event management

 

Due Week 9 –  January 5, by 7pm

Length: 1500 words

To be done individually

Task description:  

In order to complete Assignment 2 and Assignment 3 you will need to choose an event in your local area to attend and evaluate during session 3.  The event must be of, either a cultural, sporting, or business nature. It can be a one time event such as a fundraising event, or an annual event such as a marathon or a regularly held event such as a local farmers market. A mega-event cannot be selected for this assessment task. 

Assignment 2 and 3 are closely linked and will be based on the same event that you choose to attend during the semester. 

You do not need to have attended the event in order to write Assignment 2. However you must be able to attend the event before completing the event evaluation in Assignment 3.

Using report format describe and analyse the planning intentions of the event in regards to the:

• Purpose, goals and objectives of the event;
• Event location, duration, frequency;
• The Event program;
• Community and corporate stakeholder relationships
• Event governance
• Expected event impacts and impact assessment

You can obtain this information from the event website, by speaking to the event organiser, through personal observation as well as online and secondary research. You do not need to have attended the event in order to write assignment 2 however you must be able to attend the event before completing assignment 3.

The report should be structured using a clear and simple format including;

• A table of contents,
• An introduction,
• Body – that addresses the key topics listed above. Headings should be used in the body of the report.
• Conclusion – summarises the key ideas that you presented; and
• A reference list
• Appendix (if relevant).
• NOTE – The table of contents, reference list and appendix will not be included in the word limit.

MNG000273

Assignment 2 –

1500 word report 35%

Student: Mark: Grade:

Poor Fair Good V. Good Excellent
Content

 Appropriate choice of event

 Clear overview of event – purpose, goals

and objectives, program, location and

duration

 Identification and explanation of key

stakeholders for the event

 Overview of event governance

(organisational structure for the event)

 Identification of expected event impacts

Research and scholarship

 Evidence of adequate depth and breadth

of research. (at least 2 academic

references)

Presentation

 Logical report structure

 Adherence to word limit

 Succinct and grammatically correct

written expression.

Other comments:

Grading for the assignment

Poor: below standard and unacceptable

Fair: borderline as it shows signs of effort but can improve dramatically

Good: satisfactory work that addresses the criteria

V.Good: high standard of coherence and clarity

Excellent: free from error and vaguaries – very appropriate for criteria