marketing discusion help

need help with several marketing business discusion questions due 1/26/18

MKTG

Hello, I need help with the following discussion questions. Each question needs to be answered. Each question needs to have a minimal of 150 words. APA format, all work must be cited. No plagiarism. Due 1/26/18

One of the major trends over the past few years in marketing research is the use of “Big data”. This is data, usually collected at individual customer level across a variety of platforms – online and offline, which gets merged into a “big dataset” to create a quite detailed picture of customer behavior.

Have a look at the following 

NY Times article

, which gives a very nice overview of how “big data” is used by marketers. 

What are the opportunities for marketers associated with using this type of data? How reliable/useful are these types of analyses?

In your opinion, are there any ethical concerns when using this type of data? What are some of these ethical risks – and what could be done about it?

For one of the companies/products below, discuss how to build and use a SWOT analysis grid. In your opinion, what are the most relevant internal and external factors for the company?

Strengths: what is company good at?

Weaknesses: what needs work?

Opportunities: what is going on in marketplace?

Threats: what should company be wary of?

Based on your analysis, what are some SMART objectives the company might consider including in their 3 – 5 year strategic plan?

https://www.amazon.com/b/?node=10667898011&lo=digital-text

https://www.waivecar.com/how-it-works.html