BUSN412 1-2 PG REPORT

1-2 PAGE REPORT ON ANY MCDONALDS ARTICLE

Be sure to use specific course concepts : Examples are Competitive Intelligence, Demographics, Porter’s 5 Forces, Value Chain Analysis, Resource-Based View, Balanced Scorecard, Human Capital, and Social Capital.

Be sure you include the news article or a summary, as well as the 1- to 2-page report using bullet points that fully addresses the following points in this order.

• The organization you have chosen for your Course Project by name,
• why and how the news material is important and relevant to the course content using specific course concepts from this week’s assigned reading by citing the name of the concept and the page it is located on in the textbook, and
• what practical managerial implications the material has.