7.4 Research Project: Milestone 3 (PLG2)

 

Milestone 3 Deliverable

Before you begin working on Milestone 3, make sure that you go back and review the 

Research Project: Milestones Guide and Resources

 page.

Begin working on Milestone 3 by first resaving the corrected  Milestone 2 document as a new Milestone 3 working document. Rename the  corrected Milestone 2 file, changing the Milestone number in the  filename from “2” to “3.”

The directions for Milestone 3 are similar to Milestone 2. Review  the five Management Information System topics from the list that you  selected while working on the Milestone 1 assignment. Conduct research and compose scholarly data on two additional topics of the three remaining in the list.

You are required to compose a minimum four new pages of data in the Body of Text section for the two new topics that you chose for this Milestone. You are therefore required to submit a minimum of eight full pages of double-spaced text in the Body of Text section in the Milestone 3 assignment (four pages created in Milestone 2 and four created in Milestone 3).

The Title Page, Abstract, Conclusion, and Reference List pages are not considered part of the Body of Text section. 

A minimum of four primary  reference sources outside of the course textbook are required to be  cited and referenced in the Milestone 3 assignment document submission.

As you do your research, keep up the Reference List page and make notes for the Conclusion page of your final draft document.

Use Turnitin to screen for citation and plagiarism issues; this submission does not go into the main repository.

The Milestone 3 Rubric will be used to grade your Milestone 3 assignment submission.

Milestone 3 is due by the end of Module 7.

Research Project Discussion

Throughout the different stages of working on your Research Project  paper, use the Research Project Discussion to ask questions or share  information that may help your peers. This is mainly a peer-to-peer and  instructor-to-class forum. Side discussions are welcome but know that  all of the students in the course can review your posted data and  comments. Your instructor will check the posts to ensure that the  questions being asked are answered accurately or to clarify statements.

Running head: MILESTONE 2

1

MILESTONE 2 2

5.4 Research Project Milestone 2

David Matthew Dowty

Embry-Riddle Aeronautical University

Professor Bhabooti

Abstract

The introduction of information technology came to bring a lot of positive changes in different companies. Due to the wide aspect of information technology and the different sections of a company, various information technology systems have been developed that aligns with the different needs of each company department. The systems have helped in promoting ordination and organization in the company especially when it comes to company data. With different information technology systems, it has become possible for companies to install, store, save, retrieve, and easily share data within the organization. This is a situation that has not only helped in eliminating instances of company data being lost but also being saved from malpractices like hacking and malware.

Milestone 2 on MIS Topics 1 and 2

Introduction

Air Charter Services Company is a business that was launched in 2006 that offers air taxi services. The company is medium sized with an employee capacity of 650. The company has over 250 jets and 150 helicopters for rental. The company operates in the US and hence it is licensed to fly clients in all the US states. The company which has its headquarters in North Carolina has different departments from where different company operations are carried to make sure that the clients are offered the best services possible. It is from these departments that coordination and collaboration are carried out hence making sure that the desired organizational goals and personal growth is achieved as well (Lohrke, Frownfelter-Lohrke, & Ketchen, 2016). To help the employees achieve their goals, the company has implemented different information technology systems that help in saving, retrieving, and sharing of clients data within the company. There are different information technology systems in place but in this case, the main focus shall be on Transaction Processing System (TPS), and the Customer Relationship Management (CRM).

Transaction Processing System (TPS)

A TPS is a system that is used to effect business transactions, for instance, the collection, modification, and retrieval of all company transaction data. The system has different characteristics which include; consistency, performance, and reliability. At the organization, the system is also known as the real-time processing system. This system is used by different departments at the organization to process different transactions for clients (Sismanidou, Palacios, & Tafur, 2009). When a client seeks for any of the company services either physically or through online means, the company employees feed that information into a TPS where the entire client’s information is stored and saved. After payment for the services, the system generates a receipt which shows important information like; the name of the client, identification number, phone number, time of flight and the destination. The transaction receipt also shows the employee who offered the services to the client and the amount charged for the services.

From the way the system has been set, all the transactions have a batch number which makes it easy for the company employees to retrieve the information. The reason is that all the employees or the client has to do to have the batch number and any authorized user will be able to access the information and offer desired services to the clients. Apart from the clients, the system helps the employees to be aware of the different transactions taking place within the organization hence allowing coordination and effectiveness to take place. This is particularly for the pilots who have to keep on checking the system to know the book flights regarding time and destination. The reason is that in the transaction receipt, the type of flight is normally featured depending on the number of people and amount paid. The flight can either be a private jet, a helicopter carrying a higher number of people, or a private chopper carrying a small group of people.

The TPS system in a big way promotes the company’s operations because it has enabled the company to promote high levels of customer satisfaction. Again, according to Mohana, & Jayakumar, (2013); a TPS system helps in protecting client’s information from access from unauthorized people. This is a major benefit because, with the system, the clients have been able to transact with contentment with the company knowing that their private information will not be leaked out. Another major benefit is that it has become possible for the company to process clients receipts in a fast, effective, and error-free manner hence raising levels of accuracy and convenience within the organization.

Customer Relationship Management (CRM)

A CRM is a system that is used by the company to manage all the company relationships and interactions. These are relationships and interactions with clients and potential clients. The system is designed for compiling all information about company clients across the different channels hence making it possible for the company to understand each client regarding likes, dislikes, personality, and characters. This is vital information that helps the company to understand how to treat and deal with each client hence creating a strong bond and relationship with the clients and the company. It has been proved to be a highly effective system that has helped the company to establish a favorable environment for customer loyalty.

At the Air Charter Services Company, every client has a profile through which all the conversations, emails, and social media communications are saved. Again, every client has a number which helps in easily identifying the client, and this has made it easy for the company to know all its frequent customers (Hoang, 2015). Because the system is automated when a client calls or sends in an email using the number that is saved in the system, the customer relations information saved in the system displays in the system, and this guides the employee on how to respond and deal with the client (Hoang, 2015). This means that at the company thank the CRM system, any employee can respond to clients’ calls, emails, and social media chats hence promoting levels of convenience. Moreover, this is a major benefit to the company and the employees because they have been able to learn on how to effectively deal with all employees and responding to them relevantly (Law, 2017). It is crucial to note that with the introduction of CRM system, the company has been able to record a consistently increasing number of clients because their needs are being met as per their expectations.

Conclusion

TPS and CRM are two great systems that help in making sure that all the company transactions are recorded and carried out in the most professional way possible and that clients are treated with utmost respect and value. The systems help the company to be aware of all its clients and also making sure that the services being offered align with different clients need. This is important especially because clients are different and it is only by dealing with each client as per his/her needs that would make the company embrace all clients. This has been the main secret and competitive edge that the company has been using hence helping the company to grow since it started as a small company and now it is a medium sized company. The company looks forward to more growth and expansion of becoming not only a large-sized company but also the most successful company in the US aviation industry. It is a good thing that the company has embraced the systems that are making it possible for the company to achieve the desired goals and objectives.

References

Hoang, D. T. L. (2015). THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY: CASE STUDY FINNAIR.

Law, C. (2017). The study of customer relationship management in Thai airline industry: A case of Thai travelers in Thailand. Journal of Airline and Airport Management, 7(1), 13-42.

Lohrke, F. T., Frownfelter-Lohrke, C., & Ketchen, D. J. (2016). The role of information technology systems in the performance of mergers and acquisitions. Business Horizons, 59(1), 7-12.

Mohana, M., & Jayakumar, C. (2013, December). A mobile transaction processing system to improve concurrency in mobile database. In Computational Intelligence and Computing Research (ICCIC), 2013 IEEE International Conference on (pp. 1-4). IEEE.

Sismanidou, A., Palacios, M., & Tafur, J. (2009). Progress in airline distribution systems: The threat of new entrants to incumbent players. Journal of industrial engineering and management, 2(1), 251.

Running head: MILESTONE 1 ON SELECTING MIS TOPICS AND CREATING A TEMPLATE 1

MILESTONE 1 ON SELECTING MIS TOPICS AND CREATING A TEMPLATE 2

Milestone 1 on Selecting MIS Topics and Creating a Template

David Matthew Dowty

Embry-Riddle Aeronautical University

December 6, 2017

Abstract

Milestone 1 on Selecting MIS Topics and Creating a Template

· Transaction Processing System (TPS)

· Decision Support System (DSS)

· Electronic Records Management (ERM)

· Customer Relationship Management (CRM)

· Supply Chain Management (SCM)

Conclusion

References