 11,029.00 8,717.00 10,714.00
Diluted Normalized EPS USD 3.36 2.10 1.67 2.07
Revenue USD 78,351.00 52,896.00 45,408.00 52,579.00
Selling/ General/ Admin.
Expenses, Total
USD 3,946.00 3,718.00 3,783.00 3,814.00
Research & Development USD 2,871.00 2,776.00 2,937.00 2,997.00
Other, Net USD 122.00 -165.00 -185.00 95.00
Net Income Before Taxes USD 24,180.00 14,684.00 11,308.00 13,917.00
Provision for Income Taxes USD 6,289.00 3,655.00 2,591.00 3,203.00
Net Income After Taxes USD 17,891.00 11,029.00 8,717.00 10,714.00
Net Income Before Extra. Items USD 17,891.00 11,029.00 8,717.00 10,714.00
Income Available to Com Excl
ExtraOrd
USD 17,891.00 11,029.00 8,717.00 10,714.00
Income Available to Com Incl
ExtraOrd
USD 17,891.00 11,029.00 8,717.00 10,714.00
Diluted Net Income USD 17,891.00 11,029.00 8,717.00 10,714.00
Diluted EPS Excluding ExtraOrd
Items
USD 3.36 2.10 1.67 2.07
DPS – Common Stock Primary
Issue
USD 0.57 0.57 0.63 0.63
Diluted Weighted Average
Shares
USD 5,327.99 5,261.69 5,233.50 5,183.59
Balance Sheet Currency Dec-2016 Apr-2017 Jul-2017 Sep-2017
Total Current Assets USD 103,332.00 101,990.00 112,875.00 128,645.00
Total Assets USD 331,141.00 334,532.00 345,173.00 375,319.00
Total Current Liabilities USD 84,130.00 73,342.00 81,302.00 100,814.00
Total Liabilities USD 198,751.00 200,450.00 212,748.00 241,272.00
Total Equity USD 132,390.00 134,082.00 132,425.00 134,047.00
Cash USD 9,359.00 7,600.00 8,529.00 7,982.00
Cash & Equivalents USD 4,640.00 2,742.00 3,088.00 6,534.00
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Page 81
Short Term Investments USD 46,453.00 56,759.00 65,142.00 59,665.00
Cash and Short Term
Investments
USD 60,452.00 67,101.00 76,759.00 74,181.00
Accounts Receivable – Trade,
Net
USD 14,057.00 11,579.00 12,399.00 17,874.00
Total Receivables, Net USD 27,977.00 20,612.00 22,632.00 35,673.00
Total Inventory USD 2,712.00 2,910.00 3,146.00 4,855.00
Other Current Assets, Total USD 12,191.00 11,367.00 10,338.00 13,936.00
Property/ Plant/ Equipment, Total
– Gross
USD 62,759.00 65,124.00 68,981.00 75,076.00
Accumulated Depreciation, Total USD -36,249.00 -37,961.00 -39,695.00 -41,293.00
Property/ Plant/ Equipment, Total
– Net
USD 26,510.00 27,163.00 29,286.00 33,783.00
Goodwill, Net USD 5,423.00 5,473.00 5,661.00 5,717.00
Intangibles, Net USD 2,848.00 2,617.00 2,444.00 2,298.00
Long Term Investments USD 185,638.00 189,740.00 184,757.00 194,714.00
Other Long Term Assets, Total USD 7,390.00 7,549.00 10,150.00 10,162.00
Accounts Payable USD 38,510.00 28,573.00 31,915.00 49,049.00
Accrued Expenses USD 23,739.00 23,096.00 23,304.00 25,744.00
Notes Payable/ Short Term Debt USD 10,493.00 9,992.00 11,980.00 11,977.00
Current Port. of LT Debt/ Capital
Leases
USD 3,499.00 3,999.00 6,495.00 6,496.00
Other Current liabilities, Total USD 7,889.00 7,682.00 7,608.00 7,548.00
Long Term Debt USD 73,557.00 84,531.00 89,864.00 97,207.00
Total Long Term Debt USD 73,557.00 84,531.00 89,864.00 97,207.00
Total Debt USD 87,549.00 98,522.00 108,339.00 115,680.00
Deferred Income Tax USD 26,948.00 28,226.00 30,191.00 31,504.00
Other Liabilities, Total USD 14,116.00 14,351.00 11,391.00 11,747.00
Common Stock, Total USD 32,144.00 33,579.00 34,445.00 35,867.00
Retained Earnings (Accumulated
Deficit)
USD 100,001.00 100,925.00 98,525.00 98,330.00
Unrealized Gain (Loss) USD 1,812.00 480.00 -95.00 -124.00
Other Equity, Total USD -1,567.00 -902.00 -450.00 -26.00
Total Liabilities & Shareholders’
Equity
USD 331,141.00 334,532.00 345,173.00 375,319.00
Total Common Shares
Outstanding
USD 5,255.42 5,205.81 5,169.78 5,126.20
Cash Flow Currency Dec-2016 (14
Weeks)
Apr-2017 (27
Weeks)
Jul-2017 (40
Weeks)
Sep-2017 (53
Weeks)
Cash from Operating Activities USD 27,056.00 39,579.00 47,942.00 63,598.00
Cash from Investing Activities USD -19,122.00 -33,324.00 -36,504.00 -46,446.00
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Company Overview
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Cash from Financing Activities USD -12,047.00 -11,582.00 -13,351.00 -17,347.00
Net Change in Cash USD -4,113.00 -5,327.00 -1,913.00 -195.00
Net Income/ Starting Line USD 17,891.00 28,920.00 37,637.00 48,351.00
Depreciation/ Depletion USD 2,987.00 5,319.00 7,673.00 10,157.00
Deferred Taxes USD 1,452.00 2,822.00 4,764.00 5,966.00
Non-Cash Items USD 982.00 2,264.00 3,524.00 4,674.00
Cash Taxes Paid USD 3,510.00 6,878.00 9,752.00 11,591.00
Cash Interest Paid USD 497.00 1,007.00 1,456.00 2,092.00
Changes in Working Capital USD 3,744.00 254.00 -5,656.00 -5,550.00
Capital Expenditures USD -3,420.00 -6,435.00 -8,795.00 -12,795.00
Other Investing Cash Flow Items,
Total
USD -15,702.00 -26,889.00 -27,709.00 -33,651.00
Financing Cash Flow Items USD -451.00 -563.00 -1,112.00 -1,247.00
Total Cash Dividends Paid USD -3,130.00 -6,134.00 -9,499.00 -12,769.00
Issuance (Retirement) of Stock,
Net
USD -10,851.00 -17,739.00 -24,831.00 -32,345.00
Issuance (Retirement) of Debt,
Net
USD 2,385.00 12,854.00 22,091.00 29,014.00
Capital Market Ratios
Key Ratios January 12,2018
P/E (Price/Earnings) Ratio 21.03
EV/EBITDA (Enterprise Value/Earnings Before Interest, Taxes,
Depreciation and Amortization)
0.00
Enterprise Value/Sales 0.00
Enterprise Value/Operating Profit 0.00
Enterprise Value/Total Assets 0.00
Dividend Yield 0.01
Market Cap 896,810.28
Enterprise Value 0.00
Note: The above ratios are based on
the share price as of January
12,2018, they are absolute numbers
Apple Inc
Company Overview
Apple Inc
© MarketLine
Page 83
Annual Ratios
Key Ratios Unit Currency 2013 2014 2015 2016 2017
Growth Ratios
Sales Growth % 0.00 9.20 6.95 27.86 -7.73
Operating Income Growth % 0.00 -11.30 7.15 35.67 -15.73
EBITDA Growth % 0.00 -10.06 6.64 35.59 -15.37
Net Income Growth % 0.00 -11.25 6.68 35.14 -14.43
EPS Growth % 0.00 -9.95 13.63 42.83 -9.88
Working Capital Growth % 0.00 55.03 -82.84 72.50 217.78
Equity Ratios
EPS (Earnings per Share) USD 6.31 5.68 6.45 9.22 8.31
Dividend per Share USD 0.38 1.63 1.81 1.98 2.18
Dividend Cover Absolute 16.66 3.49 3.56 4.65 3.81
Book Value per Share USD 17.98 19.63 19.02 21.39 24.03
Cash Value per Share USD 0.00 0.00 0.00 0.00 0.69
Profitability Ratios
Gross Margin % 43.87 37.62 38.59 40.06 39.08
Operating Margin % 35.30 28.67 28.72 30.48 27.84
Net Profit Margin % 26.67 21.67 21.61 22.85 21.19
Profit Markup % 78.16 60.32 62.83 66.83 64.14
PBT Margin (Profit Before Tax) % 35.63 29.35 29.26 31.03 28.46
Return on Equity % 35.30 29.98 35.42 44.74 35.62
Return on Capital Employed % 40.17 30.00 31.18 33.96 24.73
Return on Assets % 23.70 17.89 17.04 18.39 14.20
Return on Fixed Assets % 46.65 36.64 32.15 35.44 27.94
Return on Working Capital % 289.05 165.38 1,032.91 812.39 215.43
Cost Ratios
Operating Costs (% of Sales) % 64.70 71.33 71.28 69.52 72.16
Administration Costs (% of Sales) % 6.42 6.34 6.56 6.13 6.58
Liquidity Ratios
Current Ratio Absolute 1.50 1.68 1.08 1.11 1.35
Quick Ratio Absolute 1.48 1.64 1.05 1.08 1.33
Cash Ratio Absolute 0.76 0.93 0.40 0.52 0.85
Leverage Ratios
Debt to Equity Ratio Absolute 0.00 0.14 0.32 0.54 0.68
Net Debt to Equity Absolute 0.03 0.21 0.41 0.63 0.72
Debt to Capital Ratio Absolute 0.00 0.10 0.21 0.31 0.36
Efficiency Ratios
Apple Inc
Company Overview
Apple Inc
© MarketLine
Page 84
Asset Turnover Absolute 0.89 0.83 0.79 0.80 0.67
Fixed Asset Turnover Absolute 10.13 10.30 8.86 10.40 7.98
Inventory Turnover Absolute 111.06 60.43 53.18 59.64 61.62
Current Asset Turnover Absolute 2.71 2.33 2.67 2.61 2.02
Capital Employed Turnover Absolute 1.32 1.38 1.64 1.96 1.68
Working Capital Turnover Absolute 8.19 5.77 35.96 26.66 7.74
Revenue per Employee USD 0.00 0.00 0.00 0.00 0.00
Net Income per Employee USD 0.00 0.00 0.00 0.00 0.00
Capex to Sales % 6.01 5.31 5.37 4.92 6.28
R&D to Sales % 2.16 2.62 3.30 3.45 4.66
Interim Ratios
Key Ratios Currency December
01,2016
April
01,2017
July
01,2017
September
01,2017
Ratio Type
EPS (Earnings per
Share)
USD 3.36 2.10 1.67 2.07 Equity Ratios
Dividend per Share USD 0.57 0.57 0.63 0.63 Equity Ratios
Book Value per Share USD 25.19 25.76 25.62 26.15 Equity Ratios
Current Ratio Absolute 1.23 1.39 1.39 1.28 Liquidity Ratios
A Progressive Digital Media business
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Financial Overview
COMPANYPROFILE
Microsoft Corporation
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Microsoft Corporation
TABLE OF CONTENTS
Microsoft Corporation
© MarketLine
Page 2
TABLE OF CONTENTS
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Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 3
Company Overview
COMPANY OVERVIEW
Microsoft Corporation (Microsoft or “the company”) develops, licenses, and supports a range of software
products and services. The company offers products, including operating systems; cross-device
productivity applications; server applications; business solution applications; desktop and server
management tools; software development tools; video games; and training and certification of computer
system integrators and developers. The company operates globally and has offices in more than 190
countries. It is headquartered in Redmond, Washington.
The company reported revenues of (US Dollars) US$85,320 million for the fiscal year ended June 2016
(FY2016), a decrease of 8.8% over FY2015. In FY2016, the company’s operating margin was 23.3%,
compared to an operating margin of 19.2% in FY2015. In FY2016, the company recorded a net margin of
19.7%, compared to a net margin of 13% in FY2015.
The company reported revenues of US$22,090 million for the third quarter ended March 2017, a
decrease of 8.3% over the previous quarter.
Key Facts
KEY FACTS
Head Office Microsoft Corporation
1 Microsoft Way
REDMOND
Washington
REDMOND
Washington
USA
Phone 1 425 8828080
Fax 1 425 7067329
Web Address www.microsoft.comen-us
Revenue / turnover (USD Mn) 85,320.0
Financial Year End June
Employees 114,000
NASDAQ Ticker
MSFT
Microsoft Corporation
Company Overview
Microsoft Corporation
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Tickers
TICKERS
MSFT
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 5
Business Description
BUSINESS DESCRIPTION
Microsoft Corporation (Microsoft or “the company”) is engaged in the development and marketing of
software, services, and hardware devices. The company designs and sells hardware including personal
computers (PCs), tablets, gaming and entertainment consoles, phones, other intelligent devices, and
related accessories. In addition, Microsoft offers cloud-based solutions that provide customers with
software, services, platforms, and content; and consulting and product and solution support services. The
company operates globally and has offices in more than 190 countries.
The company operates its business through three business segments: More Personal Computing,
Productivity and Business Processes, and Intelligent Cloud.
More Personal Computing segment consists of products and services for end users, developers, and IT
professionals. The segment primarily comprises Windows, including Windows original equipment
manufacturer (OEM) licensing and other non-volume licensing of the Windows operating system, volume
licensing of the Windows operating system, patent licensing, Windows Embedded, MSN display
advertising, and Windows Phone licensing; Devices, including Microsoft Surface, phones, and PC
accessories; Gaming, including Xbox hardware; Xbox Live, comprising transactions, subscriptions, and
advertising; video games; and third-party video game royalties; and Search advertising. In FY2016, the
More Personal Computing segment reported revenues of $40,460 million, which accounted for 44% of the
company’s total revenue.
Microsoft’s Productivity and Business Processes segment consists of products and services in its portfolio
of productivity, communication, and information services, spanning various devices and platforms. This
segment primarily comprises Office Commercial, including volume licensing and subscriptions to Office
365 commercial for products and services such as Office, Exchange, SharePoint, and Skype for
Business, and related Client Access Licenses (CALs); Office Consumer, including Office sold through
retail or through an Office 365 consumer subscription, and Office Consumer Services, including Skype,
Outlook.com, and OneDrive; and Dynamics business solutions, including Dynamics ERP products,
Dynamics CRM on-premises, and Dynamics CRM Online. In FY2016, the Productivity and Business
Processes segment reported revenues of $26,487 million, which accounted for 28.8% of the company’s
total revenue.
The company’s Intelligent Cloud segment offers public, private, and hybrid server products and cloud
services for businesses. This segment primarily comprises Server products and cloud services, including
SQL Server, Windows Server, Visual Studio, System Center, and related CALs, as well as Azure; and
Enterprise Services, including premier support services and Microsoft consulting services. In FY2016, the
Intelligent Cloud segment reported revenues of $25,042 million, which accounted for 27.2% of the
company’s total revenue.
Geographically, the company classifies its operations into two segments, namely the US and other
countries. In FY2016, the US segment accounted for 47.6% of the company’s total revenues, followed by
other countries with 52.4%.
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 6
History
HISTORY
Acquisitions/Mergers/Takeovers
Year: 2018
In January, Microsoft announced plans to acquire Avere Systems, a hybrid cloud data storage company.
Contracts/Agreements
Year: 2018
In January, Microsoft entered into partnership with Mozzaz to provide secure digital health for complex
care.
Contracts/Agreements
Year: 2018
In January, Microsoft announced the closure of HealthVault Insights app.
Contracts/Agreements
Year: 2017
In July, the company and Esri partnered to advance conservation through Enhanced Land Cover
Mapping Technology.
Acquisitions/Mergers/Takeovers
Year: 2017
In August, the company acquired Cycle Computing.
Contracts/Agreements
Year: 2017
In July, the company and Five9, Inc., a provider of cloud software, partnered to provide Five9 Adapter for
Microsoft Dynamics CRM in Microsoft’s AppSource marketplace.
Contracts/Agreements
Microsoft Corporation
Company Overview
Microsoft Corporation
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Page 7
Year: 2017
In June, the company entered into a partnership with Flipkart, Intel and HP, for affordable laptops.
Contracts/Agreements
Year: 2017
In February, the company entered into a collaboration agreement with SailPoint, to provide identity
governance to Microsoft Azure Active Directory customers.
Corporate Changes/Expansions
Year: 2017
In September, the company opened up a new healthcare department at its Cambridge research facility.
Contracts/Agreements
Year: 2017
In September, the company, Dell EMC and General Dynamics entered into a contract to advance the US
Air Force’s IT transformation valued US$1 billion.
Contracts/Agreements
Year: 2017
In September, Microsoft collaborate with Adobe for providing e-signature solutions to customers through
desktop tools, innovative mobile apps and chat-based workspace across Adobe Cloud Services to
collaborate,communicate and drive decision making device
Contracts/Agreements
Year: 2017
In October, Microsoft entered to an agreement with General Electric Company to support 37 megawatt
Tullahennel wind farm project in Ireland.
Acquisitions/Mergers/Takeovers
Year: 2017
In October, Microsoft acquired social virtual reality app, AltspaceVR.
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 8
New Products/Services
Year: 2017
In November, the company introduced AI-powered LinkedIn resume assistant to MS Word.
New Products/Services
Year: 2017
In February, Datapipe , Inc. introduced its managed services for Microsoft Office 365.
Contracts/Agreements
Year: 2017
In October, Bank of America selected Microsoft Cloud for delivering new business efficiencies.
Contracts/Agreements
Year: 2017
In July, adesso entered into cooperation with Microsoft for creation of an app-based Mobile Retter system
for first responders.
Contracts/Agreements
Year: 2017
In October, Microsoft announced opening of first Mixed Reality capture studios in San Francisco and
London.
Contracts/Agreements
Year: 2017
In October, Allego entered into agreement with Microsoft for provision of broad portfolio of online services
to companies for management of current or new charge points services to customers.
Contracts/Agreements
Year: 2017
In October, Microsoft and Parexel entered into cloud technology alliance for acceleration of pace of drug
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 9
development.
Contracts/Agreements
Year: 2017
In November, Bitdefender entereed into collaboration with Microsoft Corp for provision of security for
enterprises seeking additional threat protection for Mac devices and Linux endpoints.
Contracts/Agreements
Year: 2017
In October, WISeKey and Microsoft entered into collaboration for provision of Blockchain Technology to
make secure transactions to the Rwandan Government.
Corporate Changes/Expansions
Year: 2017
In October, Microsoft announced opening of gas data center pilot in Seattle, Washington, the US.
Contracts/Agreements
Year: 2017
In November, Stora Enso entered into agreement with Microsoft for provision of cloud-based intelligent
packaging solutions to clients globally.
Contracts/Agreements
Year: 2017
In October, Chevron entered into partnership with Microsoft for digital transformation of reservoir to retail
pump.
Contracts/Agreements
Year: 2017
In November, the company, Avnet, Xilinx and Infineon Technologies partnered with Mocana, a provider of
IoT security solutions, to introduce an integrated, high-assurance industrial IoT system.
Contracts/Agreements
Microsoft Corporation
Company Overview
Microsoft Corporation
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Page 10
Year: 2017
In November, Microsoft signed a partnership with SAP to provide customers a clear road map and joint
cloud potential.
Contracts/Agreements
Year: 2017
In November, Microsoft, Fujitsu to collaborate with startup IOTA to introduce cryptocurrency a publicly
accessible data market for the Internet of Things.
Contracts/Agreements
Year: 2017
In October, Microsoft collaborated with PAREXEL for creating innovative technologies used in bio
pharmaceutical industry driven by Microsoft Azure to increase drug development.
Contracts/Agreements
Year: 2017
In September, RSA entered into agreement with Microsoft for integration with Microsoft Azure for addition
of options for two factor authentication to active directory premium.
Contracts/Agreements
Year: 2017
In July, Thales Group partnered with Amazon Web Services, Google, Microsoft and Salesforce, allowing
users to to secure their sensitive data and applications in the cloud.
Contracts/Agreements
Year: 2016
In June, Microsoft selected Datapipe as one of the four Direct Cloud Solution Providers in Hong Kong.
Contracts/Agreements
Year: 2017
Dun & Bradstreet, a provider of commercial data, analytics and insights for business, teamed up with
Microsoft to give companies worldwide direct access to its data through Microsoft’s cloud services.
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 11
Contracts/Agreements
Year: 2017
The company and BMW partnered to provide Skype for Business to 5 Series cars.
Contracts/Agreements
Year: 2017
The company partnered with EY on a new analytics solution to help organizations enhance workforce
productivity and well-being.
Contracts/Agreements
Year: 2017
The company and Vivli partnered with BlueMetal on a New Global Clinical Trial Data Platform to advance
scientific discoveries for Human Health.
New Products/Services
Year: 2017
The company launched an iPhone app which can narrate the world for blind people.
New Products/Services
Year: 2017
The company launched new email marketing and invoicing tools for small businesses.
Contracts/Agreements
Year: 2017
Xplore Technologies partnered with Microsoft Azure Certified for Internet of Things.
Contracts/Agreements
Year: 2017
Colt collaborates the company’s Azure to On Demand Platform.
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 12
Contracts/Agreements
Year: 2017
The company partnered with Excellon Software to launch exact GSP solution.
New Products/Services
Year: 2017
The company launched Surface Laptop to expand the Surface lineup.
New Products/Services
Year: 2017
The company introduced its Dictate AI-Enabled Add-on for Office.
Contracts/Agreements
Year: 2017
The company and Absolute, the self-healing endpoint security company, collaborated for Microsoft Azure
Information Protection to enhance data protection.
Contracts/Agreements
Year: 2017
The company partnered with 20 BankChain for the Microsoft Azure as exclusive Cloud partner.
Contracts/Agreements
Year: 2017
Microsoft entered into an agreement to acquire Cloudyn, a software company.
Contracts/Agreements
Year: 2017
The company signed an agreement to acquire Hexadite, a provider of technology to automate responses
to cyber attacks.
Contracts/Agreements
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 13
Year: 2017
Microsoft entered into a strategic alliance with NetApp for accelerating digital transformation in hybrid
cloud.
Contracts/Agreements
Year: 2017
Microsoft entered into a partnership with Adveo to utilize Microsoft’s cloud computing platform, Microsoft
Azure to transform the office supplies business for workspace solutions.
Contracts/Agreements
Year: 2017
The company and Rhipe collaborated with the vendor as a globally managed licensing partner.
New Products/Services
Year: 2017
The company introduced a new Mixer Create live streaming app on iOS and Android.
Contracts/Agreements
Year: 2017
Microsoft India entered into an agreement with Telecom Sector Skill Council, to develop skill through
Project Sangam.
Contracts/Agreements
Year: 2017
Mid-Atlantic Broadband Communities and Microsoft introduced a network to provide broadband internet
access at home for students in Southern Virginia.
Plans/Strategy
Year: 2017
The company planned to introduce a new Surface Pro device.
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 14
Contracts/Agreements
Year: 2017
VOSS Solutions, a Microsoft certified partner, introduced five new solutions for Microsoft UC.
Contracts/Agreements
Year: 2017
The company planned to establish Azure data centres in South Africa.
Contracts/Agreements
Year: 2017
Microsoft entered into partnership with United Nations for developing technology to better predict, analyze
and respond for critical human rights situations.
Contracts/Agreements
Year: 2017
Microsoft India entered into partnership with UNO Minda for developing connected vehicle technologies.
New Products/Services
Year: 2017
The company introduced IoT Central today, a new IoT service for enterprises.
Corporate Awards
Year: 2017
In March, the company’s Power BI team honored with New Technology Integration Award at 2017 Esri
Partner Conference.
New Products/Services
Year: 2017
In February, the company introduced Xbox Game Pass, a subscription service with 100 Xbox One and
Xbox 360 games.
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 15
Plans/Strategy
Year: 2017
In February, the company planned to introduce Skype with Aadhaar authentication for allowing access to
bank accounts with webcam.
Corporate Changes/Expansions
Year: 2017
In February, the company introduced its Azure cloud platform at Seoul and Busan data centers in South
Korea.
Plans/Strategy
Year: 2017
In February, the company planned to expand into healthcare industry with artificial intelligence and cloud
services.
Corporate Changes/Expansions
Year: 2017
In February, Microsoft Italy introduced its new headquarters Microsoft House at Porta Volta, Milan, Italy.
Plans/Strategy
Year: 2017
In February, the company planned for moving its Michigan Microsoft Technology Center to downtown
Detroit, Michigan, the US.
Acquisitions/Mergers/Takeovers
Year: 2017
In May, the company acquired Israeli cyber security startup, Hexadite.
Contracts/Agreements
Year: 2017
In February, Microsoft entered into an agreement with Liquid Telecom, to provide business-in-a-box
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 16
services across Africa.
New Products/Services
Year: 2017
In February, the company initiated a facility to fight against cyber crime in Latin America with new
Cybersecurity center in Mexico.
New Products/Services
Year: 2017
In April, the company announced to introduce a new surface Laptop ahead of Surface Pro 5, which
competes with Google’s Chromebook.
Plans/Strategy
Year: 2017
In June, the company planned to introduce new data control privacy dashboard.
Plans/Strategy
Year: 2017
In June, the company planned to release Xbox One S, a slimmest gaming console at E3 Expo.
New Products/Services
Year: 2017
In May, the company introduced Microsoft Surface Pro 5 with Intel Kaby Lake processors.
Contracts/Agreements
Year: 2017
In February, Microsoft entered into an agreement with Flipkart, to provide online shopping service in
India.
Contracts/Agreements
Year: 2017
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 17
In March, Microsoft entered into partnership with Publicis Groupe for creating a new class of AI
capabilities to help clients for succeeding in market transformations.
Contracts/Agreements
Year: 2017
In May, Vonage entered into an agreement with Microsoft, to introduce a connector to Microsoft workflow
automation suite.
Contracts/Agreements
Year: 2017
In May, Microsoft and Samsung planned to introduce call capable smart speaker.
Contracts/Agreements
Year: 2017
In May, Batelco joined Microsoft for introducing Microsoft Surface devices.
Contracts/Agreements
Year: 2017
In May, Downer entered into partnership with Microsoft for developing cloud based services.
Contracts/Agreements
Year: 2017
In May, Mobily entered into an agreement with Microsoft Arabia to provide cloud services and productivity
tools for Small Medium Enterprises in Saudi Arabia.
Plans/Strategy
Year: 2017
In May, the company planned to introduce Dubai font.
Plans/Strategy
Year: 2017
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 18
In February, the company plans to launch HoloLens v3, the consumer-ready version of HoloLensmixed
reality headset from Microsoft.
Contracts/Agreements
Year: 2017
In May, the company and the Office of the UN High Commissioner for Human Rights entered into a five-
year partnership for works of the UN Human Rights Office for a grant of US$5 million from Microsoft.
Contracts/Agreements
Year: 2017
the company entered into a partnership with Yokogawa Electric Corporation, FogHorn Systems, Inc.,
Bayshore Networks, Inc., and Telit IoT Platforms, LLC, to integrate industrial IoT architecture.
Contracts/Agreements
Year: 2017
In February, the company entered into a partnership with Yokogawa Electric Corporation, FogHorn
Systems, Inc., Bayshore Networks, Inc., and Telit IoT Platforms, LLC, to integrate industrial IoT
architecture.
Contracts/Agreements
Year: 2017
Microsoft and Flipkart entered into a strategic partnership, whereby Flipkart will incorporate Microsoft
Azure as its public cloud platform. Also, the company entered into a patent licensing agreement with
Toyota that includes extended coverage for connected car technologies. Subsequently, Microsoft
Technology Licensing and Casio Computer entered into a patent licensing agreement that includes
coverage for smartwatch technologies.
Acquisitions/Mergers/Takeovers
Year: 2017
The company acquired Maluuba, a Canadian deep learning startup.
Contracts/Agreements
Year: 2016
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 19
In June, the company’s OneDrive partnered with Agolo to incorporate enterprise cloud documents in its
real-time summarization platform.
Contracts/Agreements
Year: 2016
In September, Univa, an innovator of workload management products, joined Microsoft Enterprise Partner
Cloud Alliance to reinforces Univa’s commitment to providing best-in-class solutions built on the Microsoft
cloud stack.
Contracts/Agreements
Year: 2016
In September, the company and Docker signed commercial partnership to provide enterprises to
modernize their application environments and create hybrid Windows applications.
Corporate Changes/Expansions
Year: 2016
In October, the company introduced HoloLens in six new countries for expansion of its mixed reality
headset business.
Plans/Strategy
Year: 2016
In October, the company planned to introduce new Messenger app.
New Products/Services
Year: 2016
In November, the company introduced a new Insider Preview build of Office Mobile for Windows 10.
New Products/Services
Year: 2016
In October, Microsoft announced to launch its own version of Slack.
New Products/Services
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 20
Year: 2016
In December, Microsoft India, L V Prasad Eye Institute, and global experts announced to launch Microsoft
Intelligent Network for Eyecare (MINE).
Others
Year: 2016
In October, the company invested US$3 billion in cloud and European data centres.
New Products/Services
Year: 2016
In September, the company introduced new Office 365 App Launcher UI.
Plans/Strategy
Year: 2016
In September, the company planned to introduce service fabric on Linux.
New Products/Services
Year: 2016
In August, the company planned to introduce its Surface Phone at IFA 2016.
Plans/Strategy
Year: 2016
In August, the company planned to open two more retail stores in the US.
Plans/Strategy
Year: 2016
In July, the company planned to introduce box One S 500GB, 1TB bundles.
Plans/Strategy
Year: 2016
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 21
In July, the company planned to introduce new Microsoft Authenticator applications.
Plans/Strategy
Year: 2016
In July, the company planned to introduce Xbox One S 2 TB.
Plans/Strategy
Year: 2016
In July, the company planned to introduce new Surface hardware.
Plans/Strategy
Year: 2016
In July, the company planned to release Band 3.
Contracts/Agreements
Year: 2016
In June, Microsoft entered into partnership with DepEd for launching EGG.
Plans/Strategy
Year: 2016
In July, the company planned to release Surface All-in-One PC.
Plans/Strategy
Year: 2016
In June, the company planned to introduce Azure Information Protection Service.
Plans/Strategy
Year: 2016
In June, the company planned to open its newest specialty store in Brea, California.
Plans/Strategy
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 22
Year: 2016
In June, the company planned to introduce payment system for Windows 10 smartphones.
New Products/Services
Year: 2016
In June, the company released new Office 365 admin app for Windows phone and Android.
Plans/Strategy
Year: 2016
In June, the company planned to introduce Cortana on iOS and Android.
Corporate Changes/Expansions
Year: 2016
In June, the company opened Cyber Security Engagement Centre in India.
Plans/Strategy
Year: 2016
In May, the company planned to introduce VR Capable Xbox in next year.
Plans/Strategy
Year: 2016
In May, Microsoft planned to open Innovation Center in Bosnia.
Corporate Changes/Expansions
Year: 2016
In May, the company planned to introduce Minecraft in China.
Contracts/Agreements
Year: 2016
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 23
In May, iBall partnered with Microsoft and Intel to introduce iBall CompBook laptop.
Plans/Strategy
Year: 2016
In May, the company planned to introduce smartphone with pre-touch technology.
Plans/Strategy
Year: 2016
In May, the company planned to release Surface Book 2 with a 4K display.
Plans/Strategy
Year: 2016
In March, the company planned to release Windows 10 Mobile 10586.318.
Plans/Strategy
Year: 2016
In May, the company planned to introduce Xbox One Slim at 2016 E3 conference.
Plans/Strategy
Year: 2016
In April, the company planned for expansion of its cloud computing business in China.
Plans/Strategy
Year: 2016
In April, the company planned to release three models of its Surface phone in next year.
Plans/Strategy
Year: 2016
In March, the company planned to introduce a Universal Skype app in Windows 10.
Plans/Strategy
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 24
Year: 2016
In March, the company planned to introduce new Office 365 for Nonprofits.
Corporate Changes/Expansions
Year: 2016
In March, Microsoft Nigeria opened its new office in Lagos, Nigeria.
Plans/Strategy
Year: 2016
In March, the company planned to release Lumia 650 in the US.
Plans/Strategy
Year: 2016
In March, the company planned to introduce Windows 10 Mobile.
Corporate Changes/Expansions
Year: 2016
In March, the company opened a new office and experience center at Cyberport.
Plans/Strategy
Year: 2016
In March, the company planned to introduce universal Xbox apps.
Contracts/Agreements
Year: 2016
In May, Airtel entered into partnership with Microsoft, to introduce a new cloud platform Connexion.
Contracts/Agreements
Year: 2016
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 25
In May, Microsoft entered into partnership with SAP for providing product integrated cloud solutions.
Contracts/Agreements
Year: 2016
in December, Microsoft entered into an agreement with Qualcomm, to introduce full 32 bit Win32
compatibility to ARM devices run on Windows 10.
New Products/Services
Year: 2016
In March, the company introduced new Office 365 admin center.
New Products/Services
Year: 2016
In March, the company released Windows 10 Mobile 10586.164.
Plans/Strategy
Year: 2016
In February, the company planned to establish a Cybercrime Center in Seoul, South Korea.
Contracts/Agreements
Year: 2016
In February, Microsoft and HTC planned to introduce new Windows 10 mobile handsets.
Plans/Strategy
Year: 2016
In February, the company set to introduce TV OS.
Contracts/Agreements
Year: 2016
In February, HCL Technologies entered into an agreement with Microsoft, to introduce an incubation
centre for IoT in Redmond, Washington, the US.
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Plans/Strategy
Year: 2016
In January, the company planned to introduce new Minecraft Edition for schools.
Plans/Strategy
Year: 2016
In January, the company planned to introduce its own SIM card for windows.
New Products/Services
Year: 2016
In February, the company released Lumia 650 smartphone.
New Products/Services
Year: 2016
In January, the company released Lumia 850 smartphone.
Contracts/Agreements
Year: 2016
In January, Volvo entered into partnership with Microsoft, to introduce wearable voice control technology.
Patent Grant
Year: 2016
Microsoft Technology Licensing and Olio Devices signed a patent licensing agreement covering wearable
devices.
Corporate Changes/Expansions
Year: 2016
Microsoft and Acer expanded their global partnership to bring Microsoft mobile productivity services to
more consumers.
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Contracts/Agreements
Year: 2016
Microsoft entered into a definitive agreement to acquire SwiftKey, a software keyboard that powers
Android and iOS devices. This acquisition aligns with the company’s commitment to offer its products and
services on all platforms. Subsequently, Microsoft signed a definitive agreement to acquire Xamarin, a
platform provider for mobile app development. This acquisition is expected to enable developers to build
apps on any device and enhance mobile app development.
Contracts/Agreements
Year: 2016
Nissan Motor selected Microsoft Azure to power Nissan telematics system. Subsequently, Microsoft
Technology Licensing entered into a collaborative patent licensing agreement with GoPro for certain file
storage and other system technologies.
Contracts/Agreements
Year: 2016
Microsoft and Acer expanded their global partnership to offer Microsoft mobile productivity services to
more consumers.
Contracts/Agreements
Year: 2016
The company and Wistron entered into a renewed Android patent licensing agreement covering Wistron’s
tablets, mobile phones, e-readers, and other consumer devices running Android and Chrome platforms
under Microsoft’s patent portfolio. This agreement extends a prior Android intellectual property (IP)
license between the companies. Also, Microsoft Technology Licensing and Rakuten signed a worldwide
patent cross-licensing agreement covering each company’s respective consumer electronics products,
including Linux and Android-based devices. This agreement enables the company and Rakuten to offer
new products to its consumers.
Contracts/Agreements
Year: 2016
Microsoft entered into a strategic partnership with R3 Consortium to accelerate the use of distributed
ledger technologies, also known as blockchain, among R3 member banks and global financial markets.
Though this partnership, Microsoft will provide cloud-based tools, services and infrastructure for R3 lab
locations around the world, as well as dedicated technical architects, project managers, lab assistants
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and support services. Microsoft Technology Licensing and Visuality Systems expanded their Server
Message Block (SMB) collaboration from the embedded world to the enterprise market. This partnership
offers enhanced business solutions to more products worldwide. Subsequently, Microsoft and Rolls-
Royce collaborated to bring new capabilities to Rolls-Royce customers. Rolls-Royce will integrate
Microsoft Azure IoT Suite and Cortana Intelligence Suite into its service solutions to expand its digital
capabilities to support the current and next generation of Rolls-Royce intelligent engines. Further,
Microsoft and Jabil collaborated to create quality assurance platform for predictive analytics. The
company and Funai Electric extended their partnership with the renewal of a patent cross-licensing
agreement covering various consumer audio-video products.
Contracts/Agreements
Year: 2016
ELECOM and Microsoft entered into a patent collaboration to provide a range of business solutions for
customers including network attached storage and tablets. Also, the company entered into a partnership
with SAP to deliver broad support for the SAP HANA platform deployed on Microsoft Azure, to simplify
work through new integrations between Microsoft Office 365 and cloud solutions from SAP, and to
provide enhanced management and security for custom SAP Fiori apps. Subsequently, Microsoft reached
an agreement to sell the company’s entry-level feature phone assets to FIH Mobile, a subsidiary of Hon
Hai/Foxconn Technology, and HMD Global. As part of the deal, FIH Mobile will also acquire Microsoft
Mobile Vietnam, the company’s Hanoi, Vietnam’s manufacturing facility and substantially all of its feature
phone assets, including brands, software and services, care network and other assets, customer
contracts, and critical supply agreements. The company and Xiaomi entered into an agreement to expand
their global partnership to provide innovative user experiences on mobile devices. As part of the
agreement, Xiaomi will ship Microsoft Office and Skype on Xiaomi Android smartphones and tablets.
Furthermore, Microsoft and LinkedIn entered into a definitive agreement under which Microsoft agreed to
acquire LinkedIn for approximately $26.2 billion, inclusive of LinkedIn’s net cash. Also, the company and
International Society for Technology in Education (ISTE) collaborated to provide school planning and
professional learning resources. Subsequently, Microsoft Technology Licensing collaborated with
Jearwon Microelectronics to expand cloud-based business solutions for enterprise customers around the
world. This collaboration includes the delivery of patent license rights. Luna Mobile and the company
entered into patent partnership to expand smartphone and tablet technology for customers around the
world.
Contracts/Agreements
Year: 2016
GE partnered with Microsoft to bring its Predix platform for the Industrial Internet available on the
Microsoft Azure cloud for industrial businesses. Also, Microsoft Technology Licensing and Ryussi
Technologies announced a new partnership in business and technology solutions covering Microsoft’s
File Access Server Protocols for the enterprise data storage market. Subsequently, the Renault-Nissan
Alliance and Microsoft signed a global, multiyear agreement to partner on next-generation technologies to
advance connected driving experiences worldwide. Further, Microsoft and Adobe entered into a strategic
partnership to help enterprise companies embrace digital transformation. Also, Microsoft and Workday
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announced a global strategic partnership that will expand the business solutions joint customers can use
to continually optimize the way work gets done. Subsequently, Microsoft partnered with Bank of America
Merrill Lynch to transform trade finance transacting with Azure Blockchain as a Service.
Plans/Strategy
Year: 2015
In December, the company set to introduce Xbox slim to take on Apple in battle for living room.
Plans/Strategy
Year: 2015
In December, the company planned to introduce Surface Pro 4 tablets in India.
Plans/Strategy
Year: 2015
In November, the company planned to introduce Lumia 1050 set.
Corporate Changes/Expansions
Year: 2015
In November, the company relocated its Tennessee branch to Nashville.
Corporate Changes/Expansions
Year: 2015
In November, the company introduced Lumia 950, 950 XL in India.
Contracts/Agreements
Year: 2015
In November, Microsoft and Google provided free Skype and Hangout calls in France for few days.
Contracts/Agreements
Year: 2015
In November, Microsoft entered into partnership with ConsenSys, to introduce blockchain platform.
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Plans/Strategy
Year: 2015
In November, the company planned to provide Azure and Office 365 Cloud Services from the UK.
Plans/Strategy
Year: 2015
In November, the company planned to open its two new data centers in Germany.
Plans/Strategy
Year: 2015
In November, the company planned to introduce its Windows 10 mobile device, Lumia 950.
Plans/Strategy
Year: 2015
In November, the company planned to open its data centres for cloud computing business in the UK.
Contracts/Agreements
Year: 2015
In November, Druva entered into partnership with Microsoft for expansion of Cloud Footprint and
Flexibility.
Plans/Strategy
Year: 2015
In November, the company planned to introduce Surface Phone As Ultimate Productivity Phone.
Plans/Strategy
Year: 2015
In November, the company planned to introduce Windows 10 Threshold 2.
Plans/Strategy
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Year: 2015
In November, the company plan to introduce its first Lumia phones powered by Snapdragon 820.
Commercial Operation
Year: 2015
In October, Dell partnered with Microsoft to provide hybrid cloud solutions.
New Products/Services
Year: 2015
In April, the company introduced collaborative, new Office software suite.
Plans/Strategy
Year: 2015
In August, the company planned to introduce Xbox One DVR.
Plans/Strategy
Year: 2015
In July, the company planned to introduce Lumia 640 XL LTE In India.
New Products/Services
Year: 2015
In September, the company introduced Windows phones Lumia 950, 950 XL with iris scanner.
New Products/Services
Year: 2015
In July, the company introduced Arrow Launcher Beta for its fans.
Plans/Strategy
Year: 2015
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In July, the company planned to introduce Windows 10, a new version of its operating system.
Plans/Strategy
Year: 2015
In July, the company planned to introduce Surface Pro 4 with Windows 10.
Plans/Strategy
Year: 2015
In July, the company planned to provide free Azure cloud services to start ups in India.
New Products/Services
Year: 2015
In July, the company released Cortana Analytics Suite, a new package of data storage, information
managing, machine learning, and business intelligence software in a monthly subscription.
Plans/Strategy
Year: 2015
In July, the company planned to introduce its surface devices in India.
New Products/Services
Year: 2015
In July, the company released a new office 365 enterprise suite.
New Products/Services
Year: 2015
In July, the company introduced next generation of office software suite for Apple MacBook and iMac
users.
Contracts/Agreements
Year: 2015
In June, Microsoft, Google, Mozilla and others partnered to introduce WebAssembly, a new binary format
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for web.
New Products/Services
Year: 2015
In June, the company introduced power banks with capabilities of 5,200mAh, 9,000mAh and 12,000mAh.
New Products/Services
Year: 2015
In May, the company released Microsoft Lumia 540 Dual SIM mobile.
Contracts/Agreements
Year: 2015
In June, Microsoft entered into an agreement with Snapdeal, to introduce branded online store.
Plans/Strategy
Year: 2015
In April, the company planned to introduce more 4G phones in India.
Plans/Strategy
Year: 2015
In April, the company planned to open its retail store at Easton, Pennsylvania, the US.
Plans/Strategy
Year: 2015
In April, the company planned to open its store in University Town Center Mall.
New Products/Services
Year: 2015
The company launched new solutions spanning containers, security, infrastructure and IoT on Microsoft
Azure cloud platform.
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New Products/Services
Year: 2015
Microsoft launched a new Surface, the Surface 3, a 4G LTE ready version, optimized to run full Windows
and Office.
New Products/Services
Year: 2015
The company launched new Surface, Lumia and Microsoft Band devices and enhanced its Windows 10
product lineup. Also, ABB and Microsoft launched new electric vehicle (EV) fast-charging services
platform, combining ABB’s EV charging stations with Microsoft’s Azure cloud-based services. Dell and
Microsoft launched a new cloud solution, including Microsoft Azure-consistent, an integrated system for
hybrid cloud and extended program offerings. TASER International and Microsoft entered into a
partnership to combine capabilities of the Microsoft Azure cloud platform and Windows 10 devices with
TASER’s Axon Platform and Evidence.com solution.
New Products/Services
Year: 2015
Microsoft launched Windows 10, a new generation of Windows.
Corporate Changes/Expansions
Year: 2015
Samsung and Microsoft extended their partnership to pre-install Microsoft services and apps on
Samsung’s portfolio of Android devices and will deliver secured mobile productivity for businesses
through a new Microsoft Office 365 and Samsung KNOX Business Pack.
Corporate Changes/Expansions
Year: 2015
Kyocera and Microsoft expanded their patent licensing agreement that enables the companies to use a
range of each other’s technologies in their respective products through a patent cross license. Also, the
company announced to restructure its phone hardware business and transfer its imagery acquisition
operations to Uber and strategically shift its display advertising business that would enable it to focus on
investing in search as its core advertising technology and service.
Contracts/Agreements
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Year: 2015
The company entered into a partnership with China Electronics Technology Group (CETC) to provide
operating system technology and services for Chinese users in specialized fields in government
institutions and critical infrastructure state-owned enterprises.
Contracts/Agreements
Year: 2015
Microsoft and General Electric signed an agreement to deliver Microsoft’s cloud productivity suite Office
365 for employee collaboration and productivity.
Contracts/Agreements
Year: 2015
The company partnered with Ford Motor to form Ford Service Delivery Network and expand its connected
services. Microsoft also partnered with InsideSales.com, a leading cloud-based sales acceleration
technology company, to offer complete sales acceleration platform, which includes PowerDialer,
PowerStandings, NeuralView and Vision, to customers using the Microsoft Dynamics CRM platform.
Microsoft and FieldOne Systems signed an agreement to include FieldOne Sky field service management
solution into the Microsoft Dynamics global independent software vendor program. Subsequently, the
company agreed to acquire IP from Fusion Software which will add voice of the customer capabilities to
Microsoft Dynamics CRM.
Contracts/Agreements
Year: 2015
Melco Group and Microsoft entered into a patent agreement providing Melco Holdings coverage for its
Linux and Android-based devices under Microsoft’s patent portfolio.
Contracts/Agreements
Year: 2015
Adobe and Microsoft entered into a collaboration to integrate Adobe’s Marketing Cloud Solutions with
Microsoft Dynamics CRM solution and enhance customer engagement.
Acquisitions/Mergers/Takeovers
Year: 2015
The company acquired Adxstudio, a web portal and application lifecycle management solutions provider.
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This acquisition is expected to enhance the company’s Microsoft Dynamics CRM offerings.
Acquisitions/Mergers/Takeovers
Year: 2015
The company acquired Equivio, a provider of machine learning technologies for eDiscovery and
information governance. This acquisition is expected to enhance the company’s Office 365 offerings,
which include eDiscovery and information governance capabilities.
Contracts/Agreements
Year: 2015
TGI Fridays partnered with Microsoft to process orders and payments using Fridays Service Style
technology powered by Windows 8.1. Subsequently, Microsoft Open Technologies, a subsidiary of
Microsoft partnered with Moodle partner Remote-Learner.net and integrated Moodle and Microsoft Office
365 to transform education technology.
Contracts/Agreements
Year: 2015
Deutsche Telekom and Microsoft extended their partnership to expand and market Microsoft Lumia
smartphones and online services such as Office 365 and OneDrive across sales and marketing channels
in all 12 European countries where Deutsche Telekom operates.
Contracts/Agreements
Year: 2015
Polycom and Microsoft extended their partnership through which Polycom will deliver a new series of
video collaboration solutions purpose-built for Skype for Business called Polycom RoundTable.
Subsequently, Fuji Xerox and Microsoft Technology Licensing signed a cross-licensing agreement that
covers a broad range of products and services offered by Microsoft and Fuji Xerox, including digital
imaging, document management and mobile consumer products.
Corporate Changes/Expansions
Year: 2015
Fujitsu and Microsoft collaborated to transform manufacturing processes through Fujitsu devices powered
by Windows 8.1 Pro, the IoT services of FUJITSU Cloud A5 for Microsoft Azure, and the Fujitsu IoT/M2M
platform. Subsequently, Miele & Cie, a manufacturer of high-end domestic appliances and commercial
equipment, and Microsoft collaborated to create next generation of smart appliances and home cooking.
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New Products/Services
Year: 2015
Microsoft announced a range of new products and services, including the next generation of Windows
management, Microsoft Office, hybrid cloud infrastructure and SQL Server. Also, Microsoft announced
that Windows 10 will be available on July 29 in 190 countries. Subsequently, Microsoft launched the new
Nokia 105 and Nokia 105 Dual SIM. The mobiles are aimed at first-time mobile phone buyers, as well as
people looking for a reliable backup device for their smartphone.
New Products/Services
Year: 2015
Subsequently, Microsoft launched Microsoft Surface Hub, the company’s new large-screen collaboration
device, expected to be available for businesses to order in 24 markets.
Corporate Changes/Expansions
Year: 2015
Microsoft and Dell expanded their partnership to deliver premium Windows 10 devices and services and
support to enterprise customers. Also, Microsoft and Salesforce expanded their strategic partnership to
connect the Salesforce Customer Success Platform to Microsoft Office productivity apps and services.
Contracts/Agreements
Year: 2015
The company and ASUSTeK Computer expanded their patent licensing agreement that includes cross-
license covering.
Contracts/Agreements
Year: 2015
The company and Red Hat entered into a partnership under which Red Hat Enterprise Linux would be
offered as the preferred choice for enterprise Linux workloads on Microsoft Azure. Also, Microsoft
Technology Licensing and Star Micronics signed a worldwide patent licensing agreement that provides
coverage under Microsoft’s patent portfolio for Star Micronics’ Android-based commercial printers and
computing devices. Subsequently, the company announced plans to offer cloud services from the UK.
Further, Hewlett Packard Enterprise (HPE) and Microsoft strengthened their collaboration on Windows 10
offerings, and launched cloud productivity and mobility solution offerings.
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Plans/Strategy
Year: 2015
HPE and the company announced plans to deliver integrated hybrid IT infrastructure. The extended
partnership appoints Microsoft Azure as a preferred public cloud partner for HPE customers while HPE
will serve as a preferred partner in providing infrastructure and services for Microsoft’s hybrid cloud
offerings. Subsequently, Microsoft acquired Metanautix, an analytics start-up which is expected to
enhance the company’s presence in the analytics market.
Plans/Strategy
Year: 2014
In September, the company planned to establish a new data center in South Korea.
Plans/Strategy
Year: 2014
The company announced restructuring plan to simplify its organization and align the recently acquired
Nokia Devices and Services business with the company’s overall strategy. Microsoft and Akamai
Technologies partnered with venture capital (VC) firm Jerusalem Venture Partners (JVP) to develop
accelerator in the field of cybersecurity.
Plans/Strategy
Year: 2014
Microsoft announced its plans to open its first US-based Microsoft Innovation Center (MIC) in Miami,
Florida.
Patent Grant
Year: 2014
The company and Voxx Electronics entered into a worldwide patent licensing agreement that provides
Voxx Electronics with broad coverage under Microsoft’s patent portfolio for devices running the Android
OS, including rear-seat entertainment devices, tablets and other consumer devices.
New Products/Services
Year: 2014
Microsoft announced new services, products and partnerships that remove the barriers to cloud adoption
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for IT professionals, developers and technology users. These include private connections to cloud; cloud
storage solutions; enterprise-grade performance and networking and Azure API management. The
company also enhanced its enterprise mobility suite with the introduction of office mobile app
management with Windows Intune and Microsoft Azure RemoteApp. Subsequently, Microsoft launched
Surface Pro 3 tablet that offers the performance and mobility of a laptop. Microsoft enhanced its Microsoft
Dynamics CRM spring wave that delivers a comprehensive solution that provides businesses with
marketing, sales and customer care capabilities integrated with productivity applications, such as
Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365. Microsoft and
American Family Insurance launched business accelerator for startups focused on home automation.
Subsequently, Microsoft devices group launched Nokia X2 and expanded its Nokia X family of
smartphones.
New Products/Services
Year: 2014
The company launched Microsoft Windows 97, Microsoft Office 97 and Internet Explorer 4.0.
New Products/Services
Year: 2014
Mexico’s Tax Administration System (SAT) selected Microsoft Azure cloud computing services, to
enhance the services offered to tax payers of Mexico. Microsoft launched an online intellectual property
(IP) portal called the Microsoft 4Afrika IP Hub, to create an IP protection culture in Africa. Microsoft
Devices Group launched Nokia 130, a mobile phone with music and video player. Saudi Airlines
implemented the company’s business intelligence solution, including Microsoft SQL Server 2012, Power
BI for Office 365, Windows Server 2012 and Microsoft SharePoint Server 2013.
New Products/Services
Year: 2014
Microsoft released a cloud portal, new services and tools to simplify cloud development.
Corporate Changes/Expansions
Year: 2014
Microsoft and SAP expanded their global partnership to deliver new solutions in the areas including
enterprise cloud computing with SAP applications certification for Microsoft Azure; interoperability
between data from SAP applications and Microsoft Office; and mobile productivity with expanded
development and support for Windows and Windows Phone 8.1.
Corporate Changes/Expansions
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Year: 2014
RCS MediaGroup modernized and unified its communications infrastructure and enabled flexible, cloud-
based collaboration through a comprehensive Microsoft technology solution that includes Microsoft Office
365, Windows Azure, Microsoft Lync 2013, Windows Server 2012 and Microsoft SharePoint 2013. Also,
Microsoft Open Technologies, a subsidiary of Microsoft, expanded its presence in China with the
establishment of a new subsidiary, Microsoft Open Technologies (Shanghai).
Corporate Changes/Expansions
Year: 2014
Microsoft expanded its partnership with Pearson VUE, and announced Microsoft Certified Professional
(MCP) and Microsoft Technology Associate (MTA) exams online in select locations. Also, Microsoft and
salesforce.com as part of their strategic partnership launched joint solutions, including Salesforce1 for
Windows, Salesforce for Office and Power BI for Office 365 and Excel integrations with Salesforce.
Accenture and Microsoft expanded their long-standing strategic alliance and introduced Accenture Hybrid
Cloud Solution for Microsoft Azure.
Contracts/Agreements
Year: 2014
The Sheriff’s Department of the San Bernardino County, California, selected Microsoft Office 365 and
Windows 8.1 tablets, to meet the privacy and security CJIS requirements of the FBI and enable mobile
workers and streamlines communications. Also, the company announced a new roster of agency partners
to handle its advertising and media planning and buying. The company chose IPG as its agency of record
for advertising and global deployment while Dentsu Aegis will handle media planning, media buying and
search advertising.
Contracts/Agreements
Year: 2014
Microsoft signed a definitive agreement to acquire Parature, a provider of cloud-based customer
engagement solutions. The acquisition is expected to add world-class customer self-service capabilities
to further accelerate the Microsoft Dynamics vision of helping organizations to deliver enhanced customer
experiences. Also, GoDaddy and Microsoft announced a long-term strategic partnership to offer Office
365 as GoDaddy’s exclusive core business-class email and productivity service to its small-business
customers. Subsequently, Microsoft was selected to be the cloud encoding and hosting platform provider
for NBC Olympics, a division of the NBC Sports Group, during its production of the 2014 Olympic Winter
Games in Sochi, Russia.
Contracts/Agreements
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Year: 2014
Microsoft and TracFone Wireless entered into a collaboration to provide mobile health management
solution offered through providers and insurers. Subsequently, the company signed an agreement to
acquire Mojang, a Stockholm-based game developer, and its “Minecraft” franchise for a consideration of
$2.5 billion. This acquisition is expected to enhance the company’s position in gaming industry.
Contracts/Agreements
Year: 2014
Microsoft and Canon signed a broad patent cross-licensing agreement and gained access to each other’s
patent portfolios.
Contracts/Agreements
Year: 2014
Microsoft and Starcom MediaVest Group signed an agreement to work together on video ad experiences
across Microsoft’s portfolio of digital advertising assets. The company and Dell signed a patent licensing
agreement that allows both the companies to share technology and build on each other’s innovations.
Subsequently, the company signed a patent licensing agreement with Motorola Solutions. The license
provides worldwide coverage under Microsoft’s patent portfolio for Motorola Solutions’ devices running the
Android platform and Chrome OS operating system.
Acquisitions/Mergers/Takeovers
Year: 2014
Microsoft completed its acquisition of the Nokia Devices and Services business following the approvals by
Nokia shareholders and by governmental regulatory agencies around the world.
New Products/Services
Year: 2013
Microsoft launched Xbox One, an all-in-one gaming and entertainment system. Subsequently, Microsoft
introduced the Cloud OS Network, a consortium of more than 25 cloud service providers delivering
services built on the Microsoft Cloud Platform: Windows Server with Hyper-V, System Center and the
Windows Azure Pack.
New Products/Services
Year: 2013
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The company launched Xbox One, the all-in-one gaming and entertainment system.
New Products/Services
Year: 2013
Microsoft launched Windows Embedded 8 Handheld for enterprise handheld devices.
Corporate Changes/Expansions
Year: 2013
Freight railroad networks BNSF Railway, selected Microsoft Office 365 to move 40,000 mobile workers to
the cloud. Microsoft opened the Microsoft Cybercrime Center, a center of excellence for advancing the
global fight against cybercrime. Jean Coutu Group (PJC) selected Microsoft Dynamics for Retail to
manage all its retail operations, from its headquarters down to the point of sale (POS) devices in stores.
Corporate Changes/Expansions
Year: 2013
The company established four Microsoft specialty stores in Roseville, California; Arlington, Texas; Novi,
Michigan; and Seattle to expand its retail footprint.
Corporate Changes/Expansions
Year: 2013
Microsoft opened Microsoft Cybercrime Center, a center of excellence for fighting cybercrime. The center
combines Microsoft’s legal and technical expertise as well as tools and technology with cross-industry
expertise.
Corporate Changes/Expansions
Year: 2013
Grocery and general merchandise retailer Tesco selected Microsoft Office 365 for its companywide
collaboration and social platform. Subsequently, department store chain, JC Penney upgraded to the
cloud using Office 365 to create a new customer service experience and communications environment for
the team members. The Texas Department of Information Resources moved to the cloud with Microsoft
Office 365 as part of a statewide IT modernization strategy. The company launched Outlook.com, a new
email service. Microsoft and Nikon signed a patent licensing agreement that provides broad coverage
under Microsoft’s patent portfolio for certain Nikon cameras running the Android platform. The company
along with Toyota Racing Development, a subsidiary of Toyota Motor Sales, designed a touch-enabled
app on Windows 8 for Toyota’s NASCAR race teams. Microsoft and NBC Sports partnered to use
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Windows Azure Media Services across NBC Sports’ digital platforms, including NBCSports.com,
NBCOlympics.com and GolfChannel.com.
Contracts/Agreements
Year: 2013
Microsoft Digital Crimes Unit in collaboration with Europol’s European Cybercrime Centre (EC3), the
Federal Bureau of Investigation (FBI) and leaders in the technology industry, including A10 Networks,
disrupted ZeroAccess, a rampant botnet. AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter and
Yahoo joined together to propose principles for reforming government surveillance laws and practices.
Contracts/Agreements
Year: 2013
Microsoft and Docker entered into a strategic partnership to provide Docker with support for new
container technologies and create container applications across platforms. Subsequently, IBM and
Microsoft entered into a partnership to provide their respective enterprise software on Microsoft Azure
and IBM Cloud. Also, Microsoft and Dropbox entered into a partnership to integrate their services for
collaboration across Dropbox and Microsoft Office on phones, tablets and the web.
Contracts/Agreements
Year: 2013
ABB deployed Microsoft Office 365 and Yammer as part of strategic initiative to improve collaboration
worldwide. Microsoft China and the Hainan government signed a memorandum of understanding (MoU)
which covers incubating the application of informatization, nurturing the software industry, developing the
next generation of IT, and protecting intellectual property rights to enable Hainan to transform into an
international tourism destination. Subsequently, Microsoft and Hon Hai, the parent company of Foxconn,
signed a worldwide patent licensing agreement that includes Microsoft’s patent portfolio for devices
running the Android and Chrome OS, including smartphones, tablets and televisions. Also, the company
partnered with Tanzania Commission for Science and Technology and UhuruOne, an internet service
provider, to provide wireless broadband access to university students and faculty in Dar es Salaam,
Tanzania and enable UhuruOne to offer Windows 8 device and service packages to universities in Dar es
Salaam. Microsoft and the National Football League (NFL) entered into a multi-year, landmark
partnership to deliver interactive NFL TV experiences for the next-generation Xbox One and leverage
Microsoft devices and services. Microsoft and Oracle announced a partnership that will enable customers
to run Oracle software on Windows Server Hyper-V and in Windows Azure.
Contracts/Agreements
Year: 2013
Microsoft agreed to purchase substantially all of Nokia’s Devices & Services business, license Nokia’s
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patents, and license to use Nokia’s mapping services. Microsoft launched a range of enterprise cloud
solutions, including New Windows Server, System Center, Visual Studio, Windows Azure, Windows
Intune, SQL Server, and Dynamics solutions.
Contracts/Agreements
Year: 2013
AT&T partnered with Microsoft to deliver a security-enhanced cloud solution that will allow enterprise
customers to connect to Microsoft’s cloud platform using a private network.
Contracts/Agreements
Year: 2013
Microsoft also signed exFAT licensing agreement with German automotive company, BMW. Microsoft
provided a $2 billion loan to the group that proposed to take Dell private.
Acquisitions/Mergers/Takeovers
Year: 2013
Microsoft acquired InRelease Business Unit from InCycle Software, a provider of application lifecycle
management (ALM) services and release management solutions on the .NET platform. Microsoft
announced the initial phase of its business-channel expansion plans for the Surface family of PCs, along
with AppsForSurface, a new Surface application-development program for independent software vendors
(ISVs). An airline group, International Airlines Group (IAG), the parent company of British Airways and
Iberia selected Microsoft Office 365 as the business communication solution for approximately 58,000
employees.
Corporate Changes/Expansions
Year: 2012
Wipro Technologies, the global IT, consulting and outsourcing business of Wipro, migrated to Microsoft
Lync Server 2010. The company acquired Perceptive Pixel, a company engaged in research,
development and production of large-scale, multi-touch display solutions.
Contracts/Agreements
Year: 2012
The company and Pegatron signed a patent agreement that provides coverage under Microsoft’s patent
portfolio for a broad array of Pegatron products, including eReaders, smartphones and tablets running the
Android or Chrome platforms. Also, Barnes & Noble and Microsoft formed a strategic partnership to
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advance digital reading technologies. Subsequently, Nike teamed up with Microsoft to launch Nike+
Kinect Training fitness program on Kinect for XboX 360. Subsequently, General Electric, through its
healthcare IT business, and Microsoft formed Caradigm, a 50-50 joint venture aimed at enabling health
systems and professionals to use real-time, organization-wide intelligence. Federal Aviation
Administration selected Microsoft Office 365 for email and collaboration in the cloud. The company
entered into a patent cross-license agreement with Amdocs Software Systems, a provider of software and
services. The patent agreement provides mutual access to each company’s patent portfolio, including a
license under Microsoft’s patent portfolio covering Amdocs’ use of Linux-based servers in its data centers.
Further, Microsoft entered into an intellectual property licensing agreement with Sharp, which covers the
use of exFAT in smartphones distributed by Sharp based on the Android platform.
Contracts/Agreements
Year: 2012
Cleveland-based software provider PreEmptive Solutions and Microsoft partnered to provide exception
analytics in Visual Studio 2012 and Team Foundation Server 2012. Spanish broadband and
telecommunications provider Telefonica selected Microsoft Mediaroom Product Suite for global
convergent video platform that will power its pay TV and over-the-top services across its operating
businesses, with first deployments in Brazil, Chile and Spain.
Acquisitions/Mergers/Takeovers
Year: 2012
The company acquired Yammer, a provider of enterprise social networks, for $1.2 billion in cash. Lowe, a
chain of retail home improvement and appliance stores selected Office 365 across more than 1,745
stores and corporate offices in the US, Canada and Mexico.
Plans/Strategy
Year: 2011
Microsoft and General Electric announced plans to launch a joint venture.
New Products/Services
Year: 2011
Microsoft previewed the next major release of Windows Phone, code-named Mango. Microsoft launched
Office 365, its newest cloud offering in 40 countries.
New Products/Services
Year: 2011
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The company rolled out next generation television (TV) on Xbox Live, the online entertainment service for
Xbox 360, by teaming up with 40 TV and entertainment providers in 20 countries across the world.
New Products/Services
Year: 2011
Microsoft announced support for system on chip (SoC) architectures from semiconductor companies Intel,
AMD, and ARM for next version of Windows. Also, Microsoft and Samsung unveiled the next generation
of Surface, which uses new technology that allows large displays. Subsequently, the company launched
Microsoft Dynamics customer relationship management (CRM) online cloud service globally and
showcased Microsoft Dynamics AX for retail R2. Further, Nokia and Microsoft announced plans for a
broad strategic partnership to build a new global mobile ecosystem. Turkish mobile operator Turkcell and
Microsoft’s Tag technology announced a new mobile marketing service called MobilKod, built by Turkcell
leveraging Microsoft. Subsequently, Dell collaborated with Microsoft and Stellaris Health Network to
deliver software-as-a-service (SaaS) analytics solutions for community hospitals.
Contracts/Agreements
Year: 2011
Microsoft and Toyota Motor formed a strategic partnership to build a global platform for Toyota Motor’s
next-generation telematics services using the Windows Azure platform. Also, Microsoft signed a patent
licensing agreement with Volkswagen’s software supplier e.solutions, providing the Germany-based
company access to extended file allocation table (exFAT) technology. Subsequently, the company
entered into an agreement with Capgemini where in the latter would market and deliver services around
Windows Azure in 20 countries.
Contracts/Agreements
Year: 2011
Microsoft and China Standard Software signed an agreement to jointly develop, market and sell solutions
for the cloud-computing market in China. Subsequently, Microsoft entered into an agreement with Verizon
to launch new FiOS TV-powered entertainment experience on Xbox 360. Also, the company signed a
patent agreement with Quanta where in the latter will pay royalties for accessing a range of patents. Upon
formation, the new company will develop and market an open, interoperable technology platform and
clinical applications focused on enabling better population health management to improve outcomes and
the overall economics of health and wellness. Further, Microsoft and Japanese automaker Nissan
established strategic relationship for next-generation dealer management system using Microsoft
Dynamics CRM.
Contracts/Agreements
Year: 2011
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Microsoft collaborated with Philips to streamline radiology workflow and processes and formed strategic
alliance with electronic health records (EHR) solutions provider athenahealth to launch clinical solution to
better connect hospitals, physicians and patients.
Acquisitions/Mergers/Takeovers
Year: 2011
The company acquired Skype, an internet communications company, for $8.5 billion.
Acquisitions/Mergers/Takeovers
Year: 2011
Microsoft acquired California-based video discovery technology company VideoSurf. VideoSurf’s content
analytics technology is expected to enhance the search and discovery of entertainment content across
the company’s platform.
Regulatory Approval
Year: 2010
Microsoft and Yahoo! received clearance for their search agreement from both the US Department of
Justice and the European Commission, and announced plan to implement the deal. The implementation
involves transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming
the relationship sales force for both companies’ premium search advertisers globally.
Patent Grant
Year: 2010
Microsoft and HTC signed a patent agreement that provides coverage under Microsoft’s patent portfolio
for HTC’s mobile phones running the Android mobile platform. The company signed a patent cross-
licensing agreement with DENSO, a supplier of advanced automotive technology. Also, HP and Microsoft
collaborated to work together on a Microsoft Windows Azure platform appliance that will accelerate
adoption of cloud-based applications. Subsequently, Daimler migrated to Microsoft’s unified
communications, messaging and collaboration solutions. NEC, Intel, and Microsoft formed a strategic
relationship to provide an integrated digital signage offering for the global market, including Japan.
Patent Grant
Year: 2010
The company signed a patent cross-license agreement with Amazon.com, which provides both the
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companies access to each other’s patent portfolio and covers a broad range of products and technology,
including coverage for Amazon’s e-reading device, Kindle, and Amazon’s use of Linux-based servers.
New Products/Services
Year: 2010
Microsoft opened the Microsoft Software and Services Excellence Center (SSEC) for developing next-
generation connected devices and cloud datacenters through integrating its software services and cloud
datacenter technologies with Taiwan’s hardware expertise. The company unveiled the next generation of
SQL Server, Microsoft SQL Server code-named Denali, new offerings for business intelligence and
mission-critical workloads.
Contracts/Agreements
Year: 2010
Capgemini and Microsoft formed an alliance, under which, Capgemini will market and offer the Microsoft
Business Productivity Online Suite, Microsoft’s cloud-based communication and collaboration service,
through its Global Service Line of Infostructure Transformation Services. The company sold its Microsoft
Expression Media product to Phase One, a player in digital photography. The company and Novell
collaborated to offer high-performance computing interoperability solution including server workload
management across SUSE Linux Enterprise Server and Windows HPC Server.
Contracts/Agreements
Year: 2010
Microsoft partnered with Intuit to offer web applications to small businesses. Also, Microsoft partnered
with Interpublic Group (IPG), an advertising holding company, according to which IPG will designate
Microsoft’s Atlas as a preferred ad-server solution provider. Subsequently, Microsoft partnered with Ford
Motor to implement the Microsoft Hohm energy management application for Ford’s electric vehicles.
Further, Samsung Electronics and Microsoft signed an agreement to integrate Microsoft PlayReady
technology in a broad range of Samsung’s consumer products.
Acquisitions/Mergers/Takeovers
Year: 2010
Microsoft acquired Sentillion, a company specializing in software for the healthcare industry.
Patent Grant
Year: 2009
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Google acquired the patent license for Microsoft Exchange ActiveSync to implement it on Google
Servers.
New Products/Services
Year: 2009
Microsoft launched its first Microsoft Embedded Systems Development Centre (MESDC) in Aachen,
Germany; and Windows Embedded NavReady 2009, its first embedded operating system designed
specifically for OEMs building handheld portable navigation devices (PNDs).
Corporate Changes/Expansions
Year: 2009
Accenture and Microsoft formed an initiative, working with Avanade, a global IT consultancy created by
Accenture and Microsoft, to enable retailers address the challenge of linking consumers to technology
platforms such as social networking and online communities.
Contracts/Agreements
Year: 2009
The company collaborated with comScore to develop a digital media planning solution, the Reach and
Frequency Planner, which will allow brand advertisers to predict reach, frequency and audience
composition at the ad placement level. Also, Microsoft and Nokia entered into an alliance to design,
develop and market mobile productivity solutions. Subsequently, the company together with Fundtech, a
global transaction banking solutions provider, launched the SEPA Integration Suite, a new suite of SOA
(service-oriented architecture) services. Temenos Group, a provider of integrated core banking systems,
and Microsoft formed an alliance for providing core banking solutions with TEMENOS T24 and Microsoft
SQL Server.
Contracts/Agreements
Year: 2009
Microsoft and Infosys entered into a new go-to-market alliance to jointly launch solutions, services and a
center of excellence to help manufacturers build next-generation supply chains. Also, Microsoft partnered
with Cisco to support Unified Computing System to launch into the server datacenter market as an OEM.
Through this agreement, Cisco will pre-package, resell and support Windows Server 2003, Windows
Server 2008 with Hyper-V technology and Microsoft SQL Server 2008.
Acquisitions/Mergers/Takeovers
Year: 2009
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Microsoft acquired four industry solutions to extend the capabilities of Microsoft’s enterprise resource
planning (ERP) products, Microsoft Dynamics AX. Also, the company acquired Teamprise-related assets
of SourceGear, which enable developers using the Eclipse IDE or operating on multiple operating
systems, including Unix, Linux and Mac OS X, to build applications with Microsoft Visual Studio Team
Foundation Server.
Acquisitions/Mergers/Takeovers
Year: 2009
The company acquired BigPark, an interactive online gaming company based in Vancouver, British
Columbia. Subsequently, the company signed an agreement with Merck, a developer, manufacturer and
distributor of pharmaceuticals, and acquired certain assets of Rosetta Biosoftware, a business unit of
Rosetta Inpharmatics, a wholly owned subsidiary of Merck.
New Products/Services
Year: 2008
The company released the first public beta of Microsoft Windows HPC Server 2008, a server operating
system and tools designed for the high-performance computing (HPC) market.
Acquisitions/Mergers/Takeovers
Year: 2008
The company made several acquisitions including Calista Technologies, a provider of graphics
technologies for desktop and presentation virtualization solutions; Kidaro, a provider of desktop
virtualization solutions for enterprises; Rapt, a provider of advertising yield management solutions for
digital media publishers; Danger, a provider of solutions to the mobile operators; Fast Search & Transfer,
a provider of enterprise search solutions; Navic Networks, a provider of television advertising solutions;
MobiComp, a company that allows backup and restoration of mobile data and mobile posting of social
content to web sites; and DATAllegro, a provider of breakthrough data warehouse appliances. The
company also sold Greenfield Online Internet survey solutions (ISS) business to ZM Surveys, a private
equity investment partnership focused on entertainment and media investments.
Contracts/Agreements
Year: 2007
The company also entered into a strategic partnership with Reliance Communications to deliver internet
protocol television (IPTV) in India on the Microsoft Mediaroom Platform. Also, mass media provider
Viacom and Microsoft entered into a strategic alliance to collaborate on advertising, content distribution,
event promotions and games.
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Contracts/Agreements
Year: 2007
Logica and Microsoft formed a strategic relationship to launch an initiative called The Service Factory.
Acquisitions/Mergers/Takeovers
Year: 2007
The company made several acquisitions, including Tellme Networks, a provider of voice services,
including nationwide directory assistance, enterprise customer service and voice-enabled mobile search;
aQuantive, a global digital marketing company; AdECN, an advertising exchange platform company;
Parlano, a developer of MindAlign, an application for enterprise group chat; Global Care Solutions (GCS),
a developer of enterprise-class health information systems; Musiwave, an Openwave company and a
provider of mobile music entertainment services; and Multimap, a global online mapping services provider
based in the UK.
Acquisitions/Mergers/Takeovers
Year: 2006
Microsoft acquired MotionBridge, a provider of search technology designed specifically for mobile
operators and the mobile internet. Microsoft’s acquisitions included the assets of Onfolio, an internet
research and information management provider; Apptimum; ProClarity, a developer of advanced analysis
and visualization technologies; Lionhead Studios, a video game developer and creator of Fable, Xbox;
Massive, a developer of a network for video game advertising, to deliver dynamic, relevant ads across
Microsoft’s online services; Whale Communications, a provider of secure access products; Softricity, a
provider of application virtualization and dynamic streaming technologies; Winternals Software, a provider
of Windows based enterprises with systems recovery and data protection solutions; Azyxxi, the health
intelligence software provider; and Colloquis, a provider of conversational online business solutions.
Acquisitions/Mergers/Takeovers
Year: 2005
Microsoft acquired ActiveViews, a company based in Provo, Utah, to extend its business intelligence (BI)
platform; and GIANT Company Software, a provider of anti-spyware and internet security products. The
company acquired Sybari Software, a provider of security products that help businesses worldwide
protect their messaging and collaboration servers from viruses, worms, and spam; Groove Networks, a
provider of collaboration virtual office software; FrontBridge Technologies, a provider of managed
services that address corporate e-mail security, compliance and availability requirements; Teleo, a
provider of voice over internet protocol (VoIP) software and services; mediastreams.com, a software
company that develops communications applications based on VoIP technology; and FolderShare, a
provider of file synchronization and remote access technology.
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Acquisitions/Mergers/Takeovers
Year: 2003
Microsoft acquired the virtual machine solutions of Connectix, a provider of virtualization software for
Windows and Macintosh-based computing. Also, the company acquired PlaceWare, a provider of web
conferencing services that enables businesses to conduct real-time, interactive presentations and
meetings over the internet.
Corporate Changes/Expansions
Year: 1998
Microsoft set up its Indian headquarters.
Acquisitions/Mergers/Takeovers
Year: 1998
The company acquired Firefly Network, a provider of technology that makes secure exchange of private
information on the internet possible; MESA Group, a Boston based company that offered tools and
services for customers who wish to transfer existing Lotus Notes applications to Microsoft Exchange
Server; and Valence Research, a developer of transmission control protocol/internet protocol (TCP/IP)
load balancing and fault tolerance software for the Microsoft Windows NT operating system.
Contracts/Agreements
Year: 1997
The company entered into a partnership with Siemens and expanded into Brazil.
Contracts/Agreements
Year: 1997
Microsoft signed an agreement with Apple to include Internet Explorer, a web browser application in the
latter’s Macintosh operating system.
New Products/Services
Year: 1995
Microsoft launched MSN (Microsoft Network), an umbrella service division for all online services of the
company. Also, Microsoft launched Active X, an application programming based on Microsoft Component
Object Model (COM) interface to embed control in many programming languages including the scripting
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languages such as Jscript and VBScript. Subsequently, it introduced Microsoft SQL Server 6.5, a data
base management system with inbuilt support for internet applications.
New Products/Services
Year: 1991
The company launched Microsoft Visual Basic, a development software product. Microsoft also launched
Windows for Workgroups 3.1, an operating system with networking capabilities. In addition, the company
launched Microsoft Access, database software, in the same year. Microsoft released Microsoft Windows
95, the company’s flagship operating system. Subsequently, the company partnered with Spyglass, an
internet software company, and licensed the Spyglass’s web browser as Internet Explorer, which was
later included in Windows 95 Plus edition of operating system. The company released Microsoft
Sidewinder 3D pro, a joystick.
New Products/Services
Year: 1987
The company released its OS/2 operating system for original equipment manufacturer (OEMs). Microsoft
bought a relational database management system (RDBMS) from enterprise software and services
company Sybase and named it as SQL server. Also, the company introduced Microsoft Office, a bundle
of separate office productivity applications including Microsoft Word and Excel.
Stock Listings/IPO
Year: 1986
The company became a publicly traded company.
New Products/Services
Year: 1985
The company launched Microsoft Windows, a graphical extension of its MS-DOS operating system.
Corporate Changes/Expansions
Year: 1985
The company was relocated to Redmond, Washington in the following year.
Contracts/Agreements
Year: 1985
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Microsoft also partnered with IBM to provide OS/2 operating system.
Commercial Operation
Year: 1985
The company started its first international production facility in the Republic of Ireland.
New Products/Services
Year: 1981
The company launched its first PC-specific mouse known as the Microsoft Mouse. Also, the company
started Microsoft Press, a book publishing division on various Microsoft technologies. Microsoft created
MSX, a home computer system.
Incorporation/Establishment
Year: 1981
Microsoft was incorporated.
Contracts/Agreements
Year: 1981
The company entered into a contract with IBM to provide an operating system for IBM’s personal
computer (PC) named PC-DOS.
Acquisitions/Mergers/Takeovers
Year: 1981
The company acquired a variant of Unix from multinational telecommunications corporation AT&T and
launched it as Xenix, the company’s first operating system.
Corporate Changes/Expansions
Year: 1979
Microsoft moved from Albuquerque to Bellevue, Washington.
Corporate Changes/Expansions
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Year: 1978
The company started its first international office in Japan as ASCII Microsoft.
Incorporation/Establishment
Year: 1975
Microsoft Corporation (Microsoft or “the company”) was founded when Bill Gates and Paul Allen
developed an interpreter for Basic programming language at Micro Instrumentation and Telemetry
Systems.
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Key Employees
KEY EMPLOYEES
Name Job Title Board Compensation
John W. Thompson Chairman Executive Board 690000 USD
Annie Parker Head-Startups
Senior Management
Kurt DelBene Chief Digital Officer and
Executive Vice President,
Corporate Strategy, Core
Services Engineering and
Operations
Senior Management
Satya Nadella Chief Executive Officer Executive Board 17692031 USD
Jeff Weiner Chief Executive Officer-
LinkedIn
Senior Management
Bala Girisaballa Chief Executive Officer-
Microsoft Accelerator,
India
Senior Management
Michal Golebiewski Chief Marketing and
Operations Officer,
Malaysia
Senior Management
Horace Chow Chief Operating Officer-
Microsoft China
Senior Management
Kevin Scott Chief Technology Officer Senior Management
Ifeanyi Amah Chief Technology Officer-
Microsoft Nigeria
Senior Management
Rimini Haraya Makama Corporate Affairs Director,
Microsoft Nigeria
Senior Management
Reid Hoffman Director
Non Executive Board
Teri L. List-Stoll Director Non Executive Board 312500 USD
G. Mason Morfit Director Non Executive Board 302500 USD
Charles H. Noski Director Non Executive Board 332500 USD
Helmut Panke Director Non Executive Board 317500 USD
Sandra E. Peterson Director Non Executive Board 177500 USD
Charles W. Scharf Director Non Executive Board 287500 USD
John W. Stanton Director Non Executive Board 317500 USD
Padmasree Warrior Director Non Executive Board 162500 USD
Harry Shum Executive Vice President-
Artificial Intelligence and
Research Group
Senior Management
Margaret L. Johnson Executive Vice President-
Business Development
Senior Management 6716490 USD
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Amy E. Hood Executive Vice President-
Chief Financial Officer
Senior Management 10374630 USD
Christopher C.
Capossela
Executive Vice President-
Chief Marketing Officer
Senior Management
Kathleen T. Hogan Executive Vice President-
Human Resources
Senior Management
Scott Guthrie
Executive Vice President-
Microsoft Cloud and
Enterprise
Senior Management
Rajesh Jha Executive Vice President-
Office Product Group
Senior Management
Jean-Philippe Courtois Executive Vice President-
President, Microsoft
Global Sales, Marketing
and Operations
Senior Management
Terry Myerson Executive Vice President-
Windows and Devices
Group
Senior Management
Judson Althoff Executive Vice President-
Worldwide Commercial
Business
Senior Management
William H. Gates III Founder and Technology
Advisor
Non Executive Board
Akin Banuso General Manager-Nigerian
operation
Senior Management
Sriram Rajamani Managing Director-
Microsoft India lab
Senior Management
Bradford L. Smith President-Chief Legal
Officer
Senior Management 8610612 USD
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Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
John W. Thompson
Board:Executive Board
Job Title:Chairman
Since:2014
Age:67
John W. Thompson has been the Chairman at Microsoft since 2014. Most recently, Mr. Thomson served
as the Chief Executive Officer at Virtual Instruments. He previously served as the Chairman and Chief
Executive Officer at Symantec. Mr. Thomson also held a number of leadership positions at IBM, including
sales, marketing, software development, and served as the General Manager of IBM Americas.
Kurt DelBene
Board:Senior Management
Job Title:Chief Digital Officer and Executive Vice President, Corporate Strategy, Core Services
Engineering and Operations
Kurt DelBene currently serves as the Chief Digital Officer and Executive Vice President of Corporate
Strategy, Core Services Engineering and Operations at Microsoft. From 2013 to 2014, Mr. DelBene
worked at Healthcare.gov as a Senior Advisor to the Secretary of Health and Human Services. He was
also the liaison to White House and Health and Human Services senior leadership. Prior to that, Mr.
DelBene served as the President at the Microsoft Office Division from 2010 to 2013. He joined Microsoft
in 1992, and held various positions, including the Senior Vice President for Microsoft Business Division;
the Vice President of Authoring and Collaboration Services, a General Manager of Microsoft Outlook, and
as the Group Project Manager for Microsoft Exchange. Prior to joining the company, Mr. DelBene worked
at McKinsey and Company as a Management Consultant.
Satya Nadella
Board:Executive Board
Job Title:Chief Executive Officer
Since:2014
Age:49
Satya Nadella has been the Chief Executive Officer at Microsoft since 2014. Prior to this, Mr. Nadella
served as the Executive Vice President of Cloud and Enterprise business at the company. Previously, he
was the Senior Vice President of R&D for the Online Services Division and the Vice President of the
Microsoft Business Division. Before joining Microsoft in 1992, Mr. Nadella was a Member of the
technology staff at Sun Microsystems.
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Reid Hoffman
Board:Non Executive Board
Job Title:Director
Since:2017
Reid Hoffman has been a Director at Microsoft since 2017. Mr. Hoffman also serves on the Boards at
private companies, including Edmodo, Convoy, and Blockstream. He joined Greylock Partners in 2009.
Mr. Hoffman co-founded LinkedIn in 2003 and served as the Chief Executive Officer. Prior to LinkedIn, he
served as the Executive Vice President at PayPal.
Teri L. List-Stoll
Board:Non Executive Board
Job Title:Director
Since:2014
Age:53
Teri L. List-Stoll has been a Director at Microsoft since 2014. Ms. List-Stoll served as the Executive Vice
President and Chief Financial Officer at DICK’S Sporting Goods. Previously, she served as the Executive
Vice President and Chief Financial Officer and as a Senior Advisor at Kraft Foods Group. Prior to that,
Ms. List-Stoll served at Procter & Gamble for 20 years, and held various roles in business unit
management, supply chain, sales, accounting, and financial planning and analysis, most recently as the
Senior Vice President and Treasurer. From 1991 to 1993, she served as a Fellow at Financial Accounting
Standards Board. Before that, Ms. List-Stoll worked for nine years at Deloitte & Touche. She serves on
the Boards at Danaher.
G. Mason Morfit
Board:Non Executive Board
Job Title:Director
Since:2014
Age:41
G. Mason Morfit has been a Director at Microsoft since 2014. Mr. Morfit is the President at ValueAct
Capital. Prior to that, he worked in equity research at Credit Suisse First Boston’s healthcare group
covering the managed care industry. Mr. Morfit served as a Director at Valeant Pharmaceuticals
International, CR Bard, Immucor, Advanced Medical Optics, Solexa, and MSD Performance.
Charles H. Noski
Board:Non Executive Board
Job Title:Director
Since:2003
Age:64
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Charles H. Noski has been a Director at Microsoft since 2003. Mr. Noski served as the Vice Chairman at
Bank of America from 2011 until 2012. From 2010 through 2011, he served as the Executive Vice
President and Chief Financial Officer at Bank of America. From 2003 to 2005, Mr. Noski was the
Corporate Vice President and Chief Financial Officer at Northrop Grumman and served as a Director from
2002 to 2005. He joined AT&T in 1999 as the Senior Executive Vice President and Chief Financial Officer
and was named as the Vice Chairman at AT&T in 2002. Prior to that, Mr. Noski was the President, Chief
Operating Officer, and a Director at Hughes Electronics. He serves on the Boards at Avon Products and
The Priceline Group.
Helmut Panke
Board:Non Executive Board
Job Title:Director
Since:2003
Age:70
Helmut Panke has been a Director at Microsoft since 2003. Dr. Panke served as the Chairman of the
Board of Management at BMW from 2002 through 2006. From 1999 to 2002, he served as a Member of
the Board of Management for Finance. From 1996 to 1999, Dr. Panke was a Member of the Board of
Management for Human Resources and Information Technology. He joined BMW in 1982 and served as
the Chairman and Chief Executive Officer from 1993 to 1996. Dr. Panke serves on the Boards at
Singapore Airlines.
Sandra E. Peterson
Board:Non Executive Board
Job Title:Director
Since:2015
Age:57
Sandra E. Peterson has been a Director at Microsoft since 2015. Ms. Peterson serves as the Group
Worldwide Chairman at Johnson & Johnson. Prior to that, she served as the Chairman and Chief
Executive Officer at Bayer CropScience. Ms. Peterson also worked at Medco Health Solutions from 1999
to 2004.
Charles W. Scharf
Board:Non Executive Board
Job Title:Director
Since:2014
Age:51
Charles W. Scharf has been a Director at Microsoft since 2014. Mr. Scharf has been the Chief Executive
Officer and a Director at Visa since 2012. Prior to that, he was a Managing Director at One Equity
Partners. Before that, Mr. Scharf served as the Chief Executive Officer of Retail Financial Services at
JPMorgan Chase from 2004 to 2011 and as the Chief Executive Officer of Retail division at Bank One
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from 2002 to 2004. He also served as the Chief Financial Officer at Bank One, the Global Corporate and
Investment Bank division at Citigroup, and at Salomon Smith Barney and its predecessor company from
1995 to 1999.
John W. Stanton
Board:Non Executive Board
Job Title:Director
Since:2014
Age:61
John W. Stanton has been a Director at Microsoft since 2014. Mr. Stanton serves as the Chairman at
Trilogy Equity Partners. Previously, He served as the Chief Operating Officer and Vice Chairman at
Western Wireless. Prior to that, Mr. Stanton served as the Chairman and Chief Executive Officer at
VoiceStream Wireless which was acquired by Deutsche Telekom and subsequently renamed T-Mobile
USA. From 2008 to 2013, he served as the Chairman and a Director at Clearwire. Before that, Mr.
Stanton served as the Chief Operating Officer and Vice Chairman at McCaw Cellular. He serves on the
Board at Columbia Sportswear and Costco Wholesale. Mr. Stanton has been the Chairman at First
Avenue Entertainment since 2016.
Padmasree Warrior
Board:Non Executive Board
Job Title:Director
Since:2015
Age:55
Padmasree Warrior has been a Director at Microsoft since 2015. Ms. Warrior serves as the Chief
Development Officer and the Chief Executive Officer of the US office at NextEV. She also served as the
Chief Technology Officer at Cisco Systems. Prior to that, Ms. Warrior held various executive roles at
Motorola, most recently as the Executive Vice President and Chief Technology Officer from 2003 to 2007.
Margaret L. Johnson
Board:Senior Management
Job Title:Executive Vice President-Business Development
Since:2014
Age:54
Margaret L. Johnson has been the Executive Vice President of Business Development at Microsoft since
2014. Prior to this role, Ms. Johnson spent 24 years at Qualcomm where she held various leadership
positions across engineering, sales, marketing and business development. Most recently, she served as
the Executive Vice President at Qualcomm and the President of global market development where she
was responsible for commercializing new business opportunities and developing strategic relationships
for the company. Ms. Johnson was also responsible for Qualcomm’s global marketing organization and
oversaw Qualcomm Labs, a wholly owned subsidiary of Qualcomm. Prior to joining Qualcomm, she
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worked as an Engineer at General Electric’s Military Electronics Division.
Amy E. Hood
Board:Senior Management
Job Title:Executive Vice President-Chief Financial Officer
Since:2013
Age:44
Amy E. Hood has been the Executive Vice President and Chief Financial Officer at Microsoft since 2013.
Prior to this, Ms. Hood was the Chief Financial Officer at Microsoft’s Business Division. She joined
Microsoft in 2002 and held several positions in the Server and Tools Business as well as the corporate
finance organization. Prior to that, Ms. Hood worked at Goldman Sachs in various investment banking
and capital markets group roles.
Christopher C. Capossela
Board:Senior Management
Job Title:Executive Vice President-Chief Marketing Officer
Since:2014
Age:46
Christopher C. Capossela has been the Executive Vice President and Chief Marketing Officer at Microsoft
since 2014. Mr. Caposella has over 20 years of experience at the company and held a variety of
marketing leadership roles. Previously, he served in the Microsoft Office Division and was responsible for
marketing the company’s productivity solutions including Microsoft Office, Office 365, SharePoint,
Exchange, Lync, Project and Visio. Most recently, Mr. Caposella served as the Worldwide Leader of the
Consumer Channels Group, responsible for sales and marketing activities with OEM, operator and retail
partners.
Kathleen T. Hogan
Board:Senior Management
Job Title:Executive Vice President-Human Resources
Since:2014
Age:50
Kathleen T. Hogan has been the Executive Vice President of Human Resources at Microsoft since 2014.
Prior to this, Ms. Hogan was the Corporate Vice President at Microsoft Services. She also served as the
Corporate Vice President of Customer Service and Support at the company. Ms. Hogan joined the
company in 2003 as the Customer and Partner Experience and Worldwide Field Operations. Prior to that,
she worked at McKinsey and Oracle. Ms. Hogan sits on the Board of Directors at Puget Sound affiliate of
Susan G. Komen for the Cure and the Technology Services Industry Association.
Scott Guthrie
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Board:Senior Management
Job Title:Executive Vice President-Microsoft Cloud and Enterprise
Scott Guthrie serves as the Executive Vice President of Microsoft Cloud and Enterprise Group at
Microsoft. Prior to leading the Cloud and Enterprise group, Mr. Guthrie led Microsoft Azure, Microsoft’s
public cloud platform. Since joining the company in 1997, he has made critical contributions to many of
Microsoft’s key cloud, server and development technologies and was one of the original founders of the
.NET project.
Rajesh Jha
Board:Senior Management
Job Title:Executive Vice President-Office Product Group
Rajesh Jha currently serves as the Executive Vice President of Office Product Group at Microsoft. Most
recently, Mr. Jha served as the Corporate Vice President at the company. He joined the company in
1990. Mr. Jha began his career as a Software Design Engineer, working on various clients, servers and
services during his tenure.
Jean-Philippe Courtois
Board:Senior Management
Job Title:Executive Vice President-President, Microsoft Global Sales, Marketing and Operations
Since:2016
Age:55
Jean-Philippe Courtois has been the Executive Vice President and President, Microsoft Global Sales,
Marketing and Operations at Microsoft since 2016. Previously, Mr. Courtois served as the President of
Microsoft International. Before that, he held the same role for the EMEA region (Europe, Middle East and
Africa) as the Chief Executive Officer and President of Microsoft EMEA. Mr. Courtois joined Microsoft in
1984 as a Channel Sales Representative and was promoted to General Manager for Microsoft France in
1994. He is also the Chairman of the board of directors at SKEMA Business School, as well as a Board
Member at Positive Planet, a worldwide leading NGO.
Terry Myerson
Board:Senior Management
Job Title:Executive Vice President-Windows and Devices Group
Terry Myerson serves as the Executive Vice President of Windows and Devices Group at Microsoft. Prior
to this, Mr. Myerson led the Operating Systems Group. Previously, he led the Windows Phone team and
Exchange team. Before that, Mr. Myerson founded Interse, one of the first Web software companies.
Judson Althoff
Board:Senior Management
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Job Title:Executive Vice President-Worldwide Commercial Business
Judson Althoff currently serves as the Executive Vice President, Worldwide Commercial Business at
Microsoft. Prior to this role, Mr. Althoff was the President of North American operation at the company. He
joined Microsoft in 2013. Mr. Althoff previously spent 14 years at Oracle where he most recently served
as the Senior Vice President. He also worked at EMC.
William H. Gates III
Board:Non Executive Board
Job Title:Founder and Technology Advisor
Age:60
William H. Gates III serves as the Founder and Technology Advisor at Microsoft. Mr. Gates has been a
Director at the company since 1981. Prior to this, he was the Chairman of the Board at Microsoft from
1981 to 2014. Mr. Gates retired as an employee at Microsoft in 2008. He previously served as the Chief
Software Architect at the company from 2000 to 2006 and the Chief Executive Officer from 1981 until
2000. Mr. Gates is the co-Chair of the Bill & Melinda Gates Foundation and serves as a Director at
Berkshire Hathaway.
Bradford L. Smith
Board:Senior Management
Job Title:President-Chief Legal Officer
Since:2015
Age:57
Bradford L. Smith has been the President and Chief Legal Officer at Microsoft since 2015. Previously, Mr.
Smith served as the Executive Vice President, General Counsel, and Secretary at the company. He
joined Microsoft in 1993, and held various positions, including the Senior Vice President, General
Counsel, and Secretary in 2001, the Chief Compliance Officer in 2002, and as a Deputy General Counsel
for Worldwide Sales. Mr. Smith serves on the Board of Directors at Netflix.
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Major Products & Services
MAJOR PRODUCTS & SERVICES
Microsoft Corporation (Microsoft or “the company”) develops, licenses, and supports a range of software
products and services. The company’s key products, services and brands include the following:
Products:
Operating systems
Cross-device productivity applications
Server applications
Business solution applications
Desktop and server management tools
Software development tools
Video games
Training and certification of computer system integrators and developers
Personal Computers (PCs)
Tablets
Gaming and entertainment consoles
Phones
Related accessories
Services:
Cloud-based solutions
Solution support
Consulting services
Brands:
Windows
Office
Windows Azure
Skype
Xbox
Lumia
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SWOT Analysis
SWOT ANALYSIS
Microsoft Corporation (Microsoft or “the company”) develops, licenses, and supports a range of software
products and services. The company also designs, manufactures and sells devices that integrate with
cloud-based services. In addition, it offers relevant online advertising to global audience. Microsoft’s
established market presence enables it to offer end-to-end solutions for consumer as well as enterprise
clients. In addition, it provides significant cross selling opportunities thus winning a larger share of the
client budget. However, declining PC market is expected to impact the demand for the company’s
products thus shrinking its revenues and affecting margins.
Strength
Strong R&D Capabilities
Broad Products and Services Portfolio
Established market presence
Weakness
Legal Proceedings
Substantial Indebtedness
Opportunity
Increasing Adoption of Cloud Computing Services
Poised to Benefit from the Growing IoT Market
Strategic Acquisition of LinkedIn
Strategic Partnership with Adobe
Growing Application Servers Market
Threat
Adverse Trends in the PC Market
Government Litigation and Regulatory Activity
Intense Competition
Strength
Strong R&D Capabilities
Microsoft has a strong focus on research and development (R&D). The company commits significant
resources in developing technologies, tools, and platforms spanning digital work and life experiences,
cloud computing, and devices operating systems and hardware. In FY2016, approximately 37,000
associates were engaged in R&D activities. The company’s main R&D facilities are located in Redmond,
Washington. Microsoft also operates R&D facilities in other parts of the US and around the world,
including Canada, China, Denmark, Finland, France, India, Ireland, Israel, Japan, and the UK. In addition
to its R&D operations, Microsoft operates Microsoft Research, a computer science research organizations
which work in close collaboration with top universities around the world. The company develops its
products internally through three engineering groups, including Applications and Services Engineering
Group, Cloud and Enterprise Engineering Group, and Windows and Devices Engineering Group.
The company’s total R&D expense was approximately $12 billion, $12 billion, and $11.4 billion during
FY2016, FY2015, and FY2014, respectively. These amounts represented 14%, 13%, and 13% of the
company’s total revenue in FY2016, FY2015, and FY2014, respectively. The company’s strong R&D has
enabled it to add a number of patents. At the end of FY2016, the company had a patent portfolio of over
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61,000 issued in the US and international patents and over 35,000 pending patents. The company’s
strong R&D focus has enabled it to launch new solutions. For instance, in October 2016, the company
introduced Surface Studio, a new class of device that transforms from a workstation into a powerful digital
canvas; Surface Dial, a new peripheral designed for the creative process; and Surface Book with
Performance Base, a laptop with 6th Generation Intel Core i7 processors. Further in September 2016,
Microsoft formed the Microsoft AI and Research Group, bringing together Microsoft’s research
organization with more than 5,000 computer scientists and engineers focused on the company’s AI
product efforts.
Strong R&D capabilities allow Microsoft to attain competitive advantage over its peers, maintain
technological edge over its competitors and to stay ahead of industry trends. In addition, it also allows the
company to differentiate its products with its competitors.
Broad Products and Services Portfolio
Broad range of products and services helps Microsoft to generate revenue from diversified sources, whilst
mitigating the risk associated with concentrated product and service offerings. The company operates its
business through three business segments: More Personal Computing; Productivity and Business
Processes; and Intelligent Cloud. More Personal Computing segment consists of products and services
for end users, developers, and IT professionals. This segment primarily comprises Windows, including
Windows original equipment manufacturer (OEM) licensing and other non-volume licensing of the
Windows operating system, volume licensing of the Windows operating system, patent licensing,
Windows Embedded, MSN display advertising, and Windows Phone licensing; Devices, including
Microsoft Surface, phones, and personal computer (PC) accessories; Gaming, including Xbox hardware;
Xbox Live, comprising transactions, subscriptions, and advertising; video games; and third-party video
game royalties; and Search advertising.
Microsoft’s Productivity and Business Processes segment consists of products and services in its portfolio
of productivity, communication, and information services, spanning various devices and platforms. This
segment primarily comprises Office Commercial, including volume licensing and subscriptions to Office
365 commercial for products and services such as Office, Exchange, SharePoint, and Skype for
Business, and related Client Access Licenses (CALs); Office Consumer, including Office sold through
retail or through an Office 365 consumer subscription, and Office Consumer Services, including Skype,
Outlook.com, and OneDrive; and Dynamics business solutions, including Dynamics ERP products,
Dynamics CRM on-premises, and Dynamics CRM Online. Intelligent Cloud segment offers public, private,
and hybrid server products and cloud services for businesses. The segment primarily comprises Server
products and cloud services, including SQL Server, Windows Server, Visual Studio, System Center, and
related CALs, as well as Azure; and Enterprise Services, including premier support services and Microsoft
consulting services.
Broad offerings reduces dependence on any particular segment, apart from minimizing its business risks,
and helping the company to serve a diversified customer base and generate higher revenue.
Established market presence
The company has an established presence in the software market. Microsoft is one of the leading players
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in the software industry through its Windows operating system (OS) and Office utility tools. According to
industry estimates, the Windows OS had a market share of 89% during April 2016. Windows 10 was
installed on over 75 million personal computers (PCs) in its first four weeks, and passed 110 million after
10 weeks of its release. Further, the company had a market share of 11% in the cloud market, only next
to Amazon, which had a market share of 31%. According to the company, more than 1.2 billion people
use Office in 140 countries in 107 languages. In the software domain, the company’s Office 365
Consumer subscribers increased to 23.1 million. The Office has been downloaded 340 million times on
iPhones, iPad, and Android devices. Microsoft Dynamics CRM Online seat additions more than doubled
year-over-year. Further in FY2016, Microsoft Azure revenue grew 113%, with usage of Azure compute
and Azure SQL database more than doubling year-over-year. Also 80% of Fortune 500 use Microsoft
Cloud. In addition, the company had more than 33,000 enterprise mobility services customers at the end
of FY2016. Also, Windows 10 is active on more than 400 million devices around the world. Furthermore,
Xbox Live monthly active users grew 33% year-over-year to 49 million. The company’s app store had
over 669,000 apps for phones, desktops and tablets. Moreover, the company’s Outlook.com has over 400
million active users, and Skype is used to make over three billion minutes of calls each day.
The company’s robust presence enables it to offer end-to-end solutions for consumer as well as
enterprise clients. In addition, it provides significant cross selling opportunities thus winning a larger share
of the client budget.
Weakness
Legal Proceedings
The company is exposed to various lawsuits and litigations which could increase the costs and margins.
Antitrust and unfair competition class action lawsuits were filed against Microsoft in British Columbia. The
trial of the British Columbia action commenced in May 2016. The plaintiffs are expected to file their case
in chief in August 2016, setting out claims made, authorities, and evidence in support. A six-month oral
hearing is scheduled to commence in September 2017, consisting of cross examination on witness
affidavits. In 2014, Microsoft was informed that China’s State Administration for Industry and Commerce
(SAIC) had begun a formal investigation relating to China’s Anti-Monopoly Law, and SAIC conducted
onsite inspections of Microsoft offices in Beijing, Shanghai, Guangzhou, and Chengdu. SAIC started the
investigation relating to compatibility, bundle sales, file verification issues related to Windows and Office
software, and potentially other issues. In addition, the company has approximately 54 other patent
infringement cases pending against it. As on June 30, 2016, the company had accrued aggregate legal
liabilities of $521 million in other current liabilities. In addition, the company anticipates its legal costs
could reach approximately $1.6 billion in aggregate.
The fines would impact the company’s cost structure adversely in turn impacting profitability and also
entails large outlays of cash. These lawsuits and litigations would also have a negative impact on the
brand image of the company.
Substantial Indebtedness
The company has a substantial amount of indebtedness. As of June 30, 2016, the company’s total debt
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was $40,783 million. This amount of indebtedness could have important consequences which include
fulfilling cash obligations; limiting the company’s ability to fund potential acquisitions; dedicating a portion
of cash flow from operations to pay debts, which would reduce the availability of cash flow to fund working
capital requirements, capital expenditures and other general corporate purposes; limiting flexibility in
planning for, or reacting to, general adverse economic conditions or changes in business or industry in
which the company operates; and placing Microsoft at a competitive disadvantage compared to
competitors that have less debt.
In addition to the substantial amount of indebtedness, the company may incur additional indebtedness in
the future. If new debt is added to the current debt levels, the related risks that the company currently
faces could intensify. Substantial indebtedness could adversely affect the company’s operations and
financial results and prevent it from fulfilling obligations.
Opportunity
Increasing Adoption of Cloud Computing Services
The worldwide demand for cloud computing services is expected to grow significantly in the coming
years. Cloud computing is a computing infrastructure model, which enables delivery of software-as-a-
service (SaaS). Appeal to cloud computing has been increasing as it enables companies to reduce their
expenses related to upfront royalty or licensing payments, investment in hardware infrastructure and
other operating expenses. According to MarketLine, the global cloud computing industry is expected to
generate total revenues of $89.3 billion in 2016, representing a CAGR of 34.2% between 2012 and 2016.
Furthermore, the performance of the industry is forecast to accelerate, with an anticipated compound
annual growth rate (CAGR) of 35.6% for the 2016-21 periods, which is expected to drive the industry to a
value of $409.6 billion by the end of 2021.
As the rate of businesses moving to the cloud continues to accelerate, Microsoft has several unique
advantages that can be leveraged to drive growth from its cloud offering which primarily includes
Windows Azure, Office 365 and Dynamics CRM. The company offers these cloud services through
Microsoft’s Windows and Windows Phone operating systems, thus adding SaaS component to its PaaS
and IaaS services. In July 2016, GE partnered with Microsoft to bring its Predix platform for the Industrial
Internet available on the Microsoft Azure cloud for industrial businesses. Further, in February 2017,
Microsoft and Flipkart entered into a strategic partnership, whereby Flipkart will incorporate Microsoft
Azure as its public cloud platform.
The enterprises are moving to the cloud on their terms and often use hybrid solutions that include the
cloud and their existing datacenter investments. The company’s increasing presence in the cloud
computing market and the growing end market will provide an opportunity for Microsoft to gain new
customers and increase its market share in the future.
Poised to Benefit from the Growing IoT Market
With increasing adoption of cloud services and the big data services, the Internet of Things (IoT) market
is rapidly growing. According to industry estimates, rising adoption of cloud platforms, development of
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cheaper and smarter sensors, and evolution of high speed networking technologies has been driving the
demand for IoT and wearables. The IoT market is expected to reach $661.7 billion by 2021 from $157.1
billion in 2016, growing at a CAGR of 33.3% during 2016-21 periods.
Microsoft is poised to benefit from the strong growth in the IoT market. The company offers Microsoft
Azure IoT services that include Azure Event Hubs, Azure DocumentDB, Azure Stream Analytics, Azure
Notification Hubs, Azure Machine Learning, Azure HDInsight, and Microsoft Power BI. Further in April
2016, Microsoft collaborated with Rolls-Royce to bring new capabilities to Rolls-Royce customers. Rolls-
Royce will integrate Microsoft Azure IoT Suite and Cortana Intelligence Suite into its service solutions to
expand its digital capabilities to support the current and next generation of Rolls-Royce intelligent
engines.
The company’s growing presence in the IoT market coupled with the growing end markets will enable it to
drive strong revenues and enhance its market share in the future.
Strategic Acquisition of LinkedIn
The strategic acquisition of LinkedIn is expected to enhance the company’s footprint in the enterprise
social media market and provide incremental growth prospects. In December 2016, Microsoft completed
the previously announced acquisition of LinkedIn for approximately $26.2 billion, inclusive of LinkedIn’s
net cash. LinkedIn is one of the largest professional social network. The company offers a comprehensive
platform that provides members with solutions, including applications and tools, to search, connect and
communicate with business contacts, learn about career opportunities, join industry groups, research
organizations and share information. LinkedIn has approximately 400 million members in over 200
countries and territories. The company also operates Lynda.com, a leading online learning platform. The
acquisition is expected to provide Microsoft a larger reach in the social networking services and
professional content business. Additionally, LinkedIn’s large social network includes groups of employees
and employers, which would act as a sales channel for Microsoft products, and also serve as a
complement to those that it already offers for collaboration and communication.
According to Microsoft, LinkedIn’s social graph and Sales Navigator could be offered as an integrated
selling tool along Microsoft’s Dynamics CRM and other systems. Such an integration is expected to
provide robust background information about users that can help find leads, open conversations and
close deals. Microsoft could also use LinkedIn’s Lynda business to help sell Microsoft software products,
and provide assistance in learning to use them. Furthermore, the acquisition is expected to bolster
Microsoft’s cloud business and counter the threat of rising Google’s Chromebook sales, which is
impacting the sales of Windows based personal computers (PCs). The deal is expected to create a
market for both LinkedIn and Microsoft’s Office products and would enable the combination of leading
professional cloud with the leading professional network to strengthen its position as the one-stop-shop
enterprise IT provider. This strategic combination is expected to establish Microsoft as a leader in data on
the professional world, both at the organizational and individual level and drive growth from the growing
trends of technology, including growing cloud based markets and datacenter markets, among others.
Thus, the strategic acquisition of LinkedIn would enable Microsoft to enter the social networking business
in a strategic way that complements its existing, largely untapped user data and provide incremental
growth prospects in the medium to long term.
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Strategic Partnership with Adobe
Microsoft’s strategic partnership with Adobe is expected to boost its cloud business in the medium to long
term. In September 2016, Adobe and Microsoft entered into a strategic partnership to help enterprise
companies embrace digital transformation. As part of the partnership, Adobe will make Microsoft Azure as
its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document
Cloud. With the partnership, Adobe will bring its creative marketing software programs like Photoshop
and Illustrator to Microsoft’s Azure cloud-computing service, while Microsoft will make Adobe’s marketing
programs the favored choice for its internet-based software that manages customer relationships. Azure
will provide Adobe with a global cloud and data platform for intelligent services, including machine
learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server.
The partnership is expected to boost Azure’s customer base as Adobe Creative Cloud has more than
seven million subscribers. It would also minimize the customized work their customers’ software
developers have to do to make their products work together, paving the way for increased subscriptions.
The deal brings the marketing capabilities on cloud to help companies digitally transform and engage
customers in new ways and easily work across Adobe Marketing Cloud and Dynamics 365 business
applications, leveraging artificial intelligence, machine learning and advance analytics. The partnership
will also add enterprise application weight to the Azure platform, while the addition of Adobe’s Marketing
Cloud will strengthen Microsoft’s marketing product and enable it to complete more effectively with
Salesforce.
Thus, the strategic partnership with Adobe is expected to boost Microsoft’s client base and service
portfolio, boosting its topline performance in the medium to long term.
Growing Application Servers Market
The application server market is expected to achieve strong growth primarily driven by the evolution of
the mobile internet and IoT. Application servers are used to create apps that run on mobile devices and
enable IoT. According to industry estimates, the worldwide application server market is forecasted to grow
at a CAGR of 17% during 2016-24 periods to reach $24 billion by 2024. The increasing demand for
applications to support smartphones, tablets, and integrate with the IoT is expected to drive the
application server market growth over the forecast period.
Microsoft develops and markets server software, software developer tools, cloud-based services, and
solutions. The company’s server software includes integrated server infrastructure and middleware which
is designed to support software applications built on the Windows Server operating system. This includes
the server platform, database, business intelligence (BI), storage, management and operations,
virtualization, service-oriented architecture platform, security and identity software. The company also
builds standalone and software development lifecycle tools for software architects, developers, testers
and project managers. It also offers a platform that helps developers build and connect applications and
services in the cloud or on premise. The robust demand in the application servers market coupled with
Microsoft’s strong server portfolio will further enhance the company’s growth prospects.
Threat
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Adverse Trends in the PC Market
The global PC market has been decelerating recently. A broader slowdown in the economy, particularly in
developing economies that had been growing very quickly in the recent past, and new competition from
the iPad, other tablets, and smartphones are contributing to deteriorating PC sales. Global economic
issues like falling commodity prices and weak international currencies, as well as social disruptions in
EMEA and Asia-Pacific that disrupted foreign markets, were a large factor behind weak PC sales.
According to industry estimates, the global PCs market is expected to decline at a compound annual rate
of change (CARC) of 2.8% to reach 126.3 billion in 2020, as compared to 143.5 billion in 2015. The
adverse impact of the continued PC sales declines will be detrimental for the company.
Government Litigation and Regulatory Activity
The company’s operations are closely scrutinized by government agencies under the US and foreign
competition laws. Some jurisdictions also provide private rights of action for competitors or consumers to
assert claims of anti-competitive conduct. For example, European Commission closely scrutinizes the
design of Microsoft products and the terms on which certain technologies used in these products, such as
file formats, programming interfaces, and protocols, are available to other companies. In 2004, the
Commission ordered Microsoft to create new versions of Windows that do not include certain multimedia
technologies and to provide competitors with specifications for how to implement certain proprietary
Windows communications protocols in their own products. These obligations may limit the company’s
ability to innovate in Windows or other products in the future, diminish the developer appeal of the
Windows platform, and increase its product development costs. The availability of licenses related to
protocols and file formats may enable competitors to develop software products that better mimic the
functionality of Microsoft products which could hamper sales of the company’s products.
The company’s products and online services offerings, including new technologies are subject to
government regulation in some jurisdictions, including in areas of user privacy, telecommunications, data
protection, and online content. The application of these laws and regulations to Microsoft’s business is
often unclear, subject to change over time, and sometimes may conflict from jurisdiction to jurisdiction.
Additionally, compliance with these types of regulation may involve significant costs or require changes in
products or business practices that result in reduced revenue. High regulations on the company may
have an adverse impact on the company’s results of operations.
Intense Competition
Microsoft faces intense competition across all markets for its products and services. The company’s
competitors range in size from Fortune 100 companies to small, specialized single-product businesses
and open source community-based projects.
In the Productivity and Business Processes segment, the company competes with software and global
application vendors such as Adobe Systems, Apple, Cisco Systems, Facebook, Google, IBM, Oracle,
SAP, and web-based and mobile application competitors as well as local application developers in Asia
and Europe. Skype for Business and Skype competes with instant messaging, voice, and video
communication providers, ranging from start-ups to established enterprises. Web-based offerings
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competing with individual applications that have positioned themselves as alternatives to Microsoft’s
products. The company’s Dynamics products compete with vendors such as Oracle and SAP in the
market for large organizations and divisions of global enterprises. In the market focused on providing
solutions for small and mid-sized businesses, the company’s Dynamics products compete with vendors
such as Infor, The Sage Group, and NetSuite. Salesforce.com’s cloud CRM offerings compete directly
with Dynamics CRM on-premises and CRM Online offerings.
Microsoft’s server products face competition from various server operating systems and applications
offered by companies, including Hewlett-Packard, IBM, and Oracle with a range of market approaches. Its
web application platform software competes with open source software such as Apache, Linux, MySQL,
and PHP. In middleware, the company competes against Java vendors. The company’s database,
business intelligence, and data warehousing solutions offerings compete with products from IBM, Oracle,
SAP, and other companies. System management solutions compete with server management and server
virtualization platform providers, such as BMC, CA Technologies, Hewlett-Packard, IBM, and VMware. Its
products for software developers compete against offerings from Adobe, IBM, Oracle, and other
companies. Azure faces diverse competition from companies such as Amazon, Google, IBM, Oracle,
Salesforce.com, VMware, and open source offerings. The Windows operating system faces competition
from various software products and from alternative platforms and devices, mainly from Apple and
Google. Microsoft’s search advertising business competes with Google and websites, social platforms like
Facebook, and portals that provide content and online offerings to end users.
Growing competitive pressures may impact the company’s market share and margins in near term.
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Top Competitors
TOP COMPETITORS
The following companies are the major competitors of Microsoft Corporation
Adobe Systems Incorporated
Altaba Inc.
Amazon.com, Inc.
BMC Software, Inc.
CA, Inc.
Cisco Systems, Inc.
Facebook, Inc.
Hewlett Packard Enterprise Company
International Business Machines Corporation
Nintendo Co., Ltd.
Oracle Corporation
RED HAT, INC.
salesforce.com, inc.
Samsung Electronics Co., Ltd.
Sony Corporation
The Sage Group plc
VMware, Inc.
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Company View
COMPANY VIEW
A statement by Satya Nadella, the Chief Executive Officer at Microsoft Corporation, is given below. The
statement has been taken from the company’s 2016 annual report.
Dear shareholders, customers, partners, and employees:
I’m proud of the progress we’ve made as a company this past year and excited about the opportunity for
even more progress in the year ahead. We’ve advanced our mission to empower every person and every
organization on the planet to achieve more. We’ve continued to cultivate a Microsoft culture in which
people connect their individual energies and passions for technology to this mission. We’re leading
profound digital transformation both for people and institutions. We’ve achieved strong financial results.
And we’re building a sturdy foundation for an even brighter future.
We generated $85.3 billion in revenue, $52.5 billion in gross margin, and $20.2 billion in operating income
this past fiscal year. Adjusting for Windows 10 revenue deferrals and impairment, integration and
restructuring expenses, revenue was $92.0 billion with $27.9 billion in operating income. Even as we
invested in innovation and expanded geographically, we maintained our commitment to shareholder
return and increased our total cash return to $26.1 billion, up 12 percent from last fiscal year. These
results reflect exciting new product innovations as well as increases in customer usage and engagement
across our businesses:
Commercial cloud annualized revenue run rate exceeded $12.1 billion, up more than 50 percent year-
over-year.
More than 70 million people use Office 365 commercial every single month.
Revenue from our cloud platform, Azure, grew triple digits, with usage of key computing and database
workloads more than doubling year-over-year.
Windows 10 is now active on more than 400 million devices around the world and over 197 billion hours
of usage. This is the fastest adoption rate of any prior Windows release.
Bing has leveraged this incredible usage to become profitable with search advertising revenue up 17
percent, excluding traffic acquisition costs.
Xbox Live monthly active users grew 33 percent year-over-year to 49 million.
Over the past year, Microsoft has built momentum in each of its reportable segments, which is detailed
below, but it’s the larger opportunity – how technology can inspire and ignite change and renewal – that I
want to emphasize in this year’s letter.
A transformational opportunity
Microsoft is uniquely positioned in this era of massive business and societal transformation. We’re the
company that cares most deeply about computing technologies for both people and the organizations
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they build. Our entire purpose is to make things that help our customers make things — and make things
happen. We build the platforms upon which others build digital platforms. After all, each of us, as
individuals, is trying to build something that outlasts ourselves, whether that’s a small business, a school,
a clinic, or an enterprise.
Over the years Microsoft has experienced great success, and today we are just at the beginning of an
incredible new wave of opportunity. The next generation of ubiquitous computing and ambient intelligence
is going to transform every life, every industry, and every country.
What this means for organizations is that Microsoft is their partner in digital transformation – engaging
customers, empowering employees, optimizing operations, and transforming products. What it means for
people is that Microsoft helps them get more out of every moment – creating, collaborating, learning,
gaming, being mobile, and staying secure.
Let’s look at how we’re doing this within each segment.
Productivity and Business Processes
Productivity is in our DNA, and so everything we do supports our customers’ digital work and life.
Nowhere is digital transformation more evident than how we live and work today. We work on the go. We
are on more teams, both inside and outside the company. We don’t have time for the information we need
personally and professionally to live in different silos.
We’re not simply building individual tools, but rather designing an intelligent fabric based on four
principles – collaboration, mobility, intelligence, and trust. People still do important work as individuals,
but collaboration is the new norm, so we build our tools to empower teams. We aspire to help everyone
be productive no matter where they are, regardless of the device they use. Your data, apps, and settings
– all of your content – roam with you across your computing experiences. Intelligence is an amazing force
multiplier. To be successful amid the explosion of data, people need analytics, services, and agents that
use intelligence to help them manage their scarcest resource – time. Finally, trust is the foundation upon
which everything we do is built. That’s why we are investing deeply in security and compliance that set
the standard for enterprise-grade productivity.
The two pillars of this ambition are Office 365 and Dynamics 365.
Office 365 is changing the nature of work for individuals and teams. Customers love the power of Office
on Windows and Mac as well as their iOS and Android mobile devices. In fact, Office is on more than 50
million iOS and Android monthly active devices, up more than four times over last year. Industry analyst
surveys report that in cloud email, Microsoft is the clear choice. And we continue to see great momentum
as innovative companies like GE, Facebook, Hershey, and Discovery Communications adopt Office 365.
We recently launched Dynamics 365 to empower business users with built-in insights and intelligence,
accessed from within the business applications they’re working on – cloud-based apps like field service,
sales, finance, and operations. It is deeply integrated with Office 365 to bring together all of the
capabilities people need to get their jobs done. Business process tools in the past were hostage to silos
of information and monolithic suites of applications. We’re removing those impedances by bringing
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together communications and collaboration capabilities so they work seamlessly for every role. Overall,
Dynamics 365 builds on a strong base of nearly 10 million monthly paid seats, up more than 20 percent
year-over-year. And in this past year, we saw Dynamics CRM Online seat additions more than double
year-over-year, driving overall Dynamics revenue growth.
This year Microsoft and LinkedIn announced our agreement to join forces to connect the world’s
professional cloud and the world’s professional network – creating new experiences and new value for
users. Together we will have a transformative effect through our shared ambition to reinvent ways for
professionals to be more productive. With more than 1.2 billion Office users and 433 million LinkedIn
members, our combined data graphs will forever change how Sales, HR, and other professionals get
work done. Meetings will get better when Cortana can draw on your professional network to connect the
dots so you stay one step ahead. Your online newsfeed will become more intelligent as the professional
cloud and network tailor information to what’s going on at work, upcoming meetings, and projects
underway. This acquisition will grow our total addressable market by creating a vibrant network that
brings together a professional’s information in LinkedIn’s public network with the information created in
Office 365 and Dynamics 365.
Looking ahead, our vision is to teach human language to all of the computing experiences that surround
us. We imagine a world in which a deeply personal agent understands you, your organization, and your
world, helping you get more out of every moment. Skype and Outlook with their hundreds of millions of
users already are conversational canvases that will increasingly become rich platforms for getting every
task done with new applications in the form of bots.
Intelligent Cloud
Our ambition to build the intelligent cloud is closely linked with the previous ambition. In fact, together with
cloud-based applications like Office 365 and Dynamics 365, we are on track to achieve $20 billion in
commercial cloud annualized revenue run rate in fiscal year 2018.
Every organization needs new cloud-based infrastructure and applications that can convert vast amounts
of data into predictive and analytical power through the use of advanced machine learning, analytics, and
cognitive services. The combination of Azure’s infrastructure and data services makes it possible for
businesses to build digital transformation applications that better engage customers, optimize operations,
and transform products and business models.
From an infrastructure perspective, we’ve continued to deliver on the promise of a global, hyperscale
cloud platform with 30 unique Azure regions around the world. For perspective, we cover more countries
and regions than any other cloud provider, from North America, to Asia, to Europe, to Latin America.
We’re continuing to invest billions of dollars each year to build out more and more infrastructure. What
this means for our customers is that they can scale their solutions without worrying about their cloud
platform’s capacity or the complex demands of transparency, reliability, security, privacy, and compliance.
In essence, we’re meeting their real-world needs both for today and tomorrow.
The Microsoft Cloud is open and offers choice. We broadly support a wide range of platforms and
developer tools on Azure. Our acquisition of Xamarin, and our work with Red Hat, Docker, Mesosphere,
and others reflect our commitment to working cross-platform. Nearly a third of customer virtual machines
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on Azure run Linux.
We are building our server products to become the edge of our cloud, supporting true hybrid computing.
SQL Server 2016, Windows Server 2016, and System Center 2016 as well as Azure Stack enable
customers to build a cloud platform that spans their own data centers and the public cloud.
Revenue within the Intelligent Cloud segment alone increased $1.3 billion, or 6 percent, driven in part by
impressive gains in our Azure business. Azure revenue and usage grew by more than 100 percent in the
final quarter of the year. More than 70 percent of the Fortune 500 have at least two different Microsoft
Cloud offerings. And more than 80 percent of the world’s largest banks are Azure customers. We clearly
are now one of the two enterprise cloud leaders.
It’s not just infrastructure driving this growth, but also the intelligence we infuse into applications.
Customers such as Boeing, Jabil Circuit, and Land O’Lakes are using Microsoft’s industry-leading data
management, machine learning, analytics, and cognitive services to infuse intelligence into their
applications. The integration of cloud-based cognitive services like Cortana is just the tip of the spear, and
will fuel our vision for conversation as a platform. We have more than 20 cognitive services APIs today,
including for vision, speech, text, recommendations, and face and emotion detection. Developers use
these APIs within their applications to augment users’ experiences by enabling solutions to see, hear,
speak, and interpret the world around them. Our intelligent cloud is democratizing these capabilities for
startups, small businesses, and enterprises alike.
More Personal Computing
Just as we are transforming business and society through cloud computing, we’re also revolutionizing the
workplace to help organizations be more productive, and people do more. This was the year of
reinventing Windows and delivering a renewed vision of one of the world’s most successful operating
systems. We launched Windows 10 with a new concept – to enable Windows as a service, continuously
delivering differentiated value across our ecosystem to better serve the needs of our customers. We
engineered Windows 10 to enable innovative and more natural ways to interact and engage with devices
– ask a question with your voice, draw with the flick of a pen, and secure your most important things with
a smile or a touch. These experiences place users at the center so they can move seamlessly across all
devices – from the PC, Xbox, phones, and Surface Hub, to mixed reality with Microsoft HoloLens and
Windows Holographic.
With an installed base of more than 1 billion Windows devices – more than 400 million of which are
already on Windows 10 and its 197 billion hours of usage – we have an opportunity to offer new
experiences and deepen our engagement with Windows users. We see opportunities to innovate and
grow in areas such as productivity and gaming, bringing these experiences to every device. And we
continue to inspire new, innovative device categories like the two-in-one Surface, the pioneering
HoloLens, and over 1,500 new Windows devices designed with our OEM partners.
Led by state-of-the-art security, Windows 10 is starting to drive digital transformation for customers in the
enterprise. The U.S. Department of Defense and Accenture are just a few of the customers deploying
Windows 10 to millions of employees to help protect them with industry-leading security features like
Credential Guard, Device Guard, Windows Hello, and new cloud-based security services like Windows
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Defender Advanced Threat Protection. Our belief in building world-class enterprise security in Windows
has contributed to nearly every one of our enterprise customers piloting Windows 10 this past fiscal year.
Windows is also built to support everyday experiences for everyone. Cortana – the first truly personal
digital assistant — came to life in Windows 10. Embedded within Windows 10, Cortana gets to know each
user, helping to get things done, to organize schedules, respond to questions – all through natural user
interaction. And by learning more about the user over time, Cortana becomes increasingly useful every
day. The Windows 10 Cortana search box has over 126 million monthly active users, and has been asked
12 billion questions to date. In turn, this intensity and frequency of usage helped drive Bing’s U.S. PC
query share to nearly 22 percent in the final quarter of our past fiscal year.
Gaming is another area where Windows 10 will open new user experiences and scenarios. Gaming has
been among the leading drivers of engagement on Windows 10, with more than 17.5 billion hours of
gameplay on Windows 10 PCs in its first year. Xbox Live is connecting fans across Windows 10, iOS, and
Android. Microsoft has an incredibly engaged gaming audience on Xbox Live with 49 million monthly
users and growing – up 33 percent year-over-year. This growth is driven in part by strong franchises like
Minecraft, which has sold more than 106 million copies to date. In fact, Xbox Live players of Minecraft
increased 62 percent in the last year. Our gaming roadmap over the next 18 months is anchored by two
significant console releases – Xbox One S and Project Scorpio – and investments in growth areas such
as virtual reality, video, and eSports.
We continue to grow the Windows ecosystem by creating new computing categories. Surface, Surface
Hub, and Microsoft HoloLens have pushed the boundaries of how personal the computing experience can
be, with Surface Book and Surface Pro 4 released in the last year. Forward-looking customers like Rolls
Royce, the PGA Tour, Japan Airlines, and Volvo already are embracing Microsoft HoloLens and the
Windows Holographic platform, transforming the way they work by breaking down the barriers between
virtual and physical reality. We are excited about these future growth areas but are also committed to
ensuring that we are investing thoughtfully across our portfolio. Over the past fiscal year, we increased
investment in key capabilities within Windows 10 and in new growth markets, while at the same time
scaling back our investment commensurate with the opportunity in areas like phone.
Across each of these ambitions, Microsoft made significant progress this past year. And we’re investing in
a future that is even more exciting.
Investing in the Future
Earlier in this letter I described the transformational opportunities that lie ahead, particularly in the realm
of digital intelligence. We’re growing today’s core businesses and technologies, incubating for the future
and investing in long-term computing breakthroughs. Within our research labs we’re hard at work on
advanced machine learning – artificial intelligence – that will produce forewarnings that can put an end to
distracted driving and one day identify a crisis like Zika before it happens. Quantum computing, theorized
for decades by some of the world’s greatest minds as a way to harness the very building blocks of matter
and energy for unimaginable computing capabilities and intelligence, is emerging today as a feasible
technology. Its realization will bring new power to cure disease and address global challenges like climate
change. Our people and partners right now are solving the hard problems of experimental and theoretical
physics, mathematics, and computer science that will accelerate quantum computing’s becoming a
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reality.
And that brings us right back to our mission – to empower every person and every organization on the
planet to achieve more.
Computing and societal impact
Last year I concluded this letter committing that we would continue to ask ourselves what are the
challenges humankind faces, how can technology help, and what is the contribution of Microsoft? To me,
these questions are essential to the rediscovery of the soul of Microsoft, and more broadly, the purpose of
global companies in society. This past year we’ve witnessed movements that understandably question
globalization and its impact on economic equality. With worldwide per capita GDP and productivity growth
at roughly 1 percent, how do we return to vigorous growth that benefits everyone? That’s part of what
we’re working to address both through our core business and through our broader work societally,
including this past year with the founding of Microsoft Philanthropies.
When I meet with leaders in every part of the world, I hear their desire to work with Microsoft to create
world class, cloud-enabled platforms, and applications that advance health, education, and economic
growth, locally in their countries and communities. That is what inspires me most. And it’s why we are
working with public and private sector partners to promote a public cloud for public good – expanding
affordable internet connectivity, building next generation skills, and fostering policies that promote
trustworthy computing in the cloud. This past year we announced that Microsoft Philanthropies will donate
$1 billion in public cloud computing for nonprofits around the world.
Throughout our discussions with LinkedIn this year, I was struck in my conversations with founder Reid
Hoffman and CEO Jeff Weiner that we share a commitment to more directly and more evenly spread
opportunity for everyone. In fact, LinkedIn’s vision has been to create economic opportunity for every
member of the global workforce—all 3 billion of them—by building the world’s first economic graph, a
digital representation of the global economy and opportunity. The goal is to make labor markets work
better for everyone by making them more efficient and open. Together we aspire to help everyone
navigate an increasingly challenging global economy more effectively.
In conclusion, the test of any brand is its ability to have measurable impact and to remain relevant over
time. Microsoft has done this in times of transition by innovating boldly. When I walk the hallways of
Microsoft and talk with our talented people, the sense of purpose and urgency in realizing our mission
through world class innovation is unmistakable.
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Locations And Subsidaries
LOCATIONS AND SUBSIDARIES
Head Office
Microsoft Corporation
1 Microsoft Way
REDMOND
Washington
REDMOND
Washington
USA
Phone:1 425 8828080
Fax:1 425 7067329
www.microsoft.comen-us
Other Locations and Subsidiaries
Maluuba Inc
Suite 1400
2000 McGill College Avenue
Montreal
Quebec
Montreal
Quebec
CAN
www.maluuba.com
Microsoft – Auckland Office
Level 5
22 Viaduct Harbour Avenue
Auckland
NZL
Phone:64 9 362 5800
Fax:64 9 357 0868
Microsoft (China) Co Ltd
19/F, Millennium Tower
38 Xiaoyun Road
Chaoyang
Beijing
Chaoyang
Beijing
CHN
Phone:86 1084538989
Fax:86 10 84538509
Microsoft Canada Inc.
1950 Meadowvale Blvd
Mississauga
Ontario L5N 8L9
CAN
Phone:1 905 568 0434
Fax:1 905 568 1527
Microsoft Corporation (I) Pvt., Ltd.
Prestige Takt
No.23 Kasturba Road Cross
Bangalore
Karnataka
Bangalore
Karnataka
Microsoft Egypt
Smart Village
Kilo 28 Cairo/Alex Desert Road
Abou Rawash
Cairo
EGY
Phone:202 16880
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IND
Phone:91 80 22121212
Fax:91 80 22121000
www.microsoft.com/india/msindia
Fax:202 35390303
Microsoft France
18 Avenue du Québec
Zone de Courtaboeuf 1
Courtaboeuf Cedex
FRA
Phone:33 825 827 829
Fax:33 164 46 06 60
Microsoft Informatica Ltda.
Av. Nacoes Unidas 12.901 Torre
Norte 27º andar
04578-000 – Sao Paulo
BRA
Phone:55 11 5504 2155
Fax:55 11 5504 2227
Microsoft Korea Inc.
6th Floor, POSCO Center
892 Daechi-Dong, Kangnam-Gu
Seoul
Seoul
KOR
Phone:82 – 25314500
www.microsoft.com/korea
Microsoft Pty. Limited
1 Epping Road
North Ryde
Sydney
Sydney
AUS
Phone:61 2 9870
Fax:61 2 9870
www.microsoft.com/en-au
Microsoft Singapore Pte. Ltd.
1 Marina Boulevard
22-01 One Marina Boulevard
Singapore 018989
SGP
Phone:65 6882 8899
Fax:65 6882 8866
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Financial Overview
FINANCIAL OVERVIEW
Summarized Statement
*Note: Eliminations not included, all figures in Million except per share data.
Parameters Currency 2013 2014 2015 2016 2017
Income Statements
Total Revenue USD 77,849.00 86,833.00 93,580.00 85,320.00 89,95
0.00
Gross Profit USD 57,464.00 59,755.00 60,542.00 52,540.00 55,689.00
Operating Income USD 26,556.00 27,653.00 17,978.00 19,860.00 22,271.00
Net Income
USD 21,863.00 22,074.00 12,193.00 16,798.00 21,204.00
Diluted Normalized EPS USD 2.60 2.65 2.29 2.25 2.75
Balance Sheet
Total Current Assets USD 101,466.00 114,246.00 122,797.00 139,660.00 162,696.00
Total Assets
USD 142,431.00 172,384.00 174,472.00 193,468.00 250,312.00
Total Current Liabilities USD 37,417.00 45,625.00 49,647.00 59,357.00 55,745.00
Total Liabilities USD 63,487.00 82,600.00 94,389.00 121,471.00 162,601.00
Total Equity USD 78,944.00 89,784.00 80,083.00 71,997.00 87,711.00
Total Common Shares
Outstanding
USD 8,328.00 8,239.00 8,027.00 7,808.00 7,708.00
Cash Flow
Cash from Operating
Activities
USD 28,833.00 32,231.00 29,080.00 33,325.00 39,507.00
Cash from Investing
Activities
USD -23,811.00 -18,833.00 -23,001.00 -23,950.00 -46,781.00
Cash from Financing
Activities
USD -8,148.00 -8,394.00 -9,080.00 -8,393.00 8,408.00
Net Change in Cash USD -3,134.00 4,865.00 -3,074.00 915.00 1,153.00
Detailed Statement
*Note: Eliminations not included, all figures in Million except per share data.
Parameters Currency 2013 2014 2015 2016 2017
Income Statements
Revenue USD 77,849.00 86,833.00 93,580.00 85,320.00 89,950.00
Total Revenue USD 77,849.00 86,833.00 93,580.00 85,320.00 89,950.00
Cost of Revenue, Total USD 20,385.00 27,078.00 33,038.00 32,780.00 34,261.00
Gross Profit USD 57,464.00 59,755.00 60,542.00 52,540.00 55,689.00
Selling/ General/ Admin. USD 20,289.00 20,488.00 20,324.00 19,260.00 20,020.00
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Expenses, Total
Research & Development USD 10,411.00 11,381.00 12,046.00 11,988.00 13,037.00
Unusual Expense (Income) USD 208.00 233.00 10,194.00 1,432.00 361.00
Total Operating Expense USD 51,293.00 59,180.00 75,602.00 65,460.00 67,679.00
Operating Income USD 26,556.00 27,653.00 17,978.00 19,860.00 22,271.00
Other, Net USD 194.00 -169.00 -267.00 -195.00 -251.00
Net Income Before Taxes USD 27,052.00 27,820.00 18,507.00 19,751.00 23,149.00
Provision for Income Taxes USD 5,189.00 5,746.00 6,314.00 2,953.00 1,945.00
Net Income After Taxes USD 21,863.00 22,074.00 12,193.00 16,798.00 21,204.00
Net Income Before Extra.
Items
USD 21,863.00 22,074.00 12,193.00 16,798.00 21,204.00
Net Income USD 21,863.00 22,074.00 12,193.00 16,798.00 21,204.00
Income Available to Com
Excl ExtraOrd
USD 21,863.00 22,074.00 12,193.00 16,798.00 21,204.00
Income Available to Com Incl
ExtraOrd
USD 21,863.00 22,074.00 12,193.00 16,798.00 21,204.00
Diluted Net Income USD 21,863.00 22,074.00 12,193.00 16,798.00 21,204.00
Diluted Weighted Average
Shares
USD 8,470.00 8,399.00 8,254.00 8,013.00 7,832.00
Diluted EPS Excluding
ExtraOrd Items
USD 2.58 2.63 1.48 2.10 2.71
Diluted Normalized EPS USD 2.60 2.65 2.29 2.25 2.75
DPS – Common Stock
Primary Issue
USD 0.89 1.07 1.21 1.39 1.53
Balance Sheet
Cash & Equivalents USD 3,804.00 8,669.00 5,595.00 6,510.00 7,663.00
Short Term Investments USD 73,209.00 77,039.00 90,875.00 106,729.00 125,238.00
Cash and Short Term
Investments
USD 77,013.00 85,708.00 96,470.00 113,239.00 132,901.00
Accounts Receivable –
Trade, Net
USD 17,486.00 19,544.00 17,908.00 18,277.00 22,431.00
Total Receivables, Net USD 17,486.00 19,544.00 17,908.00 18,277.00 22,431.00
Total Inventory USD 1,938.00 2,660.00 2,902.00 2,251.00 2,181.00
Other Current Assets, Total USD 5,029.00 6,334.00 5,517.00 5,893.00 5,183.00
Total Current Assets USD 101,466.00 114,246.00 122,797.00 139,660.00 162,696.00
Property/ Plant/ Equipment,
Total – Gross
USD 22,504.00 27,804.00 32,337.00 0.00 47,913.00
Accumulated Depreciation,
Total
USD -12,513.00 -14,793.00 -17,606.00 0.00 -24,179.00
Property/ Plant/ Equipment,
Total – Net
USD 9,991.00 13,011.00 14,731.00 18,356.00 23,734.00
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Goodwill, Net USD 14,655.00 20,127.00 16,939.00 17,872.00 35,122.00
Intangibles, Net USD 3,083.00 6,981.00 4,835.00 3,733.00 16,661.00
Long Term Investments USD 10,844.00 14,590.00 12,028.00 10,413.00 5,956.00
Other Long Term Assets,
Total
USD 2,392.00 3,429.00 3,142.00 3,434.00 6,143.00
Total Assets USD 142,431.00 172,384.00 174,472.00 193,468.00 250,312.00
Accounts Payable USD 4,828.00 7,432.00 6,591.00 6,898.00 7,390.00
Accrued Expenses USD 4,117.00 4,797.00 5,096.00 5,264.00 5,819.00
Notes Payable/ Short Term
Debt
USD 0.00 2,000.00 4,985.00 12,904.00 9,072.00
Current Port. of LT Debt/
Capital Leases
USD 2,999.00 0.00 2,499.00 0.00 1,049.00
Other Current liabilities, Total USD 25,473.00 31,396.00 30,476.00 34,291.00 32,415.00
Total Current Liabilities USD 37,417.00 45,625.00 49,647.00 59,357.00 55,745.00
Long Term Debt USD 12,601.00 20,645.00 27,808.00 40,557.00 76,073.00
Total Long Term Debt USD 12,601.00 20,645.00 27,808.00 40,557.00 76,073.00
Total Debt USD 15,600.00 22,645.00 35,292.00 53,461.00 86,194.00
Deferred Income Tax USD 1,709.00 2,728.00 1,295.00 1,476.00 5,734.00
Other Liabilities, Total USD 11,760.00 13,602.00 15,639.00 20,081.00 25,049.00
Total Liabilities USD 63,487.00 82,600.00 94,389.00 121,471.00 162,601.00
Common Stock, Total USD 67,306.00 68,366.00 68,465.00 68,178.00 69,315.00
Retained Earnings
(Accumulated Deficit)
USD 9,895.00 17,710.00 9,096.00 2,282.00 17,769.00
Unrealized Gain (Loss) USD 1,794.00 3,531.00 3,169.00 0.00 0.00
Other Equity, Total USD -51.00 177.00 -647.00 1,537.00 627.00
Total Equity USD 78,944.00 89,784.00 80,083.00 71,997.00 87,711.00
Total Liabilities &
Shareholders’ Equity
USD 142,431.00 172,384.00 174,472.00 193,468.00 250,312.00
Total Common Shares
Outstanding
USD 8,328.00 8,239.00 8,027.00 7,808.00 7,708.00
Cash Flow
Net Income/ Starting Line USD 21,863.00 22,074.00 12,193.00 16,798.00 21,204.00
Depreciation/ Depletion USD 3,755.00 5,212.00 5,957.00 6,622.00 8,778.00
Deferred Taxes USD -19.00 -331.00 224.00 332.00 -3,296.00
Non-Cash Items USD 4,609.00 4,652.00 9,193.00 11,649.00 11,169.00
Changes in Working Capital USD -1,375.00 624.00 1,513.00 -2,076.00 1,652.00
Cash from Operating
Activities
USD 28,833.00 32,231.00 29,080.00 33,325.00 39,507.00
Capital Expenditures USD -4,257.00 -5,485.00 -5,944.00 -8,343.00 -8,129.00
Other Investing Cash Flow
Items, Total
USD -19,554.00 -13,348.00 -17,057.00 -15,607.00 -38,652.00
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Cash from Investing
Activities
USD -23,811.00 -18,833.00 -23,001.00 -23,950.00 -46,781.00
Financing Cash Flow Items USD 199.00 232.00 950.00 -369.00 -190.00
Total Cash Dividends Paid USD -7,455.00 -8,879.00 -9,882.00 -11,006.00 -11,845.00
Issuance (Retirement) of
Stock, Net
USD -4,429.00 -6,709.00 -13,809.00 -15,301.00 -11,016.00
Issuance (Retirement) of
Debt, Net
USD 3,537.00 6,962.00 13,661.00 18,283.00 31,459.00
Cash from Financing
Activities
USD -8,148.00 -8,394.00 -9,080.00 -8,393.00 8,408.00
Foreign Exchange Effects USD -8.00 -139.00 -73.00 -67.00 19.00
Net Change in Cash USD -3,134.00 4,865.00 -3,074.00 915.00 1,153.00
Cash Interest Paid USD 371.00 509.00 620.00 1,100.00 1,600.00
Cash Taxes Paid USD 3,900.00 5,500.00 4,400.00 3,900.00 2,400.00
Summarized Interim Statement
Income Statements Currency Dec-2016 (3
Months)
Mar-2017 (3
Months)
Jun-2017 (3
Months)
Sep-2017 (3
Months)
Total Revenue USD 24,090.00 22,090.00 23,317.00 24,538.00
Gross Profit USD 14,189.00 14,030.00 14,861.00 16,260.00
Operating Income USD 6,156.00 5,579.00 5,329.00 7,702.00
Net Income
USD 5,200.00 4,801.00 6,513.00 6,576.00
Diluted Normalized EPS USD 0.67 0.62 0.86 0.84
Balance Sheet Currency Dec-2016 Mar-2017 Jun-2017 Sep-2017
Total Current Assets USD 144,949.00 146,313.00 162,696.00 161,031.00
Total Assets
USD 224,610.00 225,017.00 250,312.00 249,097.00
Total Current Liabilities USD 70,787.00 52,005.00 55,745.00 51,615.00
Total Liabilities USD 155,801.00 155,288.00 162,601.00 159,450.00
Total Equity USD 68,809.00 69,729.00 87,711.00 89,647.00
Total Common Shares
Outstanding
USD 7,730.00 7,723.00 7,708.00 7,720.00
Cash Flow Currency Dec-2016 (6
Months)
Mar-2017 (9
Months)
Jun-2017 (12
Months)
Sep-2017 (3
Months)
Cash from Operating Activities USD 17,842.00 28,502.00 39,507.00 12,440.00
Cash from Investing Activities USD -33,221.00 -39,412.00 -46,781.00 -6,904.00
Cash from Financing Activities USD 17,345.00 11,109.00 8,408.00 -6,341.00
Net Change in Cash USD 1,958.00 203.00 1,153.00 -779.00
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Detailed Interim Statement
Income Statements Currency Dec-2016 (3
Months)
Mar-2017 (3
Months)
Jun-2017 (3
Months)
Sep-2017 (3
Months)
Total Revenue USD 24,090.00 22,090.00 23,317.00 24,538.00
Cost of Revenue, Total USD 9,901.00 8,060.00 8,456.00 8,278.00
Gross Profit USD 14,189.00 14,030.00 14,861.00 16,260.00
Total Operating Expense USD 17,934.00 16,511.00 17,988.00 16,836.00
Operating Income USD 6,156.00 5,579.00 5,329.00 7,702.00
Net Income USD 5,200.00 4,801.00 6,513.00 6,576.00
Diluted Normalized EPS USD 0.67 0.62 0.86 0.84
Revenue USD 24,090.00 22,090.00 23,317.00 24,538.00
Selling/ General/ Admin.
Expenses, Total
USD 4,950.00 5,081.00 5,711.00 4,978.00
Research & Development USD 3,062.00 3,355.00 3,514.00 3,574.00
Unusual Expense (Income) USD 21.00 15.00 307.00 6.00
Other, Net USD -185.00 -48.00 -23.00 -59.00
Net Income Before Taxes USD 6,363.00 5,916.00 5,545.00 7,984.00
Provision for Income Taxes USD 1,163.00 1,115.00 -968.00 1,408.00
Net Income After Taxes USD 5,200.00 4,801.00 6,513.00 6,576.00
Net Income Before Extra. Items USD 5,200.00 4,801.00 6,513.00 6,576.00
Income Available to Com Excl
ExtraOrd
USD 5,200.00 4,801.00 6,513.00 6,576.00
Income Available to Com Incl
ExtraOrd
USD 5,200.00 4,801.00 6,513.00 6,576.00
Diluted Net Income USD 5,200.00 4,801.00 6,513.00 6,576.00
Diluted EPS Excluding ExtraOrd
Items
USD 0.66 0.61 0.83 0.84
DPS – Common Stock Primary
Issue
USD 0.39 0.39 0.39 0.39
Diluted Weighted Average
Shares
USD 7,830.00 7,813.00 7,808.00 7,799.00
Balance Sheet Currency Dec-2016 Mar-2017 Jun-2017 Sep-2017
Total Current Assets USD 144,949.00 146,313.00 162,696.00 161,031.00
Total Assets USD 224,610.00 225,017.00 250,312.00 249,097.00
Total Current Liabilities USD 70,787.00 52,005.00 55,745.00 51,615.00
Total Liabilities USD 155,801.00 155,288.00 162,601.00 159,450.00
Total Equity USD 68,809.00 69,729.00 87,711.00 89,647.00
Cash & Equivalents USD 8,468.00 6,713.00 7,663.00 6,884.00
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Short Term Investments USD 114,020.00 119,296.00 125,238.00 131,506.00
Cash and Short Term
Investments
USD 122,488.00 126,009.00 132,901.00 138,390.00
Accounts Receivable – Trade,
Net
USD 14,343.00 12,882.00 22,431.00 14,561.00
Total Receivables, Net USD 14,343.00 12,882.00 22,431.00 14,561.00
Total Inventory USD 1,961.00 1,979.00 2,181.00 3,211.00
Other Current Assets, Total USD 6,157.00 5,443.00 5,183.00 4,869.00
Property/ Plant/ Equipment, Total
– Gross
USD 43,267.00 44,954.00 47,913.00 50,332.00
Accumulated Depreciation, Total USD -21,888.00 -22,992.00 -24,179.00 -25,523.00
Property/ Plant/ Equipment, Total
– Net
USD 21,379.00 21,962.00 23,734.00 24,809.00
Goodwill, Net USD 34,524.00 34,668.00 35,122.00 35,389.00
Intangibles, Net USD 11,001.00 10,547.00 16,661.00 16,442.00
Long Term Investments USD 8,911.00 7,299.00 5,956.00 5,320.00
Other Long Term Assets, Total USD 3,846.00 4,228.00 6,143.00 6,106.00
Accounts Payable USD 6,580.00 6,217.00 7,390.00 6,866.00
Accrued Expenses USD 3,982.00 4,604.00 5,819.00 4,108.00
Notes Payable/ Short Term Debt USD 25,065.00 7,187.00 9,072.00 8,170.00
Current Port. of LT Debt/ Capital
Leases
USD 599.00 599.00 1,049.00 1,050.00
Other Current liabilities, Total USD 34,561.00 33,398.00 32,415.00 31,421.00
Long Term Debt USD 59,306.00 76,222.00 76,073.00 76,255.00
Total Long Term Debt USD 59,306.00 76,222.00 76,073.00 76,255.00
Total Debt USD 84,970.00 84,008.00 86,194.00 85,475.00
Deferred Income Tax USD 1,133.00 465.00 5,734.00 5,513.00
Other Liabilities, Total USD 24,575.00 26,596.00 25,049.00 26,067.00
Common Stock, Total USD 68,177.00 68,554.00 69,315.00 69,419.00
Retained Earnings (Accumulated
Deficit)
USD 120.00 531.00 17,769.00 19,702.00
Unrealized Gain (Loss) USD 2,030.00 2,095.00 0.00 1,537.00
Other Equity, Total USD -1,518.00 -1,451.00 627.00 -1,011.00
Total Liabilities & Shareholders’
Equity
USD 224,610.00 225,017.00 250,312.00 249,097.00
Total Common Shares
Outstanding
USD 7,730.00 7,723.00 7,708.00 7,720.00
Cash Flow Currency Dec-2016 (6
Months)
Mar-2017 (9
Months)
Jun-2017 (12
Months)
Sep-2017 (3
Months)
Cash from Operating Activities USD 17,842.00 28,502.00 39,507.00 12,440.00
Cash from Investing Activities USD -33,221.00 -39,412.00 -46,781.00 -6,904.00
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 89
Cash from Financing Activities USD 17,345.00 11,109.00 8,408.00 -6,341.00
Net Change in Cash USD 1,958.00 203.00 1,153.00 -779.00
Net Income/ Starting Line USD 9,890.00 14,691.00 21,204.00 6,576.00
Depreciation/ Depletion USD 3,982.00 6,435.00 8,778.00 2,499.00
Deferred Taxes USD -572.00 -1,349.00 -3,296.00 -53.00
Non-Cash Items USD 682.00 2,029.00 11,169.00 450.00
Changes in Working Capital USD 3,860.00 6,696.00 1,652.00 2,968.00
Capital Expenditures USD -4,151.00 -5,846.00 -8,129.00 -2,132.00
Other Investing Cash Flow Items,
Total
USD -29,070.00 -33,566.00 -38,652.00 -4,772.00
Financing Cash Flow Items USD 200.00 -175.00 -190.00 -150.00
Total Cash Dividends Paid USD -5,824.00 -8,836.00 -11,845.00 -3,003.00
Issuance (Retirement) of Stock,
Net
USD -7,589.00 -9,472.00 -11,016.00 -2,263.00
Issuance (Retirement) of Debt,
Net
USD 30,558.00 29,592.00 31,459.00 -925.00
Foreign Exchange Effects USD -8.00 4.00 19.00 26.00
Capital Market Ratios
Key Ratios January 19,2018
P/E (Price/Earnings) Ratio 34.95
EV/EBITDA (Enterprise Value/Earnings Before Interest, Taxes,
Depreciation and Amortization)
0.00
Enterprise Value/Sales 0.00
Enterprise Value/Operating Profit 0.00
Enterprise Value/Total Assets 0.00
Dividend Yield 0.02
Market Cap 565,170.88
Enterprise Value 0.00
Note: The above ratios are based on
the share price as of January
19,2018, they are absolute numbers
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 90
Annual Ratios
Key Ratios Unit Currency 2013 2014 2015 2016 2017
Growth Ratios
Sales Growth % 0.00 5.60 11.54 7.77 -8.83
Operating Income Growth % 0.00 22.02 4.13 -34.99 10.47
EBITDA Growth % 0.00 21.49 2.84 -33.48 6.72
Net Income Growth % 0.00 28.77 0.97 -44.76 37.77
EPS Growth % 0.00 1.96 1.89 -13.56 -1.86
Working Capital Growth % 0.00 22.24 7.14 6.60 9.78
Equity Ratios
EPS (Earnings per Share) USD 2.00 2.58 2.63 1.48 2.10
Dividend per Share USD 0.80 0.89 1.07 1.21 1.39
Dividend Cover Absolute 2.50 2.90 2.46 1.22 1.51
Book Value per Share USD 7.92 9.48 10.90 9.98 9.22
Cash Value per Share USD 0.83 0.46 1.05 0.70 0.83
Profitability Ratios
Gross Margin % 76.22 73.81 68.82 64.70 61.58
Operating Margin % 29.52 34.11 31.85 19.21 23.28
Net Profit Margin % 23.03 28.08 25.42 13.03 19.69
Profit Markup % 320.55 281.89 220.68 183.25 160.28
PBT Margin (Profit Before Tax) % 30.20 34.75 32.04 19.78 23.15
Return on Equity % 25.58 27.69 24.59 15.23 23.33
Return on Capital Employed % 24.57 25.29 21.82 14.40 14.81
Return on Assets % 14.00 15.35 12.81 6.99 8.68
Return on Fixed Assets % 60.14 64.83 47.56 34.79 36.91
Return on Working Capital % 41.54 41.46 40.30 24.58 24.73
Cost Ratios
Operating Costs (% of Sales) % 70.48 65.89 68.15 80.79 76.72
Administration Costs (% of Sales) % 24.99 26.06 23.59 21.72 22.57
Liquidity Ratios
Current Ratio Absolute 2.60 2.71 2.50 2.47 2.35
Quick Ratio Absolute 2.57 2.66 2.45 2.41 2.31
Cash Ratio Absolute 1.93 2.06 1.88 1.94 1.91
Leverage Ratios
Debt to Equity Ratio Absolute 0.18 0.20 0.25 0.44 0.74
Net Debt to Equity Absolute 0.08 0.15 0.16 0.37 0.65
Debt to Capital Ratio Absolute 0.13 0.15 0.18 0.28 0.40
Efficiency Ratios
Microsoft Corporation
Company Overview
Microsoft Corporation
© MarketLine
Page 91
Asset Turnover Absolute 0.61 0.55 0.50 0.54 0.44
Fixed Asset Turnover Absolute 8.92 7.79 6.67 6.35 4.65
Inventory Turnover Absolute 15.42 10.52 10.18 11.38 14.56
Current Asset Turnover Absolute 0.87 0.77 0.76 0.76 0.61
Capital Employed Turnover Absolute 1.11 0.99 0.97 1.17 1.19
Working Capital Turnover Absolute 1.41 1.22 1.27 1.28 1.06
Revenue per Employee USD 0.00 0.00 0.00 0.00 0.00
Net Income per Employee USD 0.00 0.00 0.00 0.00 0.00
Capex to Sales % 3.13 5.47 6.32 6.35 9.78
R&D to Sales % 13.31 13.37 13.11 12.87 14.05
Interim Ratios
Key Ratios Currency December
01,2016
March
01,2017
June
01,2017
September
01,2017
Ratio Type
EPS (Earnings per
Share)
USD 0.66 0.61 0.83 0.84 Equity Ratios
Dividend per Share USD 0.39 0.39 0.39 0.39 Equity Ratios
Book Value per Share USD 8.90 9.03 11.38 11.61 Equity Ratios
Current Ratio Absolute 2.05 2.81 2.92 3.12 Liquidity Ratios
A Progressive Digital Media business
John Carpenter House, John Carpenter Street, London, United Kingdom, EC4Y 0AN
T: +44 (0) 203 377 3042 | F: +44 (0) 870 134 4371 | E: reachus@marketline.com | W: www.marketline.com
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