You wish to purchase a new car and have a maximum of $40,000 to spend. Describe in detail your negotiation strategy and your counterpart’s likely negotiation strategy.

Instructions:

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1. Answers to discussion questions should be no less than 200 or more than 300 words.

   

2. In addition to material from the textbook, students should seek additional scholarly sources of information to enhance their discussion question response. A minimum of two (2) outside sources of information must be used. The textbook may not be considered an outside source of information. Please see Section VII of the Syllabus, Obtaining Information, for directions on use of outside sources.

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3. All quotations and paraphrases used must be properly cited, including information from the textbook. The student should also include a list of references for the citations used.

   

4. The format for citations and references must conform to the format specified in the Publication Manual of the American Psychological Association, Six Edition (commonly referred to as the APA).

   

5. In addition to posting their answer to the discussion question, students are required to reply to at least two (2) other student’s responses. Responses to other student’s posts are expected to be well-thought-out adding their own insights to the topic under discussion. Post responses must be least 50 words in length. Students are not required to cite outside sources in their replies to other student’s posts.

   

6. Students will be graded based on their response to the question and their two responses to other student’s discussion questions.

   

7. Format for responding to Discussion Questions:

   

When responding to a discussion question, always begin by listing the discussion question number and whether you are posting a response or replying to a post. For example: 

   

“Question 1 – Post: The key components of the communication process are…..”

   OR   

“Question 1 – Reply: I agree with Jane’s post listing the key components of the communications process. However, I would like to also point out…..”

  

Post from alice:

As the textbook mentions a “new luxury car”, I will use that as a starting point, for a true “luxury”

 

car purchase

 for $40,000 is impossible without negotiation. I would start with a list of “must haves” and outline a long term strategy (Keep indefinitely or eventually trade it in? Advanced safety features or comfort items like Bluetooth?). After researching the most financially reasonable source and knowing what features are absolute musts, my negotiation strategy, based on the depressed economic market for luxury items, would be win-lose. Despite calling it win-lose, the dealer “wins” in selling the car – just not at the top price he desired. As highlighted by Automotive News (2011), a peer reviewed economic journal, 

car dealers

 are suffering due to customer economic fears and must unload merchandise at a discount. Preparing a comparative list of luxury brands similar to my choice, including online purchase discounts and professional affiliation discounts, would give me the ammunition for bargaining.

 

I would expect my counterpart – 

the car dealer

 – to suggest using my $40,000 as a down payment to push for additional features and raise the price. Banks have increased lending and loosened credit restrictions to fuel sales, per the peer reviewed article from US Banker (2011) so that would be the likely gambit by my counterpart. Sticking to the list without being swayed by emotional appeals from the salesperson will assure that the purchase is completed successfully for under $40,000. 

 

REFERENCES:

 

 Snyder, J. (2011, August 29). Analysts cut auto sales predictions; Low inventories, fragile economy begin a stampede to lower forecasts. Automotive News, 86(6479), 0001.

 

 Auto Lending’s Rebound; Banks are going from reverse to overdrive with indirect auto lending, as consumers who put off car purchases for years start buying again. (2011, April 1). US Banker, 121(4), 34

 

My response : no more than 50 words

Post from ben:

Buying a car from a dealer can be an awful experience. It takes forever, often many hours longer than you anticipated (Tuttle, 2012, p. 1). There is always a feeling of being manipulated into doing something you did not go there to do, namely spending more money than you planned. One way to turn this potentially painful experience into a successful purchase is to prepare before going into the dealership and to implement a strategy suited to your ultimate goal: buying a car for less than your budget of $40,000. One approach is to go in with a win-lose strategy. The win-lose strategy “is based on the assumption that only one group can win”, and as the buyer a “win” is getting the best price possible (Tofanelli, 2012, Location 7222). This is an adversarial approach as, by definition, one side must lose. The dealer will probably have a similar approach as they want to sell the car for the most money possible. Be prepared to adjust your approach as the negotiation wears on. “Negotiations rarely go as planned, as subconscious wishes, desires, irrationality, and emotions always distort the final outcomes” (Jensen, 2012, P. 1). Good research beforehand and patience during the negotiations are both keys to getting the car you want for the price you are willing to pay.
References
Jensen, K. (2012, February 23). What’s Your Negotiation Strategy? – Forbes. Information for the World’s Business Leaders – Forbes.com. Retrieved January 18, 2013, from

http://www.forbes.com/sites/keldjensen/2012/02/23/whats-your-negotiation-strategy/

Tofanelli, D. (2012). Communication In Organizations – Kindle Edition (1st ed.). Bloomington, IN: 

AuthorHouse

.
Tuttle, B. (2012, September 5). Car-Buying Tips: Save Time, Money By Staying Out of Car 

Dealerships

 | TIME.com. Business & Money | The latest news and commentary on the economy, the markets, and business | TIME.com. Retrieved January 18, 2013, from 

How to Make the Worst Part about Buying a Car a Little Less Miserable

My response: no more than 50 words

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