wk 6 Discussion

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Running Head: SEARCH ENGINE WEB RELEVANCE

SEARCH ENGINE WEB RELEVANCE 2

Search Engine Web Relevance

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Institution of Affiliation

Date

Search engine web relevance

Every business or web owners look out for popularity for many viewers. They target to reach and spread their information to as many people as possible. For this to be realistic, their content must be of high value. The thing here is marketing and maximizing profit. To make a web content relevant, this factors should be put into consideration.

One is visibility. The content should be well aligned in a way that it appears on the top of the organic page. Engines should be in apposition to find you faster and vivid. The links should not be broken or duplicated ( Langville, and Meyer,2011). Generally, searchers will try to access the first pages that are displayed.to do this, one should higher experts in search engine optimizer.

Two, language used in keywords should be critically checked. What one says and how he says it matters a lot. Keywords should be in the right place, title tag, paragraphs, grammar and so on.one should use a simple language of communication which is not wordy and ambiguous .the sentences should be simple and easy. ( Brin, and Page, 2012).

Three is the value of the content. The question here is, does the web answer the questions or not? Does it give enough or complete information or leave the researcher hanging.it should be informative and doesn’t deviate from the main topic. The content should be reach and satisfying.

Four, it is very crucial to ensure that the content on the web is excellent and of high quality. For one to make a great page, he should ensure that keywords and links are of high quality. High-quality pages will generally have a longer period on the page. This is attained through having strong titles, clear explanations and peculiar images and videos.

Reference

Brin, S., & Page, L. (2012). Reprint of: The anatomy of a large-scale hypertextual web search engine. Computer networks, 56(18), 3825-3833.

Langville, A. N., & Meyer, C. D. (2011). Google’s PageRank and beyond: The science of search engine rankings. Princeton University Press.