google analytics

watermark theatre

Google Analytics – Term Project Template
Student Instructions

This template is to be used in lieu of a Word document only IF YOU WISH.

If you have already started your project, you do not need to transfer the content to this template if you don’t want to.

You are responsible for formatting this template to suit your needs. Design changes are not required but can be used to enhance the presentation of the content.

You can alter this template in any way you see fit – it is only meant as a guide.

You are expected to write logically. If you’re able to write logically in point form, that is okay but I suspect that, in many areas, this wouldn’t be the most effective writing method.

You are NOT required to fill in each slide. The mandatory parts of the project are marked as such. Delete and/or add slides as needed.

You are responsible for choosing the most compelling pieces of data you can find that have meaningful implications for the company.

Visuals to support your data can be good but are not always necessary. For example, if mobile bounce rate is 70%, you don’t need a pie chart to illustrate that. Just say it. Remember – do not include screenshots from Google Analytics – create custom graphs and charts instead. DO include screenshots from your client’s website where it will help you illustrate a point.

Client Name
Student Name:

Data date range:
Data Filter (eg. Custom Segment used):

Google Analytics Term Project: MGMT5074/Gray

Audience Dimensions
Space for visual support if needed
Data Finding:

Implications:

Recommendations:

Audience Dimensions
Space for visual support if needed
Data Finding:

Implications:

Recommendations:

Content Dimensions
Space for visual support if needed
Data Finding:

Implications:

Recommendations:

Content Dimensions
Space for visual support if needed
Data Finding:

Implications:

Recommendations:

URL Naming Convention
Space for visual support if needed
Existing URL Naming Convention:

What’s the Problem:

Recommendation & Rationale:

Meta Titles
Space for visual support if needed
Existing Meta Title(s):

What’s the Problem:

Recommendation & Rationale:

Meta Descriptions
Space for visual support if needed
Existing Meta Description(s):

What’s the Problem:

Recommendation & Rationale:

Other Technical SEO Issues
Space for visual support if needed
Data Finding:

Implications:

Recommendations:

Content Generation
*Mandatory Section*

Content Idea 1
Space to describe your content idea
Research to support your idea:
(could include any of the following: keyword research, internet topic research, competitive/company research, existing site content).

Content Idea 2
Space to describe your content idea
Research to support your idea:
(could include any of the following: keyword research, internet topic research, competitive/company research, existing site content).

Backlink Analysis
*Mandatory Section*

Backlink Profile Comparison
*don’t forget that a competitor can be a website ranking online for the same keywords your client would want to rank for
Website Linking To Your Client/Competitor:

Website Linking To Your Client/Competitor:

Website Linking To Your Client/Competitor:

Open Site Explorer (Compare Link Metrics) External Equity-Passing Links Followed Linking Root Domains
Your Client
Competitor 1
Competitor 2

Commentary on above:

Backlink Building Ideas
Backlink Idea 1 & Rationale

How Will Your Client Build This Relationship?
Backlink Idea 2 & Rationale

How Will Your Client Build This Relationship?

User Experience Testing
*Mandatory Section*

UserTesting.com Test Plan
Research Objective:
Tester Audience:
4-5 Tasks for Testers to Complete:

4-5 Questions for Testers to Answer:

UserTesting.com Test Results
Summary of Findings:

Summary of Recommendations:

Links to 3 Fully Annotated Testing Videos: