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The success of a product or a company in the marketplace is highly dependent on the target
markets ability to distinguish a given product from another. One way this is accomplished is
through branding. When it comes to branding, companies must make complex decisions that
will have a prolonged effect on the perception of the product and company in the marketplace.
In this discussion, you will discuss product placements based on brand name marketing in the
film industry.
Product placement deals have been a common practice in the film industry for quite some time,
but the focus on placing popular brands in movies and television shows was never as important
as it is today. To execute this Discussion, watch one of your favorite television shows or a
recent popular movie and discover a brand of a product that is featured in the plot of the story.
Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your
mind is not consciously looking for it.
● Read Chapter
10
in your textbook to understand how companies make branding
decisions.
● View marketing uses of branding. Download the transcript.
● Watch the video segment concerning Brand, Design, and Differentiation as discussed by Tom
Peters (Tom Peters Company ©1999-2014) to supplement your understanding of product
branding by Tom Peters-Filmed by BVO 2009 and now available via YouTube™ at:
Used by permission of Tom Peters. See www.tompeters.com for additional information.
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and introduce the brand of a
consumer product that you found was featured in the plot of the story.
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you
identified in the plot of the story. Explain your answer.
3. Discuss how the television show or movie increases or decreases the brand equity of
the product.
4. Describe the brand strategy of the product you identified within the plot of the story.
http://college.cengage.com/coursemate/marketing/lamb_9781285092508/courseware/animated_figures/ch10/0904_1.clean.txt
Review the grading rubric below before beginning this activity. Respond in a Microsoft
Word document in a minimum of 250 words to the checklist items above using APA format
and citation style. Make sure to include an additional Title and references page.
For additional help with your writing and APA citation, please visit the Writing Center
accessed from the Academic Tools area, then select Academic Support Center and when
you see the main page the Writing Center is located in the bottom left quadrant. Save
your Assignment titled per the example (Ex: TAllen-MT219 Assignment-Unit 7 x) and
submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.
Unit 7 Assignment:
Goods and Services
Marketing
Percent
possible
Points
possible
Points
Earned
Comments
Content per Checklists
100% 50
Answer provides
complete information
demonstrating analysis
and critical thinking in
response to the checklist
items.
80%
Based on the reading of
Chapter 10 and the website
video segment, provides a
correct minimum response of
250 words to the following:
5. Identify the television
show or recent movie
you watched, and
introduce the brand of a
consumer product that
you found was featured
in the plot of the story.
10
2. Discuss the type of
consumer product
(convenience, shopping,
specialty, unsought) you
identified in the plot of
the story. Explain your
answer.
10
3. Discuss how the
television show or movie
increases or decreases
the brand equity of the
10
product.
4. Describe the brand
strategy of the product
you identified within the
plot of the story.
10
Subtotal: 80% 40
Provides a complete
response in a minimum of
250 words to the checklist
items in a Word document
using correct grammar,
spelling, and APA format and
citation style and reference
page.
20% 10
Percent Total
Points
possible
Your Assignment
Score:
100% 50
- Assignment 7: Goods and Services Marketing
Scenario:
Directions to complete this Assignment:
Directions for Submitting this Assignment:
|
Unit 7 |
[AB204: Macroeconomics] |
Unit 7 Assignment
1. This section deals with increase money supply given two scenarios (see “a” and “b” below).
In Westlandia, the public holds 50% of money one (M1) in the form of currency, and the required reserve ratio is 20%.
1. Estimate how much the money supply will increase in response to a new cash deposit of $500 by completing the accompanying table.
(Hint: The first row shows that the bank must hold $100 in minimum reserves — 20% of the $500 deposit — against this deposit, leaving $400 in excess reserves that can be loaned out. However, since the public wants to hold 50% of the loan in currency, only $400 × 0.5 = $200 of the loan will be deposited in round 2 from the loan granted in Round 1.)
Round
Deposits
Required reserves
Excess reserves
Loans
Loan proceeds held as currency
Loan proceeds deposited
1
$500.00
$100.00
$400.00
$400.00
$200.00
$200.00
2
$200.00
3
4
5
6
7
8
9
10
Totals
b) How does your answer compare to an economy in which the total amount of the loan is deposited in the banking system and the public does not hold any of the loans in currency? (Hint: Complete the table below when none of the loan proceeds held in currency following the example for row 1.)
Round
Deposits
Required reserves
Excess reserves
Loans
Loan proceeds held as currency
Loan proceeds deposited
1
$500.00
$100.00
$400.00
$400.00
0.00
$400.00
2
$400.00
3
4
5
6
7
8
9
10
Totals
c) What does this imply about the relationship between the public’s desire for holding currency and the money multiplier? Which scenario will contribute more to increase in money supply?
1. Explain how each of the following changes quantity of money (money supply) in the economy.
a.
the Fed buys bonds
b.
the Fed auctions credit
c.
the Fed raises the discount rate
d.
the Fed raises the reserve requirement
1. Assume that in a country the total holdings of banks were as follows:
Amount in million dollars
Required Reserve
$45
Excess Reserve
$15
Deposits
$750
Loans
$600
Treasury Bonds
$90
Show that the balance sheet balances if these are the only assets and liabilities.
Assuming that people hold no currency, what happens to each of these values if the central bank changes the reserve requirement ratio to 2%, banks still want to hold the same percentage of excess reserves, and banks do not change their holdings of Treasury bonds? How much does the money supply change by?
v.6.9.17 1 of 3
