Public Relations

Please see attached document for details on the assignment

Please check for changes and updates tomorrow. (Tuesday January 30, 2018 after 10am).

Phase 1: Public Relations Campaign for a New Product or Service

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product – Apple Home Pod Speaker ( No more than 450 words)

· Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s).

· Promotional opportunities for this product/service within your client’s company.

Format your paper consistent with APA guidelines.

Phase 2: Questions 50 to 75 words

1. Given the complexities related to the various ‘publics’ that may impact a firm, how should a firm assess and manage ‘public opinion’?

2. Do you think it is appropriate for a government agency to have an active PR function?

3. How does PR and Community Relations intersect for a firm?

4. How will PR fit in with the Marketing function?

5. How are PR and Advertising related or different?

6. Differentiate between the types of communication required for community, government and investor relations

7. Evaluate the influence of public opinion with external public relations

8. Differentiate between internal and external publics.