Marketing Strategic Plan Part 5

Strategic Plan

Strategic Plan Assignment

The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.

For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed. Your strategic plan will be completed throughout the course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address instructor feedback when possible.

Marketing Topic 5

Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals is essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are willing to invest their time and energy. Additionally, by deciding who potential customers are, deciphering their needs, and likes and dislikes, learning about their lifestyle, and observing how the target market behaves, creating a brand that appeals to these customers is possible.

Create a 15-

2

0 slide PowerPoint with speaker notes that explains your marketing strategy. Refer to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research and experience, your ideas may have changed and can be modified at any time during this plan.

Address the following:

1. What is your target market?

2. What is the size of your target market?

3. What resources do you believe would be required to implement your plan?

4. How will you reach your plan?

5.

How does your marketing strategy seek to achieve your vision? How will you measure if the marketing strategy is achieving your vision? What are the indicators to identify this?

6. What type of leadership and innovative qualities do you plan to implement in order to execute your marketing strategy?

Provide three to five sources in your presentation.

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

2

Kevin Smith

Operation Chart

GCU/MGT 660

Jan 17 2018

Operations Chart

Directions: Complete the Operations Chart, based upon the strategic plan you have established for your organization. Write your strategic initiative in the space provided and write three to five primary goals. Next, select one goal/objective from the primary goals/objectives you listed. As you complete each row in the Year 1 column, consider the key organization functions and skills listed in each box, and articulate your strategies related to each. Repeat the identified goal/objective for Year 2 and Year 3. Please note the goals/objectives can be different from year to year.

Strategic Plan (Vision): By the end of the calendar year, Starbucks wants to improve customer satisfaction by 10%.

Primary Goals/Objectives:
1. Customer service improvement
2. Distribution channel improvement
3. Marketing and technology improvement

Year 1

Year 2

Year 3

Goal/Objective (How will you reach your strategic initiative?)
· Reemphasis the importance of training employees on social skills and communication with customers
· Understanding and developing new ways to use Distribution channels
· Develop friendly relations with customers.

Goal/Objective (How will you reach your strategic initiative?)
· Being available for customers once they enter the store.
· Engage customers and promote employees to communicate throughout customer visit.
· Ask customers to fill out customer surveys/feedback

Goal/Objectives (How will you reach your strategic initiative?)
· Focus on employee and customer communication.
· Develop great working environment
· Hold employees accountable.

Operational Issues (Consider problems that might arise and the importance of contingency planning)
· Funds to improve training plan for employees.
· Make sure training plan is focused to customer support.
· Help guide employees on the new change and correct employees that are resistant to the new change

Operational Issues (Consider problems that might arise and the importance of contingency planning)
· Unrealistic feedback tools.
· Employees not accepting new customer support changes.
· Employees that are not willing to change with new policy.

Operational Issues (Consider problems that might arise and the importance of contingency planning)
· Security of new IT system.
· Employees not engaged with new accountability process.
· Employee Communication obstacles.

Human Resources (How will you address staffing needs and organizational growth?)
· Hiring qualified personal and use a vectoring process to determine best qualified new hire.
· Use outside organization to training new personal.
· Develop new marketing plan with selective marketing personal.

Human Resources Issues (How will you address staffing needs and organizational growth?)
· Employ only capable and competent employees.
· Establish realistic goals and customer support strategic plan
· Allowing team leaders to guide team to new customer support plan

Human Resources Issues (How will you address staffing needs and organizational growth?)
· Enhance employee training program.
· Offer completive salaries and hourly wages.
· Fund IT department to enhance security system.

Supply Chain (How and where will you acquire resources?)
· Devote time to staff to acquire skills.
· Use recruiters to get best employees
· Hire within to keep loyalty in company.

Supply Chain (How and where will you acquire resources?)
· Develop from all departments.
· Use capital for hiring.
· Look at sales to generate amount that can be used.

Supply Chain (How and where will you acquire resources?)
· Work with budgeting to get set about per quarter to on all items purchased for the company.
· Look at salaries and hourly wages through company handbook/laws.
· Fund IT security updated through IT and have most up to date software.

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)
· Have advertising events.
· Have monthy promotional drinks and selective items throughout year.
· Focus on every customer and not specific audience.

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)
· Use location to focus on sales.
· Use Promotional events for discounts and items that are market down.
· Have a competitive advantage against other competitors.

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)
· Be accustomed to customer needs and wants.
· Use CSR to improve customer satisfaction.
· Utilize company Brand to improve marketing strategy.

Value Chain (How does your firm add value to primary and support activities in the value chain?)
· Establish rapport with suppliers.
· Support operational systems with primary duties
· Establish support with in/outbound freight or shipments.

Value Chain (How does your firm add value to primary and support activities in the value chain?)
· Searching for liable vendors and select best pricing options.
· Practice good HR policies and procedures.
· Having and hiring loyal and confident employees.

Value Chain (How does your firm add value to primary and support activities in the value chain?)
· Ensure company has effective communication structures.
· Ensure QA has proper guidance and policies.
· Ensure IT programs are up to date.

Leadership (Leadership methodology and any bias you may have.)
· Allow team members to grow and enable team supervisors to provide their own training program.
· Participation and Understand team focus and needs
· Support team members and leadership decisions.

Leadership (Leadership methodology and any bias you may have.)
· Support bias through company leaders.
· Delegation to team members and supervisors on biases.
· Education leadership on and biases towards time management.

Leadership (Leadership methodology and any basis you may have.)
· Participation with leaders through third-person bias.
· Stop awareness bias and educate leaders and supervisors
· Support team members and supervisors on civility bias.

Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)
· Establish training plan with Training being done to particular team members.
· Supervisors who are inadequate learning skills to preform job.
· Team members who do not have customer service skills.

Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)
· Hold employees accountable and document negative performances.
· Use proper feedback to correct unacceptable behaviors.
· Poor work ethic due to acuity bias

Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)
· Communication and obtaining objectives/goals
· IT discipline and values to reach goals.
· Have ethical working environment to accomplish goals.