Please I need this tomorrow Sunday at 2pm

Please I need this tomorrow if you are unable to deliver by tomorrow do not respond to my homework….. Thank You

I have enclose a copy of my week 1 assignment under RJ

Instructions:

Using the attached “Assignment_2 Template,” complete STEEPLE and SWOT analyses for the same brand you researched in your Week 1 assignment, “Initial Company Research.” Draw conclusions and cite references. Again, you’ll do the STEEPLE first and use it to make your SWOT more insightful and thorough. Review all of the instructions and attachments carefully before you begin. As you research, do not run searches for completed STEEPLE and SWOT analyses, or any other acronym that explores environmental factors.

1. OPEN the attached document, “STEEPLE and SWOT Things to Look For.” Read carefully.

2. PROVIDE one or more statements for each of the seven elements of the STEEPLE analysis (Sociological, Technological, Economic, Ecological, Political, Legal and Ethical). Imagine how these factors will influence your company’s Strengths, Weaknesses, Opportunities and Threats. It’s okay if you elaborate on one or two things you already researched for Assignment Week 1, “Initial Company Research”. Researched data often overlaps. For instance, you may note a Sociological factor that seems to be influencing your target market segments.

3. PROVIDE at least three statements in each of the four sections of the SWOT chart. Each statement should relate specifically to the topic of its section (a Threat should go in the “threat” section).

4. WRITE two to three paragraphs in the “Conclusions” section that draw conclusions from your findings above. This is the analysis part where you develop insights. Your analysis should include where your company stands now compared to its competitors and the industry as a whole, where it excels, and where it can improve. What appears to be the most important need, problem or opportunity right now? In Assignment 4, you will make recommendations based on your conclusions here.

References: Cite your sources. Use APA short form after each STEEPLE observation on the template, and list them in long form in the references section at the end. ***Remember: neither Wiki sites nor personal blogs are considered credible sources for academic/professional research. If you visit Wikipedia, you must click through to the original source in the linked footnotes. The same goes for completed (SWOT, STEEPLE, etc.) analyses you find online. If you find one, you must visit the sources it provides and create your own analysis with them. If there are no sources with the completed analysis, you may not consider it. Finally, you may not use other students’ analyses you find online.

***Style: Use APA format and formal business writing style. Avoid informal language (“Sales went through the roof and the president freaked out.”). Avoid first person (“I”, “we”, and “you”). Spell out abbreviations at first use (MLB, RPG, EDM). Keep it research-based and free from personal opinion.

**PLEASE I NEED THIS TOMORROW (SUNDAY) AT 2PM **

Please make sure you read the instruction carefully and I have posted my week 1 assignment for you to go off of. Thank You

Page

An Environmental Analysis for

(Company/Division/Brand)

(Student Name)

University

Project & Portfolio II: Business and Marketing

(Date)

The STEEPLE Analysis (Include Citations)

PROVIDE at least one observation for each of the seven elements of the STEEPLE analysis (you can make more). These should be full paragraphs that include explanation and detail. These observations should also help you to make statements that go in the SWOT chart, below. Remember to put a “short form” citation in APA format after each observation here, and list the corresponding APA “long form” reference in the Reference section at the end.

Keep the focus on the division/brand. You may observe something that affects the parent company or the industry, and which will affect the division/brand, too. It’s okay to include those observations, but always remember it’s the division/brand you’re working for. Not the parent.

SOCIOLOGICAL:

TECHNOLOGICAL:

ECONOMIC:

ECOLOGICAL:

POLITICAL:

LEGAL:

ETHICAL:

The SWOT Analysis (Citations optional)

Provide at least three statements in each of the four sections of the SWOT chart: Strengths, Weaknesses, Opportunities and Threats. Include explanations and details within the chart that make your points clear. A phrase is not enough. Each point should be a short paragraph.

HELPFUL

HARMFUL

INTERNAL

STRENGTHS

WEAKNESSES

EXTERNAL

OPPORTUNITIES

THREATS

Conclusions: (Include Citations)

Findings lead to Conclusions. In two or three well-developed paragraphs, provide conclusions for the company based on your analysis of the findings. This means talking about the meaning of your findings. For instance, is there growing negative feedback from customers based on perceived changes to quality? Then it would be fair to say that the brand probably has a public relations crisis looming in the near future.

Try to assess the fit of the current market position for your product. How does it compare to its competitors and its industry as a whole? Where does it excel? Where can it improve? How does the company’s financial health factor into what it can and can’t do?

With this exercise, you should begin to identify what questions your client hired you to answer. Note what should be new goals and actions for the future. Note whether there should be any changes to product/service line, target market or message. You will elaborate in Week 4 when you make specific, future oriented and actionable recommendations for your company.

References:

In APA format, list each reference you used (at least five). Each reference in this section should have a corresponding “short form” citation in the STEEPLE section or the Conclusions section.

STEEPLE and SWOT: Things to Look For

STEEPLE Analysis

1. Social

Consider: Demographics, age and structure of
populations, patterns of work, gender roles,
public opinion, life expectancies, religions, diet
and nutrition, fads, entertainment, etc. Are the
company’s target markets growing or shrinking?
Are the company’s products trendsetting, or
cultural touch points? What social mores have an
influence on your company or product?

2. Technological

Consider: Information and communications,
scale and rate of change, Internet downloads,
streaming, etc. What capabilities does the
company have now? What innovations is it
pursuing? What other innovations in the
marketplace now can the company adopt now or
in the future? What technologies that it uses are
in the mature or declining part of their cycle?

3. Economic

Consider: Rate of economic growth, interest
rates, inflation, disposable income, etc. Are the
company’s markets experiencing growth or
recession? Look at employment figures and
trends. Examine domestic and international.
What’s happened with the parent company’s
stock price in the most recent years? Is it in step
with market indicators?

SWOT Analysis

1. Strengths

Consider: What are the strengths the company has both internally
and in the current marketplace? How are its finances? What are its
strongest brands or product lines? What reputation does it have with
its customers? How good is customer service? How do its revenues,
sales, viewership or users reflect success, in comparison to its
competitors? Be specific; cite facts/figures.

2. Weaknesses

Consider: What weaknesses could the company have in its internal
operations and in its standing in the marketplace? Does it have any
weak brands or product lines? What could it do better? Consider
employees, prices, strategies, etc. Are its revenues, sales, viewership
or users less than its competitors? Back up statements with facts/
figures and their sources.

3. Opportunities

Consider: What opportunities exist in the market place? What ‘unmet’
potential customer needs present themselves for this company, with
the type of products it provides. How could it modify its product line
to meet those needs? Do its competitors have any weaknesses and
how can the company take advantage of them? Does it have a
potential or existing technology advantage? Back up statements.

4. Threats

Consider: What threats to the company’s potential success are there
in the current economic environment? From competitors? From
changing technology or from other forces such as political or
ecological? Look at the environment of that industry as a whole. Is
the industry or segment itself growing or shrinking? How could this
affect the company in the future? Back up statements with facts/
figures and their sources.

STEEPLE Analysis

4. Ecological

Consider: Energy issues, cost of fuel, greening of the
planet, pressure groups, disasters, etc. How does your
company use natural resources? Does it have any
“green” initiatives? How does your company handle
pollution and waste? Resource conservation? Resource
preservation?

5. Political

Consider: Public services, taxes, unions, commissions,
government stability, etc. What is happening in the
company’s local community? What groundswells or
demonstrations have taken place? Also, are there any
people relationships inside the company that are
affecting business?

6. Legal

Consider: Advertising regulations, product safety,
legislation, trade regulation, intellectual property
protection/theft, etc. What’s happening with domestic
laws (state or federal legislatures)? What’s happening
with foreign laws in any overseas markets? Do
consumers have any complaints or grievances? Are
there any pending lawsuits or class actions?

7. Ethical

Consider: Integrity, trust, diversity, compliance,
decision-making, etc. Describe your company’s
corporate social responsibility statement. In what ways
do they engage with the larger community? In what
ways do they empower and engage their employees?
Do they have a Code of Ethics or a Code of Conduct?
What parts of the Code stand out?

Heather Torres

SWOT Analysis

Heather Torres

Heather Torres’s Album

What VUCA Really
Means for You

It’s become a trendy managerial acronym: VUCA,
short for volatility, uncertainty, complexity, and

ambiguity, and a catchall for “Hey, it’s crazy out
there!” It’s also misleading: VUCA conflates four

distinct types of challenges that demand four
distinct types of responses. That makes it difficult
to know how to approach a challenging situation
and easy to use VUCA as a crutch, a way to throw
off the hard work of strategy and planning—after

all, you can’t prepare for a VUCA world, right?

Actually, you can. Here is a guide to identifying,
getting ready for, and responding to events in

each of the four VUCA categories.

A version of this article appeared in the January–
February 2014 issue of Harvard Business Review.

https://hbr.org/2014/01/what-vuca-really-
means-for-you

https://hbr.org/archive-toc/BR1401

https://hbr.org/2014/01/what-vuca-really-means-for-you

Page

Full Sail University
Project & Portfolio II: Business and Marketing

An Environmental Analysis for
BULGARI Hotels and Resorts

Great Student
October 14th, 201

Page

The

STEEPLE
Analysis

SOCIOLOGICAL
(#O1
and
#O3):

A. Since
we
host
an
elite
group
of
individuals
whose
income
is
over
and/or
close
to
the

million-‐dollar
level,
we
need
to
understand
where
this
elite
concentrates
the
most.
We

see
that
of
the
15
top
cities
in
the
world
with
the
most
millionaires,
seven
of
them
are

located
in
Asia
totaling
an
outstanding
number
of
around
1,374,000
millionaires

(Worldatlas.com,
2015).

B. “North
America
is
still
the
richest
continent
by
total
regional
population
of
millionaires”.

This
is
proven
by
the
58%
increase
of
millionaire
individuals
in
the
last
couple
years

(Worldatlas.com,
2015).

TECHNOLOGICAL
(#S1
&
#W1):

A. Guests
want
the
same
technology
experience
they
have
at
home
or
office
and
if
they

have
a
bad
experience
may
not
return
to
hotel.”
(O’Halloran,
P.
2015).
Meaning
that
fast

and
free
Wi-‐Fi
is
a
must.

B. Luxury
is
a
synonym
with
the
BULGARI
brand
and
needs
to
serve
like
so.
Studies
confirm

that
guest
“expect
their
experience
within
a
hotel
to
totally
personalized
to
them”

catering
them
with
the
most
detailed
services
like
a
“welcome
message
on
the
TV

screen
and
food
preferences”
as
well
as
“Personal
training
or
flowers
in
the
room.”

(O’Halloran,
P.
2015).

C. The
process
of
check-‐ins
has
been
increasingly
changing
all
over
the
hospitality
and

truism
market.
We
have
multiple
options
to
check
in
like
self-‐serve
check
in
on

designated
kiosks,
mobile/online
check-‐in,
even
“iPad
check-‐in
with
a
staff
member.”
It

is
understood
that
hotels
that
have
multiple
check-‐in
options
“will
notice
a
difference.”

(O’Halloran,
P.
2015).

ECONOMIC
(#T1
&
#O1):

A. Inflation
is
always
a
thing
to
look
for
since
this
factor
can
make
one’s
money
have
more

or
less
buying
power
than
previous
years.
Statiststa.com
shows
on
their
Global
inflation

rate
from
2010
to
2020
that
inflation
will
increase
between
2016
and
2017
by
.14%
and

it
will
be
at
its
highest
during
2017
at
3.56%.
It
is
expected
that
this
percentage
will

decrease
by
2018
but
will
then
slowly
go
up
again
until
2020.

(Global
inflation
rate
from

2010
to
2020,
n.d.).

B. “The
global
hotel
industry
revenue
is
predicted
to
reach
$550
billion
US
dollars
in
2016.”

This
“showcases
an
increase
in
revenue
of
almost
$100
billion
US
dollars
in
the
past
five

Page

years”
as
in
2011
the
hospitality
sector
revenue
was
about
$457
billion.
(Mangan,
M.

2015).

C. Millennial
are
going
to
become
the
“dominant
consumer
group
by
2017”
(Mangan,
M.

2015)
in
the
hospitality
sector.
This
shows
a
shift
of
marketing
strategies
as
possible

changes
in
services
according
to
the
new
possible
target
market.

ECOLOGICAL
(#W2):

A. Thanks
to
the
amount
of
data
that
can
be
found
on
the
Internet,
travelers
now
have

enough
resources
to
research
“a
hotel’s
environmental
sustainability
polices”
and
this

can
give
a
hotel
“a
clear
competitive
advantage”
over
other
hotel
chains
with
the
eco-‐
conscious
traveler
market.
(Thompson,
2008).

LEGAL
(#W3
&
#S3):

A. Erin
Andrews
recently
won
a
long
ongoing
lawsuit
against
West
End
Hotel
Partners
and

Windsor
Capital
Group,
the
managers
and
owners
of
the
Nashville
Marriott.
She
was

awarded
$55
million.
This
is
not
a
direct
lawsuit
against
Marriott
but
it
does
have
an

effect
since
the
name
and
reputation
of
any
of
Marriott’s
hotel
lines
is
questioned
for

security
and
professionalism.
(Victor,
D.
2016).

ETHICAL
(#S2):

A. “Marriott
was
forced
to
pay
$600,000
in
penalties
for
its
Wi-‐Fi
blocking”
(Chayka,
K.

2014)
in
2014.
This
showed
they
were
attempting
to
profit
from
a
service
they
were
not

been
delivering
properly
or
not
providing
it
at
all.

B. In
2014
Marriott
was
called
one
of
the
“2014
World
Most
Ethical
Company”
(Marriott:

Good
Business
is
Ethical
Business,
2014)
by
a
independent
research
center
called
the

Ethisphere
Institute.
The
research
takes
into
account
different
points
like
reputation,

leadership,
corporate
citizenship,
culture
and
ethic
between
others.
This
means
that

Marriott
International
had
a
consistent
good
performance
in
all
of
the
various
areas
that

determined
this
award.

Page

The
SWOT
Analysis

HELPFUL
HARMFUL

IN
TE
RN

A
L

STRENGTHS

1.
BULGARI
Hotels
and
Resorts
offer
free

Wi-‐Fi
to
all
of
its
guests
as
well
as

extremely
personalized
service.

2.
Parent
company
Marriott
is
one
of
the

most
recognizable
hotel
brands
in
the

world
and
the
biggest
hotel
chain
in
the

world
as
well.
Their
multiple
awards
can

cancel
out
any
negative
comments
and
or

errors
that
occur
to
the
brand.
Also,
the

BULGARI
hotel
line
independent
from
the

Marriott
name,
which
helps
it
stand
away

from
any
major
scandals
of
the
parent

company.

3.
Since
there
is
no
Legal
situations
under

the
BULGARI
Hotels
and
Resorts
line
the

brand
image
is
intact.
Also,
there
are
no

legal
situations
surrounding
the
BULGARI

jewelry
brand
either.

WEAKNESSES

1.
Traditional
check-‐in
is
the
only
option

at
the
BULGARI
Hotels
since
the
hotels
are

designed
to
host
few
guests
at
a
time.

2.
Luxury
has
never
been
a
synonym
of

ecologic
sensitivity.
Ostentatious
living
is

not
normally
ecological
and
BULGARI

Hotels
and
Resorts
do
not
focus
on
many

ecological
efforts.

3.
Due
to
this,
hotels
under
the
Marriott

family
that
are
not
directly
managed
by

Marriott’s
international
management
like

the
BULGARI
Hotel
and
Resorts
are,
could

be
seen
as
unprofessional.

Page

EX
TE
RN

A
L

OPPORTUNITIES

1.
The
Asian
market
has
a
big
number
of

individuals
who
fall
under
BULGARI
hotel’s

target
market.
Finding
specific
ways
to

market
to
this
sector
could
make
BULGARI

Hotel
and
Resorts
awareness
increase
in

the
Asian
continent.

2.
New
generation
entering
as
the
prime

target
market
of
the
hospitality
industry.

New
opportunities
to
work
on
marketing

strategies
and
competitive
advantages.

Also,
increase
in
the
hospitality
sector
to

be
expected
in
the
following
years
due
to

these
market
demographics.

3.
Increase
of
millionaires
in
the
US
could

help
make
important
market
research
of

the
locations
this
demographic
would
like

to
visit.
This
is
important
since
as
the

target
market
number
increases
BULGARI

Hotels
has
the
opportunity
to
be
the
first

brand
to
call
their
attention
and
gain
their

loyalty.

THREATS

1.
With
global
price
increases
on
the
rise,

the
BULGARI
target
market
would
have

less
disposable
income
to
travel.
Also,

prices
would
have
to
rise
to
comply
with

the
increase
of
prices
in
the
general

market.

2.

The
BULGARI
Hotel
parent
company

has
a
great
reputation
but
the
BULGARI

Hotels
and
resort
may
find
themselves

struggling
to
make
a
name
for
themselves

as
an
independent
hotel
line.

3.
A
lot
of
fashion
luxury
brands
are

increasingly
expanding
themselves
to
the

hospitality
and
tourism
markets.
This

means
a
possible
increase
in
competition.

Page

Conclusions:

BULGARI
Hotels
and
Resorts
is
still
in
the
very
beginnings
of
its
growth.
Even
with
3

current
locations
in
Milan,
London,
and
Bali
(which
is
the
highest
quantity
compared
its

competitors)
the
BULGARI
Hotels
line
has
not
reached
the
maximum
exposure
it
should.
This
is

not
necessarily
a
bad
thing,
BULGARI
Hotels
and
Resorts
are
well
backed
by
its
parent
company,

Marriott
international,
is
doing
way
better
than
average
in
the
stock
Market
at
the
current

moment.
There
is
not
any
news
of
mergers
or
corporate
decisions
that
could
affect
the
stock

price
of
the
company
either.

There
is
also
to
consider
the
continuous
growth
of
the
BULGARI
hotel
line
with
its
2018

future
location
in
Dubai
where
two
of
its
direct
competitors,
Versace
and
Armani,
have
already

positioned
themselves.
The
BULGARI
Hotels
and
Resorts
are
well
positioned
as
an
extremely

luxurious
hospitality
service
company
thanks
to
their
extremely
elite
services.
Even
like
that,

there
is
place
for
improvement
in
the
innovation
and
branding
departments
of
this
company.

Their
target
market
shall
not
be
changed
but
their
priorities
need
to
be
reframed.
The
company

needs
to
become
not
only
recognizable
to
some
of
the
elite
but
rather
all
of
them.
BULGARI

shall
become
the
hotel
the
rich
and
famous
absolutely
have
to
stay
in
for
its
brand
to
be
fully

grown.

Page

References:

Chayka,
K.
(2014).
Retrieved
April
17,
2016,
from

http://www.thedailybeast.com/articles/2014/12/31/how-‐ethical-‐hotel-‐chain-‐marriott-‐
gouges-‐guests-‐in-‐the-‐name-‐of-‐wi-‐fi-‐security.html

Cities
Boasting
the
Most
Millionaires
Around
the
Globe.
(2015).
Retrieved
April
14,
2016,
from

http://www.worldatlas.com/articles/cities-‐boasting-‐the-‐most-‐millionaires-‐around-‐the-‐
globe.html

Global
inflation
rate
from
2010
to
2020
|
Statistic.
(n.d.).
Retrieved
April
17,
2016,
from

http://www.statista.com/statistics/256598/global-‐inflation-‐rate-‐compared-‐to-‐previous-‐
year/

Mangan,
M.
(2015).
Hospitality
Net
-‐
The
Global
Hotel
Industry
and
Trends
for
2016.
Retrieved

April
17,
2016,
from
http://www.hospitalitynet.org/news/4073336.html

Marriott
News
Centre.
(2014).
Marriott:
Good
Business
is
Ethical
Business.
Retrieved
April
17,

2016,
from
http://news.marriott.com/2014/03/marriott-‐good-‐business-‐is-‐ethical-‐
business.html

O’Halloran,
P.
(2015).

Technology
Development
in
the
hospitality
Industry.
Academy
of

Business
Research
Journal.
2015,
Vol.
3,
p69-‐74.
6p.
Accession
Number:
113619380.

Retrieved
from

http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail?vid=3&sid=3d79d5
38-‐d7fc-‐4745-‐93e3-‐
f5cf61416410%40sessionmgr4002&hid=4101&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d
%3d#AN=113619380&db=bth.

Thompson,
S.
(2008).
Role
of
Eco-‐Friendly
Concepts
in
the
Hospitality
Industry.
Retrieved
April

17,
2016,
from
http://smallbusiness.chron.com/role-‐ecofriendly-‐concepts-‐hospitality-‐
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ASSIGNMENT 1 – INITIAL COMPANY RESEARCH

Student Name: Richardson Joseph

Date: January 10, 2018

Company Name: Entertainment and Sports Programming Network (ESPN)

Parent Company Name: The Walt Disney Company

Parent company structure:

The Walt Disney Company, popularly referred to as Disney refers to an American conglomerate and multinational media house founded in 1923 October by two brothers, Roy O. Disney and Walt Disney. The two were called referred to as the Disney Brothers Cartoon Studio and have been the leader of animation industry in America with their diversified business focusing in theme parks, television, and film production (The Walt Disney Company, 2018). Presently, the chairman and CEO is Bob Iger and its operations are spread across the globe. The firm employees approximately 195, 000 employees (The Walt Disney Company Reports Fourth Quarter And Full Year Earnings For Fiscal 2017, 2017).

According to The Walt Disney Company Reports Fourth Quarter And Full Year Earnings For Fiscal 2017 (2017), the firm reported the following financial results in the financial year ending September 30th 2017:

· Revenues: $55, 137 Millions

· Net Income: &8, 980 millions

· Diluted Earnings per share attributable to Disney: $5.69

· Basic Earnings per share attributable to Disney: $5.73

· Dividends declared per share: $1.56

· Total Equity: $45, 004 ((The Walt Disney Company Reports Fourth Quarter And Full Year Earnings For Fiscal 2017, 2017)

· Total liabilities and equity: $95, 789

· Debt to equity ratio: 0.68 (Stock Analysis on Net, 2018).

· Debt to equity ratio: 0.38 (Stock Analysis on Net, 2018).

· Stock performance: both the debt to equity and the debt to equity performance deteriorated in 2017 and that can be attributed to the economic uncertainty following the election of President Donald Trump, and Brexit, among many other internal and external economic factors.

The Entertainment and Sports Programming Network (ESPN) was is Disney’s subsidiary, but also partially owned by Hearst Communication with the former owning 80% while the latter owns 20%. Bill Rasmussen and his brother, Scot, along with Ed Egan founded ESPN in 1979 with its headquarters located in Connecticut, at Bristol. The present acting chairman is George Bodenheim

Business Lines

· Service A: Around the Horn

This is roundtable television discussion program that has been aired since 2002 with the current moderator being Toney Reali. The program has a unique format comprising of rounds.

· Service B: Baseball Tonight

Is a program that has been aired since 1990 and mainly focuses on Major League baseball and has a radio program which they share a similar name. it is currently hosted by Buster Olney; however, there are frequent appearances by Jerry Crasnik, Tim Kurkjian, and Jayson Stark, among others.

· Service C: College Game Day

This is a program that covers the college basketball that has been aired since 2005the shows exclusive host has been Rece Davis since 2006.

Target market:

· Around the Horn

· Geographic: worldwide

· Demographic: everyone

· Psychographic: everyone interested in sports

· Benefits to the audience: entertainment and news

· Consumer rating: high

· Baseball Tonight

· Geographic: worldwide

· Demographic: all ages and gender

· Psychographic: everyone interested in baseball

· Benefits to the audience: entertainment and news

· Consumer rating: high

· College Game Day

· Geographic: worldwide

· Demographic: both gender and all ages

· Psychographic: those interested in basket ball

· Benefits to the audience: entertainment and news
· Consumer rating: high

Competition

· CBS

This is a successful broadcast network that owns numerous production and distribution operations such as the CBS Sports, CBS radio and CBS records (Lessmnann, 2016).

· Direct TV

This is a satellite TV service with the highest TV subscriptions and mainly specializes in broadcasting of sporting events in what is called the out-of market sport events
(Lessmnann, 2016).

· Dish Network

The Dish Network is an Internet and satellite television provider and has recently invested in video-streaming service Sling TV. It offers services to other entertainment firms such as ESPN, and AMC, among others (Lessmnann, 2016).

Summary

Although ESPN faces stiff competition from other entertainment channels, it is programs are highly rate and reach a vast population across the globe. The success of the firm is founded on the parent company, Disney, being a global brand name with a good reputation. More so, the firm has remained innovative and responds appropriately to client needs. The future of ESPN is bright and is mainly dependent on its ability to embrace the latest technology in the entertainment industry.

References

Lessmnann, M. (2016). The World’s Top 10 Entertainment Companies (CMCSA, CBS). Retrieved 12 January 2018,https://www.investopedia.com/articles/investing/020316/worlds-top-10-entertainment-companies-cmcsa-cbs.asp.

Stock Analysis on Net. (2018). Walt Disney Co. (DIS). Retrieved 12 January 2017, from https://www.stock-analysis-on.net/NYSE/Company/Walt-Disney-Co/Ratios/Long-term-Debt-and-Solvency.

The Walt Disney Company Reports Fourth Quarter and Full Year Earnings For Fiscal 2017. (2017). Retrieved 12 January 2018, from https://ditm-twdc-us.storage.googleapis.com/q4-fy17-earnings .

The Walt Disney Company. (2018). About The Walt Disney Company. Retrieved 12 January 2018, from https://thewaltdisneycompany.com/about/.

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