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Using the WileyPlus resources, go to the Interactive Case Study “The Pepsi Refresh Project: Viral Marketing” example located in Chapter 11. To access the entire textbook, use the WileyPLUS Read, Study & Practice link located in the Student Center.Write an eight to ten (8-10) page paper in which you:
- Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
- Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
- Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
- Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
- Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
- Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
- Use technology and information resources to research issues in contemporary business.
- Write clearly and concisely about contemporary business using proper writing mechanics.
Gradingfor this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
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Points: 190 |
Assignment 4: Internet Technology, Marketing, and Security |
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Criteria |
Unacceptable Below 70% F |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Weight: 15% |
Did not submit or incompletely evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. |
Partially evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. |
Satisfactorily evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. |
Thoroughly evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. |
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2. Analyze the advantages of Social Media Marketing for business entrepreneurs. Weight: 15% |
Did not submit or incompletely analyzed the advantages of Social Media Marketing for business entrepreneurs. |
Partially analyzed the advantages of Social Media Marketing for business entrepreneurs. |
Satisfactorily analyzed the advantages of Social Media Marketing for business entrepreneurs. |
Thoroughly analyzed the advantages of Social Media Marketing for business entrepreneurs. |
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3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. Weight: 20% |
Did not submit or incompletely assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. |
Partially assessedhow Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. |
Satisfactorily assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. |
Thoroughly assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. |
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4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Weight: 20% |
Did not submit or incompletelyresearched two (2) other businesses that have used Social Media Marketing to their advantage; did not submit or incompletely discussed how each of these businesses has utilized Social Media Marketing and did not submit or incompletely provided examples with your discussion. |
Partiallyresearched two (2) other businesses that have used Social Media Marketing to their advantage; partially discussed how each of these businesses has utilized Social Media Marketing and partially provided examples with your discussion. |
Satisfactorilyresearched two (2) other businesses that have used Social Media Marketing to their advantage; satisfactorily discussed how each of these businesses has utilized Social Media Marketing and satisfactorily provided examples with your discussion. |
Thoroughlyresearched two (2) other businesses that have used Social Media Marketing to their advantage; thoroughly discussed how each of these businesses has utilized Social Media Marketing and thoroughly provided examples with your discussion. |
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5. Speculate what impact Social Media will have business in the next decade and identify what skills you need to improve to take advantage of the changes. Weight: 15% |
Did not submit or incompletely speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes. |
Partially speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes. |
Satisfactorily speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes. |
Thoroughly speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes. |
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6. 5 references Weight: 5% |
No references provided |
Does not meet the required number of references; some or all references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
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7. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
