Strategic Management

Please review attachment 6-8 pages

MBA 700 Case Analysis Rubric

Hoover’s Industry Index (n.d.) describes aspects the TV broadcast and cable networks industry. This industry has seen acquisitions after federal restrictions were
lifted, allowing for more cross-ownership of businesses among the different media (Hoover’s Industry Index, n.d.).

In fact, in 2013, Comcast completed its purchase of media conglomerate NBCUniversal from GE and strengthened its presence in the industry. Hoover’s Industry
Index (n.d.) described this industry opportunity as follows: “A variety of digital platforms provides the TV broadcasting industry with new distribution channels
and revenue sources.”

Select one of these top U.S. companies competing in this industry, listed below, and complete a more in-depth analysis of its strategy (if you see your chosen
company for the final project on this list, do not choose it; select a new company to research for this assignment).

1. Once you have selected one of these companies, focus your analysis on Module Five topics to discuss how that company has strengthened its generic
strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.

2. Then, discuss this company’s strategies for competing in international markets. How does the company enter foreign markets, complete internationally,
and leverage any operations internationally? Use topics from Module Six in your analysis. Can you recommend any additional strategies for international
markets?

Include 6 to 8 double-spaced pages for your analysis.

Company Sales Employees Location

General Electric Company 147,359.00M 305,000 Fairfield, CT

Comcast Corporation 62,570.00M 129,000 Philadelphia, PA

The Walt Disney Company 42,278.00M 166,000 Burbank, CA

News Corporation 33,706.00M 48,000 New York, NY

Time Warner Inc. 28,729.00M 34,000 New York, NY

NBCUniversal Media, LLC 19,200.00M 30,000 New York, NY

CBS Corporation 14,089.00M 20,930 New York, NY

Viacom Inc. 13,887.00M 9,880 New York, NY

DISH DBS CORPORATION 13,151.60M 3 Englewood, CO

Liberty Interactive
Corporation

10,054.00M 22,000 Englewood, CO

(Hoover’s Industry Index, n.d.)

Reference: Hoover’s Industry Index. (n.d.). TV broadcast and cable networks. Retrieved from
http://subscriber.hoovers.com.ezproxy.snhu.edu/H/industry360/companiesList.html?industryId=1470

Requirements of submission: This assignment must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and
discipline-appropriate citations. Page length requirements: 6–8 pages.

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value

Main Elements Includes all of the main
elements and requirements and
cites multiple examples to
illustrate each element
(23-25)

Includes most of the main
elements and requirements and
cites many examples to
illustrate each element
(20-22)

Includes some of the main
elements and requirements

(18-19)

Does not include any of the
main elements and
requirements

(0-17)

25

Inquiry and Analysis

Provides in-depth analysis that
demonstrates complete
understanding of multiple
concepts
(18-20)

Provides in-depth analysis that
demonstrates complete
understanding of some
concepts
(16-17)

Provides in-depth analysis that
demonstrates complete
understanding of minimal
concepts
(14-15)

Does not provide in-depth
analysis

(0-13)

20

Integration and
Application

All of the course concepts are
correctly applied
(9-10)

Most of the course concepts are
correctly applied
(8)

Some of the course concepts
are correctly applied
(7)

Does not correctly apply any of
the course concepts
(0-6)

10

Critical Thinking Draws insightful conclusions
that are thoroughly defended
with evidence and examples
(18-20)

Draws informed conclusions
that are justified with evidence

(16-17)

Draws logical conclusions, but
does not defend with evidence

(14-15)

Does not draw logical
conclusions

(0-13)

20

Research Incorporates many scholarly
resources effectively that reflect
depth and breadth of research
(14-15)

Incorporates some scholarly
resources effectively that reflect
depth and breadth of research
(12-13)

Incorporates very few scholarly
resources that reflect depth and
breadth of research
(11)

Does not incorporate scholarly
resources that reflect depth and
breadth of research
(0-10)

15

Writing
(Mechanics/

Citations)

No errors related to
organization, grammar and
style, and citations
(9-10)

Minor errors related to
organization, grammar and
style, and citations
(8)

Some errors related to
organization, grammar and
style, and citations
(7)

Major errors related to
organization, grammar and
style, and citations
(0-6)

10

Earned Total
Comments:

100