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- Use the Internet to research one company’s success with integrated marketing communications, and another one’s failure within the last two (2) years as they endeavored to stimulate demand, launch a new brand, or create new product awareness. Be prepared to discuss.
WEEK 9 DISC 1
Integrated Marketing Communications
Please respond to the following:
•Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.
•From the e-Activity, propose two (2) situations where integrated marketing communications can be a success, and two (2) situations where integrated marketing communications may not be the best solution. Provide a rationale for your response.
Class,
In addition to your discussion question, I wanted to get your opinion about this article. What do you think?
http://www.cnn.com/2013/12/02/tech/innovation/amazon-drones-questions/
Elements of Promotion Mix
Please respond to the following:
•From the simulation, outline three (3) ideas that Achilles’ public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers illegally to make formal shoes for women. Justify your response.
•Distinguish between the roles of advertising and public relations’ activities when a company is hit by a scandal, and, in that particular context, suggest which of the two (2) activities may appear more credible to overall consumers. Provide a rationale for your response.
I came, I saw, I bought
Promotion is the element of the marketing mix that serves to both inform the market about a product and persuade them to purchase it. A firm could have the best product in the world, but if the market is unaware of its existence and its attributes, it will not seek it out to buy. That is why a strong promotional campaign is fundamental to a successful marketing strategy. A strong promotional campaign serves to both inform the market a product exists and generates a desire to buy it.
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