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Running head: DEVELOPING PERSUASIVE BUSINESS MESSAGES PART II

Developing Persuasive Business Messages Part II

Sheroda Spearman

COM/295

January 11, 2018

Craig Southern

MEMO

TO: The Company’s President

CC: Directors, Sales Team

FROM: Sheroda Spearman/ Snoopy Inc. ®

DATE: January 11, 2018

SUBJECT: Maternity Therapeutic Body Pillow

Introducing the new Maternity Therapeutic Body Pillow brought to you by Snoopy. This all-new exciting Maternity Therapeutic Body Pillow was explicitly designed to comfort mothers who are in the phase of breastfeeding or bottle feeding both a single child and especially twins. The newly developed pillow is very flexible, mobile, and easy to use.

The Maternity Therapeutic Body Pillow as shown in the picture above is an excellent pillow that provides support to mother’s helping relieve pain and discomfort associated with pregnancy sciatica, lower back pain, neck pain and ankle pain. The pillow can also be used to support babies when they are not being fed, but resting instead. This product is created with a unique memory foam that softens on contact to body heat which allows the foam to mold to the mother warm body within minutes. The pillow comes with two decorative cover and one travel bag for easy packing when traveling. Customers will have the option to purchase additional travel bags, decorative covers, and gift bags waterproof pillows. The travel bag and pillowcase will also be available in fun colors and customized embroideries designed by the customer. The pillow can be tailored to the mothers liking based her preferences. The S like curves is designed to replace the need for multiple pillows to get a good night sleep. The maternity therapeutic body pillow product will speak for itself.

Each Maternity Therapeutic Body Pillow will proceed through several testing stages with requires specified time frame to test the durability and reduce any concerns or errors. There are not many resources needed for this product which makes it a low-risk investment and a high-level outcome. With the integrity of this company to back up a highly anticipated product with a new feel and fun designs, we’re offer a free trial period for the corporate offices during this period our agents will be in direct contact with the trail members for 90 days gathering feedback on the product and the employees. The information collected from these assessments will be used to help with future adjustments and improve the quality and comfortability of the product. The Food and Drug Administration (FDA) recently approved the Maternity Pillow in 2014 which will be recognized by a tag on each pillow to show authentication.

· Higher-density memory foam.
· Low risk investment.
· Reduce Back and Neck Pain.
· FDA Approved.
· Safety requirements are met by testing each pillow before shipping.

The memory foam that is used in our pillows are filled with tons of benefits, and one of those benefits is providing relief to those painful pressure points during and after pregnancy. Discomfort in the back is lessened when making a more natural resting position formed by the mold from the memory foam. The creation of memory foam goes all the way back to the 1960s and the National Aeronautics and Space Administration, or NASA (US Mattress, 2018). During this period, NASA faced many issues that would need to be solved in regards to space travel. The primary focus taken was the comfort and well-being of the astronauts. NASA set out to create a material that would quickly and comfortably mold to an astronaut’s body to provide relief from the intense G-forces (US Mattress, 2018). Due to the welfare of the astronaut memory foam was developed in 1966 and was considered an asset of NASA up until the 1980s. Memory foam would not be used in mattresses or pillows but mainly used in the hospital as well as athletic gear throughout the 1980s. It was not until 1991 that the first memory foam mattress was unveiled to the world, and since then has become a household and production of other products such as the memory foam pillow (US Mattress, 2018).

The new Maternity Therapeutic Body Pillow will save our investor’s money by investing in a product that does not cost much to produce. Saving money will allow companies and silent investors to redirect their funds towards other projects, company upgrades, future investments, and employee pay grades. The benefits of saving money are enormous because both smaller, and larger businesses can reap from the tremendous amount of savings by cutting the total out of pocket overhead cost. All businesses that participate will have a 20% advertising fee that will be including on to the amount the company or individual investor decide to invest. Since the commodity is a product intended for retail consumption, television and radio commercials would be the most suitable channels besides the use of billboards in major corners of various cities.
Please refer to the chart below, created by our financial analyst team that tracks the return of the capital investments from last week alone.

This diagram shows the growth of this product and the capital investments. The light blue columns represent our investor’s profit compared to other companies which are the dark blue columns. So for May 1, 2017, and June 1, 2017, as you can see how quickly the profit was able to increase for investors. The yellow columns describe how the overhead will be reduced and how the gains will consistently continue to increase for our investors and business partners over the next three months. The grey columns describe how the overhead fluctuate for our competition. If a company decides to invest capital resources in this amazing product the new Maternity Therapeutic Body Pillow, we will donate one dollar to charity to support children who are born with congenital disabilities.
If at any moment our investors or a corporations are not completely satisfied or pleased with the results of the product we do have a contingency plan in place to boost sales by increasing advertisement and promotions to increase sales. Our company will fund the boost in the advertisement which will not affect the stakeholders financially.

Reference

Bovee, C. L., & Thill, J. V. (2018). Business Communication Essentials (7th ed.). Retrieved from https://phoenix.vitalsource.com/#/books/9781323426340.

Leachco® Snoogle® Maternity Total Body Pillow Replacement Cover in Taupe. (2018). Retrieved January 10, 2018, from https://www.bedbathandbeyond.com

US Mattress. (2018). What Is a Memory Foam Mattress?. Retrieved January 10, 2018, from https://www.us-mattress.com/what-is-a-memory-foam-mattress.html

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Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. 

Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words.  You will add an introduction and conclusion, and your paper will include the following components:

· Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale.  See Figure 9.5 – Persuasive Message Using AIDA model.

· Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.

· Include secondary research to support your argument, related to your product and/or service.

· Explain what you will do in case the selected product or service does not initially sell as much as expected.

· Indicate potential digital channels for marketing your product or service.

· Consider cross-cultural and multinational implications.

Note: Main points from this memo will be included in the Week 5 Persuasive Presentation. 

The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):

· Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people–All Sales Representatives, Production Group, New Product Team.

· Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.

· Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.

· Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.

· Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo–either beside the name appearing at the top of the memo or at the bottom of the memo.

Format consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.